Old Edwards Club at Highlands Cove

What Old Edwards Club at Highlands Cove does

Old Edwards Club at Highlands Cove is a private, membership-based country club located at 688 Highlands Cove Drive in Cashiers, North Carolina, operating as part of Old Edwards Hospitality Group. The club's anchor asset is an 18-hole Tom Jackson-designed championship golf course set in the Blue Ridge Mountains at approximately 4,000 feet elevation, recently honored by Golf Digest as one of America's Best Golf Courses. Around the golf course the club operates a portfolio of lifestyle amenities including The Grill Room restaurant (panoramic views, locally sourced seasonal menu), an 18-hole practice facility, a full-service golf shop carrying premium brands, clay tennis courts plus pickleball, a fitness center, a heated outdoor mineral pool and jacuzzi, and a year-round events program of themed dinners, wine tastings, and tournaments.

The business model is recurring subscription-based revenue primarily through club membership dues, supplemented by F&B sales, golf shop retail, and cross-property spend at Old Edwards Inn and Spa in Downtown Highlands, GlenCove, Madison's, and associated restaurants. Membership is sold through an inquiry-based, direct sales process managed by a Membership and Engagement Manager; pricing is not publicly disclosed and the marketing emphasizes contractual protection against assessments and no requirement to purchase real estate. Members receive tiered discounts (10-20%) across the Old Edwards hospitality network and family privileges that extend access to children, spouses, and grandchildren under 18. The club is operated by a 16-person core team (with additional service staff likely drawn from the parent hospitality group) led by a General Manager with 30+ years of golf operations experience, a PGA-certified Director of Golf, a PGA/LPGA Director of Instruction who is the 2023 Carolinas Section Player of the Year, and a Director of Racquet Sports ranked No. 6 in ITF World Singles. The customer base is affluent individuals and families seeking a mountain lifestyle, with current member composition not publicly disclosed. The website is GDPR-, CCPA-, and WCAG 2.2 AA-compliant, and primary marketing channels are Facebook, Instagram, email newsletter, and an events calendar.

Name

Old Edwards Club at Highlands Cove

Legal name

Old Edwards Club

Website

https://oldedwardsclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Edwards Club at Highlands Cove is a private, membership-based country club in Cashiers, North Carolina operating under Old Edwards Hospitality Group. It offers an 18-hole Tom Jackson-designed golf course, fine dining, racquet sports, fitness, and reciprocal access to Old Edwards Inn and Spa for affluent mountain-lifestyle members and their families.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Luxury Golf Resorts (THAGACAH)

Keywords

• Private golf club
• Country club membership
• Championship golf course
• Fine dining restaurant
• Mountain resort amenities

Headquarters

HQ city

Cashiers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Club Membership Fees: Annual or recurring membership fees providing access to golf, dining, fitness, tennis, and other club amenities. Membership includes contractual protection against assessments and is under ownership of Old Edwards Hospitality Group.
2. Dining Revenue (The Grill Room): On-site restaurant serving seasonal dishes with panoramic golf course and mountain views. Offers dinner service Wed-Sun, brunch on Sundays, lunch Mon-Sat, and bar service daily. Uses locally sourced ingredients from club gardens and local farms.
3. Golf Shop Merchandise: Retail sales of golf apparel, equipment, and accessories from brands including RLX, FootJoy, Ecco, G/Fore, Callaway, TaylorMade, Titleist, and Ping. Also carries glassware, custom candles, and course prints with shipping available.
4. Spa and Wellness Services: Access to Old Edwards Spa Services with preferred pricing for members. Also includes 15% discount on spa services at Old Edwards.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Old Edwards Club at Highlands Cove is a private membership country club that sells Full Golf Club Memberships granting access to an 18-hole Tom Jackson-designed championship golf course, The Grill Room restaurant, a fitness center, a heated outdoor pool, clay tennis courts, and reciprocal access to Old Edwards Inn and Spa. Membership is contractual and recurring, with no real estate purchase required and contractual protection against assessments. Ancillary paid offerings include golf shop merchandise, the 2026 Junior Golf Camp program, private lessons with PGA/LPGA professionals, and ticketed themed events.

Product overview

Old Edwards Club is a private membership-based country club offering a portfolio of luxury lifestyle amenities centered around an 18-hole Tom Jackson-designed championship golf course in the Blue Ridge Mountains. The core offering includes championship golf at The Golf Course and fine dining at The Grill Room, supported by membership programs, a golf shop, practice facilities, clay tennis courts, fitness center, heated outdoor pool, and a vibrant events program including wine dinners and social activities. The club operates as part of Old Edwards Hospitality Group and offers reciprocal access to Old Edwards Inn and Spa in Downtown Highlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Edwards Club Membership Full Golf Club Membership providing unlimited golf, dining at The Grill Room, fitness center access, heated outdoor pool and jacuzzi, clay tennis and pickleball courts, family privileges for children/spouses/grandchildren under 18, 10–20% discounts across Old Edwards Hospitality Group properties, and reciprocal access to Old Edwards Inn and Spa in Downtown Highlands. Contractually protected against assessments; no real estate purchase required.
• Championship 18-Hole Golf Course 18-hole Tom Jackson-designed championship golf course spanning elevations from valley floors to approximately 4,000-foot ridgelines, available to members and Old Edwards' guests. Practice facilities (driving range, short-game area, putting green) and PGA/LPGA private lessons included.
• The Grill Room Restaurant On-site fine dining restaurant serving Southern favorites crafted from seasonal ingredients sourced from local farms and Old Edwards' own gardens. Features floor-to-ceiling windows, an outdoor dining deck with panoramic golf-course and mountain views, and a full-service bar. Open to members and Old Edwards' guests.
• Golf Shop Retail pro shop selling golf apparel, equipment, and accessories from major brands, plus club-branded glassware, custom candles, and course prints. Shipping available.
• Junior Golf Camp Youth golf program for young golfers of every skill level, led by Old Edwards Club golf professionals, focused on fundamentals, swing development, and confidence-building.
• Tennis and Pickleball Facilities Clay tennis courts and pickleball facilities with instruction and adult clinics led by Robin Keener, a PTR Tennis Professional and PPR Pickleball Professional.
• Fitness Center and Heated Outdoor Pool On-site fitness center and seasonal heated outdoor mineral pool with jacuzzi available to members and Old Edwards guests.
• Old Edwards Inn and Spa and Spa Services Access Member access to Old Edwards Inn and Spa in Downtown Highlands featuring two outdoor heated pools, hot tubs, fitness center, and a full-service wellness spa, with 15% member discount on spa services and 20% discount on accommodations (max 2 rooms).
• Events Program Year-round calendar of themed dinners, wine tastings, golf tournaments, social mixers, junior camps, and seasonal events designed to drive member engagement and community.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mountaintop Golf & Lake Club: Cashiers, NC private club with mountain lake and golf recreation, sharing the same HNW second-home demographic and Southern Blue Ridge destination profile as Old Edwards Club.
• Cullasaja Club: Private mountain club in the Highlands-Cashiers area offering championship golf, dining, racquet sports, and family amenities; overlaps directly on member demographic, course design pedigree, and lifestyle positioning.
• Wade Hampton Golf Club: Tom Fazio-designed elite private club in the western North Carolina mountains; comparable championship mountain golf, member-only model, and affluent mountain-lifestyle positioning.
• Old Edwards Reserve at Lake Keowee: Sister property under the same Old Edwards Hospitality Group umbrella offering private golf and lakefront real estate; comparable membership structure and brand family with overlap in member base and amenities.
• Highlands Country Club: Adjacent private country club in Highlands, NC serving the same Blue Ridge plateau micro-market with comparable mountain golf, dining, and member amenities; directly competes for the same affluent lifestyle members.

Broad incumbents

• Quail Hollow Club: Premier Charlotte, NC private country club and PGA Tour venue; comparable elite private-membership golf model in North Carolina with broader national brand recognition.
• Pinehurst Resort & Country Club: Iconic multi-course North Carolina golf resort with private membership and resort components; comparable championship golf brand in the Southeast, with broader scale and public play elements.
• Biltmore Forest Country Club: Historic private country club near Asheville, NC with Donald Ross-designed course; comparable elite Western NC private-membership golf model.

Regional players

• Sea Island Resort: Multi-property private/resort destination in coastal Georgia; comparable diversified membership-driven luxury lifestyle model with golf, dining, spa, and family amenities.
• Kiawah Island Club: Private club side of Kiawah Island Golf Resort in coastal South Carolina; comparable luxury private-member golf lifestyle outside the immediate mountain geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OldEdwardsClub
• Instagraminstagram.com/oldedwardsclub/?hl=en
• LinkedInlinkedin.com/company/old-edwards-club-at-highlands-cove

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Edwards Club at Highlands Cove