Old Major

What Old Major does

Old Major Denver is a single-location premium steakhouse operating at Central Park Blvd in Denver, Colorado, founded by owner Donald Paschall in December 2012. The restaurant is positioned as a high-end meat-focused dining destination, with a core menu built around open-fire and grill cooking of signature steaks — including Ribai (rib steak), T-Bone, Stripline (premium sirloin), and Filet Mignon — alongside lamb chops, gourmet salads, and specialty offerings such as the Butcher's Table nine-meat plateau and a Friday tradition of whole bullock roasted on birch coals over a traditional brazier. The visible open-kitchen design, with a working fireplace and antique chandeliers, is a defining element of the in-restaurant experience.

The underlying "technology" is craft-based rather than digital: cooking techniques developed and refined over 15+ years by Head Chef Alejandr Owen, who joined at founding and oversees marinades, steak-slicing precision, and product quality. No proprietary software, platform, or AI system is part of the product offering; the only digital tooling mentioned is a third-party online ordering system (mainmenus.com) and a marketing website/blog.

The business model is direct-to-consumer and transaction-based. Revenue is generated from dine-in food and beverage sales, online takeout/delivery orders, and private event bookings across multiple lounges used for business meetings, family gatherings, and banquets. Menu pricing is per-100-grams for steaks (e.g., RIBAI and Stripline at $150 per 100g, T-Bone at $140 per 100g) with fixed prices for specialty items (Filet Mignon $330, Lamb Carre $210). Customer segments are individual fine-dining enthusiasts, business diners, and family/group event hosts in the Denver metropolitan area, with no enterprise contracts, franchise model, or external investors disclosed.

Name

Old Major

Legal name

Old Major Denver

Website

https://oldmajordenver.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Major Denver is a single-location premium steakhouse in Denver, Colorado, founded in 2012 by Donald Paschall, specializing in open-fire steaks, a Friday spit-roasted bullock tradition, and private event dining for individual diners, businesses, and family groups.

Ownership category

akta.pro rank

Product category

Steakhouse / Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Fine Dining Restaurants (THAFACAA)

Keywords

• Fine dining steakhouse
• Premium beef cuts
• Private dining events
• Nose-to-tail butchery
• Open fire cooking

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue generated from customers dining at the physical restaurant, purchasing steaks, meats, salads, and beverages. This is a per-transaction model where customers pay for individual orders based on menu pricing.
2. Online Ordering and Takeout: Revenue from online food orders placed through the restaurant's online ordering system, allowing customers to order for takeout or delivery.
3. Private Events and Catering: Revenue from private dining rooms and lounges available for business meetings, family events, and banquets of various formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Old Major is a chef-driven, full-service steakhouse in Denver that sells fire-grilled premium steaks, spit-roasted meats, shareable starters, salads, and rotating signature whole-animal dishes (such as the Friday Spit-Roasted Bullock and the Butcher's Table Specialty Plateau) to dine-in guests. The restaurant also offers private dining and banquet services for events, and provides takeout orders through an online ordering platform.

Product overview

Old Major Denver is a premium steakhouse restaurant offering a focused menu centered on fire-grilled and rotisserie-cooked meat dishes. The core offering includes signature steaks (RIBAI, T-BONE, STRIPLINE, Filet Mignon), lamb dishes (Lamb Carre), and specialty items like the Butcher's Table plateau of 9 meat varieties. The restaurant also features a traditional Friday spit-roasted bullock on birch coals. Accompanying the meat-focused main courses are appetizer salads. The establishment operates as a single-location full-service restaurant without a technology platform or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-service dine-in steakhouse experience On-premise restaurant dining service at the Denver location offering the full à la carte steakhouse menu, premium steak cuts, shareable starters, salads, sides, and signature rotating dishes to walk-in guests.
• Premium steak cuts menu Curated selection of fire-grilled premium beef cuts including RIBAI Rib Steak, T-BONE, STRIPLINE Premium Sirloin, and FILE MINION Filet Mignon, priced per 100 grams, alongside other premium proteins such as LAMB CARRE. Targeted at diners seeking signature steakhouse proteins.
• Friday Spit-Roasted Bullock on Birch Coals Signature Friday-only whole-animal spit-roasted bullock cooked on birch coals, embodying the restaurant's nose-to-tail and open-fire cooking philosophy. Sold to dine-in guests as a featured weekly special.
• Butcher's Table Specialty Plateau A signature shareable plateau / butcher's table specialty dish designed for group or experiential dining, tied to the restaurant's whole-animal butchery program.
• Starters, salads, and sides À la carte starters, salads, and side dishes accompanying the steakhouse menu, including items such as meatball starters, carpaccio, and shared salads intended to complement the premium meat offerings.
• Private dining and banquet events Private dining room and banquet services for groups, business dinners, celebrations, and special events booked directly with the restaurant at its Denver location.
• Online ordering and takeout Takeout service allowing customers to place online orders through the restaurant's mainmenus.com ordering platform for off-premise consumption of Old Major menu items.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• The Capital Grille: National chain of dry-aged steakhouse restaurants serving premium steaks in club-like atmospheres. Comparable menu, price point, and target customer as Old Major, but operates as a multi-location chain.
• Del Frisco's Double Eagle Steakhouse: High-end national steakhouse chain known for prime steaks and extensive wine list. Comparable premium positioning and target customer (business dining, special occasions) as Old Major.
• Morton's The Steakhouse: Long-established national steakhouse chain serving USDA Prime steaks in a classic club atmosphere. Comparable menu focus and price tier targeting business and special-occasion diners.
• Fleming's Prime Steakhouse & Wine Bar: National upscale steakhouse chain pairing USDA Prime steaks with a 100-wine list. Comparable premium positioning, business-dining focus, and private events capabilities.
• STK Steakhouse: Modern steakhouse concept with locations in major U.S. cities featuring a vibrant atmosphere and premium steaks. Comparable to Old Major in serving upscale clientele seeking a contemporary steakhouse experience.
• Ruth's Chris Steak House: Established national steakhouse chain with locations across the U.S. including Denver, serving USDA Prime steaks. Comparable in premium steak category and business dinner/private events use case.

Direct peers

• Guard and Grace: Modern Denver steakhouse by chef Troy Guard featuring open-fire cooking and a wood-fired grill. Comparable concept given emphasis on visible open-fire cooking and premium beef offerings in Denver.
• Urban Farmer Denver: Modern farm-to-table steakhouse in Denver emphasizing open-fire cooking and locally sourced meats. Concept-level peer to Old Major given the shared emphasis on open-fire grill technique and premium meat program.
• Shanahan's Steakhouse: Premium Denver steakhouse offering high-end steaks and an extensive wine list in an upscale setting. Direct competitor in the Denver fine-dining steak category with similar price positioning and atmosphere.
• Cuts Steakhouse: Upscale Denver steakhouse in the LoDo district focusing on premium dry-aged steaks. Direct local competitor in the high-end Denver steakhouse segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/old-major

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Major