What Urban Farmer does

Urban Farmer operates two distinct businesses sharing the same name. The primary and most strategically emphasized business is a contract manufacturer of plant-based dough products, owned by private equity firm Paine Schwartz Partners. In November 2025, Urban Farmer completed the acquisition of CAULIPOWER, a leading cauliflower-based frozen pizza brand and nine-year co-manufacturing partner, to form a vertically integrated platform in the better-for-you frozen pizza and dough market. The company sells frozen foods through established retail distribution channels and continues to manufacture private-label and partner-brand products.

In parallel, Urban Farmer Steakhouse is a restaurant concept operating as part of Sage Hospitality Group's portfolio, serving farm-to-table steakhouse experiences at three U.S. locations in Denver, Philadelphia, and Portland. The restaurant segment drives revenue through on-premises dining, online ordering and to-go service, private events hosting, and gift card sales, targeting individual diners and event guests seeking locally and responsibly sourced steakhouse fare.

The combined entity spans restaurant hospitality and branded CPG food manufacturing, with the CAULIPOWER acquisition marking a strategic pivot from co-manufacturing dependence toward vertical integration and direct retail distribution. No proprietary AI/ML capabilities, patents, or technology platform differentiators are disclosed; competitive advantage rests on brand equity (CAULIPOWER), manufacturing capacity, established retail distribution, and the multi-location restaurant footprint under Sage Hospitality's operational infrastructure.

Name

Urban Farmer

Legal name

Urban Farmer

Website

https://urbanfarmerrestaurant.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Farmer operates a Paine Schwartz Partners-owned plant-based dough manufacturing business that acquired CAULIPOWER in November 2025 to build a vertically integrated better-for-you frozen foods platform, alongside a three-location farm-to-table steakhouse restaurant brand under Sage Hospitality Group.

Ownership category

akta.pro rank

Product category

Upscale Casual Steakhouse Dining

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Farm-to-table dining
• Steakhouse restaurants
• Private event hosting
• Online food ordering
• Locally sourced cuisine

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining Services: The company generates revenue through on-premises dining at its three steakhouse locations, offering menu items including steaks, cocktails, and other farm-to-table dishes. Customers make reservations and order online for dine-in experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Urban Farmer is a family of modern, farm-to-table steakhouse restaurants that serve locally and responsibly sourced steaks, seasonal dishes, and craft cocktails across three U.S. locations in Denver, Philadelphia, and Portland. The restaurants complement dine-in service with private event hosting, online ordering for takeout, and a digital gift card program, delivering a craveable, sophisticated yet unpretentious hospitality experience.

Product overview

Urban Farmer is a unified restaurant brand operating three farm-to-table steakhouses in Denver, Philadelphia, and Portland. The core offering is the restaurant dining experience, complemented by private events hosting, online ordering/to-go services, and gift cards. In November 2025, Urban Farmer acquired CAULIPOWER (a leading frozen pizza brand and cauliflower-based products manufacturer) to establish a vertically integrated better-for-you frozen foods platform, expanding from restaurant services into food manufacturing and distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Farmer Steakhouse - Denver

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CaulipowercoreStrategic or Co-development Partner · 4 November 2025Urban Farmer, a co-manufacturer and portfolio company of Paine Schwartz Partners, acquired Caulipower after nine years of partnership in manufacturing cauliflower-based frozen foods. The acquisition aims to create a scaled, vertically integrated platform in the better-for-you frozen pizza and dough market.
• Sage Hospitality GroupcoreStrategic or Co-development PartnerUrban Farmer Steakhouse is operated as part of Sage Restaurant Concepts under Sage Hospitality Group. The parent company provides operational infrastructure, careers portal, and brand platform for the restaurant chain.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morton's The Steakhouse: Long-established nationwide steakhouse chain serving similar high-end clientele in urban markets. Comparable on menu and occasion-based dining but lacks Urban Farmer's farm-to-table messaging.
• Seasons 52: Darden-owned farm-to-table / seasonal-menu full-service concept with multi-city footprint. Directly comparable to Urban Farmer on farm-to-table messaging and full-service urban dining format.
• The Capital Grille: Darden-owned premium steakhouse brand with urban locations nationwide. Comparable on upscale steakhouse positioning and private-events-centric customer base.
• Ruth's Chris Steak House: Large-scale established U.S. steakhouse chain. Comparable on premium-steakhouse category and customer base, though broader and more standardized than Urban Farmer's locally-sourced, farm-to-table framing.
• Black Angus Steakhouse: Established U.S. steakhouse chain with a multi-state footprint. Comparable in core steakhouse category and full-service urban / suburban dining experience.

Direct peers

• STK Steakhouse: Multi-unit modern, design-forward steakhouse concept operating in major U.S. cities. Closely comparable to Urban Farmer on positioning (modern steakhouse, urban markets, full-price menu) and customer demographic (experience-driven diners).
• True Food Kitchen: Multi-unit restaurant chain built around seasonal, wellness-forward, responsibly-sourced ingredients. Comparable to Urban Farmer on farm-to-table / responsible-sourcing brand positioning and direct-to-consumer full-service model.
• Hillstone Restaurant Group: Multi-concept upscale full-service restaurant operator running concepts like Houston's and Hillstone. Comparable on multi-unit, design-forward, full-price urban dining and broad menu strategy.

Emerging players

• Tender Greens: Multi-unit farm-to-table restaurant brand operating in California and other metros. Comparable on farm-to-table sourcing narrative, although positioned in a faster-casual price tier than Urban Farmer.
• Sweetgreen: Multi-unit farm-to-table / responsibly-sourced restaurant brand with strong owned-digital infrastructure. Comparable on responsible-sourcing brand narrative and direct-to-consumer ordering model, though operating in fast-casual rather than full-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Farmer