Old Possum Brewing Company

What Old Possum Brewing Company does

Old Possum Brewing Company is a privately held craft brewery operating a single taproom location in Santa Rosa, California, serving craft beer enthusiasts across Santa Rosa and Sonoma County. The company's core product is its on-site Beer List, complemented by an on-site Kitchen offering food service and an Events programming calendar designed to drive community gathering and repeat visitation. Supplementary offerings include branded Merchandise (apparel and accessories) sold through an e-commerce storefront, and a Full Circle program framed as a sustainability or closed-loop initiative associated with brewery operations.

The business model is a direct-to-consumer taproom retail model. Revenue is generated through on-site beer and food sales, with ancillary merchandise revenue via an own digital storefront. Distribution is intentionally narrow: taproom direct sales and the merchandise store, with no disclosed wholesale, distribution, or external account channels. Marketing is executed primarily through a content-oriented website (Beer List, Blog, Events, Team, and Full Circle pages) and on-site events, targeting local geography as the sole segmentation approach. There is no publicly disclosed pricing, no third-party logistics footprint, and no technology platform beyond a minimal informational website. The company is incorporated in California, USA, has a stated headcount of 7 employees, and has no disclosed funding rounds, partnerships, M&A activity, or executive team data in the source material.

Name

Old Possum Brewing Company

Legal name

Old Possum Brewing Co.

Website

https://oldpossumbrewing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Possum Brewing Company is a privately held, single-location craft brewery in Santa Rosa, California, serving local Sonoma County consumers with on-site craft beer, food service, branded merchandise, community events, and a sustainability program.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

Keywords

• Craft beer brewing
• Brewery taproom services
• Craft beer production
• Brewpub food service
• Brewery merchandise sales

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Old Possum Brewing Co. is a single-location craft brewery in Santa Rosa, California that brews and serves its own craft beer on-site through a taproom, complemented by a kitchen offering food service. The brewery also sells branded merchandise, hosts community events at the brewery, and operates a sustainability-oriented "Full Circle" program tied to its operations.

Product overview

Old Possum Brewing Co. is a craft brewery operating as a single-location establishment in Santa Rosa and Sonoma County. The company offers a core portfolio consisting of its Beer List (craft beers on tap), a Kitchen (food service), and supplementary offerings including Merchandise, a Full Circle sustainability program, and Events programming. The website functions as a minimal digital presence directing visitors to these distinct product and service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Beer List)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Firestone Walker Brewing Company: California craft brewer operating taprooms and broad distribution, comparable to Old Possum as a larger California craft incumbent with a taproom-led customer experience.
• Sierra Nevada Brewing Co. Large California craft brewer with on-site taprooms and sustainability programs (e.g., energy-efficient facilities), comparable to Old Possum's sustainability-led positioning at much larger scale.
• Lagunitas Brewing Company: Petaluma-based craft brewer (now part of Heineken) that started as a Sonoma County brewpub and grew into a national brand; comparable as a broader-incumbent craft peer in the same originating region.
• Drake's Brewing Co. San Francisco Bay Area craft brewer with a brewpub and food service, comparable to Old Possum as a Northern California brewpub operator within a similar consumer demographic.

Direct peers

• Bear Republic Brewing Company: Sonoma County craft brewer with on-site taproom service and a regional restaurant footprint, providing a directly comparable brewpub and distribution model in the same trade area.
• Moonlight Brewing Company: Long-running small Sonoma County craft brewer with a brewery and tasting-room focus, comparable to Old Possum in scale and regional positioning.
• Russian River Brewing Company: Iconic craft brewery headquartered in Santa Rosa / Windsor that operates brewpub-style taprooms with food and merchandise, directly comparable to Old Possum's model in the same Sonoma County geography.
• HenHouse Brewing Company: Santa Rosa / Petaluma craft brewery with multiple taproom locations, comparable to Old Possum in category and Sonoma County geography, with a slightly larger multi-venue footprint.
• Cooperage Brewing Company: Small Santa Rosa craft brewery operating a taproom with rotating beers, closely matching Old Possum's scale, geography, and taproom-centric business model.
• St. Florian's Brewery & Restaurant: Santa Rosa brewery operating a combined brewery-restaurant taproom, directly comparable to Old Possum's brewpub model with food service on site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/old-possum-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Possum Brewing Company