Cooperage Brewing Company

What Cooperage Brewing Company does

Cooperage Brewing Company is a privately held craft brewery founded in 2015 by Tyler Smith in Santa Rosa, California, that has grown from a garage home-brewing operation with nine beers on tap into a multi-location beverage business. It operates two taproom sites in Santa Rosa: the original brewery and beer garden at 981 Airway Court, and a newer downtown taproom at 575 Ross Street, which features a modern interior with arcade games, pool, darts, and board games. The brewery uses a flexible small-batch brewing system that supports continuous experimentation with hop varieties, malts, and seasonal ingredients, producing a rotating lineup that includes West Coast IPAs, Imperial Stouts, crisp lagers, hazy IPAs, fruited sours, and seltzers, with stated seasonal focus on Pilsners and IPAs in warmer months and Stouts and bold ales in colder months.

The business model is direct-to-consumer: revenue comes primarily from on-tap beer sales at the two taprooms, supplemented by an online Square storefront selling 4-packs, crowlers, and merchandise, plus indirect foot-traffic benefits from a daily rotating roster of food truck partners (Sanromana Pupusas y Antojitos, Galvan's Eatery, Brunch Boys, Gabacool Provisions, Angela's Ice Cream). GTM centers on Instagram, Facebook, the company website, and an event-driven calendar of live music, trivia nights, beer and yoga sessions, and the annual Coopapalooza anniversary celebration. The company has no publicly disclosed revenue, no external funding rounds, no parent company, and no wholesale or distribution partnerships in the data set, indicating a founder-owned, locally anchored operating model.

Cooperage's stated customer segment is craft beer enthusiasts and the broader Santa Rosa/Sonoma County community, with positioning around a family- and dog-friendly atmosphere, community gathering, and consistent product innovation. Key commercial relationships include a core strategic supply partnership with hop supplier Yakima Chief Hops, a live music sponsorship with Mercy Wellness, civic collaboration with the City of Santa Rosa and the Downtown Action Organization on the Ross Street Activation initiative, and event sponsorships with Oliver's Market, Techtonic Events, CP Printing, Modwella, and StreetSide Asian Grill. There is no evidence of AI/ML adoption, patents, certifications, or regulatory actions in the input data.

Name

Cooperage Brewing Company

Legal name

Cooperage Brewing Company

Website

https://cooperagebrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooperage Brewing Company is a privately held craft brewery founded in 2015 in Santa Rosa, California, operating two taprooms and selling rotating IPAs, stouts, lagers, sours, and seltzers directly to local craft beer consumers and the Sonoma County community.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft brewery operations
• Beer manufacturing
• Taproom services
• Craft beer retail
• Brewery merchandise

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Beer Sales: Direct beer sales at two taproom locations - the original brewery and beer garden at 981 Airway Court, and the downtown location at 575 Ross Street. On-tap sales of rotating craft beer lineup including IPAs, stouts, lagers, sours, and seltzers.
2. Packaged Beer and Merchandise: Online sales through Square e-commerce platform featuring 4-packs, crowlers, and merchandise including apparel and accessories.
3. Food Truck Partnership Revenue: Daily rotating food trucks at both locations providing food offerings, generating traffic and complementary revenue through customer spending.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cooperage Brewing Company is a craft brewery founded in 2015 that produces rotating small-batch beers including West Coast IPAs, hazy IPAs, Imperial Stouts, lagers, fruited sours, and seltzers. It sells products through two Santa Rosa taproom locations (the Airway Court beer garden and the Ross Street downtown taproom) and online via Square for 4-packs, crowlers, and branded merchandise.

Product overview

Cooperage Brewing Company operates as a craft brewery with two Santa Rosa, California locations—a flagship brewery with beer garden and a downtown taproom. The core offering is an ever-rotating lineup of craft beers including West Coast IPAs, Imperial Stouts, crisp lagers, hazy IPAs, fruited sours, and seltzers, complemented by seasonal styles. The company offers 4-packs, crowlers, and merchandise through their online shop powered by Square.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers Rotating small-batch craft beers including West Coast IPAs, hazy IPAs, Imperial Stouts, lagers, fruited sours, and seltzers, produced and sold for adult craft beer enthusiasts.
• Taproom & Beer Garden Experience On-site beer consumption venues at the Airway Court beer garden and the Ross Street downtown taproom in Santa Rosa, California, providing a community gathering space for craft beer consumers, families, and dog owners.
• Merchandise & To-Go Sales Packaged beer (4-packs and crowlers) and branded merchandise sold directly to consumers online through the Square platform for off-premise consumption.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mercy WellnesscoreGTM or Marketing Partner · 1 January 2025Live Music Sponsor for Cooperage Brewing events, supporting the brewery's live music programming and community events.
• StreetSide Asian GrillminorGTM or Marketing PartnerSponsor for Coopapalooza 11-year anniversary event. Food vendor partnership providing Asian cuisine during events.
• Oliver's MarketminorGTM or Marketing PartnerLocal market sponsor for Coopapalooza 11-year anniversary celebration event.
• Techtonic EventsminorGTM or Marketing PartnerEvent technology sponsor for Coopapalooza 11-year anniversary celebration.
• CP PrintingminorGTM or Marketing PartnerPrinting sponsor for Coopapalooza 11-year anniversary celebration materials.
• Yakima Chief HopscoreStrategic or Co-development PartnerHop supplier partner supporting Cooperage's focus on hoppy beers known for aromatic intensity. Essential ingredient partner for IPA and hop-forward beer production.
• ModwellaminorGTM or Marketing PartnerSponsor for Coopapalooza 11-year anniversary celebration.
• City of Santa RosaminorStrategic or Co-development PartnerPartner in Ross Street Activation initiative - a pedestrian-friendly downtown gathering space transformation project involving temporary street closures, food trucks, live music, markets, and family-friendly programming.
• Downtown Action OrganizationminorStrategic or Co-development PartnerPartner in Ross Street Activation initiative in Downtown Santa Rosa, collaborating on pedestrian-friendly community space development.
• Various Food Trucks (Sanromana Pupusas y Antojitos, Galvan's Eatery, Brunch Boys, Gabacool Provisions, Angela's Ice Cream)coreChannel Partner/ Reseller/ DistributorDaily rotating food truck vendors at both taproom locations providing diverse food offerings. Create special menu items for events like $11 specials for Coopapalooza anniversary.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Russian River Brewing Company: Iconic Santa Rosa-based brewpub operating its own brewpub and production facility in the same city as Cooperage. Direct local competitor for taproom traffic, craft beer enthusiasts, and event programming in Sonoma County.
• HenHouse Brewing Company: Santa Rosa-based craft brewery with multiple taproom locations in Sonoma County, focusing on hop-forward IPAs and small-batch experimentation. Closest peer in terms of city, beer style focus, and taproom-led DTC model.
• Bear Republic Brewing Company: Cloverdale, CA craft brewery with a flagship brewpub and distribution footprint, well known in Sonoma County for hop-forward ales and a brewpub hospitality model. Comparable in geography, brewing heritage, and taproom experience.
• Lagunitas Brewing Company: Petaluma, CA-based craft brewery founded in the early 1990s, with a taproom and large-scale distribution. Same Sonoma County geography and brewpub-plus-beer-brand model; broader scale, similar heritage and IPA focus.
• Drake's Brewing Company: San Leandro, CA craft brewery operating a brewpub and producing a diverse lineup including IPAs and sours. Comparable in brewpub DTC model, small-batch experimentation, and Northern California regional footprint.

Regional players

• 21st Amendment Brewery: San Francisco-based craft brewery known for IPAs and limited release cans, with a taproom and broader Bay Area distribution. Comparable product portfolio and Bay Area/California craft positioning, though not Sonoma County-anchored.

Broad incumbents

• Firestone Walker Brewing Company: Large Central California craft brewery with taprooms, broad distribution, and a flagship IPA. Comparable California craft positioning and brewpub/visitor-center model, but at significantly larger scale than Cooperage.
• Stone Brewing: Established Southern California craft brewer famous for IPAs, with brewpubs and national distribution. Comparable in IPA-centric craft positioning and brewpub experience, but with a much larger production and distribution footprint.
• Sierra Nevada Brewing Company: One of the largest U.S. craft breweries, headquartered in Chico, CA, with a flagship taproom and national distribution. Comparable craft brewing heritage and California roots; widely different scale and channel mix than Cooperage.

Others

• New Belgium Brewing Company: National craft brewer owned by a global beverage conglomerate, focusing on flagship IPAs and limited releases with strong experiential marketing and events. Comparable in craft beer brand-building and event-driven community engagement, but vastly larger scale and national distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CooperageBrewing
• Instagraminstagram.com/cooperagebrewing
• LinkedInlinkedin.com/company/cooperage-brewing-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooperage Brewing Company