Henhouse Brewing Company

What Henhouse Brewing Company does

HenHouse Brewing Company is a private craft brewery operating exclusively through a direct-to-consumer model anchored at three owned tasting rooms in Northern California: the Santa Rosa Brewery & Tasting Room (headquarters at 322 Bellevue Avenue), the Petaluma Palace of Barrels (1333 N. McDowell Boulevard, focused on barrel-aged and mixed-fermentation releases), and the Novato Record Room (1301 Grant Ave, which hosts live music and trivia). The core product portfolio is hop-forward IPAs and pale ales, supplemented by Belgian-style ales, stouts, an extensive barrel-aged and wild/sour program (Witchcraft & The Occult series, Recurring Nightmare, Fantasma Persica), and limited collaboration releases with peer breweries (Drake's Brewing, Marin Brewing, Ruse Brewing, Crooked Goat, TPK Brewing, Ola Brewing) and community partners. Ingredients are sourced locally where possible, including Hog Island Oyster Company oysters, Admiral Maltings California malt, and Crosby Hops Salmon Safe Chinook. Revenue is generated almost entirely through on-site draft pours, cans-to-go, bottles-to-go, and Square-based gift cards; the company explicitly does not pursue third-party wholesale or off-premise retail distribution, and operates a 501(c)(3) beer donation program as a community investment channel rather than a revenue stream.

The company was founded in 2011 (formally incorporated 2013) by three co-founders — Scott Goyne (mechanical and operations), Shane Goepel (brewing science), and Collin McDonnell (sales and brewing experience across five Bay Area breweries). Production scaled from 88 barrels in 2013 to 12,000 barrels by 2019 after a friends-and-family investor group was brought in 1.5 years post-founding; the only disclosed external funding is a $112,000 round in February 2014. The firm operates with no institutional venture or private equity capital, parent company, or subsidiaries.

Marketing and brand engagement run through owned social channels (Instagram, Facebook, YouTube, Spotify), an email newsletter, a Stockist-embedded beer finder, on-site events, and the Unruffled Podcast, which deep-dives into beer names, ingredients, and sensory profiles. The business is differentiated by a content-forward brand identity (Conspiracy Series, Witchcraft & The Occult, pop-culture named IPAs), commitment to living-wage employment and inclusive culture, and deep Sonoma/Marin County community ties. Operational technology surface is lean: Square handles payments and gift cards, Stockist runs the store locator, and there is no public-facing API, mobile app, or documented data/AI infrastructure.

Name

Henhouse Brewing Company

Legal name

HenHouse Brewing Company

Website

https://henhousebrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HenHouse Brewing Company is a private craft brewery in Sonoma and Marin Counties, California, operating three owned direct-to-consumer tasting rooms (Santa Rosa, Petaluma, Novato) and producing hop-forward IPAs, barrel-aged sours, and stouts for local craft beer enthusiasts.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft brewery
• Barrel-aged beer
• Hop-forward IPAs
• Tasting room
• Mixed fermentation ales

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tasting Room / On-site Draft Sales: Direct sales through three tasting room locations offering draft beer, flights, and pours
2. Packaged Beer (Cans & Bottles): To-go sales of canned and bottled beer from tasting room locations
3. Donations for Non-profit Events: Beer donations to 501(c)(3) non-profit organizations for community events, limited to 10 cases (240 cans) per event

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Henhouse Brewing Company is a craft brewery producing a diverse portfolio of hop-forward IPAs, barrel-aged sours, mixed-fermentation wild ales, stouts, and Belgian-style ales. Sales occur primarily through three owned tasting rooms in Sonoma and Marin Counties (Santa Rosa, Petaluma, Novato) offering on-site draft pours, cans-to-go, and bottles-to-go, supported by rotating food-truck partnerships and online gift cards via Square.

Product overview

Henhouse Brewing Company is a craft brewery operating as a unified product portfolio centered on beer production and tasting room experiences. The core products are diverse beer offerings spanning multiple styles including IPAs (Incredible Pale Ale, Stoked!, Prelude, Hollow Moon, Basso, Finale, Virtuoso, Solo, Super Duper Stoked, Camden Eclipse, Mendoza Line, Southpaw), session/light beers (Best Life, Clocked Out, Pride Pours, QuiQuiRiQui), Belgian/French-style beers (Vintage Dubbularity, Anniversary Saison, Vintage Saison), barrel-aged and sour beers (Recurring Nightmare series, Witchcraft & The Occult series, Timeless on Twelve), stouts (Oyster Stout, Alex's Robust Porter), and specialty collaborations (ChatG.O.D., Hello Hello Hello). The company operates three retail tasting room locations (Santa Rosa Brewery & Tasting Room, Petaluma Palace of Barrels, Novato Record Room) and maintains a digital presence through the Unruffled Podcast. Beer donations for 501c(3) nonprofits and employment opportunities (Tasting Room General Manager, Quality Technician) are also offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Incredible Pale Ale
• Stoked!
• Best Life
• Basso
• Finale
• Virtuoso
• Solo
• Prelude
• Clocked Out
• Reverse Funnel System
• Hollow Moon
• ChatG.O.D.
• Vintage Dubbularity
• Witchcraft & The Occult Series
• Recurring Nightmare
• Oyster Stout
• Alex's Robust Porter
• Pride Pours
• Santa Rosa Brewery & Tasting Room
• Petaluma Palace of Barrels
• Novato Record Room
• Unruffled Podcast
• Beer Donation Program for Non-Profits

Quantifiable outcome

• Grew from 88 barrels in 2013 to 12,000 barrels in 2019

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• LGBTQ Connection Sonoma/NapaminorGTM or Marketing Partner · 1 June 2024Collaborated to brew Pride Pours, a West Coast Session IPA for Pride Month, available exclusively in tasting rooms. Supports LGBTQ community initiatives.
• Ruse Brewing (Portland)minorStrategic or Co-development PartnerCollaboration on Letter 24 fruited gose with strawberries and basil for HenHouse's Freshtival event.
• TPK Brewing Co. (Oregon)minorStrategic or Co-development PartnerThree-way collaboration on Total Party Chill cold pale ale for gaming sessions.
• Total Party Chill (RPG media company)minorStrategic or Co-development PartnerThree-way collaboration on Total Party Chill cold pale ale designed for gaming sessions.
• Crooked Goat BrewingminorStrategic or Co-development PartnerSecond collaboration on Animal Friends 2 IPA.
• The Kitchen Queens (Sallie and Gwen)minorStrategic or Co-development PartnerCollaboration on Coincidences and Miracles, aged in wine barrels and conditioned on Santa Rosa plums.
• Early Alert Canine FoundationminorGTM or Marketing PartnerCollaboration on Scent to the Rescue IPA. Proceeds support diabetes alert dog training.
• Ola Brewing (Hawaii)minorStrategic or Co-development PartnerCollaboration on We're From Here chocolate-coconut-almond porter. Ola founders have Sonoma County connections.
• Streetside Asian GrillminorGTM or Marketing PartnerRegular food truck partner at Santa Rosa tasting room. Collaboration on We Roll Together DIPA.
• Hog Island Oyster CompanycoreOthersSupplier of whole oysters for Oyster Stout and Anniversary Oyster Stout. California oyster company with Tomales Bay operation.
• Admiral MaltingscoreOthersSupplier of California-grown malt from Alameda for Oyster Stout and other beers.
• Marin Brewing CompanyminorStrategic or Co-development PartnerCollaborated on Timeless on Twelve, 12th anniversary barleywine aged in bourbon barrels.
• Drake's Brewing CompanyminorStrategic or Co-development PartnerMultiple collaborations including Brit Pop (10th collaboration), Early Birds, and Timeless on Twelve anniversary beer.
• North Bay TriviaminorGTM or Marketing PartnerWeekly trivia night partner at Novato and Petaluma tasting rooms.
• Daniel PaddockminorStrategic or Co-development PartnerHenHouse Barrel Program Director who created Plume and Paddock cocktail-inspired barrel-aged sour.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floodgate Brewing Co. Sonoma County (Petaluma-area) micro-brewery with three locations and a D2C tasting room model similar to HenHouse, including barrel-aged and sour offerings. Same regional competitive set with overlapping consumer base.
• Cellarmaker Brewing Co. San Francisco craft brewery focused on hop-forward IPAs, mixed-fermentation sours, and creative limited releases with strong taproom presence. Closely matched to HenHouse's IPAs-forward product positioning in the same NorCal craft community.
• Bear Republic Brewing Company: Cloverdale, Sonoma County craft brewery with three locations, a respected line-up of hop-forward IPAs (Racer 5, Hop Rod), and a tasting-room/DTC model structurally identical to HenHouse's three-taproom footprint.
• Marin Brewing Company: Long-running Larkspur, Marin County brewpub anchored alongside the Proof'd beer ethos and a wide seasonal lineup. Direct HenHouse collaboration partner (Timeless on Twelve), explicitly competing for the same craft beer drinker in Marin and Sonoma.
• 21st Amendment Brewery: San Francisco craft brewery with a wide hop-forward portfolio (Brew Free! or Die IPA), sister brewpub (Chrissy's Bar / Public House in Walnut Creek), and Sonoma County production ties. Comparable mission-driven, casual DTC taproom model.
• Russian River Brewing Company: Placerville/Santa Rosa craft brewery famous for barrel-aged sours (Supplication, Consecration) and cult IPAs (Pliny the Elder). Closest geographic and stylistic peer to HenHouse given shared Sonoma County footprint, barrel-aging programs, and cult-brewery status.
• Lagunitas Brewing Company: Petaluma-based craft brewer known for hop-forward IPAs and pet ale branding, sharing HenHouse's Sonoma County origin and direct emphasis on hop-forward craft beer, now majority-owned by Heineken. Founded by Tony Magee in the same regional craft cluster.
• Drake's Brewing Company: San Leandro/Bay Area craft brewer with a long-standing West Coast IPA program, multiple brewpub locations, and confirmed collaboration history with HenHouse. Same Bay Area craft beer community and IPA-driven product philosophy.

Broad incumbents

• Stone Brewing Co. Temecula/San Diego craft incubator famous for Arrogant Bastard and IPA-led portfolio, now part of Sapporo's craft portfolio. Comparable as a much larger, broadly distributed hop-forward IPA specialist whose model informs HenHouse's ambitions and competitive frame.
• Sierra Nevada Brewing Co. Iconic Chico, California craft pioneer (founded by Fritz Maytag) and one of the largest independent craft brewers in the U.S., with strong barrel-aging, food pairing, and taproom/restaurant presence. Comparable as a Northern California craft brewery with broad hop-forward and barrel-aged category leadership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7UdDaDBw-m0MeEo5ErrSvw
• Facebookfacebook.com/henhousebrewing
• Instagraminstagram.com/HenHouseBrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henhouse Brewing Company