Old Parsonage Hotel

What Old Parsonage Hotel does

Old Parsonage Hotel is a five-star luxury boutique hotel operating from a 17th-century Grade 2* listed building at 1-3 Banbury Road in central Oxford, comprising 35 individually designed rooms and suites, two Churchill-themed suites with Oscar Nemon memorabilia, and — as of 2024 — two adjacent self-contained private residences under the 36 St Giles sub-brand. The property is operated by Mogford Limited as part of The Oxford Collection, which also encompasses the Old Bank Hotel and three restaurants (Quod, Gees, Parsonage Grill); Jeremy Mogford is Founder and Chairman, with Sam McKee as General Manager and Ramona Szanto-Bozics as Head Housekeeper leading an 18-person housekeeping team.

The underlying operating model combines traditional luxury hospitality with standard SaaS infrastructure: Oracle Opera PMS, P3 Hotels reservations, Synxis direct booking engine, OpenTable for restaurant management, Campaign Monitor for email, and full GDS distribution (Amadeus OXFPAR, Sabre 30442, Galileo/Apollo, Worldspan, DHISCO) with travel-agent commission processing via Onyx CenterSource. The hotel earns revenue across four streams: accommodation (rack rates from £180/night for Small Doubles to £855/night for 36 St Giles), on-site F&B at Parsonage Grill (open daily year-round), private dining and weddings (Pike Room up to 16 guests, Garden Room up to 8–12), and gift vouchers via SK Chase. A discretionary 5% accommodation service charge is applied with 100% pass-through to staff. Customers are predominantly individual leisure travellers, Oxford alumni (10% Sun–Thu discount), corporate groups for meetings/away days, and wedding couples, supported by experience partnerships with Bicester Village and Blenheim Palace.

Recent positioning has been upgraded by the City of Oxford's first Michelin Key (2025) and the 2024 launch of 36 St Giles, reflecting a deliberate strategy of brand elevation and incremental capacity expansion within Oxford rather than geographic growth. Press coverage spans The Sunday Times, The Telegraph, The Guardian, Country & Townhouse, and GQ.

Name

Old Parsonage Hotel

Legal name

Mogford Limited

Website

https://oldparsonagehotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Parsonage Hotel is a five-star luxury boutique hotel in central Oxford with 35 rooms, two Churchill Suites, and the adjacent 36 St Giles residences, operating under The Oxford Collection (Mogford Limited) and serving leisure travellers, Oxford alumni, corporate groups, and wedding couples.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury boutique hotel
• Hotel accommodation
• Private dining events
• Wedding venue
• Fine dining restaurant

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room and Suite Bookings: The hotel's primary revenue stream, with 35 rooms and suites across multiple categories (Small Doubles, Classic, Deluxe, Superior Deluxe, Junior Suites, Churchill Suites, and 36 St Giles private residences). Bookings are made directly via the hotel website (Synxis), telephone, email, GDS systems, and OTAs. Average room size is 19 sqm, with room rates from £180 per night for Small Doubles up to £855 per night for 36 St Giles.
2. Food and Beverage — Parsonage Grill: On-site restaurant serving breakfast, lunch, afternoon tea, and dinner daily. Open every day of the year. Parsonage Grill is described as the heartbeat of the hotel, favoured by Oxford's academic and literary community. Revenue from restaurant covers food, beverages, and private dining.
3. Private Dining and Events: Revenue from hosting private events including weddings (receptions from £115 per person), corporate meetings, conferences, and private dining. Venues include the Pike Room (up to 16 seated), Garden Room (up to 8 for weddings), with bespoke pricing tailored to client requirements.
4. Gift Vouchers: Gift vouchers sold via SK Chase platform, allowing recipients to redeem stays, dining, or experiences at the hotel and its restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Old Parsonage Hotel is a five-star luxury boutique hotel in central Oxford operating 35 individually designed rooms and suites within a 17th-century Grade 2* listed building. The hotel offers overnight accommodation across multiple categories (Small Doubles from £180 to 36 St Giles residences from £855 per night), on-site food and beverage at the Parsonage Grill restaurant, private dining and corporate event hosting in the Pike Room and Garden Room, and intimate wedding services licensed for civil ceremonies.

Product overview

The Old Parsonage Hotel is a single-property five-star luxury boutique hotel offering accommodation across 35 rooms and suites of varying categories, complemented by on-site dining at Parsonage Grill restaurant, private event spaces (Pike Room and Garden Room), and curated experiences. The portfolio includes The Churchill Suites (Winston Churchill themed), Junior Suites, Superior Deluxe, Deluxe, Classic Rooms, Small Doubles, and Accessible rooms. As part of The Oxford Collection, guests also have access to sister property 36 St Giles (luxury self-contained residences) and three affiliated restaurants (Parsonage Grill, Gees, and Quod). Additional services include wedding hosting, meetings and conferences, and special offer packages.

Differentiator

Problem solved

Functional benefit

Brands

• 36 St Giles: Two exceptional self-contained private residences located at St Giles, offering luxury accommodation with fully equipped kitchenettes and bespoke service.

Products and services

• Old Parsonage Hotel Accommodation Five-star luxury boutique hotel accommodation in Oxford city centre with 35 individually designed rooms and suites across categories (Small Doubles, Classic, Deluxe, Superior Deluxe, Accessible, Junior Suites, The Churchill Suites), featuring handmade Epoc beds, Egyptian cotton bedding, Carrara marble bathrooms, Nespresso machines, and curated artwork. Targeted at discerning leisure travellers, couples, academics and corporate visitors.
• 36 St Giles Private Residences Two self-contained luxury private residences overlooking St Giles' boulevard, featuring fully equipped Baulthup kitchenettes, Carrara marble bathrooms, marble fireplaces, underfloor heating, private entrance and daily breakfast hamper. Available from one night to months for extended stays, serviced by the Old Parsonage Hotel team with bespoke concierge service.
• Parsonage Grill Restaurant On-site restaurant serving British cuisine with breakfast, lunch, afternoon tea and dinner daily. Favoured by Oxford's academic and literary community, featuring rich plums, subtle lighting and floor-to-ceiling oil paintings. Open every day of the year.
• Private Dining & Events Private dining and corporate event hosting across two venues: the Pike Room (up to 16 seated, with access to walled terrace for al fresco dining) and the Garden Room (up to 8 for private dining, up to 20 for cocktail receptions). Day delegate rates available; bespoke menus and packages. Targeted at corporate clients, private celebrations and wedding parties.
• Weddings Intimate wedding hosting at the Old Parsonage Hotel, including civil ceremonies (up to 12 guests in the Garden Room) and wedding receptions (from £115 per person). Both the Pike Room and Garden Room are licensed for civil ceremonies. Includes bespoke menus, complimentary tastings, dedicated events planning support and on-site guest accommodation.
• Gift Vouchers Gift vouchers redeemable for hotel stays, dining experiences and curated offers at Old Parsonage Hotel and its restaurants. Sold via the SK Chase platform.
• Curated Experience Packages Curated experience packages combining Old Parsonage Hotel stays with local Oxfordshire attractions, including the Exclusive Shopping package with Bicester Village (VIP Pass plus Parsonage Grill breakfast) and the Explore Blenheim Palace experience (Winston Churchill exhibition visit). Targeted at leisure guests seeking packaged luxury experiences.

Quantifiable outcome

• Awarded the City of Oxford's first Michelin Key in 2025 (one of 19 new Keys across the UK and Ireland)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bicester VillageminorGTM or Marketing PartnerPartnership offering an Exclusive Shopping package for hotel guests. Guests receive a Bicester Village VIP Pass for world-class brand shopping, combined with breakfast at Parsonage Grill and luxury accommodation at the Old Parsonage. The package is marketed as one of the hotel's special offers and breaks.
• Opera by OraclecoreTechnology or IntegrationOpera by Oracle gathers and stores guest information for room reservations for both Old Parsonage Hotel and Old Bank Hotel, and holds information connected to private dining, conferences, and meeting/business events.
• P3 HotelscoreTechnology or IntegrationP3 Hotels gathers and stores guest information for room reservations for both Old Parsonage Hotel and Old Bank Hotel.
• OpenTablecoreTechnology or IntegrationOpenTable manages table reservations for all three of The Oxford Collection's restaurants (Parsonage Grill, Gees, Quod), storing guest information in relation to table bookings.
• Blenheim PalaceminorGTM or Marketing PartnerThe hotel offers an Explore Blenheim Palace experience package. Blenheim Palace is the birthplace of Sir Winston Churchill and holds profound historical importance. Guests can arrange a special visit to the Blenheim Palace Churchill Exhibition through the hotel's reception desk.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Lygon Arms: Heritage luxury hotel in the Cotswolds village of Broadway, comparable in scale, heritage-listed building, curated art, and high-end F&B offering. Targets a similar UK luxury leisure and experiential guest.
• Old Bank Hotel: Sister property under the same Mogford Limited / The Oxford Collection umbrella, also a five-star luxury heritage boutique hotel in central Oxford. Operates with shared reservations infrastructure (Opera, Synxis, P3 Hotels), shared F&B outlets, and overlapping customer base.
• The Randolph Hotel Oxford (Graduate by Hilton): Iconic five-star grand hotel directly across from the Ashmolean Museum in central Oxford. Competitor for luxury leisure, academic conference, and corporate guests in the same Oxford micro-market as the Old Parsonage.
• Malmaison Oxford: Boutique converted-castle hotel in central Oxford serving the same leisure and corporate market as Old Parsonage. Comparable in size (~95 rooms but with similar boutique positioning) and overlapping in target guests.

Broad incumbents

• Hotel du Vin: UK boutique hotel chain (now part of the Cairn Group) operating heritage buildings with a similar five-star positioning, F&B-led experience, and focus on characterful conversions. Competes broadly for the same affluent leisure guest across the UK.

Peers

• Le Manoir aux Quat'Saisons (Belmond):

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oldparsonagehotel
• LinkedInlinkedin.com/company/old-parsonage-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Parsonage Hotel