Old Rock House
Old Rock House is a privately held, independent live music venue operator in St. Louis, Missouri, running two venues — Old Rock House and The Sovereign — that host a diverse concert calendar, private events, and food and beverage service, serving regional live music audiences and touring artists.
- Company typePrivate
- Founded-
- HeadquartersSt. Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Old Rock House does
Old Rock House is a privately held, independent live music venue operator based in St. Louis, Missouri, running two physical venues: the flagship Old Rock House at 1200 South 7th Street and a second venue called The Sovereign at 3306 Washington Blvd. The company's core offering is a programmed calendar of concerts and live music events across genres including rock, metal, indie, folk, country, blues, and hip-hop, with on-site food and beverage service (including craft beer) supplementing ticket revenue. The venue also hosts private events such as corporate functions, receptions, and parties, and participates in civic programming such as the Music At The Intersection (MATI) festival in partnership with the Grand Center Arts District.
The business model is event-driven and multi-stream. Primary revenue comes from ticket sales transacted through third-party platforms — primarily eTix, with Metrotix used for select events and Hive.co powering email-based ticket distribution. Additional revenue is generated from on-site food and beverage (including age-based surcharges of $2 for minors and $5 cash for under-21 patrons) and from private event rentals. Premium tiers such as VIP meet-and-greet packages, acoustic performances, and "Procession" passes are layered on top of standard admission as unit-priced add-ons. The go-to-market motion is hybrid: direct-to-consumer through email signup, Facebook, Instagram, and the website concert calendar, combined with co-promoted shows via a network of independent promoters (Flip Phone Events, Open Highway, B&W Productions, Disco, Breakaway Presents).
From a technology and operating standpoint, Old Rock House is a low-software, high-operations business. There is no proprietary platform, app, or API layer; the company is a member of the National Independent Venue Association (NIVAS) and the D Tour regional partner program. The company employs approximately 19 people across the two venues, and there is no public indication of institutional investment, parent ownership, or acquisition activity. The forward event calendar extends into 2027, indicating active ongoing operations.
Old Rock House firmographics
Firmographics- Name
- Old Rock House
- Legal name
- Old Rock House
- Website
- https://oldrockhouse.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Old Rock House is a privately held, independent live music venue operator in St. Louis, Missouri, running two venues — Old Rock House and The Sovereign — that host a diverse concert calendar, private events, and food and beverage service, serving regional live music audiences and touring artists.
- Ownership category
- akta.pro rank
Old Rock House industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Musical Groups and Artists (711130), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Live Music Bars & Venues (CRANACAH), DJ & Electronic Music Venues (MPAGAIAE)
Keywords
Where Old Rock House is headquartered
LocationHeadquarters
- HQ city
- St. Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Old Rock House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: The venue generates revenue through ticket sales for concerts and events, using third-party ticketing platforms (eTix, Metrotix). Service charges and surcharges apply to ticket purchases.
- Private Events: The venue offers private event hosting for corporate events, parties, and special occasions.
- Food and Beverage: On-site food and beverage service including craft beer, with surcharges for minors at applicable events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard concert admission with age restrictions |
| Unit Pricing | Pay-as-you-go | VIP Experience with Meet & Greet |
| Unit Pricing | Pay-as-you-go | VIP upgrades with acoustic performance |
| Unit Pricing | Pay-as-you-go | Procession Pass with early access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Old Rock House product offering
Product offeringCore offering
Old Rock House operates two live music venues in St. Louis, Missouri (Old Rock House at 1200 South 7th Street and The Sovereign at 3306 Washington Blvd), hosting concerts and events across multiple music genres with craft beer service. The business sells tickets (through eTix, Metrotix, and Hive.co), offers VIP upgrades, and rents the spaces for private events such as corporate functions and parties.
Product overview
Old Rock House operates as a live music venue and events company in St. Louis, Missouri. The company runs two music venues (Old Rock House and The Sovereign) offering live concerts, craft beer, and epic events. Services include ticket sales, private event hosting, and email newsletter subscriptions. The venue hosts a diverse range of musical acts across genres including rock, indie, folk, metal, hip-hop, and more.
Differentiator
Problem solved
Functional benefit
Brands
- The Sovereign: A second live music venue operated by Old Rock House located at 3306 Washington Blvd, St. Louis, MO 63103
Products and services
- Old Rock House Venue The primary live music venue at 1200 South 7th Street, St. Louis, MO 63104, hosting concerts, themed dance parties, and events with craft beer service for general audiences.
- The Sovereign Venue A second live music venue at 3306 Washington Blvd, St. Louis, MO 63103, operated by Old Rock House, featuring concerts and events across genres including progressive rock, indie, and metal.
- Concert Ticket Sales Ticket sales and distribution for live music events across Old Rock House and The Sovereign venues through eTix, Metrotix, and Hive.co platforms, with VIP and Procession Pass upgrade options including meet & greets and exclusive merchandise.
- Private Event Venue Rental Venue rental services for private events at Old Rock House and The Sovereign, including corporate functions, parties, receptions, and special occasions with on-site food and beverage service.
- Food and Beverage Service On-site food and craft beer service at both venues during concerts and events.
Quantifiable outcome
- Regularly hosts sold-out shows across diverse musical genres
Companies that use Old Rock House
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Old Rock House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Rock House partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- eTixcorePrimary ticketing platform partner for online ticket sales. Provides secure ticket delivery with delivery delay for fraud prevention on certain events.
- Flip Phone EventsminorEvent promoter co-presenting themed dance party events like Heated Twilight.
- Open HighwaycoreCo-presenter of multiple concerts including Drivin' N Cryin', Morgan Wade, and Gannon Fremin & CCREV.
- B&W ProductionsminorEvent promoter co-presenting Jessica Audiffred show.
- DiscominorEvent promoter co-presenting Jessica Audiffred show.
- Breakaway PresentsminorEvent promoter presenting ŁASZEWO Road To Breakaway Tour at The Sovereign.
- NIVASminorNational Independent Venue Association member, shown on website footer.
- D TourminorRegional partner program shown in website footer.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Old Rock House competitors and assessment
Company assessmentDirect peers
- Delmar Hall: St. Louis live music venue operated in the same Delmar Loop corridor as The Pageant. Comparable as a competing mid-capacity indie/rock-focused club booking touring and local acts.
- First Avenue & 7th St Entry: Iconic Minneapolis independent live music venue running two attached rooms (First Avenue and 7th St Entry). Closely comparable as a dual-room independent club hosting touring rock, indie, and electronic acts with strong brand cachet.
- Tipitina's: New Orleans iconic independent music club. Comparable as a heritage independent venue with broad genre programming, F&B service, and a strong regional identity built on long-running live music operations.
- The Pageant: St. Louis mid-sized concert venue in the Delmar Loop. Directly comparable as a competing general-admission live music club operating in the same city and targeting similar touring-rock and indie lineups.
- Exit/In: Nashville independent live music club. Comparable mid-sized independent venue with multi-genre programming, touring-rock focus, and a similar private-events and ticketing model.
- 9:30 Club: Washington, D.C. flagship independent concert venue operated by I.M.P. Comparable as a mid-to-large capacity independent club with diverse genre programming and established touring-act relationships.
- The Ready Room: St. Louis independent live music venue operated by the same promoter family as The Pageant. Closely comparable mid-sized club with similar genre mix and touring-act programming model.
Broad incumbents
- House of Blues: National chain of mid-to-large live music venues owned by Live Nation. Comparable as a live-music-club operator with F&B (Southern-inspired food and bar) and broad genre bookings, but at significantly larger scale and with corporate backing.
- The Fillmore: Live Nation-operated heritage concert venue brand with multiple locations. Comparable as a multi-room live music operator presenting touring acts, but competing from a national platform with consolidated ticketing and artist routing advantages.
Regional players
- Blue Note (Columbia, MO): Mid-Missouri independent live music club booking national touring acts. Comparable operating model and venue scale, with geographic separation but overlapping touring circuit and audience profile.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Old Rock House social profiles
Digital presenceOld Rock House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Rock House leadership team
Management profileNumber of profiles
Old Rock House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Rock House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Rock House
What does Old Rock House do?
Old Rock House operates two live music venues in St. Louis, Missouri (Old Rock House at 1200 South 7th Street and The Sovereign at 3306 Washington Blvd), hosting concerts and events across multiple music genres with craft beer service. The business sells tickets (through eTix, Metrotix, and Hive.co), offers VIP upgrades, and rents the spaces for private events such as corporate functions and parties.
Is Old Rock House a public or private company?
Old Rock House is a private company. It is classified as unknown and is currently operating.
When was Old Rock House founded?
Old Rock House was founded in -1. It employs 11 to 50 people.
Where is Old Rock House based?
Old Rock House is headquartered in St. Louis, United States, in the North America region.
How does Old Rock House make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are private Events and food and Beverage.
Who are Old Rock House's main competitors?
Direct peers on record are Delmar Hall, First Avenue & 7th St Entry, Tipitina's, The Pageant, Exit/In, 9:30 Club and The Ready Room. Broad incumbents are House of Blues and The Fillmore. Blue Note (Columbia, MO) is listed as a regional player.
Does Old Rock House have an API?
No public API is recorded for Old Rock House.
What industry is Old Rock House in?
Old Rock House's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 711130 and its SIC code is 7900.