RoomRaccoon

What RoomRaccoon does

RoomRaccoon B.V. is a privately-held cloud-based hotel management SaaS company founded in 2017 and headquartered in Breda, Netherlands, with a US office in Winthrop, Massachusetts. The company provides an all-in-one platform for independent and small-chain accommodation operators—serving independent hotels, boutique hotels, hostels, motels, bed & breakfasts, serviced apartments, guesthouses, vacation rentals, Airbnb hosts, and multi-property groups—combining a PMS (Property Management System), a Channel Manager distributing inventory to 200+ OTAs and metasearch engines with 5-second synchronization, a commission-free Booking Engine that processes over 1.2 million direct bookings annually, integrated PCI-DSS compliant Payments, and a Reporting module with RevPAR, ADR, and occupancy KPIs. The core platform is extended through add-on modules including RaccoonRev and RaccoonRev Plus (the latter using AI-driven pricing that analyzes booking trends, demand shifts, and weather forecasts), RaccoonUpsell (automated ancillary revenue), RaccoonHousekeeping, RaccoonIdentity (computer-vision ID scanning), RaccoonSite (no-code website builder), RaccoonWhiteLabel, and RaccoonCardMachine, supported by 300+ third-party integrations.

The company generates revenue primarily through monthly SaaS subscriptions priced in EUR and tailored to property size and feature selection, supplemented by transaction-based payment processing fees. Go-to-market combines product-led growth (free trials, self-serve onboarding, 9 out of 10 customers cite ease of use as the primary purchase driver) with a sales-assisted motion for multi-property and enterprise customers, distributed through 12+ localized country websites and a partnership channel that includes Booking.com Advanced Partner status and a PriceLabs revenue management integration announced in October 2025. The company has pursued growth through both organic expansion and acquisitions, having acquired Vuursteen B.V in 2019, Dublin-based iHotelligence in December 2023 (its first major deal), and Lobbi PMS in October 2024 (adding over 300 Benelux properties). No outside funding rounds or investor details are disclosed, and the company remains founder-led by Tymen van Dyl (CEO) and Nadja Buckenberger (CPO).

Name

RoomRaccoon

Legal name

RoomRaccoon B.V.

Website

https://roomraccoon.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

RoomRaccoon is a cloud-based hotel management SaaS platform providing PMS, channel manager, booking engine, payments, and AI-augmented revenue management tools to over 2,000 independent properties and small accommodation operators globally.

Ownership category

akta.pro rank

Product category

Hotel Management Software

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industry

Bedbanks & Hotel Wholesalers (Accommodation Inventory Wholesalers) (THAKAJAB)

Keywords

• Hotel management software
• Property management system
• Channel manager
• Booking engine
• Revenue management software

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription model for hotel management software access, including PMS, Channel Manager, Booking Engine, and core tools. Payment is automatically charged around the 25th of each month. Prices are in EURO with 30-day notice period for price changes.
2. Payment Processing: Integrated payment processing for online bookings, deposits, and POS transactions. PCI-DSS compliant with tokenized data protection and 3DS authentication for secure transaction handling.
3. Additional Modules: Upsell automation, revenue management tools (RaccoonRev, RaccoonRev Plus), website building (RaccoonSite), card machine (RaccoonCardMachine), and events management available as integrated add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

RoomRaccoon is an all-in-one cloud-based hotel management software platform combining a Property Management System (PMS), Channel Manager, Booking Engine, integrated Payments, and Reporting with optional add-on modules for revenue management, upselling, housekeeping, digital ID scanning, website building, and events management. The platform serves independent hotels, hostels, motels, B&Bs, boutique hotels, serviced apartments, vacation rentals, Airbnb hosts, and multi-property operators globally.

Product overview

RoomRaccoon is an all-in-one cloud-based hotel management platform combining a unified platform-plus-modules architecture. The core platform centers on PMS (Property Management System) as the operational backbone, supplemented by core distribution modules including Channel Manager (200+ OTA connections, 5-second sync), Booking Engine (commission-free direct bookings, 1.2M+ annually), Payments (PCI DSS compliant processing), and Reporting (real-time KPIs). The product suite extends through specialized add-on modules: RaccoonRev/RaccoonRev Plus (revenue management with AI-driven pricing analyzing trends, demand, and weather), RaccoonUpsell (automated ancillary revenue), RaccoonHousekeeping (operational task management), RaccoonIdentity (digital ID scanning with computer vision), RaccoonSite (no-code website builder), RaccoonWhiteLabel (custom branding), RaccoonCardMachine (in-person payments), and Events & Banqueting (group booking management). An Integrations Hub connects 300+ third-party tools. The platform serves independent hotels, hostels, motels, serviced apartments, B&Bs, boutique hotels, guesthouses, Airbnb operators, vacation rentals, and multi-property operators across global markets including US, Benelux, Ireland, Germany, Spain, France, Italy, Portugal, South Africa, UK, and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• RaccoonRev: Revenue management tool providing competitor insights and dynamic pricing rules.
• RaccoonRev Plus
• RaccoonUpsell
• RaccoonHousekeeping
• RaccoonIdentity
• RaccoonSite
• RaccoonWhiteLabel
• RaccoonCardMachine

Products and services

• PMS (Property Management System) Central operational platform managing reservations, room assignments, guest profiles, billing, housekeeping workflows, and reporting. Features drag-and-drop reservations calendar, payment insights, group booking management, and automated guest communication with 15+ email templates for independent hotels and accommodation operators.
• Channel Manager Cloud-based distribution hub synchronizing room rates, availability, and restrictions across 200+ online sales channels including OTAs, metasearch engines, GDSs, and bedbanks. Updates rates and availability in 5 seconds with pooled inventory management to prevent overbookings for hotels and accommodation operators.
• Booking Engine Commission-free direct booking module enabling real-time availability display, secure payment processing, Google Hotels integration, upselling capabilities, discount codes, and mobile-responsive interface. Processes 1.2M+ direct bookings annually for hotels seeking to reduce OTA dependency.
• Payments Integrated payment system processing online bookings, check-out, deposits, and POS transactions for hotels. Supports payment links, contactless payments, VCC monitoring, pre-authorizations, and automated charging with PCI DSS compliance via Stripe.
• Events & Banqueting Event and group booking management module integrated within the PMS for hotels and venues. Manages room allotments, function space scheduling, proposals, contracts, deposits, F&B orders, consolidated invoices, and function sheets for meetings, weddings, and conferences.
• RaccoonRev Revenue management add-on module providing competitor insights and dynamic pricing rules. Enables hotels to action pricing strategies based on market trends and demand patterns.
• RaccoonRev Plus AI-powered premium pricing module analyzing booking trends, local demand shifts, and weather forecasts to automatically generate intelligent rate changes. Premium tier revenue management with machine learning-driven optimization for hotels.
• RaccoonUpsell Automated upselling platform offering relevant add-ons through a digital guest service menu. Maximizes ancillary revenue by presenting room upgrades, experiences, and packages at optimal booking moments during the booking and stay process.
• RaccoonHousekeeping Housekeeping and maintenance management module providing total operational control. Tracks daily cleaning lists, room statuses, F&B orders, and integrates reminders into reservations for seamless task coordination across housekeeping and maintenance teams.
• RaccoonIdentity (Digital ID Scanner) Digital identification scanner that auto-fills guest details from passports and IDs. Speeds up check-in process using computer vision technology for document processing and automated guest registration.
• RaccoonSite Hotel website builder requiring no coding. Offers Lite (DIY setup) and Plus (expert-built) options for creating hotel websites designed to drive direct reservations.
• RaccoonWhiteLabel White-label solution for the Booking Engine allowing custom domain names and removal of RoomRaccoon branding from guest-facing documents and booking confirmation emails.
• RaccoonCardMachine Integrated card machine for in-person payments at the front desk. Enables guests to tap or swipe cards with automated transaction recording within the PMS for streamlined check-in and check-out payment workflows.
• Hotel Reporting Hotel analytics and KPI tracking dashboard providing real-time insights on occupancy, ADR, RevPAR, booking pace, channel mix, and financial performance. Includes year-on-year comparisons, budget vs. actual reports, and one-click exportable reports for hotel operators.

Quantifiable outcome

• Save up to 3 hours daily by automating manual admin work like invoices and guest communication
• +6 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• PriceLabscoreTechnology or Integration · 6 October 2025Partnership announced October 2025 to unlock new revenue potential for properties. The collaboration expands RoomRaccoon's revenue management offering by integrating PriceLabs' dynamic pricing capabilities, enabling properties to optimize pricing strategies and drive additional revenue through enhanced revenue management tools.
• Booking.comflagshipTechnology or IntegrationAdvanced partner status with Booking.com featuring powerful two-way connection with exclusive features for seamless all-in-one experience. The partnership enables real-time inventory synchronization, rate parity, and automated reservation management through the RoomRaccoon channel manager.
• Google Hotel AdscoreTechnology or IntegrationIntegration enabling hotels to display live rates and availability to travelers searching via Google, Google Maps, and other Google search functions. Customers connect their RoomRaccoon account to the Google Hotel Ads feed for increased visibility in search results.
• StripecoreTechnology or IntegrationPayment processing integration through Stripe for secure online transactions, deposits, and booking payments. Stripe provides fraud prevention tools with __stripe_mid cookie for payment security.
• RemoteLockcoreTechnology or IntegrationIntegration with RemoteLock digital door lock systems enabling contactless check-in processes for hotels. Referenced in Brewhalla customer case study as part of automated check-in workflow.
• 200+ OTA and Distribution ChannelscoreChannel Partner/ Reseller/ DistributorChannel manager connects to 200+ online travel agencies, metasearch engines, global distribution systems (GDS), and bedbanks. Direct API connections enable seamless two-way data flow for inventory and rate synchronization.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudbeds: Direct competitor offering an all-in-one hospitality management suite (PMS, Channel Manager, Booking Engine) targeting independent hotels and hostels globally. Cloudbeds serves a very similar SMB customer base to RoomRaccoon and competes head-to-head on the same product breadth.
• Mews: Cloud-based hotel PMS and operations platform for independent and group hotels. Mews is a well-funded direct competitor with similar all-in-one positioning, expanded payment processing capabilities, and growing enterprise reach.
• SiteMinder: Hotel acquisition platform combining channel manager, booking engine, and PMS (via HotelKit). Publicly listed competitor that directly competes in RoomRaccoon's core channel distribution and direct booking categories for independent hotels.
• Little Hotelier: Hotel management platform purpose-built for small properties (B&Bs, small hotels, guesthouses). Targets a near-identical customer segment to RoomRaccoon's, including motels and serviced apartments.
• Hotelogix: Cloud-based hotel PMS and channel manager targeting independent hotels and groups across Europe, Asia, and the Americas. Competes on integrated PMS + channel distribution for the same independent property segment.
• Guestline: UK-based cloud PMS, channel manager, and booking engine provider focused on independent hotels, groups, and serviced apartments in the UK and European markets — overlapping RoomRaccoon's strongest geographies.
• eZee Absolute: Cloud-based hotel PMS from eZee Technosys offering booking engine, channel manager, and restaurant POS for independent hotels and small chains — closely aligned feature set and target customer.

Broad incumbents

• Oracle OPERA Cloud: Enterprise-grade hotel PMS from Oracle Hospitality. While focused on large chains and resorts, OPERA competes in the same property management category and increasingly extends down-market into larger independent properties.
• BookingSuite (Booking.com): Booking.com's SaaS suite for accommodation providers (including SiteMinder partnership and Channel Manager tools). As a flagship partner of RoomRaccoon's, BookingSuite represents both a critical partner and a potential competitor with distribution advantages.

Emerging players

• Lighthouse (formerly OTA Insight): Revenue management and hotel intelligence platform that overlaps with RoomRaccoon's RaccoonRev / RaccoonRev Plus modules. Increasingly competes in the AI-pricing category with broader market intelligence capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoomRaccoon