Old Thousand

What Old Thousand does

Old Thousand is a single-location independent neighborhood Chinese restaurant founded in November 2016 and operating at 1000 E 11th St #150 on Austin's east side. The restaurant offers modern interpretations of classic American-Chinese recipes with a distinct Texas-influenced menu — most notably a signature Brisket Fried Rice using house-smoked brisket sourced from Micklethwait's Craft Meats, a local Austin BBQ supplier. It serves local Austin residents across approximately 20 neighborhoods through dine-in service (Sunday brunch and daily dinner), takeout, delivery within a defined radius, catering, and private events for groups of 16 to 125 guests. Menu pricing ranges from $8 for appetizers to $21 for share plates, with craft cocktails and local beers as beverage complements.

The business operates as a direct-to-consumer restaurant with no disclosed institutional funding, parent company, or subsidiary structure. Revenue is generated through menu item sales, catering orders (booked via ezCater), private event bookings, gift card sales (processed through Toast Tab), and a loyalty program (Old Thousand Rewards) that issues points redeemable for free food. Technology infrastructure is entirely composed of third-party platforms: Owner.com powers the website and online ordering, OrderSave underpins the mobile app, OpenTable handles reservations, ezCater manages catering logistics, and Toast Tab processes gift cards. The restaurant employs approximately 8 people and has received regional press recognition from Austin 360 (2017 Best Restaurants), Eater Austin, Tasting Table, The Daily Meal, Do512, and Fathomaway, but holds no patents, trademarks, certifications, or AI/ML capabilities.

Name

Old Thousand

Legal name

Old Thousand LLC

Website

https://oldthousandatx.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Thousand is an independent single-location neighborhood Chinese restaurant in Austin, Texas, serving modern American-Chinese fusion cuisine via dine-in, online ordering, catering, and private events to local residents since 2016.

Ownership category

akta.pro rank

Product category

Casual Chinese Restaurant

akta.pro industry

PRIMARYTHAFABAE

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Chinese restaurant dining
• Modern Chinese cuisine
• Restaurant catering services
• Private event dining
• Neighborhood casual dining

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from customers dining in at the restaurant, including full menu items, craft cocktails, and local beers
2. Takeout and Delivery: Revenue from online ordering, takeout, and delivery orders placed through the website or mobile app
3. Catering Services: Catering services for events offered through ezCater platform and direct booking, featuring custom menus for groups of 16+
4. Private Events: Revenue from private dining and event bookings, accommodating 16-125 guests with pre-selected family-style menus
5. Gift Cards: Gift card sales through Toast Tab platform
6. Loyalty Program: Old Thousand Rewards program where customers earn points for free food on future orders

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Old Thousand is a neighborhood Chinese restaurant on Austin's east side that sells modern interpretations of classic American-Chinese dishes through dine-in service, online ordering for pickup and delivery, catering for events, and private dining for groups of 16-125 guests. The menu features bold spins on familiar favorites including Kung Pao Chicken, General Tso's, Lo Mein, and signature Brisket Fried Rice incorporating Texas BBQ brisket, supported by a craft cocktail program and a mobile rewards app.

Product overview

Old Thousand is a neighborhood Chinese restaurant on Austin's east side offering an eclectic and inventive mix of flavors with modern interpretations of classic American-Chinese recipes. The core offering is dine-in service at their 10000 E 11th St location, supported by online ordering for pickup/delivery, catering services through EZ Cater, and private dining for 16-125 guests. The menu features shareable plates (Orange Chicken, General Tso's Chicken, Kung Pao Chicken), noodle dishes (Smoked Lo Mein, Xiao Mian), fried rice options (Brisket Fried Rice, Shrimp Fried Rice, Veggie/Vegan Fried Rice), soups and starters, and craft cocktails. Additional services include a loyalty rewards program and a mobile app for ordering convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service dine-in experience at the single Austin, TX restaurant location featuring a stylish laid-back setting with plush red booths and warm lighting. Serves lunch on weekends and dinner daily for date nights, family meals, and gatherings with friends.
• Online Ordering for Pickup and Delivery

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Micklethwait's Craft MeatscoreStrategic or Co-development PartnerSupplier partnership for house-smoked brisket used in signature Brisket Fried Rice. Local Austin BBQ supplier bringing Texas craft meat expertise to the Chinese menu.
• ezCatercoreChannel Partner/ Reseller/ DistributorThird-party catering marketplace partnership for corporate and event catering orders. Provides online catering ordering platform and delivery logistics for catering services.
• OpenTablecoreChannel Partner/ Reseller/ DistributorThird-party reservation platform partnership for booking dine-in tables. Provides online reservation system for customers.
• Toast TabminorChannel Partner/ Reseller/ DistributorGift card sales platform partnership through Toast Tab for purchasing restaurant gift cards.
• Owner.comcoreTechnology or IntegrationWebsite platform and mobile app technology provider powering online ordering, reservation system, and customer engagement tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Din Tai Fung: Globally recognized Asian casual-dining brand known for xiao long bao and noodle dishes. Comparable as a premium casual Asian concept with strong brand recognition and disciplined menu execution.
• P.F. Chang's: National casual-dining chain specializing in Asian-inspired cuisine. Broad incumbent with overlapping cuisine and full-service experience; useful for benchmark on casual Asian dining check sizes and event/private-dining economics.
• Sweetgreen: Leading US fast-casual chain operating a digitally native, omnichannel model (app ordering, loyalty, catering). Comparable as a fast-casual benchmark for digital stack, loyalty, and catering revenue mix rather than cuisine.
• Panda Express: Largest American-Chinese fast-casual chain. Operates broadly in the same American Chinese category as Old Thousand and serves as a useful scale/comparable benchmark, though it competes on price/volume rather than modern craft positioning.

Direct peers

• Xi'an Famous Foods: New York-based Chinese fast-casual chain focused on hand-pulled noodles and regional Chinese fare. Comparable as an Asian fast-casual operator building a differentiated regional Chinese brand across multiple units.
• Junzi Kitchen: New York-based modern Chinese fast-casual concept offering re-imagined northern Chinese bowls. Directly comparable for concept (modern Chinese, casual format) and target customer (young, urban diners seeking elevated Chinese).
• Bento Asian Kitchen + Sushi: Asian fast-casual chain offering bowls, noodles, and sushi with build-your-own and signature options. Closely comparable as a multi-unit Asian fast-casual operator with a similar dine-in/takeout/delivery model.
• Wu Chow: Modern Chinese restaurant in downtown Austin from the same local restaurant group. Operates in the same cuisine category, same city, and targets a similar diner seeking upscale modern Chinese, making it the closest comparable concept.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/old-thousand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Thousand