Oleander Farms

What Oleander Farms does

Oleander Farms Pvt Ltd is a privately held Indian luxury resort operator that runs a 180-acre integrated hospitality property in Karjat, Maharashtra, approximately 60-70 km from Mumbai. The company offers six accommodation categories (Lake View Rooms, Pool View Rooms, Lawn View Rooms, Plunge Pool Rooms, Cottages, and the 3-BHK Grove Villa) alongside seven food and beverage outlets (Saltt Restaurant, Common House Micro Brewery, Saltt Coffee House, WAVES Pool Bar, Vintage Wines, COCOCART, and a Lake-View Restobar), a Sohum Luxury Spas-branded spa, an in-house salon, and a wellness programming vertical built around yoga, sound therapy, and guided retreats. The property also operates a vintage car display, gaming arcade, padel and pickleball courts, tea ceremony, offbeat trekking, and a plant nursery with DIY potting experiences, supported by amenities such as an infinity pool, gymnasium, and on-site helipad.

The revenue model combines accommodation bookings (handled via the StaahMax booking engine on oleanderfarms.com plus phone and email reservations), F&B across the on-site outlets, weddings and corporate events at venues with capacity from 30 to 1,500 guests, paid experiences (wine tasting, tea tasting, yoga, padel, bowling, trekking), wellness and spa services, salon services, and on-site retail (Kensho Greenery, The Organic Hub, Akashi Clothing). Pricing is quote-based for rooms, with published unit pricing on experiences (e.g., yoga at INR 650 + 18% GST, wine tasting INR 500-1,999, padel INR 1,000-2,000 per hour). Go-to-market is direct-to-consumer via the website, organic social (Instagram, Facebook, YouTube), an SEO-driven blog, and earned media in seven Indian lifestyle publications, supplemented by dedicated event sales and referral traffic through wedding planners and corporate coordinators.

Founded in 2021 with 131 employees, the company operates as a single-asset integrated resort business with no disclosed funding, no parent company, and no evidence of institutional investment. Strategic priorities visible in the source material include vertical layering (wellness, spa, salon, retail), MICE and wedding segment expansion, and a possible move into villa ownership and gated community living through the Oleander Estates sub-brand. The technology footprint is limited to standard hospitality tooling (StaahMax booking engine) with no disclosed proprietary platform, AI/ML capabilities, or API integrations.

Name

Oleander Farms

Legal name

Oleander Farms Pvt Ltd

Website

https://oleanderfarms.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Oleander Farms operates a 180-acre integrated luxury resort in Karjat, Maharashtra, 60-70 km from Mumbai. It serves leisure travelers, wedding hosts, and corporate groups with accommodation, seven F&B outlets, a Sohum-branded spa, wellness retreats, and event venues for up to 1,500 guests.

Ownership category

akta.pro rank

Product category

Luxury Resort and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Luxury resort hospitality
• Destination wedding venue
• Wellness retreat programs
• Corporate event hosting
• Resort dining experiences

Headquarters

HQ city

Karjat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation / Room Bookings: The resort generates primary revenue from room bookings across multiple room categories: Lake View Rooms, Pool View Rooms, Lawn View Rooms, Plunge Pool Rooms, Cottages, and The Grove Villa (3-BHK). Booking is handled via StaahMax engine on the website, with phone and email reservation support. Pricing is quote-based and not publicly listed.
2. Dining & Food & Beverage: Multiple on-site dining venues including Saltt Restaurant (European, Asian, Indian cuisine), Common House Micro Brewery, Saltt Coffee House, WAVES Pool Bar, Vintage Wines (wine store/tasting), and Tea Ceremony. Revenue from à la carte dining, wine tasting experiences, and private dining room bookings for events.
3. Weddings & Events: Significant revenue stream from hosting weddings, receptions, corporate events, and celebrations. Venues include Lakeside Lawn, Hill Top, Oleander Farms Garden (capacity up to 1,500 guests), Oleander Farms Banquet, Lawnside, and Poolside. Catering, event coordination, and custom packages are offered.
4. Wellness & Spa Services: Revenue from spa treatments at Sohum Spa (in partnership with Sohum Luxury Spas), yoga and wellness sessions, sound therapy, and wellness retreats. Yoga sessions are priced at ₹650 + 18% GST per person. Spa packages and body treatments available as per downloadable menu.
5. Experiences & Activities: Revenue from recreational activities including wine tasting (₹500 for in-house guests, ₹999 for 5-wine, ₹1999 for 10-wine), padel & pickleball courts (₹1,000 for 2 people / ₹2,000 for 4 people per hour), bowling at Let's Play arcade, offbeat trekking (1-hour and 2-hour routes), and vintage car display visits.
6. Salon Services: In-house salon offering beauty and grooming services (nail art, manicures, pedicures, hair care, waxing) located within the spa. Revenue from paid grooming services for wedding guests and leisure travelers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Oleander Farms operates a 180-acre integrated luxury resort in Karjat, Maharashtra, selling accommodation across six room/villa categories, multiple food and beverage outlets, wellness and spa services, recreational experiences, and large-scale wedding and corporate event hosting. The core commercial activity is overnight resort stays combined with on-site dining, activities, and event services, with separate dedicated sales motion for weddings and corporate groups.

Product overview

Oleander Farms is a 180-acre luxury resort in Karjat, Maharashtra, operating as an integrated hospitality destination that combines accommodation, dining, wellness, and recreational experiences. The property offers six distinct room categories (Lake View, Plunge Pool, Lawn View, Pool View, Cottages, and Grove Villa) as part of its stay accommodations. Dining offerings span seven food and beverage outlets including Saltt Restaurant, Common House Micro Brewery, Saltt Coffee House, WAVES Pool Bar, Vintage Wines, COCOCART, and a Lake-View Restobar. The wellness vertical encompasses Soham Spa (partnered with Sohum Luxury Spas), dedicated Wellness Programs with yoga and meditation, and an on-site Salon. Recreational experiences include a Vintage Cars Display, Let's Play Gaming Arcade, Padel & Pickleball Court, Tea Ceremony, Offbeat Trekking, and Kensho Greenery plant nursery with DIY potting. The property also features extensive event venues for weddings (up to 1,500 guests) and corporate retreats, supported by amenities like an infinity pool and fully-equipped gymnasium.

Differentiator

Problem solved

Functional benefit

Brands

• Soham Spa: Luxury spa partnership with Mumbai's Sohum Luxury Spas brand offering holistic rejuvenation experiences combining traditional Indian Ayurvedic therapies with western ideologies.
• Wellness with Oleander Farms
• Oleander Farms Salon
• Oleander Farms Resort

Products and services

• Lake View Rooms Luxury rooms overlooking a lake bordered by greenery, featuring balconies with lake views, minimalistic design, and views of mountains and the on-site helipad. Sold as a standalone accommodation category to leisure travelers, couples, and families.
• Plunge Pool Rooms Rooms with private plunge pools and balconies offering views of lush green valleys, combining modern comfort with rustic charm. Sold as a standalone accommodation category to leisure and couple travelers.
• Lawn View Rooms Elegant rooms with private balconies facing lush lawns, offering proximity to property amenities while surrounded by serene greenery. Sold as a standalone accommodation category to families and leisure travelers.
• Pool View Rooms Rooms with balconies overlooking the swimming pool, located near restaurants and leisure spots with WAVES Pool Bar nearby. Sold as a standalone accommodation category to leisure travelers.
• The Cottages Private lawn cottages by the lake with seating nooks, surrounded by greenery, large lawns, and panoramic views, suitable for intimate family celebrations. Sold as a standalone accommodation category.
• The Grove Villa A luxurious 3-BHK villa with private patio, surrounded by lush greenery, featuring 6-guest capacity, 3 king beds, 3 bathrooms, and direct swimming pool access. Sold as a standalone accommodation category to families and groups.
• Saltt Restaurant Flagship on-site restaurant offering European, Asian, and Indian cuisine crafted with fresh, seasonal ingredients, set amidst lush greenery and serene open spaces. Open to in-house guests, walk-ins, and private events.
• Common House Micro Brewery In-house microbrewery offering craft beers and beverages, available to in-house guests, day visitors, and event attendees.
• Saltt Coffee House On-site coffee house providing beverages and casual dining options for in-house guests and visitors.
• WAVES Pool Bar Poolside bar offering a wide menu of mocktails and cocktails to in-house guests and day visitors.
• Vintage Wines In-house wine store with curated wine tasting experiences led by in-house sommeliers, offering 3-wine tasting for in-house guests at ₹500 and 5-wine (₹999) and 10-wine (₹1,999) tasting for day visitors.
• Soham Spa Luxury spa operated in partnership with Sohum Luxury Spas, offering traditional Indian Ayurvedic therapies combined with western wellness practices for holistic rejuvenation. Spa packages and body treatments are sold to in-house guests and outside visitors.
• Wellness Programs Curated mindful wellness experiences including guided yoga sessions (₹650 + 18% GST per person), nature trails, treks, sound bath, meditation, chakra movement, art therapy, and spa therapies across the 180-acre property. Sold as standalone paid programs and retreats.
• Oleander Farms Salon Karjat's first luxury salon within the spa, offering beauty and grooming services including nail art, manicures, pedicures, hair care, and waxing to in-house guests, wedding guests, and day visitors.
• Wedding & Celebration Venues Multiple event venues including Lakeside Lawn (250 pax), Hill Top (400 pax), Oleander Farms Garden (1,200 pax seating / 1,500 pax floating), Banquet (350 pax), Lawnside (150 pax), and Poolside (250 pax), with catering, event coordination, and custom packages for destination weddings and celebrations.
• Corporate Event Spaces Corporate event venues including Private Dining Room (30 pax), The Veranda (160 pax), Common House (130 pax), Splash Bar & Kitchen (140 pax combined), The Living Room (110 pax), and The Den (70 pax), along with open lawns and breakout spaces for offsites and conferences.
• Vintage Cars Display Exhibition of vintage cars including Chevrolet Deluxe, Morris 8, Chrysler Airstream, Mercedes Benz 170V, Hindustan Ambassador Mark 1, Premier Padmini, Volkswagen Beetle Type 1, and Maruti Suzuki 800, available for viewing and photography by guests and visitors.
• Let's Play Gaming Arcade In-house gaming arcade with bowling alley and array of games for families and friends. Bowling priced at 1 complimentary game on purchase of 2 games.
• Padel & Pickleball Court Outdoor racket sports court available from 8AM–11PM, priced at ₹1,000 for 2 people and ₹2,000 for 4 people per hour.
• Tea Ceremony Tea tasting experience featuring premium tea and tisane blends sourced globally, with complimentary 3-tea tasting for in-house guests and the same experience at ₹500 for day visitors.
• Offbeat Trekking
• Kensho Greenery (Potting Experience) In-house plant nursery and boutique offering indoor and outdoor plants, along with DIY potting experiences where guests can plant seedlings and take them home.

Quantifiable outcome

• 180-acre property capable of hosting up to 1,500 guests for events
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Yogic GurukulcoreStrategic or Co-development PartnerOleander Farms has an ongoing partnership with Yogic Gurukul, a YouTube channel and Yoga philosophy platform that provides knowledge through audio-visual content, books, monthly classes, workshops, courses, retreats, and Yoga Teacher Trainings centered on classical Yogic texts and Indian culture. The partnership supports the resort's wellness vertical and positions it as a destination for authentic yoga and mindfulness retreats.
• Gardens of Santi (Santoshi Shetty)minorStrategic or Co-development PartnerSantoshi Shetty, founder of Gardens of Santi and yoga instructor, collaborated with Oleander Farms to host the resort's first-ever Yoga Retreat. The retreat included Yoga Sessions, Chakra Dance, Vegan Meals, and wellness conversations, introducing a wellness lens to the property and creating demand for structured retreat programs.
• Live Better with Shivali ChatterjeeminorStrategic or Co-development PartnerOleander Farms partnered with wellness influencer Shivali Chatterjee for a wellness retreat featuring yoga at the hilltop, sound therapy, and a hearty brunch. This collaboration opened a new audience segment — guests from Mumbai specifically drove to the property for curated wellness experiences.
• Sohum Luxury SpascoreTechnology or IntegrationOleander Farms partnered with Mumbai's trusted wellness brand Sohum Luxury Spas to operate the on-site spa. Sohum is a noted luxury wellness and spa brand that combines traditional Indian Ayurvedic therapies with western approaches. Their well-trained personnel deliver holistic rejuvenation experiences including body treatments, oil therapies, and facials at the Soham Spa within the resort.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Club Mahindra (Mahindra Holidays): Multi-property resort operator with branded rooms, F&B, events, and membership-based demand across India. Comparable on scaled integrated Indian resort operations across leisure and event segments.
• Taj Holiday Village Resort & Spa, Goa: Iconic luxury resort operating villas, fine dining, spa, weddings, and large-scale events under a global Indian hospitality brand. Comparable on integrated premium-resort model, though on a more mature destination geography.
• ITC Grand Bharat, Gurugram: Luxury resort with palace-style rooms, multiple restaurants, spa, and extensive events and convention capacity. Same full-service luxury resort and destination-wedding positioning at a national scale.

Direct peers

• Radisson Blu Resort & Spa, Alibaug: Beachfront premium resort targeting the same Mumbai weekend and destination-wedding market with comparable room categories, event venues, spa, and F&B. Direct competitor for the luxury leisure and wedding segment from Mumbai.
• Hilton Shillim Estate Retreat & Spa: Large-footprint luxury wellness estate with spa, villas, wellness programming, and destination weddings. Closest peer on integrated wellness + luxury + events model, although a different regional catchment.
• The Machan, Lonavala: Eco-luxury resort near Mumbai offering nature-immersive stays, dining, and event packages. Comparable to Oleander Farms' nature/luxury hybrid positioning and weekend getaway targeting Mumbai and Pune travelers.
• Aamby Valley (City & Industrial Development Corp.): Large integrated luxury resort township near Lonavala serving Mumbai/Pune weekend and destination-event demand with villas, sports, dining, and event venues. Directly comparable on scale, geography, and premium-segment positioning.
• Della Resorts, Lonavala: Premium resort destination near Mumbai/Pune with villa accommodations, multiple F&B outlets, adventure and amusement activities, and large-scale event hosting. Closest direct comparable to Oleander Farms' integrated luxury-resort-plus-experiences model on the same feeder geography.

Regional players

• Novotel Imagica Khopoli: Family-resort hotel near Karjat/Imagica serving weekend leisure from Mumbai and Pune with branded rooms, dining, and events. Adjacent regional competitor vying for similar outbound weekend demand.

Emerging players

• Sula Vineyards, Nashik: India's leading wine estate with vineyard stays, tastings, and on-property dining. Comparable to Oleander Farms' Vintage Wines wine-tasting experience and farm-stay/estate-led hospitality narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7AhaIeLBGreIDE8hxdKACA
• Facebookfacebook.com/oleanderfarmsindia
• Instagraminstagram.com/oleanderfarms
• LinkedInlinkedin.com/company/oleanderfarms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oleander Farms