Grupo Olimpia Carroceros

What Grupo Olimpia Carroceros does

Olimpia Carroceros, S.L. is a privately held, family-owned auto body and paint repair workshop headquartered in Madrid, Spain, with operating roots dating to 1939 when founder D. Mario Plazio established Talleres Mecánicos Mario at C/Núñez de Balboa. The company has been led by three generations of the Plazio family — Mario Plazio (founder), Carlos Plazio Sobrón (second-generation transition in 1965), and current CEO Oscar Plazio — and is structured as a Sociedad Limitada registered in the Mercantile Registry of Madrid (CIF B86122256). Its main workshop occupies more than 1,000m2 in central Madrid (C/ Paseo Molino 7-9, 28045 Madrid), with a separately registered office at C/ Víctor de la Serna, 33, 28016 Madrid, the site of a 2013 facility modernization financed by Avalmadrid.

The core service offering is collision-related body work and paint repair (chapa y pintura) for vehicles of any brand or model, executed with a stated 48-hour repair turnaround, alongside general mechanical services. Olimpia operates as an in-network provider for 17+ major Spanish insurance companies — including Mapfre, Allianz, Mutua Madrileña, AXA, Reale, Zurich, Generali, Pelayo, Caser, Groupama, Liberty Seguros, Línea Directa, Santa Lucía, Fénix Directo, Ocaso, Direct Seguros, and Génesis — which channel claim-driven repair work to the workshop. Value-added services include free PRE-ITV inspection, courtesy vehicles, free diagnosis, washing and conditioning, plus online damage assessment (Peritación Online), a customer portal with real-time repair status (Zona Clientes), and online appointment booking (Cita Previa). The company holds the CESVIMAP TQ Silver quality certification from Mapfre and is a member of ASTRA and CONEPA, the Madrid and national automotive repair workshop associations.

Commercially, Olimpia runs a direct-to-consumer, quote-based pricing model on a pay-as-you-go billing cadence, with revenue generated per repair job rather than via subscription or recurring contracts. Marketing is conducted through the corporate website, blog, YouTube, Pinterest, and LinkedIn channels targeting individual car owners and capturing insurance-driven referrals. Following the 500,000 EUR Avalmadrid investment in 2013, the company projected ~1 million EUR in annual revenue (2014) on the back of 38% growth and a 30% workforce expansion. The business remains concentrated in a single Madrid geography with no disclosed multi-site expansion, and exhibits no AI/ML, API, or platform-technology footprint in its technology stack.

Name

Grupo Olimpia Carroceros

Legal name

OLIMPIA CARROCEROS, S.L.

Website

https://olimpiacarroceros.es

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Olimpia Carroceros is a family-owned auto body, paint, and mechanical repair workshop in Madrid, Spain, founded in 1939. It serves individual vehicle owners and acts as an in-network repair provider for 17+ major Spanish insurance companies.

Ownership category

akta.pro rank

Product category

Auto Body Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Auto body repair
• Vehicle paint repair
• Collision repair services
• Mechanical repair shop
• Insurance claim repairs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Vehicle Repair Services: Body work and paint repair services for vehicles of any brand, billed per repair job. Works with insurance companies for claim processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grupo Olimpia Carroceros operates a full-service auto body and paint repair workshop in central Madrid, providing collision and accident damage repair for vehicles of any brand or model. The company delivers 48-hour repair turnaround, online damage assessment (peritación online), PRE-ITV inspections, courtesy vehicles, and complementary services such as free diagnosis and vehicle washing. It also processes insurance claims directly with all major Spanish insurance companies.

Product overview

Olimpia Carroceros operates as a traditional auto body and mechanical repair workshop in Madrid, Spain. The company offers a unified service model centered on collision repair (chapa y pintura) and general mechanical services, complemented by online peritation, customer portal, and appointment scheduling capabilities. The core workshop provides 48-hour repairs for all vehicle brands with complimentary PRE-ITV inspection and value-added services including courtesy vehicles.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 48-hour repair turnaround
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Insurance Companies NetworkcoreChannel Partner/ Reseller/ DistributorWorks with all major Spanish insurance companies including Mapfre, Allianz, Mutua Madrileña, AXA, and others to provide vehicle repair services for policyholders' accident claims.
• ASTRA (Asociación de Empresarios de Talleres de Reparación de Automóviles de Madrid)minorOthersIndustry association for automotive repair workshops in Madrid. Olimpia Carroceros is a member of ASTRA.
• ASETRA (Asociación de Talleres de Reparación de Automóviles de Madrid)minorOthersAssociation of Madrid repair workshops. The CEO Oscar Plazio is associated with ASETRA and CONEPA (national federation).

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Midas España: International automotive repair and maintenance franchise with a strong Spanish footprint. Directly comparable as a multi-service auto repair shop serving consumer and insurance-driven demand across mechanical and body work.
• Speedy (Spain): Spanish network of auto repair and tire service centers. Comparable as a domestic competitor offering mechanical and rapid repair services with insurance-claim handling capabilities.
• First Stop: European tire and auto service network with Spanish presence. Comparable as a multi-site auto service provider offering mechanical, tire, and minor body work, with insurance and fleet relationships.

Broad incumbents

• Carglass España: Spain's leading vehicle glass repair and replacement specialist, part of Belron. Comparable as a major insurer-approved auto repair network operating under DRP partnerships with Spanish insurers, though it specializes in glass versus Olimpia's body/paint focus.
• Norauto España: Major European multi-service auto center chain operating in Spain. Comparable as a broad automotive service provider addressing maintenance, repair, and parts, with similar customer profiles and insurance-driven traffic.
• Feu Vert: European multi-brand automotive service and tire center chain. Comparable as a multi-service auto repair provider with insurance partnerships and standardized quality certifications in Spain.
• Euromaster: European tire and vehicle maintenance service network with Spanish operations. Comparable as a broad automotive service provider serving consumer and B2B customers with standardized repair offerings.

Regional players

• Aurgi: Spanish automotive parts and service retailer. Comparable as a domestic Spanish multi-service auto provider with workshops and a parts/accessories retail business, targeting similar consumer segments.
• Rodi Motor Services: Spanish chain of tire and automotive service centers. Comparable as a domestic multi-site auto service provider with insurance partnerships and similar consumer-facing workshop operations.

Emerging players

• Glassdrive: Spanish vehicle glass repair and replacement network. Comparable as an insurer-approved repair chain in Spain, with overlapping DRP-driven business model, though specialized in glass rather than full body/paint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Ocarroceros
• LinkedInlinkedin.com/company/olimpia-carroceros
• Pinterestpinterest.com/ocarroceros

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Olimpia Carroceros