OLIOLI
OLIOLI is a privately held Danish fast-casual poke bar chain, founded in 2017, operating 11-12 locations across Greater Copenhagen and serving health-conscious individual consumers, corporate clients, and private-event customers via dine-in, a Heaps-powered mobile app with loyalty rewards, and a B2B catering and foodtruck vertical.
- Company typePrivate
- Founded2017
- HeadquartersKøbenhavn V (Vesterbro), Denmark
- Headcount51–100
- GTM typeB2C
- OfferingServices
What OLIOLI does
OLIOLI is a Danish fast-casual restaurant chain operating under a poke bar concept, founded in 2017 on Gammel Kongevej in Frederiksberg, Copenhagen, as Denmark's first dedicated poke bar. The company is co-founded and privately held by two founders (a COO named Frederik is identified on the management team) and operates 11-12 locations across Greater Copenhagen, including Vesterbro, Rødovre, Hellerup, Vanløse, Lyngby, Amager, Østerbro, Frederiksberg, Tivoli Food Hall, Copenhagen Airport Terminal 2, and Ny Østergade. The headcount is reported at approximately 150-200 employees. Product mix centers on Hawaiian-inspired poke bowls with rice bases, raw fish or alternative proteins, and Asian toppings, supplemented by Vietnamese-inspired Bánh Mì sandwiches, juices, smoothie bowls, a "Poké on Rye" Danish fusion item, and house-made ramen launched in 2024 at selected bars.
The business is fundamentally direct-to-consumer and multi-channel. Revenue is generated from in-restaurant dining, take-away and delivery orders placed through the proprietary OLIOLI mobile app (built on the Heaps platform with NETS payment integration and an in-app Rewards loyalty program), an all-you-can-eat "Poké & Drinks" group concept at the Ny Østergade location priced at 350 DKK per person, and a B2B/event catering vertical — including tiered packages (mini bowls from 50 DKK, standard from 90 DKK, live catering from 125 DKK, buffet from 149 DKK) and a mobile foodtruck — with a 30-person minimum per catering order. Pricing for à la carte items sits in the mid-market fast-casual range, with sandwiches at 74 DKK. Enterprise catering clients referenced in testimonials include Ørsted (560 servings served in under 9 minutes at an IT Festival) and Female Invest; named corporate-style engagement also covers events for the artist Tessa.
The underlying technology stack is intentionally lightweight and outsourced: the Heaps-based mobile app handles ordering, loyalty, and skip-the-queue functionality; easyTableBooking manages reservations for the all-you-can-eat concept; NETS handles card payments; and Recruitio supports hiring workflows. The company has built an employer brand around youth development and structured career progression (Bowler → Assistant Manager → General Manager with own bar), formalized through a leadership-training partnership with EK og Asnæs & Vangstrup. No external funding, parent company, or AI/ML capabilities are disclosed in the source data.
OLIOLI firmographics
Firmographics- Name
- OLIOLI
- Legal name
- OLIOLI
- Website
- https://oliolipoke.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OLIOLI is a privately held Danish fast-casual poke bar chain, founded in 2017, operating 11-12 locations across Greater Copenhagen and serving health-conscious individual consumers, corporate clients, and private-event customers via dine-in, a Heaps-powered mobile app with loyalty rewards, and a B2B catering and foodtruck vertical.
- Ownership category
- akta.pro rank
OLIOLI industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320), Mobile Food Services (722330)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Food Trailers & Towable Kitchens (THAFAHAB), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where OLIOLI is headquartered
LocationHeadquarters
- HQ city
- København V (Vesterbro)
- HQ country
- Denmark
- HQ region
- Europe
Offices11 records
Markets served
OLIOLI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in and Take-away Sales: Revenue from direct food and beverage sales at restaurant locations and take-away orders placed via app or website. Products include poke bowls, sandwiches, smoothie bowls, juices, and specialty drinks.
- Poké & Drinks All-You-Can-Eat: Premium all-you-can-eat dining experience at Ny Østergade location on Friday and Saturday evenings for groups of 4+ people, priced at 350 DKK per person for two hours
- Catering Services: Event catering including mini bowls, standard bowls, buffet-style, live catering with chef, and foodtruck rental for weddings, confirmations, birthdays, corporate events, and receptions. Minimum 30 persons required.
- Foodtruck Rental: Mobile foodtruck available for rental to serve fresh poke bowls at parties and events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sandwich - Hoisin or Spicy |
| Unit Pricing | Pay-as-you-go | Poké & Drinks All-You-Can-Eat |
| Unit Pricing | Multi-year contract | Catering - Mini Bowls |
| Unit Pricing | Multi-year contract | Catering - Standard Bowls |
| Unit Pricing | Multi-year contract | Catering - Buffet Style |
| Unit Pricing | Multi-year contract | Catering - Live Catering |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
OLIOLI product offering
Product offeringCore offering
OLIOLI operates a multi-location fast-casual restaurant chain serving Hawaiian-inspired customizable poke bowls, Vietnamese-style sandwiches (Bánh Mì), fresh juices, smoothie bowls, and ramen across 11-12 dine-in bars in the Greater Copenhagen area. The chain supplements dine-in and take-away with event catering services (minimum 30 portions) and a mobile foodtruck available for rental, and accepts orders through its own iOS/Android app, website, and on-premise counters.
Product overview
OLIOLI is Denmark's first Poké Bar chain, founded in 2017 on Frederiksberg in Copenhagen. The company operates as a multi-location restaurant chain with 12 bars across the Copenhagen area. Its core product portfolio centers on Poké Bowls—Hawaiian-inspired dishes combining rice, fresh fish or proteins, and Asian-inspired toppings—alongside fresh juices, Vietnamese-inspired sandwiches (Bánh Mì), and smoothie bowls. The company has expanded its offerings to include ramen (available in-house at select locations), Poké on Rye (a Danish-Hawaiian fusion), and an all-you-can-eat Poké & Drinks experience. OLIOLI also provides catering services including food trucks, event catering, and a mobile app with ordering and Rewards loyalty functionality. The company positions itself as a healthy fast-casual dining option with Asian culinary influences and Scandinavian creative touches.
Differentiator
Problem solved
Functional benefit
Products and services
- Poké Bowls OLIOLI's signature Hawaiian-inspired poke bowls feature a rice base topped with fresh fish, vegetables, and dressings; customers can choose preset combinations or build their own bowl. Sold across all dine-in locations and via the mobile app for take-away and delivery.
- Sandwiches (Bánh Mì)
Quantifiable outcome
- Served 560 attendees at Ørsted IT Festival in under 9 minutes
- +1 more outcomes
Companies that use OLIOLI
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
OLIOLI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OLIOLI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- NETSminorNETS is a payment services provider handling online card payments. OLIOLI's app integration with NETS enables customer card payments through their mobile app, subject to NETS security requirements for Verified-by-Visa and MasterCard SecureCode authentication.
- EK og Asnæs & VangstrupcoreLeadership education partnership for employee development. OLIOLI offers leadership training in collaboration with EK and Asnæs & Vangstrup as part of their career development program for promising employees.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
OLIOLI competitors and assessment
Company assessmentDirect peers
- Sweetgreen: Sweetgreen is a US healthy fast-casual chain operating a similar build-your-own bowl/salad model with strong digital ordering and loyalty infrastructure, serving as a global benchmark for the category OLIOLI operates in.
- Poké House: Poké House is a European poke bowl chain with multi-location retail operations across Italy and other European markets, offering a directly comparable build-your-own poke bowl concept to OLIOLI.
- CAVA: CAVA is a US Mediterranean fast-casual chain with a build-your-own bowl concept, mobile-ordering focus, and rapid multi-location scaling, providing a comparable growth playbook for OLIOLI's chain expansion.
- Plenti: Plenti is a Copenhagen-based poke bowl chain that competes directly with OLIOLI in the Danish poke bar segment, offering customizable poke bowls at multiple Copenhagen locations with similar price points and target customers.
- Aloha Poke: Aloha Poke is a European poke chain operating across multiple countries with a similar build-your-own bowl concept, providing a directly comparable operator in the international poke category.
Broad incumbents
- Yo! Sushi: Yo! Sushi is a UK-based Japanese casual dining and takeaway chain with a multi-channel model (dine-in, delivery, retail products) and a comparable footprint strategy of high-footfall urban locations.
- Joe & The Juice: Joe & The Juice is a Danish-founded healthy fast-casual chain offering juices, sandwiches, and bowls with a similar demographic focus (young urban consumers) and a comparable multi-channel direct-to-consumer model across European cities.
- Wagamama: Wagamama is a global Asian casual dining chain with comparable menu positioning (Asian-inspired bowls), dine-in operators, and a multi-channel takeaway/app ordering model relevant to OLIOLI's expansion potential.
- Sticks'n'Sushi: Sticks'n'Sushi is a Danish sushi and Asian-fusion chain with a broader menu and dine-in focus, serving as a comparable Danish-based multi-location Asian-casual restaurant operator with national premium positioning.
Emerging players
- Pokéology: Pokéology is a Copenhagen-based poke bar operator with overlapping menu offerings and customer base to OLIOLI, representing a local emerging competitor in the same niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Customer concentration
OLIOLI social profiles
Digital presenceOLIOLI financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLIOLI leadership team
Management profileNumber of profiles
Profiles5 records
OLIOLI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLIOLI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLIOLI
What does OLIOLI do?
OLIOLI operates a multi-location fast-casual restaurant chain serving Hawaiian-inspired customizable poke bowls, Vietnamese-style sandwiches (Bánh Mì), fresh juices, smoothie bowls, and ramen across 11-12 dine-in bars in the Greater Copenhagen area. The chain supplements dine-in and take-away with event catering services (minimum 30 portions) and a mobile foodtruck available for rental, and accepts orders through its own iOS/Android app, website, and on-premise counters.
Is OLIOLI a public or private company?
OLIOLI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OLIOLI founded?
OLIOLI was founded in 2017. It employs 51 to 100 people.
Where is OLIOLI based?
OLIOLI is headquartered in København V (Vesterbro), Denmark, in the Europe region.
How does OLIOLI make money?
Four revenue lines are on record. Dine-in and Take-away Sales are the primary driver. The others are poké & Drinks All-You-Can-Eat, catering Services and foodtruck Rental.
Who are OLIOLI's main competitors?
Direct peers on record are Sweetgreen, Poké House, CAVA, Plenti and Aloha Poke. Broad incumbents are Yo! Sushi, Joe & The Juice, Wagamama and Sticks'n'Sushi. Pokéology is listed as an emerging player.
Does OLIOLI have an API?
No public API is recorded for OLIOLI.
What industry is OLIOLI in?
OLIOLI's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFAHAB, Food Trailers & Towable Kitchens. Its NAICS code is 722513 and its SIC code is 5810.