Oliver's

What Oliver's does

Oliver's Real Food Limited (ASX: OLI) is an Australian quick-service restaurant chain that operates company-owned and franchised locations along Australia's east coast highway corridor, targeting travelers, commuters, and families seeking healthier alternatives to traditional fast food and servo stops. The company serves freshly prepared whole-food meals across breakfast, lunch, and dinner categories, with menu items transparently tagged for calories, allergens, and dietary accommodations including vegetarian, vegan, gluten-free, and dairy-free options. Order capture occurs through dine-in, AI-powered drive-thru, and a proprietary iOS/Android mobile app with order-ahead, skip-the-queue functionality, and a loyalty program offering free coffee every eighth visit and app-exclusive deals.

The technology stack centers on two proprietary assets: the "Ollie" conversational AI drive-thru assistant — described as Australia's first, using natural-language speech to take orders and answer ingredient/allergen queries while routing orders to the kitchen — and the integrated Prepit real-time nutritional data platform that syncs menu nutritional information across in-store QR codes and online channels. These systems are supported by a digital layer that includes the Oli Shop e-commerce sub-brand for branded goods and gift hampers, and the Feel-Good Meal kids' program. The company has earned QSR Media's 2025 Best Digital Initiative award and Hospitality Technology's 2026 Top Women in Technology recognition (CEO Natalie Sharpe), reflecting the AI/innovation positioning.

Revenue is generated primarily through per-transaction in-store and drive-thru food and beverage sales, supplemented by catering for corporate and event occasions and by mobile-app-driven order volume. Customer segments are split between travelers/commuters on east coast highways and families with children, with secondary segments in health-conscious consumers with specific dietary requirements and corporate/event catering. The business is led by CEO Natalie Sharpe (a qualified nutritionist) and COO Tim Sharpe, with Natalie Ellis as CFO and Martin Green as Chairman. The company reported a $995k profit in H1 FY2026 and rising same-store sales in early 2026, indicating an operational turnaround following a leadership overhaul.

Name

Oliver's

Legal name

Oliver's Real Food Limited

Website

https://olivers.com.au

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Oliver's Real Food Limited (ASX: OLI) is an Australian quick-service restaurant chain operating highway locations along the east coast, serving travelers and families healthier whole-food meals via dine-in, AI-powered drive-thru, and a proprietary mobile app with loyalty rewards.

Ownership category

akta.pro rank

Product category

Healthy Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

akta.pro secondary industries

Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Healthy quick service restaurants
• Drive-thru fast food
• Restaurant mobile ordering
• Catering services corporate events
• Menu nutrition data

Headquarters

HQ city

Erina

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Store Restaurant Sales: Oliver's operates quick-service restaurants along Australia's east coast generating revenue from walk-in customers ordering meals, snacks, and beverages for dine-in or take-away consumption.
2. Mobile App Ordering & Loyalty: Proprietary mobile app enables order-ahead functionality, skipping queues, and loyalty rewards program where customers earn free coffee (every 8th coffee free) and access exclusive deals and secret menu items.
3. Catering Services: Oliver's provides healthy catering options for groups, events and corporate gatherings, generating revenue from bulk orders for occasions beyond individual dining.
4. Drive-Thru Sales: AI-powered drive-thru service enabling quick service for travelers and commuters on major highway routes along Australia's eastern seaboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Oliver's Real Food operates a chain of quick-service restaurants along Australia's east coast serving freshly prepared, whole-food based healthy fast food across breakfast, lunch, and dinner categories. Customers access the brand via dine-in, drive-thru, and a proprietary mobile app that supports order-ahead, queue-skipping, and a loyalty program (every 8th coffee free). The company supplements in-store sales with corporate and event catering and an Oli Shop online store for branded products and gift hampers.

Product overview

Oliver's Real Food is a healthy fast food restaurant chain and platform operating as a single unified concept (not a modular platform), combining physical restaurant locations along Australia's east coast with a digital ecosystem. The core offering is freshly prepared whole-food meals across breakfast, burgers, bowls, pockets, sides, salads and bakery categories, served in-store and via drive-thru. The digital portfolio consists of the Oliver's Mobile App (iOS/Android) for ordering, loyalty and app-exclusive deals; the Ollie AI Drive-Thru for conversational autonomous ordering; Oli-AI for personalised menu options; the Rewards & Loyalty Program; the Oli Shop online store; and the Prepit-powered real-time nutritional data layer. The Feel-Good Meal kids' program and Grab n Go pre-prepared snacks are branded sub-offerings within the same integrated ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Oli Shop: Online store for Oliver's products and hand-picked goodies from local partners, including feel-good gift hampers
• Oli-AI

Products and services

• Oliver's Real Food Restaurants Core quick-service restaurant operation serving freshly prepared whole-food meals across breakfast, lunch and dinner at dine-in and drive-thru service along Australia's east coast. Designed for individual travelers, commuters and families seeking nutritious fast food.
• Oliver's Mobile App Proprietary iOS and Android mobile application enabling online ordering, order-ahead with queue skipping, every-8th-free-coffee loyalty rewards, app-only deals and secret-menu items. Free to download; available to all Oliver's customers.
• Ollie AI Drive-Thru Assistant Australia's first conversational AI drive-thru assistant — a natural-language voice agent that takes customer orders, answers ingredient and allergen questions, and routes orders directly to the kitchen with minimal human intervention. Available to drive-thru customers at Oliver's locations.
• Feel-Good Meals (Kids) Healthy kids' meal program featuring balanced meals with breakfast, lunch and dinner choices made without frying (baked, grilled or steamed), organic chicken nuggets, baked rice nuggets, and fresh juice options, with limited-time free Ollie & Friends plushie keychain toy promotions. Targeted at families with children seeking less-processed QSR options.
• Oli Shop Online store offering Oliver's branded products and hand-picked goods from local partners, including feel-good gift hampers available in-store and online. Targeted at Oliver's customers and gift buyers.
• Catering Services Healthy catering service for groups, meetings, school events, sports clubs and private functions, with menus that accommodate vegetarian, vegan, gluten-free and dairy-free dietary requirements. Orderable via the nearest Oliver's restaurant or central contact channel.
• Grab n Go Pre-prepared healthy snacks and meals for quick purchase, including salads, bakery items, sandwiches and snack pots at Oliver's locations, designed for time-pressed travelers and commuters.

Quantifiable outcome

• $995k profit achieved in H1 FY2026, demonstrating turnaround from prior period

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and supporting.

• Newcastle JetsflagshipStrategic or Co-development PartnerSports partnership for active lifestyles announced April 2026. Aligns Oliver's health-conscious brand positioning with sports team sponsorship supporting community wellness initiatives.
• Cleavers OrganiccoreOthersOrganic meat supplier providing high-quality protein ingredients for Oliver's menu items.
• Birch and WaitecoreOthersFood ingredient partner supplying products for Oliver's menu offerings.
• IKUsupportingOthersPartner supplier contributing to Oliver's product range.
• Longtrack PantrysupportingOthersLocal supplier partner contributing ingredients to Oliver's menu.
• PrepitcoreTechnology or IntegrationReal-time nutritional information platform powering all menu item data including calories, allergens, macros and ingredient transparency. Provides customers transparent access to nutritional information via QR codes and online.
• Reflections HolidayscoreChannel Partner/ Reseller/ DistributorHoliday park partnership providing Oliver's restaurant locations within Reflections Holiday destinations along Australia's east coast.
• Organic TimessupportingOthersOrganic ingredient supplier for Oliver's menu items.
• NRMAcoreStrategic or Co-development PartnerMotoring organization partnership serving travelers on NSW roads. Aligns Oliver's highway location strategy with NRMA member base seeking quality food options while traveling.
• BiopaksupportingOthersSustainable packaging supplier providing eco-friendly containers, cups and cutlery for Oliver's operations, supporting sustainability commitments.
• ChowCacaosupportingOthersChocolate supplier providing ingredients for Oliver's hot chocolate, milkshakes and baked goods.
• JivasupportingOthersEnhanced sparkling water supplier providing Jiva Daily Greens and Jiva Hydration Boost bottled beverages at Oliver's locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nando's Australia: Established Australian QSR chain focused on peri-peri chicken with dine-in and takeaway. Comparable as a mid-tier Australian QSR with national footprint and similar healthy-leaning positioning.
• Hungry Jack's: Major Australian QSR incumbent with extensive highway and drive-thru presence. Comparable as a broad QSR competitor overlapping with Oliver's in drive-thru highway locations and value-conscious travelers.
• Domino's Pizza Enterprises (Australia): ASX-listed major Australian QSR (pizza delivery and takeaway). Comparable as a publicly traded Australian QSR operator with technology investments in digital ordering and comparable investor profile.
• McDonald's Australia: Largest QSR chain in Australia with extensive highway service centre presence. Comparable as a broad incumbent competing for the same highway traveler occasions and increasingly expanding into healthier menu options.

Direct peers

• Grill'd: Australia's leading healthy burger chain, directly comparable as a domestic QSR positioned around better-for-you fast food, premium ingredients, and a multi-state footprint competing for the same health-conscious consumer.
• Guzman y Gomez (GYG): ASX-listed Mexican QSR chain operating across Australia with drive-thru and dine-in service. Comparable as a publicly traded Australian QSR with comparable scale, technology investments, and a focus on fresh, fast preparation.
• Roll'd: Australian Vietnamese-inspired QSR chain operating across malls and key sites. Comparable as an emerging Australian QSR offering healthier, fresh-ingredient alternatives to traditional fast food.
• Betty's Burgers: Australian specialty burger chain with a growing multi-state footprint. Comparable as an emerging Australian QSR competing in the premium, casual-dining segment with similar customer demographic.
• Subway Australia: Global QSR chain with a long-standing healthy-eating positioning (low-calorie, fresh, customisable). Comparable as a direct healthy-fast-food competitor, particularly in family and on-the-go customer segments.
• Zambrero: Australian healthy Mexican QSR chain emphasising fresh ingredients and plant-based options. Directly comparable on the health-conscious QSR positioning, multi-state footprint, and target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olivershealthfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver's