Betty's Burgers

What Betty's Burgers does

Betty's Burgers is a privately-held Australian quick-service restaurant brand owned by Retail Zoo Pty Ltd (ACN 141 218 206), which also owns Boost Juice and Salsas. The company operates a network of dine-in, takeaway, and delivery restaurants across Australia with adjacent data-protection and operational scope covering New Zealand, the United Kingdom/Ireland, and the European Union. Its core customers are mainstream consumers seeking fresh, made-to-order burgers in a casual fast-casual setting, with secondary segments for group catering (parties of 10+) and dietary-restricted diners served via plant-based, vegan, low-gluten, and halal-compatible options.

The core product is a made-to-order burger menu with sides, frozen custard desserts (concretes), and thick shakes, supplemented by catering packages, digital gift cards, and promotional meal bundles such as Make it a Meal and 2Up Tuesdays. The underlying technology stack is a mobile-first ordering platform anchored by the Betty's Beach Club app on iOS and Android, which integrates online ordering, the Beach Club Rewards loyalty program ($1 earned per $10 spent), and exclusive app-only promotions, alongside a website storefront and third-party delivery via UberEats and DoorDash.

Revenue is generated primarily through in-restaurant food and beverage sales across dine-in, takeaway, and delivery channels, with ancillary streams from gift card purchases, catering fees, and loyalty-driven repeat visits. Marketing is run across owned social channels (Facebook, Instagram, TikTok) and Custom Audiences on Meta and TikTok, supported by Google Analytics for web/app behavioural measurement. The brand sits within Retail Zoo's multi-brand QSR portfolio and operates through a mix of corporate-owned and franchisee locations.

Name

Betty's Burgers

Legal name

Retail Zoo Pty Ltd

Website

https://bettysburgers.com.au

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Betty's Burgers is an Australian quick-service restaurant brand owned by Retail Zoo Pty Ltd, operating a multi-location network of made-to-order burger restaurants with mobile app ordering, a Beach Club Rewards loyalty program, catering, and digital gift cards.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Quick service restaurant
• Burger restaurant
• Fast casual dining
• Mobile food ordering
• Restaurant loyalty program

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from selling burgers, sides, drinks, and frozen custard (froyo) through dine-in, takeaway, and delivery channels across restaurant locations.
2. Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, $200, or custom amounts. Sold online and redeemable in-app and in-restaurant.
3. Catering Services: Corporate and event catering services for groups of 10+, providing bulk burger and menu orders for team lunches, birthdays, and special events.
4. Loyalty Program: Beach Club Rewards program through mobile app where members earn $1 for every $10 spent, driving customer retention and repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Betty's Burgers operates a quick-service restaurant chain selling made-to-order burgers, loaded fries, thick shakes, and frozen custard desserts (concretes) through dine-in, takeaway, and delivery channels across Australian locations. The core food offering is supplemented by a mobile app-based loyalty program (Beach Club Rewards), digital gift cards, and a group catering service for events of 10 or more guests.

Product overview

Betty's Burgers is a quick-service restaurant chain owned by Retail Zoo Pty Ltd, operating both corporate and franchise locations across Australia. The company offers a unified product portfolio centered on made-to-order burgers with fresh ingredients, complemented by sides, frozen custard desserts (concretes), and thick shakes. The core offering includes the Everyday Menu of burgers and sides, alongside the Beach Club Rewards loyalty program accessible through the Betty's Burgers mobile app. Additional services include Betty's Catering for groups of 10+, Betty's Gift Cards in digital format, and promotional programs such as Make it a Meal upgrades and 2UP Tuesdays. The restaurant also accommodates dietary requirements with vegetarian, vegan, and low-gluten options.

Differentiator

Problem solved

Functional benefit

Brands

• Beach Club Rewards: Loyalty rewards program where members earn $1 for every $10 spent

Quantifiable outcome

• Earn $1 for every $10 spent through Beach Club Rewards

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Retail Zoo Pty LtdcoreStrategic or Co-development PartnerBetty's Burgers is owned by Retail Zoo Pty Ltd (ACN 141 218 206), a company operating multiple quick-service restaurant brands including Boost Juice, Betty's Burgers, and Salsas. The parent company manages shared services including privacy policy, data protection, and brand operations across jurisdictions in Australia, New Zealand, EU, and UK.
• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform for order fulfillment, enabling customers to order Betty's Burgers for home delivery through the UberEats platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform for order fulfillment, enabling customers to order Betty's Burgers for home delivery through the DoorDash platform.
• Meta (Facebook and Instagram)minorGTM or Marketing PartnerSocial media marketing partnership for personalised advertising using email address matching (Meta Custom Audiences) and lookalike audience targeting. Subject to user privacy settings on Meta platforms.
• TikTokminorGTM or Marketing PartnerSocial media marketing partnership for personalised advertising using email address matching (TikTok Custom Audiences) and lookalike audience targeting. Subject to user privacy settings on TikTok.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Nando's Australia: Australian QSR casual dining chain with licensed dine-in and per-customer customization — analogous daypart extension and licensed-venue model to Betty's, but chicken-focused.

Broad incumbents

• Carl's Jr. Australia: International burger QSR brand operating in Australia; competes with Betty's for value-burger occasions and delivery-led customers.
• McDonald's Australia: Largest QSR operator in Australia with broad menu including burgers. Overlaps with Betty's across value meals, delivery, and mobile ordering; vastly larger scale and marketing spend.
• Shake Shack: Global fast-casual burger brand with made-to-order positioning, premium ingredient sourcing, and digital ordering. Closest international reference point for Betty's 'fast-casual burger' positioning.
• Five Guys: Global fast-casual burger chain operating in Australia; competes on made-to-order customization and premium positioning — same category tier as Betty's in the Australian market.
• KFC Australia: Largest chicken-focused QSR in Australia and a sister-brand competitor for QSR occasions, delivery share, and younger demographics; relevant comparable for category economics.

Direct peers

• BurgerFuel: NZ-origin premium burger chain with Australian presence; comparable indie-style made-to-order positioning, menu innovation, and demographic targeting to Betty's.
• Burger Urge: Australian burger chain with a similar premium/indie positioning to Betty's, focused on made-to-order burgers with creative menus; competes for the same casual-dining burger customer.
• Grill'd: Australia's largest premium fast-casual burger chain; competes directly with Betty's on made-to-order burgers, fresh positioning, and a loyalty/community program. Closest like-for-like comparable in the Australian market.
• Hungry Jack's: Burger King master franchisee in Australia; the dominant scale competitor in burger QSR. Directly competes for share of stomach with Betty's across dine-in, takeaway, and delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bettysburgersco
• Instagraminstagram.com/bettys_burgers/?hl=en
• TikToktiktok.com/@bettys_burgers?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/betty-s-burgers-australia-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty's Burgers