Olivier Desforges
Olivier Desforges is a privately-held French premium home linen retailer founded circa 1975 in Paris, operating a Magento e-commerce site (desforges.fr) and physical boutiques across mainland France, selling bedding, bath linens, duvets, and homewear to individual French consumers.
- Company typePrivate
- Founded1976
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Olivier Desforges does
Olivier Desforges is a privately-held French retailer specializing in premium home linens, founded approximately 1975-1976 and headquartered in Paris, Île-de-France. The company sells bedding, bath linens, duvets and pillows, and homewear/accessories through two channels: a Magento Commerce-powered e-commerce platform (desforges.fr) and a network of physical retail boutiques across mainland France. The product portfolio is organized into four core categories — bed linen, bath linen, bedding essentials, and accessories/homewear — and includes the BOSS Home sub-brand, which offers licensed bed, bath, and beach linens. The company employs approximately 22 people and targets individual French consumers seeking aesthetically designed, mid- to high-end home textiles, with price points ranging from approximately €47 to €99 and promotional discounting up to 50%.
The business operates a transaction-based revenue model with unit pricing across all categories, supported by free shipping within mainland France and a 60-day return policy. Distribution is restricted to France Métropolitaine; there is no evidence of international shipping, wholesale, or B2B contracts. Marketing is conducted through organic social channels (Instagram @desforges_officiel, Facebook, Pinterest, YouTube), an email newsletter, and Trustpilot review integration. The company appears to be founder- or family-owned, with no disclosed parent company, private equity backing, funding rounds, or external investment. There is no disclosed AI, proprietary technology, or platform innovation beyond the standard Magento e-commerce stack.
Olivier Desforges firmographics
Firmographics- Name
- Olivier Desforges
- Legal name
- Olivier Desforges
- Website
- https://olivierdesforges.fr
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olivier Desforges is a privately-held French premium home linen retailer founded circa 1975 in Paris, operating a Magento e-commerce site (desforges.fr) and physical boutiques across mainland France, selling bedding, bath linens, duvets, and homewear to individual French consumers.
- Ownership category
- akta.pro rank
Olivier Desforges industry classification
Industry- Product category
- Premium Home Linens Retail
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Olivier Desforges business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time transaction-based revenue from the sale of home linens including bedding, bath linens, beach towels, comforters, pillows, and home accessories. Products are sold at various price points ranging from approximately €47 to €99, with periodic sales promotions offering up to 50% discount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price products across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Olivier Desforges product offering
Product offeringCore offering
Olivier Desforges designs, edits, and retails premium French home linen products — including bed linen (duvet covers, pillowcases, sheets, bedspreads), bath linen (towels, bathrobes, bath mats), bedding essentials (duvets, pillows), and homewear/accessories — distributed through its own e-commerce platform (desforges.fr) and a network of physical boutiques across mainland France. The brand also carries the BOSS Home sub-brand and offers seasonal sale and timeless classic collections.
Product overview
Olivier Desforges is a French high-end home linen retailer operating both physical boutiques and an e-commerce platform (desforges.fr). The product portfolio is organized into core categories: bed linen (linge de lit), bath linen (linge de bain), bedding/bedding essentials (literie), and accessories/homewear. The company also carries a BOSS Home sub-brand offering premium linens, alongside seasonal sale collections (Soldes et Blanc) and a timeless classics line (Intemporels). Products are distributed through a Magento Commerce e-commerce platform with free shipping, 60-day returns, and customer service support.
Differentiator
Problem solved
Functional benefit
Brands
- BOSS Home: A sub-brand offering bed linens, beach towels, bath linens, and accessories.
Products and services
- Linge de lit (Bed Linen) Bed linen collection for individual consumers, including bed sets (parures), duvet covers (housses de couette), pillowcases (taies d'oreiller), fitted sheets (draps housses), flat sheets (draps plats), and bedspreads (couvre-lits).
- Linge de bain (Bath Linen) Bath linen collection for individual consumers including towels and gloves (serviettes et gants), bathrobes (peignoirs de bain), bath mats and mules (tapis de bain et mules), and beach towels (draps de plage).
- Literie (Bedding Essentials) Bedding essentials for individual consumers including duvets (couettes), pillows (oreillers), bed protection (protection literie), and bed skirts (cache-sommiers).
- Accessoires et Homewear (Accessories and Homewear) Home accessories and loungewear for individual consumers including bedspreads (couvre-lits), throws (plaids), cushions (coussins), fillings (garnissages), bags and toiletry bags (sacs et trousses), pajamas and homewear, and sarongs (paréos).
- BOSS Home Sub-brand Premium sub-brand offering bed linen, beach towels, bath linens, and accessories under the BOSS Home label for individual consumers.
- Soldes et Blanc (Sale and Clearance Collection) Seasonal sale and clearance collection featuring discounted bed linen, bath linen, accessories and decoration, duvets and pillows, beach towels and sarongs, and pajamas and homewear up to 50% off for individual consumers.
- Intemporels (Timeless Classics) Timeless collection of classic home linens targeted at individual consumers.
Companies that use Olivier Desforges
Customer profileSegments1 record
Ideal customer profiles1 record
Olivier Desforges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olivier Desforges partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Olivier Desforges competitors and assessment
Company assessmentDirect peers
- Carré Blanc: French home linen specialist (bed, bath, table) with retail network across France and a strong domestic heritage — same product category, customer base, and GTM.
- Boutis / Brindilles: Specialized French online retailer of decorative and household textiles with similar mid-premium price positioning — comparable DTC operating model for the French home linen shopper.
- Haomy (Haomy x Maison de Vacances): Premium French home textile label (bed linens, table linen, accessories) targeting design-conscious French consumers — closely comparable niche and aesthetic.
- Yves Delorme: Iconic French luxury home linen brand selling bedding, bath, and table linens through DTC, boutiques, and wholesale — directly comparable in product, customer, and country to Desforges.
- Descamps: Long-established French home linen and ready-to-wear brand operating boutiques and e-commerce — directly comparable to Desforges as a heritage French home textile specialist.
- Linvosges: French heritage home linen brand with vertical manufacturing and DTC plus store retail — overlaps in product (bed/bath linens) and mid-to-premium French consumer target.
Broad incumbents
- La Redoute: Major French omni-channel home and apparel retailer with wide range of home textiles — overlapping mid-premium positioning and customer base, but a much broader catalog.
- Maisons du Monde: Large European omni-channel specialty retailer of home furniture and decor with strong French footprint — broader assortment and scale but overlapping premium home textiles customer.
- Westwing Group: DTC home & living e-commerce company with curated premium assortment in France — competes for the same French online home decor/linen shopper via a different model.
Emerging players
- Ferm Living: Scandinavian design-led home textiles and accessories brand selling across Europe — adjacent premium home lifestyle category with a similar design/aesthetic-driven DTC model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Olivier Desforges social profiles
Digital presenceOlivier Desforges financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olivier Desforges leadership team
Management profileNumber of profiles
Profiles1 record
Olivier Desforges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olivier Desforges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olivier Desforges
What does Olivier Desforges do?
Olivier Desforges designs, edits, and retails premium French home linen products — including bed linen (duvet covers, pillowcases, sheets, bedspreads), bath linen (towels, bathrobes, bath mats), bedding essentials (duvets, pillows), and homewear/accessories — distributed through its own e-commerce platform (desforges.fr) and a network of physical boutiques across mainland France. The brand also carries the BOSS Home sub-brand and offers seasonal sale and timeless classic collections.
Is Olivier Desforges a public or private company?
Olivier Desforges is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olivier Desforges founded?
Olivier Desforges was founded in 1976. It employs 11 to 50 people.
How does Olivier Desforges make money?
One revenue line is on record: product Sales.
Who are Olivier Desforges's main competitors?
Direct peers on record are Carré Blanc, Boutis / Brindilles, Haomy (Haomy x Maison de Vacances), Yves Delorme, Descamps and Linvosges. Broad incumbents are La Redoute, Maisons du Monde and Westwing Group. Ferm Living is listed as an emerging player.
Does Olivier Desforges have an API?
No public API is recorded for Olivier Desforges.
What industry is Olivier Desforges in?
Olivier Desforges's product category is Premium Home Linens Retail. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 44912 and its SIC code is 5700.