Olson Personal Injury Lawyers

What Olson Personal Injury Lawyers does

Olson Personal Injury Lawyers is a private plaintiff-side personal injury law firm founded in 2012 by Sean Olson and headquartered in Golden, Colorado. The firm exclusively represents individuals who have sustained serious injuries caused by the negligence of others, with practice areas spanning car and truck accidents, motorcycle, pedestrian and bicycle accidents, medical malpractice, nursing home abuse, premises liability, slip and fall, dog bites, brain and birth injuries, and wrongful death. Operations are concentrated in three U.S. states — Colorado (Golden, Denver, and Breckenridge), New Mexico (Albuquerque), and Wyoming (Cheyenne) — and the firm delivers representation through a mix of in-office consultations, mobile on-site visits, and Zoom-based intake, supported by bilingual English/Spanish service.

The legal team consists of five attorneys — Founder and Managing Partner Sean Olson, Phillip J. Meinkoth (joined 2021), Allison Pritchard (joined October 2022), Matthew Broderick, and Steven L. England — supported by approximately 13 additional staff. Notably, multiple attorneys previously defended insurance companies and corporate defendants at major national firms, an arrangement the firm uses to inform offensive litigation strategy. The firm manages intake and acquisition through an extensive SEO footprint (city- and practice-area landing pages across multiple markets), paid acquisition via Google Ads and Facebook remarketing, an organic social presence across Facebook, Instagram, LinkedIn, and YouTube, recurring earned media (CBS, Cowboy State Daily, KTVQ), and community sponsorships.

The revenue model is a contingency-fee structure ('No Win, No Fee'), under which the firm collects a percentage of each settlement or award and no fees are charged to clients unless recovery is obtained. Pricing is reinforced by a free initial consultation and a 30-day satisfaction guarantee that allows clients to disengage without penalty. Marketing technology stack is limited to Google Analytics, Google Ads, and Facebook remarketing; the firm discloses no proprietary technology products, AI systems, APIs, or patents. Reported operational outcomes include a 99.6% case success rate, 450+ five-star reviews, and individual case results ranging from $700,000 to $9,000,000 across multiple case types.

Name

Olson Personal Injury Lawyers

Legal name

Olson Personal Injury Lawyers

Website

https://olsonlawfirm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Olson Personal Injury Lawyers is a private plaintiff-side law firm founded in 2012 that exclusively represents injury victims across Colorado, New Mexico, and Wyoming via five offices and a contingency-fee model.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Legal representation services
• Car accident attorneys
• Medical malpractice law
• Wrongful death claims

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury Cases: The firm operates exclusively on a contingency fee basis. Clients owe nothing unless the firm secures compensation. Fee is percentage of settlement or award. This aligns firm interests with clients and eliminates upfront cost barrier for injury victims.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Olson Personal Injury Lawyers provides plaintiff-side personal injury legal representation for individuals injured due to the negligence of others across Colorado, New Mexico, and Wyoming. The firm handles a broad range of case types including vehicle accidents, medical malpractice, nursing home abuse, premises liability, and wrongful death claims. Services are delivered through multiple office locations, virtual consultations, and mobile/on-site intake to maximize client accessibility.

Product overview

Olson Personal Injury Lawyers is a personal injury law firm offering legal representation services through a network of 5 attorneys across 5 offices in Colorado, New Mexico, and Wyoming. The firm operates as a single unified service focused exclusively on personal injury cases, with a contingency-based fee model. Core offerings include legal representation for car accidents, truck accidents, medical malpractice, nursing home abuse, wrongful death, premises liability, slip and fall, motorcycle accidents, dog bites, birth injuries, and brain injuries. The firm provides supplementary services including free initial consultations, a 30-day satisfaction guarantee, mobile legal services (in-person or via Zoom), an educational blog, video resources, and a published book by founder Sean Olson. The practice is structured around client accessibility with rapid response times and transparent communication throughout the legal process.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Representation

Quantifiable outcome

• 99.6% case success rate
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wilshire Law Firm: California-based contingency-fee plaintiff firm specializing in personal injury, employment, and consumer cases. Comparable in contingency model, PI focus, and heavy digital marketing (paid search, social) used to acquire accident/injury clients.
• Harris Personal Injury Lawyers: Multi-state personal injury firm (California and several other western states) using contingency-fee representation, mobile service model, and a strong digital marketing presence. Comparable in service model, target client (injured individuals), and marketing-heavy approach.
• The Carlson Law Firm: Multi-office plaintiff firm with a sizable personal injury practice across the western/south-central U.S. Comparable because both operate contingency-fee PI representation with multi-office expansion, focus on car/truck accident and wrongful death cases, and digital intake funnels.
• Leventhal Puga Braley P.C. Colorado plaintiff firm with strong personal injury, wrongful death, and medical malpractice practice on contingency. Direct competitor in the Denver/Front Range market served by Olson's Golden and Denver offices.
• Bachus & Schanker: Colorado personal injury firm headquartered in Denver, offering contingency-fee representation for car accidents, truck accidents, and wrongful death. Direct competitor for the same Denver/Front Range PI market served by Olson's Golden/Denver offices.
• Burg Simpson Eldredge Hersh & Jardine: Colorado-based plaintiff firm with a strong personal injury, medical malpractice, and mass tort practice. Highly comparable: both are regionally anchored PI firms handling car accidents, trucking, med-mal, and premises cases on contingency, with multi-office Colorado presence.

Broad incumbents

• The Law Offices of Larry H. Parker: Long-running personal injury firm with heavy TV/digital advertising, contingency-fee representation, and broad practice areas. Comparable incumbent competitor targeting the same accident/injury client demographic.
• Morgan & Morgan: Largest U.S. personal injury plaintiff firm, with national TV/digital advertising spend, in-house investigators, and broad practice-area coverage. Comparable because both operate contingency-fee PI representation targeting accident/injury victims. Olson competes with Morgan & Morgan's regional offices in CO/NM/WY for the same inbound PI leads.
• Jacoby & Meyers: Long-standing national personal injury firm with broad geographic footprint and contingency-fee representation. Comparable as a large incumbent PI advertiser competing with Olson for similar car accident, premises liability, and wrongful death cases.

Regional players

• Sweet Lawyers: California-anchored personal injury firm focused on car, truck, and motorcycle accidents on a contingency basis. Comparable service model and target client; primarily competes in California rather than Olson's CO/NM/WY footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@olsonpersonalinjurylawyers/videos
• Facebookfacebook.com/olsonlawfirm
• LinkedInlinkedin.com/company/olsonlawfirm
• Instagraminstagram.com/olsonpersonalinjurylawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olson Personal Injury Lawyers