Omaha Insomnia and Psychiatric Services
Omaha Insomnia and Psychiatric Services is a private, physician-led psychiatric practice in Omaha, Nebraska, founded in 2013, delivering medication management, therapy, forensic evaluations, and FDA-cleared advanced treatments — TMS, VNS, Spravato, and GeneSight testing — to adults and adolescents with treatment-resistant mental health conditions across Nebraska and western Iowa.
- Company typePrivate
- Founded2013
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Omaha Insomnia and Psychiatric Services does
Omaha Insomnia and Psychiatric Services LLC is a privately-held, physician-led mental health practice founded in 2013 and headquartered at 13917 Gold Circle in Omaha, Nebraska. The clinic operates a comprehensive psychiatry and behavioral health service line including medication management, individual and group therapy, forensic psychiatric evaluations, surgical-clearance assessments, home sleep studies, and an in-house Clinical Research Department running trials in bipolar disorder, schizophrenia, tardive dyskinesia, and major depressive disorder. Its core clinical differentiation sits in the neuromodulation and pharmacogenomic stack it has assembled: FDA-cleared BrainsWay deep Transcranial Magnetic Stimulation (TMS), surgically implanted Vagus Nerve Stimulation (VNS) for treatment-resistant depression, Janssen's Spravato (esketamine) nasal spray administered under REMS, and Myriad Genetics' GeneSight pharmacogenomic testing to guide medication selection. Patient access is supported through same-day and next-day scheduling, evening and Saturday hours, virtual appointments, and partner locations at VEN Healthcare in Council Bluffs, Iowa and Lincoln, Nebraska, with Associates for Psychiatric Services as a referral affiliate.
The business model is fee-for-service healthcare delivery billed through commercial insurance, with prior authorization handled internally. The clinic is in-network with major payers including Cigna, United Healthcare, Aetna, and BlueCross BlueShield. A secondary revenue stream comes from pharmaceutical-sponsored clinical research, where sponsors compensate the practice for trial conduct and provide study medication and devices at no cost to participants. An on-site Genoa Pharmacy co-located at the Omaha headquarters supports medication dispensing and adherence. The practice operates as a private LLC with 16 employees, no public listing, no disclosed venture or private-equity backing, and no subsidiaries or acquired entities. Customer acquisition relies on provider referrals, self-referral through online patient registration forms, and earned media (KETV news features and Dr. Vithyalakshmi Selvaraj's media presence). Payer mix concentration across four major national insurers is the key structural revenue dependency; no individual patient or institutional customer represents a material share of revenue.
Omaha Insomnia and Psychiatric Services firmographics
Firmographics- Name
- Omaha Insomnia and Psychiatric Services
- Legal name
- Omaha Insomnia And Psychiatric Services LLC
- Website
- https://omahainsomnia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omaha Insomnia and Psychiatric Services is a private, physician-led psychiatric practice in Omaha, Nebraska, founded in 2013, delivering medication management, therapy, forensic evaluations, and FDA-cleared advanced treatments — TMS, VNS, Spravato, and GeneSight testing — to adults and adolescents with treatment-resistant mental health conditions across Nebraska and western Iowa.
- Ownership category
- akta.pro rank
Omaha Insomnia and Psychiatric Services industry classification
Industry- Product category
- Psychiatric and Mental Health Services
- NAICS
- Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Omaha Insomnia and Psychiatric Services is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Omaha Insomnia and Psychiatric Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Healthcare Services Billing: Fee-for-service revenue from psychiatric consultations, medication management, therapy services, diagnostic testing, and specialized treatments such as TMS, VNS, and Spravato. Billable through insurance with prior authorization processes.
- Clinical Research: Revenue from pharmaceutical clinical trials and research studies. Participants receive compensation, study medication and devices at no cost, generating revenue through research sponsors and grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based healthcare services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Omaha Insomnia and Psychiatric Services product offering
Product offeringCore offering
Omaha Insomnia and Psychiatric Services is a private psychiatric practice founded in 2013 in Omaha, Nebraska that diagnoses and manages medication for psychiatric disorders including depression, anxiety, insomnia, mood disorders, PTSD, and psychosis. The clinic delivers a comprehensive suite of services including advanced neuromodulation treatments (Transcranial Magnetic Stimulation, Vagus Nerve Stimulation), Spravato (esketamine) therapy, pharmacogenomic (GeneSight) testing, individual/group/family/couples therapy, forensic psychiatric evaluations, home sleep studies, surgical clearance evaluations, and an active clinical research department running pharmaceutical trials. Services are delivered via in-person and virtual appointments with same-day or next-day availability, evening hours, and Saturday appointments.
Product overview
Omaha Insomnia and Psychiatric Services is a mental health care practice established in 2013 offering a comprehensive suite of psychiatric and therapeutic services. The clinic provides medication management, advanced neuromodulation treatments (TMS, VNS), Spravato for treatment-resistant depression, psychogenetic testing (GeneSight), therapy services, forensic evaluations, sleep studies, and surgical clearance evaluations. The practice also operates an active clinical research department conducting trials for schizophrenia, bipolar disorder, tardive dyskinesia, and depression. Services are available via virtual and in-person appointments with same-day or next-day availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Medication Management Psychiatric medication management services including diagnosis and individually tailored medication regimens for conditions such as depression, anxiety, insomnia, mood disorder, PTSD, and psychosis. Provided by psychiatrists, nurse practitioners, and physician assistants.
- Transcranial Magnetic Stimulation (TMS) FDA-cleared, non-invasive procedure using magnetic fields to stimulate nerve cells in the brain to improve symptoms of depression when medications fail. Uses Brainsway deep TMS technology and is covered by insurance with prior authorization.
- Vagus Nerve Stimulation (VNS) FDA-approved treatment using gentle electrical pulses to stimulate the vagus nerve for treatment-resistant depression. Involves surgical implantation of a pulse generator device in the chest.
- Spravato (Esketamine) Treatment FDA-approved esketamine nasal spray medication used along with an oral antidepressant to treat adults with treatment-resistant depression and depressive symptoms in adults with major depressive disorder who have suicidal thoughts or actions.
- Psychogenetic Testing (GeneSight) Pharmacogenomic test analyzing clinically important genetic variations that may affect medication response, helping clinicians determine which psychiatric medications are more likely to work and identifying those requiring dose adjustments or with increased side effect risks.
- Therapy Services Individual therapy, group therapy, family counseling, couples counseling, and substance use and abuse treatment provided by licensed therapists (LCSW, LIMHP, PLMHP) and psychologists (PhD).
- Forensic Psychiatric Evaluations Legal-related psychiatric evaluations including child custody, drug/alcohol assessments, sexual perpetrator evaluations, juvenile offenses, capacity evaluations, guardianship, parental rights, immigration, social security disability, workman's compensation, and personal injury assessments.
- Home Sleep Study Diagnostic home sleep study service for evaluating sleep apnea and its effects on physical and mental health, complementing the mental health treatment offering.
- Surgical Clearance Evaluation Pre-surgical psychiatric evaluations for procedures including spinal cord stimulator, bariatric surgery, dorsal root ganglion stimulation, and organ transplant clearance.
- Clinical Research Department Pharmaceutical clinical trials and research studies evaluating treatment outcomes and safety for mental health disorders including bipolar disorder, schizophrenia, tardive dyskinesia, and major depressive disorder. Participants receive compensation, study medication, and devices at no cost.
Quantifiable outcome
- Patients report improved depression symptoms after TMS treatment
Companies that use Omaha Insomnia and Psychiatric Services
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Omaha Insomnia and Psychiatric Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Omaha Insomnia and Psychiatric Services partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VEN Healthcare Council BluffscorePartner healthcare location providing psychiatric services. Patients can access care at this location through referral or scheduling.
- VEN Healthcare LincolncorePartner healthcare location providing psychiatric services in the Lincoln area. Extends geographic reach of services.
- Associates for Psychiatric Services PCminorAssociated psychiatric services provider referenced on the clinic's website for patient referrals.
- Genoa PharmacycoreOn-site pharmacy co-located at 13917 Gold Cir Suite P, open 8:30 AM to 5:00 PM. Provides convenient prescription fulfillment for patients. Accepts debit cards, credit cards, cash and check.
- GeneSight (Myriad Genetics)corePharmacogenomic testing service used to analyze genetic variations affecting medication response. Results help determine which medications may work better or have increased side effect risks.
- BrainswaycoreManufacturer of Transcranial Magnetic Stimulation (TMS) equipment used at the clinic. Brainsway's deep TMS technology is FDA-cleared for treating depression.
- Spravato (Janssen Pharmaceuticals)coreFDA-approved esketamine nasal spray medication for treatment-resistant depression and MDD with suicidal thoughts. Administered at the clinic alongside oral antidepressants.
- CignacoreMajor health insurance provider accepted by the clinic for covered services including TMS treatment with prior authorization.
- United HealthcarecoreMajor health insurance provider accepted by the clinic for covered mental health services.
- AetnacoreMajor health insurance provider accepted by the clinic for covered mental health services.
- BlueCross BlueShieldcoreMajor health insurance provider accepted by the clinic for covered mental health services including TMS.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Omaha Insomnia and Psychiatric Services competitors and assessment
Company assessmentEmerging players
- Cerebral: Digital-first mental health platform offering medication management and therapy online. Partial overlap with Omaha Insomnia's outpatient psychiatry and virtual appointment offering; differs in being primarily telehealth-only rather than clinic-anchored.
Direct peers
- Array Behavioral Care: Outpatient telepsychiatry and in-person behavioral health provider serving patients and partner organizations across multiple states. Comparable to Omaha Insomnia's hybrid virtual/in-person psychiatry model and broad insurance participation.
- Talkiatry: Outpatient psychiatry group with in-person and telehealth services staffed by psychiatrists, focused on medication management across multiple U.S. states. Directly comparable to Omaha Insomnia's psychiatrist-led, insurance-based, hybrid in-person/virtual outpatient psychiatry model.
- Amen Clinics: Multi-site outpatient psychiatry practice combining medication management with advanced diagnostics (SPECT imaging, pharmacogenomics) and TMS. Comparable to Omaha Insomnia in offering integrated advanced-treatment modalities under a specialist-led, regional clinic model.
- Mindpath Health: Multi-state outpatient mental health group providing psychiatry, therapy, and TMS across clinics and via telehealth. Comparable as a regional-to-multi-state outpatient psychiatry operator offering both medication management and advanced neuromodulation.
- Greenbrook TMS: National outpatient provider focused on Transcranial Magnetic Stimulation for depression and other mental health conditions. Directly comparable to Omaha Insomnia's TMS-centric, multi-site outpatient psychiatry model and use of FDA-cleared TMS technology for treatment-resistant depression.
- Apollo Behavioral Health: Outpatient psychiatric practice group offering medication management, TMS, Spravato, and therapy across multiple locations. Highly comparable to Omaha Insomnia's treatment-resistant depression focus and advanced-modality outpatient service mix.
Broad incumbents
- McLean Hospital: Major psychiatric hospital affiliated with Harvard offering inpatient and outpatient specialty mental health services including TMS, Spravato, and research. Overlaps as an established provider of advanced psychiatric treatments but at hospital scale and academic scope rather than community-clinic scale.
- LifeStance Health: Large publicly-traded outpatient mental health platform offering psychiatry, psychotherapy, and advanced treatments across dozens of U.S. markets. Comparable as a scaled outpatient mental health provider; broader portfolio than Omaha Insomnia but overlapping patient base and service mix including TMS and Spravato administration.
- Sheppard Pratt: Large nonprofit behavioral health system providing inpatient, outpatient, and specialty psychiatric services across Maryland. Comparable in offering comprehensive outpatient psychiatric services including TMS and medication management, but at substantially larger institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Omaha Insomnia and Psychiatric Services social profiles
Digital presenceOmaha Insomnia and Psychiatric Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omaha Insomnia and Psychiatric Services leadership team
Management profileNumber of profiles
Profiles15 records
Omaha Insomnia and Psychiatric Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omaha Insomnia and Psychiatric Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omaha Insomnia and Psychiatric Services
What does Omaha Insomnia and Psychiatric Services do?
Omaha Insomnia and Psychiatric Services is a private psychiatric practice founded in 2013 in Omaha, Nebraska that diagnoses and manages medication for psychiatric disorders including depression, anxiety, insomnia, mood disorders, PTSD, and psychosis. The clinic delivers a comprehensive suite of services including advanced neuromodulation treatments (Transcranial Magnetic Stimulation, Vagus Nerve Stimulation), Spravato (esketamine) therapy, pharmacogenomic (GeneSight) testing, individual/group/family/couples therapy, forensic psychiatric evaluations, home sleep studies, surgical clearance evaluations, and an active clinical research department running pharmaceutical trials. Services are delivered via in-person and virtual appointments with same-day or next-day availability, evening hours, and Saturday appointments.
Is Omaha Insomnia and Psychiatric Services a public or private company?
Omaha Insomnia and Psychiatric Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omaha Insomnia and Psychiatric Services founded?
Omaha Insomnia and Psychiatric Services was founded in 2013. It employs 11 to 50 people.
Where is Omaha Insomnia and Psychiatric Services based?
Omaha Insomnia and Psychiatric Services is headquartered in Omaha, United States, in the North America region.
How does Omaha Insomnia and Psychiatric Services make money?
Two revenue lines are on record. Healthcare Services Billing is the primary driver. The others are clinical Research.
Who are Omaha Insomnia and Psychiatric Services's main competitors?
Cerebral is listed as an emerging player. Direct peers are Array Behavioral Care, Talkiatry, Amen Clinics, Mindpath Health, Greenbrook TMS and Apollo Behavioral Health. Broad incumbents are McLean Hospital, LifeStance Health and Sheppard Pratt.
Does Omaha Insomnia and Psychiatric Services have an API?
No public API is recorded for Omaha Insomnia and Psychiatric Services.
What industry is Omaha Insomnia and Psychiatric Services in?
Omaha Insomnia and Psychiatric Services's product category is Psychiatric and Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621112 and its SIC code is 8011.