Associates for Psychiatric Services

What Associates for Psychiatric Services does

Associates for Psychiatric Services, P.C. (AFPS) is a privately held outpatient psychiatric professional corporation headquartered at 600 4th Street in Sioux City, Iowa. It serves individuals, couples, families, and children/adolescents across the tri-state Siouxland region (Iowa, South Dakota, and Nebraska) with a comprehensive menu of mental health services: psychiatric evaluations and testing, medication management, individual psychotherapy, children/adolescent counseling, couples therapy, family therapy, and marriage counseling. The practice also offers Spravato (esketamine) treatment for treatment-resistant depression through a designated REMS treatment center, and is launching virtual/telehealth appointments for remote patient access.

The clinical team consists of two board-certified psychiatrists (Philip Muller, DO in general psychiatry; Asha Dusad, MD in child and adult psychiatry), four psychiatric-mental health nurse practitioners (Jeannie Franklin, Brenda Cain, Maribel Garcia, Justina Perera), a physician assistant (Kelly Hoover), and two licensed social workers (Sue Richards, Patty Whalen). Senior staff hold external leadership roles at St. Luke's Regional Medical Center and Cherokee Mental Health Institute. The underlying technology is standard clinical practice infrastructure — a FollowMyHealth patient portal, digital intake forms, and the practice website (afpssc.com) — with no proprietary software or AI/ML capabilities.

AFPS operates a direct-to-consumer, fee-for-service revenue model, billing insurance carriers (Medicare, Medicaid, BCBS, Aetna, UBH, CHIP) or self-pay patients per visit, with a sliding-fee schedule for qualifying patients. The practice accepts all major credit cards. There is no parent company, no institutional ownership, no funding rounds, and no M&A activity in the source data; the entity appears to be independently owned by its founding clinicians and operates as a single-site outpatient clinic with no disclosed revenue or headcount figures.

Name

Associates for Psychiatric Services

Legal name

Associates for Psychiatric Services, P.C.

Website

https://afpssc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Associates for Psychiatric Services is a private outpatient psychiatric practice in Sioux City, Iowa, delivering psychiatric evaluations, medication management, therapy, and Spravato treatment to individuals, couples, families, and adolescents across the Iowa-South Dakota-Nebraska Siouxland region.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatric Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient psychiatric services
• Mental health counseling
• Medication management
• Psychiatric evaluations
• Telemental health services

Headquarters

HQ city

Sioux City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Services Revenue: The practice generates revenue through outpatient psychiatric and psychotherapy services billed to insurance or paid out-of-pocket. Services include psychiatric evaluations, medication management, individual therapy, couples/family therapy, and children/adolescent counseling. The practice accepts Medicare, Medicaid, Blue Cross Blue Shield, Aetna, UBH, CHIP, and most other insurance plans. A sliding fee schedule is available for qualifying patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Associates for Psychiatric Services is an outpatient psychiatric practice in Sioux City, Iowa delivering comprehensive mental health care to individuals and families across the Siouxland region (Iowa, South Dakota, Nebraska). The practice offers psychiatric evaluations and testing, medication management, individual psychotherapy, children/adolescent counseling, couples therapy, family therapy, marriage counseling, virtual/telehealth appointments, and Spravato treatment for treatment-resistant depression. Services are provided by a multidisciplinary team of board-certified psychiatrists, nurse practitioners, a physician assistant, and licensed social workers, with billing handled through major insurance plans and a sliding fee schedule.

Product overview

Associates for Psychiatric Services offers a comprehensive menu of mental health services delivered through individual practitioners rather than a unified software platform. The service portfolio includes psychiatric evaluations and testing, medication management, individual psychotherapy, children/adolescent counseling, couples therapy, family therapy, marriage counseling, and virtual/telehealth appointments. The practice also offers Spravato (esketamine) treatment for treatment-resistant depression. All services are provided by a team of psychiatric physicians, nurse practitioners, and licensed social workers at their Sioux City, IA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychiatric Evaluations and Testing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Emerging players

• Brightside Health: Online mental-health provider focused on depression and anxiety through medication management and therapy. Overlaps with AFPS on the adult outpatient psychiatry segment and on insurance-based revenue (commercial + Medicaid), but competes through a fully virtual model and aggressive direct-to-consumer marketing.
• Array Behavioral Care: Tele-psychiatry service that provides psychiatric evaluations, medication management, and crisis-level behavioral-health coverage to hospitals, clinics, and health systems. Comparable to AFPS on the psychiatric-evaluation and medication-management core offering, but competes through remote coverage models that can extend into AFPS's referral markets.
• Charlie Health: Virtual and in-person intensive outpatient program (IOP) for adolescents and young adults with depression, anxiety, and substance use. Competes with AFPS for the children/adolescent and adult outpatient mental-health segments, particularly higher-acuity patients who might otherwise escalate to residential or IOP care.
• Talkiatry: National telepsychiatry platform staffed by board-certified psychiatrists delivering medication management and psychiatric evaluations via telehealth. Directly competes for the medication-management segment of AFPS's offering and accepts many of the same commercial and Medicaid plans, but with national reach and no in-person footprint.
• Lyra Health: Employer-sponsored mental-health platform providing therapy and psychiatric care through a network of in-person and virtual providers. Comparable to AFPS in that it serves insured patients seeking outpatient psychiatric and therapy services, but routes demand through employer benefit plans and a virtual-first model that can divert patients away from local practices.
• Cerebral: Subscription-based online mental-health provider offering therapy and medication management for anxiety, depression, and ADHD. Overlaps with AFPS on outpatient psychiatry and therapy use cases, targets a similar adult demographic, and competes primarily through convenience and subscription pricing rather than local in-person relationships.
• Headspace Health: Digital mental-health platform combining therapy, coaching, and psychiatric care (via the Ginger acquisition) delivered virtually to employer and health-plan populations. Adjacent competitor for AFPS's outpatient mental-health services with strong employer-channel distribution and telehealth-native delivery.

Regional players

• St. Luke's Regional Medical Center Behavioral Health: Hospital-affiliated behavioral-health program in Sioux City, IA, where AFPS's Dr. Philip Muller serves as Medical Director of Mental Health. Operates in the same geographic market with overlapping referral relationships, providing inpatient, outpatient, and emergency psychiatric services that compete with AFPS for patients and clinicians in the Siouxland region.

Broad incumbents

• LifeStance Health: National outpatient mental-health platform operating psychiatric and therapy clinics across dozens of U.S. states. Competes with AFPS for the same patient population (outpatient psychiatric evaluations, medication management, therapy) and payer contracts, but at vastly greater scale, with in-person and telehealth delivery and a heavier emphasis on employed-clinician models.

Direct peers

• Omaha Insomnia and Psychiatric Services: Founded by Dr. Vidhya Selvaraj (listed in AFPS management data), this is a similarly structured private outpatient psychiatric practice in the adjacent Omaha market. Same product mix (psychiatric evaluations, medication management, therapy), similar Midwest small-metro catchment, and overlapping Iowa/Nebraska payer footprint — making it the closest head-to-head competitor for patients and clinicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associates-for-psychiatric-services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associates for Psychiatric Services