Omega Agency
Omega Benefit Strategies is a Michigan-based Medicare advisory firm serving members of credit unions, labor unions, and associations through channel partnerships, earning affiliate commissions from major Medicare carriers across an 8-person operation.
- Company typePrivate
- Founded2013
- HeadquartersNovi, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Omega Agency does
Omega Benefit Strategies, doing business as Omega Agency, is a privately held Medicare advisory firm founded in 2013 by Kevin Tunison and Jake DuBois and headquartered at 39475 13 Mile Rd., Ste 203, Novi, Michigan. The company provides Medicare concierge advisory services to members of credit unions, labor unions, and trade/professional associations, positioning itself around an education-first, integrity-based approach that contrasts with what the founders describe as disreputable industry practices. Core offerings include the main Medicare advisory service, the Senior Health Medicare sub-brand for direct senior outreach, the Symbiosis turnkey Medicare marketing platform for partner organizations, the Buddy Referral Program for member-driven acquisition, and WJR's My Medicare University for structured Medicare education.
The firm operates as a small team of approximately 8 employees and earns revenue through an affiliate/referral model, receiving commissions from Medicare insurance carriers when policies are sold through its credit-union, labor-union, and association channels. It maintains carrier partnerships across all major Medicare insurers — including Blue Cross Blue Shield, Cigna, Humana, UnitedHealthcare, HAP, Priority Health, Mutual of Omaha, and others — as well as a partnership with CSI (a Credit Union Service Organization), enabling multi-carrier product distribution to member bases. Geographic operations are concentrated in Michigan, with go-to-market executed through partner-channel marketing, direct referral programs, and educational content delivered via the omegabenefit.org website and seniorhealthmedicare.com sub-brand.
Omega Agency firmographics
Firmographics- Name
- Omega Agency
- Legal name
- Omega Benefit Strategies
- Website
- https://omega-agency.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Omega Benefit Strategies is a Michigan-based Medicare advisory firm serving members of credit unions, labor unions, and associations through channel partnerships, earning affiliate commissions from major Medicare carriers across an 8-person operation.
- Ownership category
- akta.pro rank
Omega Agency industry classification
Industry- Product category
- Medicare Insurance Advisory
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Eligibility, Enrollment & Benefits Administration (HLAEALAH)
- akta.pro secondary industry
- Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)
Keywords
Where Omega Agency is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Omega Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Medicare Insurance Advisory Services: Omega Benefit Strategies provides Medicare consulting and advisory services to credit unions and membership-based organizations, earning commissions from insurance carriers for policies sold through their platform. The company helps organizations offer Medicare concierge services to their members.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Omega Agency product offering
Product offeringCore offering
Omega Benefit Strategies provides Medicare concierge advisory services to members of credit unions, labor unions, and associations through partner channels. The firm offers education, enrollment guidance, and ongoing member support, earning revenue via commissions from major insurance carriers when members select plans.
Product overview
Omega Benefit Strategies is a Medicare advisory firm founded in 2013 by Kevin Tunison and Jake DuBois. The company operates as a unified service offering centered on Medicare concierge advisory, supplemented by multiple specialized products: the core Medicare advisory service for credit union members, the Senior Health Medicare sub-brand for senior-specific guidance, the Symbiosis turnkey marketing platform enabling partners to offer Medicare services, the Buddy Referral Program for network-based referrals, and WJR's My Medicare University for Medicare education. The company partners with major insurance carriers including Blue Cross Blue Shield, Cigna, Humana, and United Healthcare to deliver these services.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Health Medicare
Companies that use Omega Agency
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Omega Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Omega Agency partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Blue Cross Blue ShieldcoreBlue Cross Blue Shield (BCBS) is shown as a partner logo on the Omega Benefit Strategies website, indicating a partnership for providing Medicare insurance products and services through their credit union and association channel partners.
- CignacoreCigna appears as a partner logo on the website, indicating collaboration for Medicare insurance products distributed through Omega's channel partner network of credit unions and associations.
- HumanacoreHumana is listed as a partner, indicating a distribution partnership for Medicare insurance products offered through Omega's partner channels.
- UnitedHealthcarecoreUnitedHealthcare appears as a partner logo, indicating a partnership for providing Medicare insurance options through Omega's network of credit union and association partners.
- HAP (Health Alliance Plan)coreHAP is shown as a partner on the website, representing a regional health insurance partnership for Medicare products.
- Priority HealthcorePriority Health is listed as a partner, indicating collaboration for Medicare insurance distribution through Omega's partner channels in Michigan.
- Gerber Life InsuranceminorGerber Life Insurance appears as a partner logo, indicating a partnership for life and Medicare-related insurance products.
- Mutual of OmahaminorMutual of Omaha is listed as a partner, indicating a partnership for Medicare and supplemental insurance products.
- Medico InsuranceminorMedico Insurance appears as a partner logo, representing a supplemental and Medicare insurance partnership.
- New Era Life InsuranceminorNew Era Life Insurance is listed as a partner, indicating collaboration for Medicare insurance products.
- Bankers Insurance GroupminorBankers Insurance Group appears as a partner logo, representing a partnership for insurance products distributed through Omega's channels.
- CSI (Credit Union Service Organization)coreCSI appears as a partner logo, indicating a partnership with a Credit Union Service Organization for product distribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Omega Agency competitors and assessment
Company assessmentDirect peers
- GoHealth: Medicare insurance brokerage and technology platform that distributes Medicare products through carrier partnerships and a call-center-led model. Comparable to Omega on core Medicare brokerage business and carrier-commission revenue model, though broader in scale and channel mix.
- SelectQuote: Public Medicare-focused insurance brokerage that sells Medicare Advantage, Medicare Supplement, and prescription drug plans directly to consumers via carrier commissions. Highly comparable to Omega in revenue model (carrier commissions on Medicare policies) and customer type (Medicare-eligible individuals), though operating at much larger scale and via direct-to-consumer rather than channel-partner distribution.
- HealthPlanOne: Health and Medicare insurance brokerage distributing Medicare Advantage and Supplement plans via carrier commissions through online and agent channels. Directly comparable on Medicare brokerage activity and carrier-commission revenue model.
- eHealth: Online health insurance marketplace specializing in Medicare plan comparison and enrollment, earning revenue from carrier commissions. Directly comparable to Omega on Medicare brokerage activity, multi-carrier panel approach, and commission-based monetization.
- CUNA Mutual Group: Insurance and investment provider exclusively serving the credit union ecosystem and its members, including group and personal protection products. Comparable to Omega on credit-union channel focus and member-centric benefits distribution, though at much larger scale and broader product set.
- TruStage: Insurance and financial services provider built specifically for the credit union channel, distributing life, accident, and health-related products to credit union members. Highly comparable to Omega on the credit union distribution model and the embedded-into-credit-union member-benefit positioning.
Emerging players
- Chapter: Medicare advisory platform focused on unbiased Medicare plan selection and ongoing member support. Comparable to Omega's education-first Medicare concierge positioning, but operating as a tech-enabled DTC platform rather than via credit union/union/association channel partnerships.
Broad incumbents
- Humana: One of the largest Medicare Advantage carriers in the U.S., listed as a core Omega carrier partner. A broad incumbent in the Medicare space that competes with and supplies Omega via commission-based distribution, but operates as a vertically integrated carrier rather than a niche advisory.
- Aetna (CVS Health): Major national health insurer with a sizable Medicare Advantage book, distributing through broker/agency channels including those serving credit union and association members. A broad incumbent that both competes for and supplies Omega-style advisory relationships.
- UnitedHealthcare: Largest U.S. health insurer and major Medicare Advantage carrier, also a core Omega carrier partner. Functions as a broad incumbent whose Medicare products Omega distributes, while also competing for end-member mindshare through its own direct-to-consumer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Omega Agency social profiles
Digital presenceOmega Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omega Agency leadership team
Management profileNumber of profiles
Profiles2 records
Omega Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omega Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omega Agency
What does Omega Agency do?
Omega Benefit Strategies provides Medicare concierge advisory services to members of credit unions, labor unions, and associations through partner channels. The firm offers education, enrollment guidance, and ongoing member support, earning revenue via commissions from major insurance carriers when members select plans.
Is Omega Agency a public or private company?
Omega Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Omega Agency founded?
Omega Agency was founded in 2013. It employs 1 to 10 people.
Where is Omega Agency based?
Omega Agency is headquartered in Novi, United States, in the North America region.
How does Omega Agency make money?
One revenue line is on record: medicare Insurance Advisory Services.
Who are Omega Agency's main competitors?
Direct peers on record are GoHealth, SelectQuote, HealthPlanOne, eHealth, CUNA Mutual Group and TruStage. Chapter is listed as an emerging player. Broad incumbents are Humana, Aetna (CVS Health) and UnitedHealthcare.
Does Omega Agency have an API?
No public API is recorded for Omega Agency.
What industry is Omega Agency in?
Omega Agency's product category is Medicare Insurance Advisory. Its primary akta.pro industry code is HLAEALAH, Eligibility, Enrollment & Benefits Administration, with a secondary code of FSAIAFAG, Taft-Hartley / Union Multiemployer Group Health Plans. Its NAICS code is 524292 and its SIC code is 6411.