OMEX USA

What OMEX USA does

OMEX USA is a privately held, family-owned agricultural inputs company founded in 1976, operating as the United States subsidiary of the global OMEX Group. Headquartered in Selma, California, the company manufactures and distributes liquid fertilizers, crop protection products, and specialty plant nutrition solutions to American farmers, growers, and biogas operators. The company serves a diversified agricultural customer base across crops including almonds, pistachios, potatoes, and other high-value Western US produce, as well as the anaerobic digestion / biogas sector for environmental applications.

The company has built a portfolio of proprietary formulation technologies, including EBA (Energy Boosting Agent), LoCal low-salt calcium technology, Novadrops nanoemulsion delivery, and Amine nitrogen formulations. Its product lines span foliar fertilizers, suspension fertilizers, organic/OMRI-listed inputs (including the FungiBlock biofungicide and BioSap-Q launched for the 2026 season), soil enhancement products, and crop protection chemistries. The Selma facility functions as both a manufacturing and blending operation, and the company participates in OMRI certification pathways to access the organic production segment.

OMEX USA monetizes through direct sales to large growers and via an authorized dealer/distributor network supplemented by regional sales representatives. The business is supported operationally and technologically by the parent OMEX Group, which exports to 80+ countries, giving the US entity access to international R&D, formulation IP, and supply chain leverage that would not be available to a stand-alone US-only operation of similar scale. Pricing is product-line based, with agronomic recommendations customized to crop and regional conditions.

Name

OMEX USA

Legal name

OMEX Agrifluids Inc

Website

https://omexusa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

OMEX USA is a family-owned, Selma, California-based manufacturer and distributor of liquid fertilizers, crop nutrition, and crop protection products serving American farmers, specialty crop growers, and biogas operators as the US arm of the global OMEX Group.

Ownership category

akta.pro rank

Product category

Agricultural Crop Nutrition and Protection

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890)

akta.pro industry

PRIMARYAFABACAC

Foliar Fertilizers & Foliar Nutrition Programs

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Specialty Fertilizers (Controlled-Release, Water-Soluble, Foliar)

SECONDARYAFABACAF

Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Specialty Fertilizers (Controlled-Release, Water-Soluble, Foliar)

SECONDARYIMAEAEAN

Controlled-Release & Stabilized Fertilizers (Inhibitors/Coatings)

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Fertilizers & Agricultural Chemicals

SECONDARYAFABAKAL

Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Organic & Regenerative Inputs (OMRI Inputs, Compost, Natural Pest Control)

SECONDARYAFABAKAA

OMRI-Listed Crop Protection (Botanical & Mineral Pesticides)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Organic & Regenerative Inputs (OMRI Inputs, Compost, Natural Pest Control)

Keywords

• Liquid fertilizers
• Crop protection products
• Foliar nutrition
• Suspension fertilizers
• Biogas additives

Headquarters

HQ city

Selma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crop Nutrition Products: Sale of liquid fertilizers including foliar fertilizers, suspension fertilizers, soil enhancement fertilizers, and organic fertilizers to farmers and growers.
2. Crop Protection Products: Sale of crop protection products including nematicides, fungicides for tree/vine crops, vegetables, field crops, and turf/ornamentals.
3. Environmental/Biogas Products: Sale of biogas additives and micronutrient supplements for anaerobic digesters and wastewater treatment plants, including Active Fe33, Nutromex TEA, and Micromex products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OMEX USA manufactures and sells liquid fertilizer formulations (foliar, suspension, soil enhancement, and organic), crop protection products (nematicides, fungicides, plant growth promoters), and biogas/wastewater environmental additives. Products are marketed under the CELL POWER®, Protection®, OrganOmex™, and BioSap sub-brands, serving fruit, vegetable, nut, potato, field crop growers and anaerobic digester operators across the US and 80+ international markets.

Product overview

OMEX USA is an agricultural company specializing in liquid fertilizers and crop nutrition and protection products. The product portfolio spans five main categories: (1) Foliar Fertilizers under the CELL POWER® brand including BoroCal Ultra®, Calcium Gold, CytOmex™, SizeN®, SLYCE®, K25, N-Ergy, Protein Plus® line, Zynergy™, and adjuvants like Poseidon™ and Na-13; (2) Crop Protection Products including BioSap-Q, NemOmex®, pHorcepHite®, and Sulfomex®; (3) Organic Fertilizers including Bio-Sap Q, FungiBlock, and OrganOmex™ Achieve; (4) Soil Enhancement Fertilizers including SizeN® formulations; and (5) Suspension Fertilizers including Ca10, Ca9+B, Calcium Platinum, Max Cal, 4pHoric®, and SOmex® for agricultural applications. Additionally, Environmental Products are offered for the biogas and wastewater industry including Active Fe33, Micromex®, and Nutromex® TEA. The company also provides proprietary technologies including EBA (Enhanced BioAvailability), LoCal calcium delivery technology, and Novadrops™ nanoemulsion technology.

Differentiator

Problem solved

Functional benefit

Brands

• CELL POWER: Product line of foliar fertilizers including SizeN, Calcium Gold, CytOmex, and various micronutrient products.
• Protection
• OrganOmex
• BioSap
• Zynergy

Products and services

• BioSap-Q Plant growth-promoting product containing naturally derived plant hormones (auxins and cytokinins) designed to enhance root development and overall plant performance.
• NemOmex® Nematicide OMRI-approved, natural nematicide derived from Quillaja saponaria for reducing nematode levels in the root zone of developing crops.
• pHorcepHite® Systemic fungicide for the control and suppression of diseases in tree/vine crops, vegetable crops, field crops, and turf/ornamentals.
• Sulfomex® Fungicide for the control of powdery mildew on apples, grapes, stone fruits, strawberries, vegetables and other crops including ornamentals.
• Active Fe33 Non-hazardous iron powder product supplied to the anaerobic digestion industry for the minimization of hydrogen sulphide levels in the digester.
• Micromex® Bio-augmentation solutions designed to optimize the biological activity in aerobic wastewater treatment plants and lagoons.
• Nutromex® TEA Bio-available micronutrient supplements for the anaerobic digester market, providing essential trace elements fully bio-available in anaerobic conditions.
• CELL POWER® BoroCal Ultra® Unique formulation of Boron and Calcium with proprietary EBA technology and LoCal technology for improved calcium absorption.
• CELL POWER® BoroCal Plus Calcium chloride plus Boron with additives to help with plant stress, improving sugar translocation and cell wall formation.
• CELL POWER® Boron Zinc An 8% Boron and 2% Zinc formulation primarily for almonds, applicable both foliar and through irrigation systems.
• CELL POWER® Calcium Gold 7-0-0 Calcium nitrate formulation with a unique calcium delivery system focused on calcium delivery to areas difficult to reach via conventional products.
• CELL POWER® CytOmex™ 0-0-1 Unique three-way blend of seaweeds for California, applied during key physiological stages of development.
• CELL POWER® CytOmex™ Plus(+) 5-5-5 Similar to CytOmex but contains a balanced plant nutrition package with nitrogen, phosphorus and potassium.
• CELL POWER® Damu™ Unique formulation of Boron and molybdenum to keep boron and molybdenum levels elevated for photosynthate movement.
• CELL POWER® Double Header 3-0-20 High-analysis phosphite material with high K2O content for enhancing root growth and development.
• CELL POWER® Elona Fe™ Special iron formulated with amine nitrogen to help feed supplemental iron to crops experiencing iron deficiency.
• CELL POWER® Indra™ Powerful fertilizer formulation which promotes anti-stress compounds within the crop to help fight abiotic stress periods.
• CELL POWER® LifeOmex® 4-4-4 Unique blend of Nitrogen, Phosphate and Soluble Potash; the most concentrated organic acid extract in the market.
• CELL POWER® Octominor Liquid nutrient solution designed to optimize plant growth by providing 8 essential micronutrients with bovine protein hydrolysate and EBA technology.
• CELL POWER® Protein Plus® Magnesium 3% Protein hydrolysate complexed magnesium for addressing magnesium deficiencies during active growing periods.
• CELL POWER® SizeN® Multi Mix 15-0-0 Complexed amine nitrogen fortified with key micronutrients including copper, iron, manganese and zinc.
• CELL POWER® SLYCE® Ca8% Next generation soil amendment designed to restore infiltration and structure, combining readily available calcium with humics, fulvics, and organic acids.
• CELL POWER® Start-Off® 5-10-5 Powerful starter/pop-up fertilizer for use on row or vegetable crops to promote earlier, more vigorous growth.
• CELL POWER® Sulf Maxx® 6 A 6-lb per gallon flowable sulfur suspension for addressing sulfur deficiencies.
• CELL POWER® Sulis® Molybdenum/boron blend which helps improve color and brix of crops ahead of harvest.
• CELL POWER® K25 Soluble potassium formulated from Potassium Carbonate and Urea for increasing brix and color development in fruiting crops.
• CELL POWER® Lady Luck® Balanced complete fertilizer containing 10-10-10 analysis with a full complement of micronutrients.
• CELL POWER® Leaf Act® #1 Complete high-phosphorus fertilizer blend containing essential micronutrients for early season root development.
• CELL POWER® Leaf Act® #2 Completed blend with higher potassium content and essential micronutrients for late season growth and development.
• CELL POWER® Lucky 13 7-13-13 Unique blend of Urea, Phosphoric Acid and Potassium Hydroxide with a 7-13-13 analysis containing essential micros.
• CELL POWER® N-Ergy Unique blend of stabilized amine nitrogen along with potassium nitrogen for promoting more reproductive growth.
• CELL POWER® N-Ergy Calcium Unique blend of stabilized amine nitrogen along with calcium nitrate for promoting reproductive growth and cell wall firmness.
• OrganOmex™ Organic Wetter OMRI-approved Yucca schidigera wetter to improve effectiveness of pesticides and nutrient uptake.
• Protection® Na-13 Deposition Aid-Wetter Deposition aid to improve the uptake of nutrients and systemics by the plant through improved adhesion and penetration.
• Protection® Poseidon™ Spreader-Wetting Agent Highly effective fatty amine based pesticide wetting agent and spreading agent for enhanced coverage and uptake of agrochemicals and foliar nutrients.
• CELL POWER® Protein Plus® 7% Calcium 6-0-0 Calcium nitrate formulated with a Bovine Protein Hydrolysate and Kelp product for reducing calcium deficiencies.
• CELL POWER® Protein Plus® Ca8 7-0-0 Calcium nitrate formulated with Bovine Protein Hydrolysate without kelp for calcium supplementation.
• CELL POWER® Protein Plus® Iron 5.5% Iron sulfate complexed with Bovine Protein Hydrolysate.
• CELL POWER® Protein Plus® Iron, Manganese & Zinc (IMZ) 1-0-0 Combination of sulfates of iron, manganese and zinc with Bovine Protein Hydrolysate.
• CELL POWER® Protein Plus® Manganese 6% Manganese sulfate complexed with Bovine Protein Hydrolysate.
• CELL POWER® Protein Plus® Manganese & Zinc (MZ) 1-0-0 Complex of Bovine Protein Hydrolysate with the sulfates of manganese and zinc.
• CELL POWER® Protein Plus® Vine Micro Blend 1-0-0 Blend of magnesium, zinc and iron for wine grapes.
• CELL POWER® Protein Plus® Zinc 1-0-0 Zinc sulfate complexed with Bovine Protein Hydrolysate.
• CELL POWER® SulpHomex® Ultra 10-0-0 + 21%S Unique nitrogen and sulfur formulation for foliar applications.
• CELL POWER® SuperpHite® Unique orthophosphate/phosphite combination.
• CELL POWER® Tru Boost® 5-0-0 Urea-based formulation containing Mg, B and Mo.
• CELL POWER® Zynergy™ Synergistic blend of copper, zinc, sulfur with proprietary EBA Technology for boosting crop health and yield potential.
• FungiBlock Botanical fungicide and bactericide powered by thyme oil and Novadrops™ nanoemulsion technology for residue-free disease control.
• OrganOmex™ Achieve Guayule-based extract, complete fertilizer which provides bloom, root and shoot development during early season growth.
• CELL POWER® SizeN® 15-0-7 Stabilized amine nitrogen with potassium nitrate for increasing root branching and improving bloom and size of harvestable crops.
• CELL POWER® SizeN® Ca 15-0-0 Stabilized amine nitrogen with calcium nitrate for increased root branching and improved firmness and brix.
• CELL POWER® Ca10 10-0-0 Formulation containing calcium along with essential micros such as Cu, Fe, Mn, Zn, Bo and Mo.
• CELL POWER® Ca9 + B 9-0-0 Unique formulation of 9% calcium with 2% boron to help during bloom of many tree and annual crops.
• CELL POWER® Calcium Platinum 10-0-0 Same as Ca10 10-0-0 but contains calcium delivery system contained in Calcium Gold with micronutrient package.
• CELL POWER® Max Cal 10-0-0 Product containing the highest concentration of calcium in the lineup with micros including boron, manganese, zinc, copper and iron.
• CELL POWER® OMEX® 4pHoric® 0-20-24 Phosphite/orthophosphate combination liquid suspension to promote root growth and reduce potassium and phosphorus deficiencies.
• CELL POWER® SOmex® 0-16-10 Unique combination of elemental sulfur with monopotassium phosphate for applying phosphorus, potassium and sulfur.

Quantifiable outcome

• SizeN® increased yield by average 5% over control in potato trials
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yara International: Global nitrogen and specialty fertilizer leader with a substantial foliar and specialty crop nutrition business (YaraVita, YaraRega). Comparable to OMEX as a broader incumbent that increasingly competes in foliar/specialty nutrition and has the capital to acquire or outcompete niche players.
• ICL Group: Global specialty fertilizer and plant nutrition company with specialty plant nutrition (Agrocare, NovaPeak, Agrolution) and water-soluble N-P-K products. Comparable to OMEX in specialty fertilizer technology but at far larger scale with global distribution.
• Helena Agri-Enterprises: US-based distributor and formulator of crop inputs, specialty fertilizers, and crop protection products. Comparable to OMEX as a US competitor offering foliar nutrition and crop protection to growers, but with much broader reach and direct retail/branch presence.
• Compass Minerals: US-listed plant nutrition and salt company producing specialty plant nutrition products (e.g., Protassium+ sulfate of potash, Wolf Trax micronutrients). Comparable to OMEX in specialty plant nutrition with proprietary formulations serving row and specialty crop growers.

Direct peers

• AgroLiquid: US-based manufacturer of specialty liquid fertilizers (suspension and solution fertilizers) for row crops and specialty crops. Most directly comparable to OMEX USA in product format (liquid/suspension), customer base (commercial growers), and distribution approach (direct-to-grower agronomy).
• Haifa Group: Israel-based global specialty fertilizer company with a strong foliar and fertigation product portfolio (Haifa Bonus, Poly-Feed, etc.). Comparable to OMEX in specialty crop nutrition focus, global distribution via regional offices, and water-soluble / foliar technology orientation.
• Brandt Consolidated: US-based specialty agricultural input company with a leading foliar fertilizer and crop nutrition portfolio (Brandt Smart System, Mannitol P, etc.). Closely comparable to OMEX USA in foliar/suspension fertilizer technology, focus on specialty crops, and integrated crop protection offerings.
• Verdesian Life Sciences: US-based specialty plant health and nutrition company (now part of IPL/Snaxin) offering foliar, seed treatment, and plant nutrition products. Comparable to OMEX USA in addressing nutrient use efficiency and crop quality through proprietary specialty formulations.
• Stoller Enterprises: Global plant health company specializing in biostimulants, foliar nutrition, and crop physiology products. Comparable to OMEX USA in proprietary crop health technology (e.g., hormone-based formulations like BioSap-Q), specialty crop focus, and emphasis on nutrient efficiency claims.

Emerging players

• Sound Agriculture: US-based emerging company developing nutrient efficiency and on-demand crop nutrition products. Comparable to OMEX USA in the efficiency-nutrient and biostimulant adjacency, but with a more venture-backed, technology-platform orientation versus OMEX's formulation heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OMEXUSAA
• LinkedInlinkedin.com/company/omex-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMEX USA