Om Yoga Magazine

What Om Yoga Magazine does

OM Yoga Magazine is a UK-based yoga and wellness publication operated by parent company Prime Impact Events & Media, headquartered in Nayland, Colchester. The core offering is a quarterly print magazine distributed by annual subscription (£35 per year for four issues) with bundled digital access, supplemented by a free digital subscription tier, an extensive online archive of past issues, and a sizeable on-demand video tutorial library covering styles from Vinyasa to Restorative. Editorial coverage spans yoga poses and sequences, meditation, mindfulness, teacher training, anatomy, lifestyle (food, fashion, family), and yoga travel/retreats, with content targeted at practitioners across experience levels.

The business operates a multi-format content platform on a WordPress-based website, mobile app, and video infrastructure, with content categorized across more than 584 pages. Revenue is generated through three streams: recurring print and digital subscriptions sold direct-to-consumer via the company website, advertising and sponsored content placements for wellness brands and yoga operators, and event sponsorship revenue drawn from the OM Yoga Show — Europe's largest annual yoga event organized by the same parent company and used as a flagship customer acquisition and brand channel.

The company's customer base is a horizontal segmentation across individual yoga practitioners (all levels), certified yoga teachers and teacher trainees seeking CPD resources, wellness lifestyle readers, and yoga retreat seekers. Geographic content reach is global in editorial scope (covering retreats and destinations worldwide), although subscription pricing and operations are UK-centric. The organization is privately held with no disclosed external investment, runs on roughly ten employees, and has no record of acquisitions, leadership turnover, or regulatory actions.

Name

Om Yoga Magazine

Legal name

Prime Impact Events & Media

Website

https://ommagazine.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

OM Yoga Magazine is a UK-based yoga and wellness publication offering print and digital subscriptions, a video tutorial library, and editorial coverage of yoga, meditation, mindfulness, teacher training, and retreat travel for practitioners from beginners to certified teachers.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Yoga magazine publication
• Wellness content media
• Yoga lifestyle publishing
• Digital yoga media
• Yoga event exhibitions

Headquarters

HQ city

Nayland, Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Magazine Subscriptions: Annual print subscription model providing 4 issues per year delivered to subscribers' doors, including digital access. Sold directly to consumers through the website.
2. Digital Subscriptions: Free monthly digital subscription tier providing online access to articles and content. Premium tier included with print subscriptions.
3. Event Sponsorships and Advertising: Sponsored articles and advertising placements for wellness brands, yoga studios, retreats, and yoga wear companies throughout the magazine and website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Om Yoga Magazine is a UK-based yoga and wellness media brand that publishes a quarterly print magazine, a free digital edition, video tutorials, and the annual OM Yoga Show exhibition. The publication is produced by Prime Impact Events & Media and targets yoga practitioners, teachers, and wellness-oriented lifestyle readers through editorial content, expert columns, and consumer-facing events.

Product overview

OM Yoga Magazine operates as a comprehensive wellness publication offering a multi-format content platform. The core product is the OM Yoga Magazine itself, available through Annual Print Subscriptions (4 issues per year delivered to door plus digital access for £35) and Monthly Digital Subscriptions (free). Supporting the magazine is a Magazine Archive providing access to historical issues from 2017 to present, and a Yoga at Home Video Series featuring extensive yoga instruction videos for various skill levels. The company also organizes the OM Yoga Show, Europe's largest annual yoga event, and publishes seasonal OM Loves editorial features showcasing recommended products and retreats. Content spans yoga practice, meditation, mindfulness, travel, retreats, teacher training, anatomy, and lifestyle categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Om Yoga Magazine (Print Edition)
• Om Yoga Digital Edition
• OM Yoga Video Tutorials
• OM Yoga Show
• OM Loves (Product/Brand Features)

Quantifiable outcome

• 159 issues published and counting
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Prime Impact Events & MediacoreOthersParent company and publisher of OM Yoga Magazine. Provides event organization capabilities including the annual OM Yoga Show, which is Europe's largest yoga event. Operates from the same Colchester, UK location.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Psychologies Magazine: UK lifestyle and wellbeing magazine covering mindfulness, wellness, and personal growth. Comparable print-plus-digital D2C subscription model targeting wellness-oriented readers, but broader than yoga-specific.
• Wanderlust Media: Yoga and wellness festival organiser with associated media platform and yoga retreats. Comparable in combining events, content, and yoga travel — overlapping the OM Yoga Show + retreats positioning.

Direct peers

• YOGA International: Subscription-based yoga and meditation content platform offering classes, courses, and articles. Comparable in combining instructional content, teacher training resources, and a subscription business model.
• Yoga Journal: Leading US-based yoga and wellness magazine with print, digital, and video offerings. Direct global competitor to OM Yoga Magazine in yoga-focused media, with overlapping audience of practitioners and teachers.
• Yoga Magazine: UK yoga and holistic lifestyle magazine covering yoga, meditation, and wellness. Closest geographic direct competitor, sharing the same English-speaking yoga audience in the UK.
• Mindful Magazine: Mindfulness-focused magazine and digital publication covering meditation, wellbeing, and mindful living. Directly overlaps with OM Yoga's mindfulness/meditation editorial pillar and shares D2C subscription model.

Emerging players

• Glo: Subscription-based online yoga and meditation platform with thousands of classes. Comparable in monetising yoga instruction via subscription, but pure digital/video rather than editorial magazine.
• Asana Journal: Yoga-focused online publication covering practice, philosophy, and lifestyle. Comparable editorial niche to OM Yoga's content categories, though digital-only.
• Flowing Yoga: European yoga lifestyle digital magazine and community. Comparable in content focus on yoga practice and lifestyle, though primarily digital rather than print.

Regional players

• Mantra Magazine: Australian yoga and meditation magazine with similar print-plus-digital positioning. Comparable product format and audience profile but serves a different primary geography (Australia/NZ vs UK).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/om-yoga-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Om Yoga Magazine