Omnicom Media Group France

What Omnicom Media Group France does

Omnicom Media Group France is a French regional operating entity headquartered in Boulogne-Billancourt, part of the global Omnicom Media Group network, which is the media management division of Omnicom Group Inc. (NYSE: OMC). The network operates six global media agency brands — OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub — that deliver media planning, buying, and integrated marketing services to enterprise clients across 70+ markets and 150+ cities, backed by approximately 40,000 specialists, $70B+ in buying power, and $75.6B in network billings (per 2026 press materials). The France entity is part of this platform structure rather than an independent agency.

The core technology stack is the Omni Intelligence Platform, which unifies proprietary data assets (Acxiom Real ID with 2.6B+ verified global IDs), AI capabilities (Creo AI Suite on Google Cloud Gemini/Veo, Consumer Prompt Insights Agent with Google), commerce media (Flywheel), and creator marketing (Creo, operating 15M+ creators across 1,000+ categories) across the agency brands. First-to-market capabilities — including Multi-Party Clean Room CTV Measurement on Snowflake, Video Content Cross-Screen Planner with VideoAmp and The Trade Desk, and the Connected Content Framework co-developed with Disney, NBCUniversal, Netflix, Paramount, Amazon, and others — differentiate the network on cross-platform frequency management and AI-powered content orchestration.

Revenue is generated primarily through media planning and buying services billed to enterprise clients via retainer fees, media commissions, and performance-based compensation, supplemented by data and analytics services built on Acxiom identity and Omni platform monetization. Notable 2026 client wins and retentions include Novo Nordisk ($520M U.S. media account), Uber ($800M global AOR with Brazil expansion), IBM (global media AOR), and Major League Soccer. Given that the France entity's specific revenue and headcount are not separately disclosed, the unit's financial scale cannot be precisely isolated from the consolidated network, which is led by OMD ($35.6B billings, +9.5% YoY) and recognized as the leading media management network in RECMA Diagnostics reports for ten consecutive reporting cycles.

Name

Omnicom Media Group France

Legal name

Omnicom Media Group

Website

https://omnicommediagroup.com

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Omnicom Media Group France is a French regional operating entity within Omnicom Media's global network, delivering enterprise media planning, buying, and AI-powered marketing services. It operates as part of a six-agency platform (OMD, Initiative, PHD, UM, Hearts & Science, Mediahub) supported by the Omni Intelligence Platform and Acxiom data.

Ownership category

akta.pro rank

Product category

Media Planning & Buying Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• Media planning
• Media buying
• Advertising services
• Media agency network
• Data-driven marketing

Headquarters

HQ city

Boulogne Billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Planning and Buying Services: Core agency services providing media planning, strategy, and buying across all channels including digital, linear TV, CTV, audio, print, and out-of-home. Revenue is generated through retainer fees, media commissions, and performance-based compensation arrangements with enterprise clients.
2. Data and Analytics Services: Revenue from proprietary data assets including Acxiom identity solutions, audience intelligence, and measurement services. These services are integrated into client engagements and support the Omni platform.
3. Specialized Services: Specialty services including cloud consulting, creator/influencer marketing (Creo), financial services, healthcare, and sports & entertainment categories.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Omnicom Media Group France is the French subsidiary of Omnicom Media Group, operating as a media management network that delivers media planning, media buying, and integrated marketing services through six agency brands: OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub. The network supports advertisers in more than 70 markets with a data-driven, technology-enabled media approach.

Product overview

Omnicom Media Group is a global media management network operating as a platform-plus-agencies model. The core Omni Intelligence Platform powers AI, data, and orchestration capabilities across the portfolio. The integrated offering includes six global media agency brands (OMD, Initiative, PHD, UM, Hearts & Science, Mediahub), core Omnicom Integrated Media capabilities (Acxiom Real ID identity solution, Flywheel digital commerce practice), creator/influencer capability (Creo), and specialty services across sports (Optimum Sports), cloud consulting, financial, and healthcare sectors. The portfolio leverages $75.6 billion in billings, 40,000+ specialists across 70+ markets, and proprietary assets including the Connected Content framework, Video Content Cross-Screen Planner, and multi-party clean room measurement capabilities. AI-powered tools include Consumer Prompt Insights Agent (Google partnership), Creo Content Vetting Agent (Google Cloud/Gemini), and research-driven products like the Why Frequency Matters framework.

Differentiator

Problem solved

Functional benefit

Brands

• Omni Intelligence Platform: Proprietary intelligence platform powered by Omnicom's data, creativity, and AI capabilities
• Acxiom
• Flywheel
• Creo

Products and services

• OMD
• Initiative Media agency brand within the Omnicom Media Group network delivering media strategy, planning, and buying for client brands.
• PHD Media agency brand within the Omnicom Media Group network emphasizing strategic planning and connected media planning across channels.
• UM Global media agency brand within the Omnicom Media Group network offering media planning, buying, and analytics for advertisers.
• Hearts & Science Media agency brand within the Omnicom Media Group network focused on data, audience, and technology-enabled media for advertisers.
• Mediahub Media agency brand within the Omnicom Media Group network providing media services with an entertainment and content focus.
• Omni platform Proprietary Omnicom technology platform used across the network for media planning, campaign management, and integration of paid, owned, and earned media.
• Acxiom data services Omnicom Group's data and audience identity capabilities, accessed by network agencies for audience targeting, segmentation, and measurement.
• Creo content & production services Omnicom's content and creative production service capability used by network agencies to deliver creative assets for media campaigns.
• Flywheel commerce & performance services Omnicom Group's digital commerce and performance media service capability used by network agencies for retail, marketplace, and lower-funnel media execution.

Quantifiable outcome

• OMD ranked #1 best performing global media network for tenth consecutive RECMA Diagnostics report
• +7 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability15 records

Feature7 records

Partnerships

26 partnerships are on record, tiered core and regional.

• SnowflakecoreTechnology or Integration · 1 January 2026Multi-party clean room measurement capability built on Snowflake's data collaboration technology. Enables advertisers to measure campaign reach, frequency and performance across multiple premium streaming platforms within a secure clean room environment without exposing underlying customer information.
• DisneycoreStrategic or Co-development Partner · 1 January 2026First-mover partnership on dynamic contextual advertising for CTV content. Disney Advertising collaboration enables sequential ads in streaming environments.
• NBCUniversalcoreStrategic or Co-development Partner · 1 January 2026First-mover partnership crafting dynamic contextual ads for CTV content. Collaboration redefines creative performance in connected TV.
• NetflixcoreStrategic or Co-development Partner · 1 January 2026First data collaboration partner for AI-powered ad creatives. Partnership enables enhanced creative capabilities for Netflix advertising.
• Paramount+coreStrategic or Co-development Partner · 1 January 2026Partnership on Dynamic Fixed Ad Units in Paramount+ premieres. First-mover collaboration advancing strategy for personalized storytelling.
• Amazon AdscoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration to solve frequency issues in TV. Combines Amazon Ads' authenticated graph with Roku's viewership signals and Acxiom audience data for unified cross-platform frequency measurement.
• RokucoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration addressing ad frequency across linear and streaming TV. Combines Roku's linear and CTV viewership signals with Omnicom's Omni intelligence and Acxiom data.
• GooglecoreStrategic or Co-development Partner · 1 January 2026Consumer Prompt Insights Agent partnership for AI-powered search insights. Future of Search partnership enabling deeper understanding of consumer intent in the AI era.
• Walmart ConnectcoreStrategic or Co-development Partner · 1 January 2026First-to-market collaboration linking Walmart's first-party purchase-based insights with Meta's Instagram influencer ecosystem. Enables selection of creators based on conversion potential rather than popularity.
• Meta (Instagram)coreStrategic or Co-development Partner · 1 January 2026Integration with Meta's Instagram influencer ecosystem combined with Walmart purchase data through Creo Influencer Discovery Agent.
• Amazon Ads ANZcoreStrategic or Co-development Partner · 1 January 2026Collaboration showcasing enhanced audience strategy with Acxiom in Australia/New Zealand region. Improves audience targeting capabilities.
• AdAlliance (Germany)regionalStrategic or Co-development Partner · 1 January 2026First-mover partnership enabling live adaptation of TV commercials to programs. German market partnership for dynamic creative optimization.
• JioStar (India)regionalStrategic or Co-development Partner · 1 January 2026Unified in-content advertising program across linear TV, OTT, and CTV for Nivea India. Uses audience intelligence and scene-matched storytelling.
• Tesco (UK)regionalStrategic or Co-development Partner · 1 January 2026Real-time data partnership affecting in-store creative. Connects brand content to consumer experiences using real-time consumer data.
• VideoAmpcoreTechnology or Integration · 1 January 2026Collaboration on Video Content Cross-Screen Planner leveraging VideoAmp's STB+ACR data for cross-screen frequency management.
• The Trade DeskcoreTechnology or Integration · 1 January 2026Integration of The Trade Desk's programmatic bid stream data into Video Content Cross-Screen Planner for enhanced frequency management.
• Google CloudcoreTechnology or Integration · 1 January 2026Collaboration with Google Cloud's advanced AI models (Gemini, Veo) for Creo AI suite enabling automated brand-suitability editing of creator content.
• AMCcoreStrategic or Co-development Partner · 1 January 2026Streaming partner for cross-platform frequency measurement capability. Contributing first-party data to Omnicom's CTV tool.
• FoxcoreStrategic or Co-development Partner · 1 January 2026Streaming partner for cross-platform frequency measurement capability.
• Samsung AdscoreTechnology or Integration · 1 January 2026OEM partner providing consented first-party CTV data for advanced planning platform. Device-level data enables new accuracy for advertisers.
• iHeartMediacoreStrategic or Co-development Partner · 1 January 2026Partner Intelligence study 'Turning Volume into Value' exploring how evolving audio formats deliver measurable full-funnel impact.
• ZefrcoreStrategic or Co-development Partner · 1 January 2026Joint research study 'AI Slop or Not?' measuring brand impact of ad adjacency to AI-generated content. First-of-its-kind study on brand suitability for AI content.
• PinterestregionalStrategic or Co-development Partner · 1 January 2026CES partnership announcement for enhanced marketing capabilities.
• YouTuberegionalStrategic or Co-development Partner · 1 January 2026Cannes Lions partnership for YouTube livestream capabilities.
• PayPalregionalStrategic or Co-development Partner · 1 January 2025Cannes Lions 'Live' Blitz partnership for commerce capabilities.
• X (Twitter)regionalStrategic or Co-development Partner · 1 January 2025Cannes Lions partnership for real-time marketing capabilities.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnicom-media-group-france
• Instagraminstagram.com/omnicommediagroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnicom Media Group France