ON BOARD
ON BOARD is a Prague-based, full-service 360° marketing agency founded in 2020 that serves medium-to-large B2B and B2C companies in the Czech Republic and selectively abroad with integrated visual, web, e-commerce, performance, SEO, LinkedIn, GEO, and sales strategy services.
- Company typePrivate
- Founded2020
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ON BOARD does
ON BOARD (legal entity on-boarding co. s.r.o., IČO 19157916) is a Prague-based full-service marketing agency founded in 2020 by Ondřej Štemberk, who previously led the nanotech company Pikatec to Czech market leadership. The firm operates a 360° marketing model in which visual identity, web and e-shop development, performance marketing, SEO, PPC, PR, mailing, copywriting, LinkedIn strategy, and offline advertising are delivered as an integrated program by specialized team members under unified leadership, rather than as disconnected silos.
The core technology stack is composed of mainstream marketing and web platforms: WordPress and WooCommerce, Shoptet (for Czech/Slovak e-commerce), PHP/Laravel for web development, Figma/Framer/Webflow for design, GitHub for version control, Raynet for CRM, Ecomail for email automation, and Google Workspace and Freelo for operations. The agency has developed one proprietary asset, Lingroo.com, a LinkedIn analytics add-on for network data and statistics. A newer service, GEO (Generative Engine Optimization), targets client visibility in third-party generative AI tools such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
ON BOARD generates revenue through project-based and retainer engagements with prices quoted within bands of up to 50,000 Kč, 50,000–100,000 Kč, 100,000–150,000 Kč, 150,000–300,000 Kč, and 300,000+ Kč. Clients span SMBs through enterprise (e.g., JLL, Pikatec, CRA, Halbich, Cinnabon, REPLAY & BLAUER) across B2B and B2C segments. Acquisition is sales-led and inbound-driven via website inquiry form, a podcast ("Na palubě"), SEO content, LinkedIn, ESG seminars, and CEO-led 30-minute discovery meetings, with reported year-over-year net sales growth of 420%, client growth of 386%, and work-volume growth of 514%.
ON BOARD firmographics
Firmographics- Name
- ON BOARD
- Legal name
- on-boarding co. s.r.o.
- Website
- https://on-board.cz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ON BOARD is a Prague-based, full-service 360° marketing agency founded in 2020 that serves medium-to-large B2B and B2C companies in the Czech Republic and selectively abroad with integrated visual, web, e-commerce, performance, SEO, LinkedIn, GEO, and sales strategy services.
- Ownership category
- akta.pro rank
Where ON BOARD is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
ON BOARD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Services Revenue: ON BOARD generates revenue through providing comprehensive marketing agency services including visual work, websites/apps/e-shops, Marketing 360, B2B marketing, LinkedIn services, GEO, and sales strategy. Services are quoted and billed on a project or retainer basis, with typical budget ranges from 50,000 Kč to 300,000+ Kč per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based marketing services with tiered budget ranges |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
ON BOARD product offering
Product offeringCore offering
ON BOARD is a Czech full-service marketing agency that delivers an integrated 360° marketing offering spanning visual identity design, website/e-shop/application development, Marketing 360 (online + offline campaigns), B2B marketing, LinkedIn strategy and content, GEO for AI-search visibility, sales strategy, and ESG seminars. Engagements are sold as project or retainer packages to medium and large companies in the Czech Republic and Slovakia, with quoted budgets typically ranging from 50,000 Kč to 300,000+ Kč.
Product overview
ON BOARD is a Czech marketing agency offering comprehensive marketing services organized around a 360-degree approach. The core service portfolio includes: Visual Work (logo design, logomanuals, packaging, graphic design), Websites/Apps/E-shops (development and technical support), Marketing 360 (full-service online/offline marketing), B2B Marketing, LinkedIn services, and Sales Strategy. Specialized offerings include GEO (Generative Engine Optimization) for AI visibility, ESG seminars, and a company podcast 'Na palubě'. The agency also developed Lingroo.com (under development) for LinkedIn analytics. Services are designed to complement each other as an integrated marketing ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Lingroo.com: An add-on for advanced statistics and working with LinkedIn network data developed by ON BOARD
Products and services
- Visual Work (Vizuální práce) Graphic design services including logo creation, logomanuals, packaging design, web design, photography, video, and marketing materials for both online and print purposes, for medium and large companies in the Czech Republic and Slovakia.
- Websites, Apps, E-shops (Weby, aplikace, e-shopy) Design and development of functional, visually distinctive websites, applications, and e-commerce stores with ongoing maintenance and technical support, targeting medium and large Czech and Slovak companies needing online storefronts or marketing sites.
- Marketing 360 Comprehensive marketing service for medium and large companies covering online (SEO, PPC, social media, PR, mailing) and offline (print, radio, TV, outdoor) channels, executed by channel specialists under a unified plan.
- B2B Marketing (Marketing pro B2B) B2B marketing services that help manufacturing and industrial companies grow through targeted business-to-business marketing strategies, brand positioning, and channel development.
- LinkedIn Services (LinkedIn služby) LinkedIn marketing services including strategy development, content creation, profile management, and long-term brand credibility building for B2B purposes, aimed at companies seeking to use LinkedIn for lead generation, sales, and recruiting.
- GEO (Generative Engine Optimization) Optimization service that helps B2B companies become recommended by AI tools such as ChatGPT, Gemini, Perplexity, and Google AI Overviews through strategic content and brand-signal building, beginning with a paid GEO analysis.
- Organisation and Efficiency (Organizace a efektivita) Digital-tools consulting that helps companies improve, simplify, and streamline their work processes by recommending and integrating effective applications such as project management and collaboration platforms.
- Sales Strategy (Prodejní strategie) Sales strategy consulting that helps companies increase sales and profits, drawing from the CEO's first-hand experience scaling a Czech nanotechnology company from a startup to a market leader with major retail partnerships.
- ESG Seminars (ESG semináře) Educational seminars that help companies understand ESG (Environmental, Social, Governance) requirements and the CSRD directive, functioning both as a paid service and a lead generation tool for sustainability-focused client outreach.
Quantifiable outcome
- 420% growth in net sales year-over-year
- +5 more outcomes
Companies that use ON BOARD
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
ON BOARD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature2 records
ON BOARD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ShoptetcoreON BOARD is a registered silver partner of Shoptet, the leading Czech e-commerce platform widely used across the Czech Republic, Slovakia, and Hungary. The agency builds and manages e-commerce stores on the Shoptet platform for clients.
- MediaSharksminorPartner agency for projects including Cinnabon (graphic work and campaigns) and Kytulava (logo and visual identity). ON BOARD handles web development while MediaSharks handles graphic design.
- MS&SM (Martínek Stuchel Štemberk Martinek)minorPartner agency for the REPLAY & BLAUER project. MS&SM handled graphic design while ON BOARD managed web design and coding for both fashion brands.
- Martínek & ŠtemberkminorParent/partner agency for the Bro-coli co-living project, under which ON BOARD and the partner agency collaborated on a colorful visual identity and custom web solution.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ON BOARD competitors and assessment
Company assessmentBroad incumbents
- BBDO: Global creative advertising network with Central European presence. Like ON BOARD, BBDO sells creative campaigns and integrated brand work to enterprise clients, but at much larger scale, with global creative resources and broader media-buying capabilities.
- Ogilvy: Global creative and integrated marketing network with Czech offices. Like ON BOARD, Ogilvy sells 360° brand, advertising, PR, and digital services, but with significantly deeper resources, global client reach, and proprietary tooling.
- Dentsu: Global advertising and marketing services group with Central European operations spanning digital, creative, and media. Overlaps with ON BOARD's integrated marketing, SEO, PPC, and B2B marketing offerings, but at significantly larger scale and with global client relationships.
- Publicis Groupe: Global advertising and marketing services group operating end-to-end creative, media, digital, and B2B marketing capabilities, with established Czech operations. Comparable to ON BOARD because both sell integrated marketing services to mid-market and enterprise clients, but Publicis operates at vastly greater scale and geographic reach.
- Wunderman Thompson (VML): Global marketing agency combining creative, data, and technology services. Comparable to ON BOARD in its full-service marketing offer for medium-to-large clients, but competing at much larger scale and with proprietary martech capabilities.
Direct peers
- Acomware: Czech e-commerce and digital marketing agency focused on online retail brands. Comparable to ON BOARD in its Shoptet-aligned e-commerce build and management offering, and in competing for the same Czech B2C and B2B e-commerce client segment.
- Effectix: Czech digital marketing agency offering SEO, PPC, social media, and web analytics services to mid-market and enterprise clients in the Czech Republic. Directly comparable to ON BOARD in geographic market, service mix, and customer segment, and a head-to-head competitor for performance-driven digital engagements.
- Setters: Czech marketing agency providing digital marketing, content, and performance services to growing brands in CEE. Directly comparable to ON BOARD as a similarly sized regional agency competing for the same Czech mid-market client pool with overlapping SEO, PPC, and social offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ON BOARD social profiles
Digital presenceON BOARD financial estimates
Financial estimateRevenue estimate
Valuation estimate
ON BOARD leadership team
Management profileNumber of profiles
Profiles2 records
ON BOARD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ON BOARD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ON BOARD
What does ON BOARD do?
ON BOARD is a Czech full-service marketing agency that delivers an integrated 360° marketing offering spanning visual identity design, website/e-shop/application development, Marketing 360 (online + offline campaigns), B2B marketing, LinkedIn strategy and content, GEO for AI-search visibility, sales strategy, and ESG seminars. Engagements are sold as project or retainer packages to medium and large companies in the Czech Republic and Slovakia, with quoted budgets typically ranging from 50,000 Kč to 300,000+ Kč.
Is ON BOARD a public or private company?
ON BOARD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ON BOARD founded?
ON BOARD was founded in 2020. It employs 11 to 50 people.
Where is ON BOARD based?
ON BOARD is headquartered in Prague, Czechia, in the Europe region.
How does ON BOARD make money?
One revenue line is on record: marketing Services Revenue.
Who are ON BOARD's main competitors?
Broad incumbents on record are BBDO, Ogilvy, Dentsu, Publicis Groupe and Wunderman Thompson (VML). Direct peers are Acomware, Effectix and Setters.
Does ON BOARD have an API?
No public API is recorded for ON BOARD.