Once Upon A Cake
Once Upon A Cake was a small specialty bakery headquartered in Newport, NSW, Australia, with approximately 14 employees. The business is no longer operating, as its domain is parked by GoDaddy and no active operations have been detected.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Once Upon A Cake firmographics
Firmographics- Name
- Once Upon A Cake
- Website
- https://onceuponacake.com
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Once Upon A Cake was a small specialty bakery headquartered in Newport, NSW, Australia, with approximately 14 employees. The business is no longer operating, as its domain is parked by GoDaddy and no active operations have been detected.
- Ownership category
- akta.pro rank
Once Upon A Cake industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industry
- Artisanal & Craft Bakeries (CRAHAGAA)
Keywords
Once Upon A Cake business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations
Once Upon A Cake product offering
Product offeringCore offering
Once Upon A Cake was a small bakery operation that designed and produced custom cakes for individual consumers and events. Based on the company name and small headcount of 14 employees in Newport, NSW, Australia, the business appears to have focused on personalized cake products for celebrations. The business is no longer actively operating, with the domain now parked by GoDaddy.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Celebration Cakes Custom-designed cakes for birthdays, weddings, and other personal celebrations, produced by a small neighborhood bakery for individual consumers in the Newport, NSW area.
Companies that use Once Upon A Cake
Customer profileIdeal customer profiles1 record
Once Upon A Cake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Once Upon A Cake competitors and assessment
Company assessmentDirect peers
- Bourke Street Bakery: Multi-location Sydney bakery producing artisan breads, pastries, and cakes. Comparable in terms of Sydney-based bakery operations, small-to-mid scale headcount, and broad baked-goods retail model.
- Planet Cake: Sydney-based custom celebration cake specialist producing tiered wedding and event cakes. Direct comparable to Once Upon A Cake in product category, customer base, and Australian specialty bakery positioning.
- Flour and Stone: Sydney bakery renowned for cakes, pastries, and breads sold through retail storefront. Directly comparable as a Sydney-based specialty bakery with a strong cake-led product mix.
- Adriano Zumbo: Australian patisserie brand specializing in designer cakes, desserts, and confectionery. Comparable as a niche Australian cake/dessert specialist with similar event and gifting customer overlap.
- Black Star Pastry: Iconic Sydney patisserie and cake shop with strong celebration and event cake offerings. Comparable as a premium Sydney-based specialty cake retailer with similar small-batch production and event-driven customer base.
- Brasserie Bread: Sydney-based artisan bakery producing breads and baked goods for retail and foodservice. Comparable as an Australian specialty bakery operating at a similar small-to-mid scale.
- Sonoma Bakery: Australian artisan bakery chain producing breads, pastries, and cakes. Comparable as a multi-site Australian bakery operator in the same broad specialty bakery category.
- Sweetness the Patisserie: Sydney-based patisserie producing custom cakes and desserts for events. Directly comparable in product mix (custom celebration cakes) and target customer (Sydney event and gifting market).
Broad incumbents
- The Grounds of Alexandria: Larger Sydney hospitality venue encompassing cafe, bakery, and event catering. Comparable in customer demographic and event/celebration occasion demand, though operates as a broader hospitality destination rather than a pure-play cake shop.
Others
- Cake Decor: Major Australian retailer of cake decorating supplies, tools, and ingredients. Comparable as an ecosystem participant serving the same custom cake hobbyist and small-bakery customer base.
Market position
Customer concentration
Once Upon A Cake social profiles
Digital presenceOnce Upon A Cake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Once Upon A Cake leadership team
Management profileNumber of profiles
Once Upon A Cake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Once Upon A Cake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Once Upon A Cake
What does Once Upon A Cake do?
Once Upon A Cake was a small bakery operation that designed and produced custom cakes for individual consumers and events. Based on the company name and small headcount of 14 employees in Newport, NSW, Australia, the business appears to have focused on personalized cake products for celebrations. The business is no longer actively operating, with the domain now parked by GoDaddy.
Is Once Upon A Cake a public or private company?
Once Upon A Cake is a private company. It is classified as unknown and is currently closed.
When was Once Upon A Cake founded?
Once Upon A Cake was founded in -1. It employs 11 to 50 people.
Who are Once Upon A Cake's main competitors?
Direct peers on record are Bourke Street Bakery, Planet Cake, Flour and Stone, Adriano Zumbo, Black Star Pastry, Brasserie Bread, Sonoma Bakery and Sweetness the Patisserie. The Grounds of Alexandria is listed as a broad incumbent. Cake Decor is listed as an others.
Does Once Upon A Cake have an API?
No public API is recorded for Once Upon A Cake.
What industry is Once Upon A Cake in?
Once Upon A Cake's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of CRAHAGAA, Artisanal & Craft Bakeries. Its NAICS code is 445291 and its SIC code is 2050.