One Mother to Another NZ

What One Mother to Another NZ does

One Mother to Another is a New Zealand registered charity (CC54580) co-founded in 2016 in Christchurch by Christina Buckland and Joy Reid, both of whom had personal experience of having a child hospitalized. The organization delivers curated care packages to parents and whānau with babies or children admitted to hospital, or to mothers experiencing maternal mental health crises, primarily across the South Island. Each package combines practical items (toiletries, tea, coffee, snacks, magazines), a custom Gratitude Journal & Notebook, a hand-crocheted heart, and a handwritten note from a volunteer. Annual output exceeds 7,000 care packages delivered through 29 hospital wards across 8 South Island cities, supported by 4 community charity partners, 4,559 volunteer hours, and 9,836 handwritten notes per year. Distribution relies on referral relationships with hospital staff, who identify families most in need and hand off packages in situ.

The business model is non-commercial and fundraising-driven. Cash inflows come from one-off and recurring monthly donations, corporate partnerships and sponsorships organized in tiers (Major Funding Partners, Monthly Champions, Organizational Funding Partners, Funding Partners, Supportive Champions), fundraising events including a 2025 gala that raised over $50,000, and modest retail sales of the EATS Cookbook ($35), Gratitude Journal ($15), and OMTA branded merchandise, with 100% of product proceeds directed to the charity. The organization employs 5 staff, is led by co-founder/CEO Joy Reid, and is governed by a board chaired by Jane Jackman (Partner at Nexia New Zealand) with Sir Jerry Mateparae (former Governor-General) as patron.

In May 2025, the charity officially opened a dedicated Christchurch building (opened by Deputy Mayor Pauline Cotter) to house packing operations. Marketing is community-led: a volunteer network of note writers, crocheters, knitters and corporate packing teams, layered with earned media (Seven Sharp, NZ Herald, The Press, 1News) and social channels (Facebook, Instagram, LinkedIn, YouTube). Geographic coverage is currently confined to New Zealand's South Island; no North Island or international expansion is indicated in the data.

Name

One Mother to Another NZ

Legal name

One Mother to Another

Website

https://onemothertoanother.org.nz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

One Mother to Another is a New Zealand registered charity that delivers 7,000+ care packages annually to parents and whānau with hospitalized babies or children across 29 hospital wards in the South Island, funded through donations, corporate partnerships, and fundraising events.

Ownership category

akta.pro rank

Product category

Charitable Hospital Family Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Charity care packages
• Hospital family support
• Neonatal care support
• Maternal mental health
• Community fundraising

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (EATS Cookbook and Gratitude Journal): The organization sells EATS Cookbook ($35) and Gratitude Journal & Notebook ($15) through their online shop. 100% of proceeds go directly to supporting the charity's work.
2. Donations (One-off and Monthly): The charity accepts one-off donations and monthly recurring donations via their website. Donations can be made via credit card online or bank deposit. As a registered charity (CC54580), all donations are tax-deductible.
3. Corporate Partnerships and Sponsorship: Corporate partners provide financial support, product donations, and volunteer labor. This includes major funding partners, monthly champions, organizational funding partners, and supportive champions who donate products.
4. Fundraising Events: The organization hosts fundraising events including charity dinners, galas, high teas, and community events. The 2025 fundraising gala raised over $50,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

One Mother to Another is a New Zealand registered charity that assembles and distributes care packages to parents and whānau whose babies or children are in hospital, or to mothers experiencing mental health challenges. Each care package includes practical comfort items (toiletries, tea, coffee, snacks, magazines), a custom Gratitude Journal, handwritten notes from volunteers, and hand-crocheted hearts, delivered free of charge to hospital wards and community partners across New Zealand's South Island.

Product overview

One Mother to Another is a New Zealand charity that provides care packages to parents and whānau with babies or children in hospital, or mothers struggling with mental health. The organization operates a single unified charitable service model centered on physical care packages that include practical items (toiletries, tea, coffee, snacks), a proprietary Gratitude Journal, handwritten notes, and hand-crocheted hearts. Supporting revenue streams include an EATS Cookbook ($35), Gratitude Journal & Notebook ($15), and branded OMTA merchandise sold through their shop. The charity funds its operations through donations (one-off, monthly, and 'Donate a Pack' options) and a volunteer program with multiple roles including note writers, packing helpers, and crochet heart makers.

Differentiator

Problem solved

Functional benefit

Brands

• EATS Cookbook: A cookbook containing favourite recipes from parents, hospital staff, chefs, and celebrities, along with stories from brave mums who have been supported by the charity. 100% of proceeds go to supporting the charity.
• Gratitude Journal & Notebook

Products and services

• Care Packages Free care packages distributed to parents and caregivers with babies or children in hospital across 29 hospital wards in 8 South Island cities. Each package includes toiletries, tea, coffee, snacks, magazines, a Gratitude Journal, handwritten notes of encouragement, and a hand-crocheted heart.
• EATS Cookbook A cookbook priced at $35 containing favourite recipes from parents, hospital staff, chefs, and celebrities, along with stories from brave mums about their hospital experiences. 100% of proceeds go directly to supporting the charity's work.
• Gratitude Journal & Notebook A guided gratitude journal and notebook designed for parents navigating challenging times in hospital with a sick child, priced at $15. Features prompts and activities based on gratitude science, a notebook section for medical questions and reflections, and words of encouragement from other parents. 100% of proceeds go to the charity.
• OMTA Merchandise Branded merchandise including t-shirts, onesies, and tote bags featuring the One Mother to Another branding, sold via an online storefront. Proceeds support the charity's work.

Quantifiable outcome

• 7,000+ care packages delivered annually to parents in need
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered corporate partner, supportive champion, friend of one mother to another, core partnership, community partner and patron.

• Manageit Digitalcorporate partnerTechnology or IntegrationCorporate partner providing digital expertise and support.
• Untouched Worldsupportive championOthersSupportive Champion donating products that enhance care packages. Beanies and other items included seasonally.
• Essanosupportive championOthersSupportive Champion donating skincare products that enhance care packages.
• Haakasupportive championOthersSupportive Champion donating breastfeeding products included in care packages.
• Weftsupportive championOthersSupportive Champion providing products for care packages.
• Linden Leavesfriend of one mother to anotherOthersFriend of the charity providing special discounts on products through the Friends program.
• Christchurch Hospitalcore partnershipStrategic or Co-development PartnerStrategic partnership to deliver care packages to 10+ wards including NICU, pediatric wards, and mental health services.
• Timaru Hospitalcore partnershipStrategic or Co-development PartnerPartnership to deliver care packages to Special Care Baby Unit, Pediatrics, Maternity, and Kensington Maternal Mental Health.
• Nelson Hospitalcore partnershipStrategic or Co-development PartnerPartnership to deliver care packages to Special Care Baby Unit, Paediatric Ward, Outpatients, and Child Development Services.
• Dunedin Hospitalcore partnershipStrategic or Co-development PartnerPartnership to deliver care packages to NICU, Paediatric Ward, Queen Mary Maternity, and children's mental health services.
• Southland Hospitalcore partnershipStrategic or Co-development PartnerPartnership to deliver care packages to NICU, Maternal Mental Health, and Paediatric Acute Assessment Unit.
• Perinatal Wellbeing Canterburycommunity partnerStrategic or Co-development PartnerCommunity charity partner receiving care package support for families in their care.
• Nurse Maude Hospice Canterbury - Paediatric Palliative Unitcommunity partnerStrategic or Co-development PartnerCommunity partner receiving care packages for families in paediatric palliative care.
• Pregnancy Support Nelsoncommunity partnerStrategic or Co-development PartnerCommunity charity partner providing support to pregnant women and new mothers in Nelson region.
• Muscular Dystrophy Association of NZcommunity partnerStrategic or Co-development PartnerCommunity partner receiving care packages for families affected by muscular dystrophy.
• Sir Jerry MateparaepatronOthersPatron of the charity since 2020. Former Governor-General of New Zealand. Brings distinguished leadership and personal understanding of having a child in hospital.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• Lifeline Aotearoa: NZ crisis-support and community-services organisation offering helpline and counselling services. Same non-profit, NZ-wide, volunteer-supported delivery model addressing family wellbeing, though focused on crisis-line services rather than hospital-based material support.

Direct peers

• Bellyful New Zealand: NZ charity that cooks and home-delivers meals to families with newborns and young children facing hardship. Similar small-staff, volunteer-driven model serving a closely overlapping beneficiary group (parents under stress with babies/young children).
• Ronald McDonald House Charities New Zealand: Largest NZ charity supporting families with hospitalised children, providing accommodation and family-room services near hospitals. Directly comparable mission of caring for whānau during a child's hospital stay, and one OMTA board member previously served on the Ronald McDonald House South Island Board of Trustees.
• Miracle Babies Foundation: Australia's leading organisation supporting premature and sick newborns, their families, and the hospitals that care for them. Comparable model of family support through hospital partnerships and volunteer-driven care packages, with similar NICU focus.
• The Neonatal Trust (New Zealand): NZ charity that supports families with babies in NICU through care packs, peer support, and hospital partnerships. Closely overlapping beneficiary base (NICU parents) and a near-identical care-package-plus-emotional-support delivery model.
• Perinatal Anxiety & Depression Aotearoa (PADA): NZ national organisation focused on perinatal mental health, providing resources, support, and training. Directly aligned with OMTA's 'Mothers facing mental health crises' primary segment and its maternal-mental-health ward partnerships.

Emerging players

• Sands New Zealand: NZ charity supporting bereaved parents following pregnancy loss, stillbirth, or neonatal death. Same NICU/maternity hospital channel and volunteer model, but focused on bereavement support rather than ongoing hospital stays.
• Sweet Louise: NZ charity supporting women living with secondary (incurable) breast cancer and their whānau. Comparable emotional-support-plus-practical-help model for families facing serious health crises in NZ, with similar volunteer and corporate-partner approach.

Broad incumbents

• Plunket (Royal New Zealand Plunket Society): Largest established NZ child-and-family wellbeing organisation, providing Well Child/Tamariki Ora services nationwide. Comparable target audience (parents and young children) but operates as a broad incumbent with government contracts rather than a niche care-package charity.

Regional players

• Women's Refuge New Zealand: NZ-wide organisation supporting women and families experiencing family violence. Operates in the same NZ family-support ecosystem with similar volunteer mobilisation and referral-based delivery, but a different primary need and funding base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fromonemother2another
• LinkedInlinkedin.com/company/one-mother-to-another-nz
• Instagraminstagram.com/onemothertoanothernz

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Mother to Another NZ