Nurse Maude

What Nurse Maude does

Nurse Maude is a New Zealand not-for-profit charitable organisation founded in 1896 by Sibylla Emily Maude, who established the country's first district nursing service in Christchurch. Operating from its headquarters at McDougall House on Merivale's McDougall Avenue, the organisation delivers community-based healthcare across three regions: Canterbury (primary), Nelson/Marlborough, and Wellington. Its core services include District Nursing, Home Care Services, Specialty Clinics (stomal therapy, wound care, continence, infusion, and diabetes), the Hospital-level Care Home, Hospice Palliative Care, and School Based Nursing across 17 secondary schools. Supporting services comprise Grief Counselling, Biography Services, the Supply Department for prescriptions, six Hospice Shops, the Health & Mobility Shop (with an online storefront), and Palliative Care Education programmes for healthcare professionals.

The organisation operates as an integrated community healthcare platform with an electronic health record system integrated through the South Island HealthOne network for inter-provider data sharing, adherence to the New Zealand Health Information Privacy Code 2020, and a recently piloted Starlink satellite internet solution for staff working in remote regions. It delivers over one million patient visits per year through a workforce of approximately 1,276 staff (87% female) and over 300 volunteers. The 130-year-old brand is reinforced by Reader's Digest Trusted Brands Highly Commended recognition in the Home Health Care category in both 2025 and 2026.

Nurse Maude's business model is a hybrid of government contract revenue and community-funded philanthropy. Core clinical services are free to patients, with costs partially met by Health New Zealand Te Whatu Ora (Ministry of Health), ACC, and Whaikaha (Ministry of Disabled People), and the remainder funded through donations, bequests, and hospice shop retail. The Nurse Maude Foundation (established 1989) supports capital projects, research, and innovation. Commercial revenue streams include Hospice Shop retail (six physical locations plus Maudes on Trade Me online auctions), the Health & Mobility Shop (online and at 87a Gasson Street with $6.50–$12.50 delivery fees), and Bequests/Legacies. The organisation reports annual cashflow exceeding NZ$110 million and a balance sheet of NZ$70 million, governed by a Board chaired by Jane Cartwright and led since September 2025 by CEO Louise Zacest.

Name

Nurse Maude

Legal name

Nurse Maude Association

Website

https://nursemaude.org.nz

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nurse Maude is a 130-year-old New Zealand not-for-profit providing community district nursing, home care, hospice palliative care, specialty clinics, and residential care across Canterbury, Nelson/Marlborough, and Wellington, serving over one million patient visits annually through ~1,276 staff and 300+ volunteers, funded by government contracts and community donations.

Ownership category

akta.pro rank

Product category

Community Healthcare Services

NAICS

Ambulatory Health Care Services (621), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Community nursing services
• Hospice palliative care
• Home healthcare
• District nursing
• Specialty wound care

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Core services are free to patients with costs partially met by government funding from Ministry of Health, ACC, and other government agencies. Services include district nursing, homecare, specialty clinics, hospice palliative care, and care home.
2. Donations and Philanthropy: Donations support capital projects, research and innovation. Hospice shops sell donated quality clothing and household items. Every dollar raised goes directly to supporting hospice care.
3. Retail Operations: Hospice shops generate revenue through sale of donated designer, boutique and quality clothing, accessories, and household items. Health & Mobility Shop sells mobility equipment, continence products, and hire equipment.
4. Bequests and Legacies: Legacies received through the Nurse Maude Foundation enable funding of large capital projects such as the Nurse Maude Care Home, subsidise hospice care, and advance research, development, and technology.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Nurse Maude provides community-based clinical nursing, home support, hospice palliative care, specialty clinics (wound, stomal, continence, infusion, diabetes), and hospital-level residential care to patients across Canterbury, Nelson/Marlborough, and Wellington regions in New Zealand. Services are free to patients, funded by government contracts (Ministry of Health, ACC) and community donations, supplemented by retail hospice shops and a health & mobility shop.

Product overview

Nurse Maude is a not-for-profit healthcare organization providing community-based nursing and palliative care services across Canterbury, Nelson/Marlborough, and Wellington regions in New Zealand. Founded in 1896, the organization operates as a unified suite of interconnected services rather than a single product platform. The core service portfolio includes District Nursing and Home Care Services (including the CREST rehabilitation programme), Specialty Clinics (offering Stomal Therapy, Specialist Wound Care, Continence, Infusion, and Diabetes services), the Care Home (hospital-level residential care), and the Hospice Palliative Care Service. Supporting services include a Health & Mobility Shop, Hospice Shops for retail fundraising, a Supply Department for medical products, School Based Nursing, Grief Counselling, and Biography Services. Education and training programmes in palliative care are also offered to healthcare professionals. All clinical services are free to patients, partially funded by government with remainder from community donations.

Differentiator

Problem solved

Functional benefit

Brands

• Health & Mobility Shop: Medical equipment, mobility aids, continence products, and household aids retail shop located at 87a Gasson Street, Christchurch
• Hospice Shops
• Maudes on Trade Me

Products and services

• Home Care Services Support services for individuals recovering from injury or surgery or wanting to live independently at home. Includes personal care, medication support, meal preparation, chronic condition management, and domestic assistance. Free service in Canterbury, Nelson/Marlborough, and Wellington regions.
• District Nursing Clinical nursing care provided in patients' homes across Christchurch and wider Canterbury region. Services include wound care, compression bandaging, negative pressure wound therapy, continence management, medication management, palliative care, end of life care, community IV therapy, heart failure monitoring, and tunnel drain management.
• Specialty Clinics Nurse-led specialist care including Stomal Therapy, Specialist Wound Clinic, Continence Service (for ages 4-18 with complex medical issues and adults 18+ with complex conditions), Infusion Services (IV antibiotic therapy), and Diabetes Service (Type 2 diabetes support, insulin therapy, dietitian assessments).
• Care Home Hospital-level residential care providing 24/7 clinical oversight with personalised care plans. Services include nursing and clinical care, daily activities and wellbeing support, volunteer companionship, residential palliative care, and access to physiotherapy, podiatry, hairdressing, and GP services.
• Hospice Palliative Care Service Specialist hospice palliative care for people with life-limiting illness and their whānau. Provides physical, emotional, spiritual and social care. Services include specialist nurse support, medical care, family support with counselling and spiritual care, social workers, and grief counselling.
• Health & Mobility Shop Retail shop at 87a Gasson Street, Christchurch and online store offering household aids, mobility equipment, continence products, and hire equipment. Also accepts donations of wheelchairs, walkers, crutches and commodes.
• Hospice Shops Six retail shops around Christchurch selling donated quality clothing, accessories, and household items. Proceeds support Nurse Maude Hospice care. Locations include Sumner, Avonhead, Beckenham, Merivale, and Rangiora.
• Palliative Care Education Training programmes for healthcare professionals including Syringe Driver Competency Programme, Foundations in Palliative Care, Fundamentals of Palliative Care, and Palliative Care for Caregivers. Also offers clinical placements for nursing, medical, paramedicine, social work, OT and counselling students.
• Grief Counselling Service Free counselling and support for patients, families and significant others dealing with grief and bereavement. Services include telephone and face-to-face support, Seasons for Growth grief group programme, and Services of Remembrance.
• Biography Services Free service provided by trained volunteers to help record life stories and memories for whānau. Includes interviews, digital recordings, and spiral bound copies. Also offers assistance with letter writing for family members.
• School Based Nursing Support and connection for rangatahi in 17 secondary schools across Canterbury, including kura kaupapa Māori, alternative education facilities and young parent units. Services include health consultations, contraceptive advice, mental wellbeing support, and liaison with health agencies.

Quantifiable outcome

• Over 1 million visits delivered per year
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Health New Zealand Te Whatu OracoreStrategic or Co-development PartnerGovernment health authority providing funding and coordination for healthcare services across New Zealand. Key funder of Nurse Maude's community health services.
• Ministry of Disabled People (Whaikaha)coreStrategic or Co-development PartnerGovernment ministry responsible for disability support services in New Zealand, partnered for providing coordinated care.
• ACC (Accident Compensation Corporation)coreStrategic or Co-development PartnerACC funds personal care and household assistance for those with injuries, working in partnership with Nurse Maude for ACC-funded home nursing and specialty clinic services.
• Pegasus HealthcoreStrategic or Co-development PartnerPrimary health organisation in Canterbury working collaboratively to deliver community healthcare services.
• Hospice NZcoreStrategic or Co-development PartnerNational hospice organisation providing education resources, syringe driver competency programmes, and coordination for hospice palliative care services.
• Care CoordinationcoreChannel Partner/ Reseller/ DistributorCare coordination service supporting integrated healthcare delivery across providers.
• Dilmah TeaminorGTM or Marketing PartnerCorporate supporter providing free tea for hospice patients, whānau, friends and staff. Last year supplied 400,000 teabags. Each promotional packet donates 50c to Hospice NZ.
• Gathered Here (EveryWill)minorGTM or Marketing PartnerOnline will-writing service partnership allowing supporters to include a gift to Nurse Maude in their will. Free will-writing service for supporters.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Access Community Health: NZ not-for-profit delivering community nursing, home support and rehabilitation services across the country under MoH, ACC and DHB funding. Closely comparable to Nurse Maude's district nursing, homecare and ACC-funded wound/continence services, with a similar funder mix and referral-based GTM.
• Mercy Healthcare: NZ community healthcare provider (part of the NDHB/Mercy group) offering home-based nursing and support services. Overlaps with Nurse Maude's community nursing and aged-care service lines in the New Zealand not-for-profit space.
• Healthcare NZ: Large NZ community and home-based healthcare provider delivering support, nursing and rehabilitation services under government contracts. Directly comparable to Nurse Maude's home care, district nursing and ACC-funded service lines; Healthcare NZ also overlaps with incoming CEO Louise Zacest's prior executive experience.
• Geneva Healthcare: NZ-wide home and community healthcare provider offering nursing, rehabilitation, disability and ACC-funded support services. Directly comparable to Nurse Maude's in-home clinical care, specialty nursing and rehabilitation offerings across the same funder ecosystem.

Broad incumbents

• Arvida Group: NZ-listed retirement-village and aged-care operator providing independent living, assisted living and care services. Comparable to Nurse Maude's Care Home and elder-care offerings as an incumbent residential aged-care provider in the same end-market.
• St John New Zealand: Large national health-services organisation delivering ambulance, community health and aged-care programmes across NZ. Comparable to Nurse Maude's community health delivery model, broad volunteer base, and government-funded service structure — though with a more dominant emergency-services focus.
• Ryman Healthcare: NZ's largest listed retirement-village and aged-care operator with on-site hospital and dementia care. Comparable to Nurse Maude's Care Home and elder-care services at the residential end, though Ryman is for-profit and village-focused versus Nurse Maude's community-led delivery.
• BUPA New Zealand: NZ arm of global health insurer/care provider operating aged-care homes and home-based support. Comparable to Nurse Maude's care home and home-care services for older adults under similar regulatory and funding arrangements.

Others

• Hospice New Zealand: National membership body for hospice providers in NZ and a strategic partner of Nurse Maude. Not a competitor but the umbrella organisation that sets standards, coordinates syringe-driver training and channels grants to member hospices including Nurse Maude's.

Regional players

• Presbyterian Support (Enliven): Not-for-profit providing aged care, home support and community social services across NZ regions. Comparable to Nurse Maude's homecare and CREST-style rehabilitation programmes, though strongest in lower North Island and South Island regions adjacent to Canterbury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurse Maude