One of a Kind Events

What One of a Kind Events does

One of a Kind Events, LLC is a privately held wedding floral design company headquartered in Indianapolis, Indiana. Founded on a third-generation florist legacy under Owner and Creative Director Michelle Maslowski, the company designs and installs custom wedding florals — bouquets, centerpieces, ceremony arrangements, large-scale installations, arches, and floral walls — for engaged couples in Indianapolis, Chicago, and destination locations. The core product is delivered through a one-on-one consultation model in which the team builds a strategic vision for each couple's venue, color palette, and aesthetic before executing custom florals on the wedding day.

The business generates revenue through one-time, quote-based fees per wedding event, with a retainer-and-cancellation structure that includes a non-refundable retainer, sales tax, administrative costs, and a $50/hour rate for additional work. Complementary revenue lines include Floral Preservation Services and a teased travel services offering; ancillary add-ons include large-scale floral installation work. Distribution is sales-led and direct, with no channel intermediaries — every booking begins with a scheduled consultation. Marketing is concentrated in top-of-funnel content channels: the OAK Blog, an email newsletter, earned media in The Knot, Loverly, and Special Events, and a podcast appearance.

Operationally, the company is a small, family-owned LLC with 20 employees, no external investors, no parent company, no public listing, and no disclosed funding history. The technology stack is limited to a Squarespace-hosted website and standard contact workflows; there is no AI, no platform product, and no API surface. Competitive positioning rests on craft expertise, an established venue-network across 60+ Midwest locations, and a portfolio of 350+ weddings that functions as social proof.

Name

One of a Kind Events

Legal name

One of a Kind Events, LLC

Website

https://oneofakind.events

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

One of a Kind Events is a privately held wedding floral design company in Indianapolis that creates custom bouquets, centerpieces, and large-scale floral installations for engaged couples in Indianapolis, Chicago, and destination locations, led by third-generation florist Michelle Maslowski.

Ownership category

akta.pro rank

Product category

Wedding Floral Design Services

NAICS

Florists (45931)

akta.pro industry

PRIMARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Wedding floral design
• Bridal bouquet services
• Ceremony floral arrangements
• Floral installation design
• Wedding venue decoration

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wedding Floral Services: Custom wedding floral design services provided to engaged couples for their wedding ceremonies and receptions. Services include consultation, design, and installation of florals including bouquets, centerpieces, ceremony arrangements, and large installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

One of a Kind Events designs and delivers custom wedding florals for engaged couples, including bridal bouquets, ceremony arrangements, reception centerpieces, and large-scale floral installations such as arches, hanging florals, and flower walls. Services are scoped through one-on-one consultation sessions that include strategic vision-building to align floral choices with the venue, color palette, and photography considerations. The company also offers floral preservation services as a complementary offering.

Product overview

One of a Kind Events is a wedding floral design company that operates as a single unified service offering rather than a platform-plus-modules architecture. The core product is custom wedding floral design services, complemented by strategic vision-building consultation sessions and large-scale floral installation services. The company also offers floral preservation services. The main product is delivered through a consultation-first approach, where the team collaborates with couples to design unique, one-of-a-kind floral arrangements for their wedding day.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 350+ weddings completed
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• FiftyFlowers: FiftyFlowers is an online bulk flower retailer specializing in DIY wedding flowers, an emerging alternative that competes for the same wedding flower budget as a full-service wedding florist.
• Blooms by the Box: Blooms by the Box is an online wholesale-by-the-bunch florist serving DIY brides and event designers, an emerging channel that partially overlaps with and competes against full-service wedding florists like One of a Kind Events.

Broad incumbents

• Winston Flowers: Winston Flowers is an established multi-store floral retailer with a significant wedding and event design practice, comparable to One of a Kind Events as a regional premium floral brand with strong event business.
• 1-800-Flowers: 1-800-Flowers.com is a large diversified gifting and floral retailer with a wedding/event floral offering through its brands, sitting as a broad incumbent competing for the same wedding floral spend.
• Teleflora: Teleflora is a large national floral delivery network that connects local florists for orders including weddings, broadly competing with boutique wedding florists like One of a Kind Events through local member shops.
• FTD (BloomNet): FTD operates one of the largest floral delivery networks in the U.S. with member florists handling wedding orders, broadly overlapping with boutique wedding florists in the same customer pool.

Direct peers

• H.Bloom: H.Bloom is a national wedding and corporate floral design studio delivering custom floral programs with a design-consulting approach, directly comparable to One of a Kind Events' consultation-led, custom design model.
• BloomNation: BloomNation is an online marketplace connecting customers with local florists, including wedding florists, offering e-commerce florist storefronts comparable to One of a Kind Events' small business floral design offering.
• The Bouqs Co. The Bouqs Co. is a direct-to-consumer floral company with a growing wedding and event floral vertical, offering custom designs with online ordering; comparable to One of a Kind Events as an alternative channel for floral-led weddings.

Others

• The Knot Worldwide: The Knot is the leading wedding vendor marketplace and editorial site in the U.S., indirectly comparable as a customer-acquisition channel and category definer for vendors like One of a Kind Events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oneofakindevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One of a Kind Events