H.BLOOM
H.BLOOM is a US luxury floral e-commerce company, founded in 2010, that hand-delivers premium flower arrangements nationwide through a network of local florists, serving individual gifting consumers, corporate accounts, and weddings/events.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What H.BLOOM does
H.BLOOM is a US-based luxury floral e-commerce company headquartered in New York that hand-delivers premium flower arrangements through a curated network of local florists. Founded in 2010, the company operates in the high-end segment of the floral market with individual arrangements priced between $45 and $425 and recurring subscriptions starting at $95. Its go-to-market serves three distinct customer segments: individual gifting consumers, corporate accounts for recurring office arrangements and client gifting, and event/wedding clients.
The commerce platform is built on Shopify and carries a catalog of 242+ SKUs organized into themed curated collections (Summer, Destination, Birthstone, Garden, Luxe, Pride, Coastal, Color of the Year). Orders are fulfilled same-day via partner florists rather than through centralized warehouses. The company has not developed a native mobile application, has not published a public API, and operates exclusively within the United States. Press placement in Vogue, Harper's Bazaar, Elle, GQ, Forbes, Marie Claire, and Architectural Digest anchors its luxury positioning.
H.BLOOM has raised approximately $16.9M across three venture rounds between 2010 and 2012 from Battery Ventures and Shasta Ventures, after which no subsequent funding activity is documented in the available data. Headcount is reported in the 11-50 range and co-founder Sonu Panda (COO) remains visible as a leadership figure. The combination of an early funding plateau, small team, and niche luxury positioning suggests a steady-state operation rather than a venture-scale growth trajectory.
H.BLOOM firmographics
Firmographics- Name
- H.BLOOM
- Legal name
- H.Bloom
- Website
- https://hbloom.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- H.BLOOM is a US luxury floral e-commerce company, founded in 2010, that hand-delivers premium flower arrangements nationwide through a network of local florists, serving individual gifting consumers, corporate accounts, and weddings/events.
- Ownership category
- akta.pro rank
H.BLOOM industry classification
Industry- Product category
- Luxury Floral Delivery
- NAICS
- Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where H.BLOOM is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
H.BLOOM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Consumer Purchases: One-time purchase of floral arrangements, bouquets, plants, and gift items through the e-commerce website. Customers select from curated arrangements or Designer's Choice options. Prices range from $45 to $425 per arrangement.
- Floral Subscriptions: Recurring subscription revenue from both residential and corporate clients. Subscriptions start at $95 per delivery with weekly, biweekly, or monthly options. Requires 3-12 month contract commitment.
- Corporate Gifting Services: Custom gifting campaigns for corporate clients including employee appreciation, client gifts, and holiday campaigns. B2B service with custom pricing and minimum order requirements.
- Events and Weddings: Custom floral design services for events, weddings, and corporate installations. Requires two weeks lead time and minimum order values.
- Gift Cards: Digital gift cards available in various denominations starting at $50, providing flexible gifting options and upfront cash flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Designer's Choice arrangements in 4-inch vase ($85-$95) |
| Unit Pricing | Pay-as-you-go | Grand Designer's Choice arrangements in 5-inch vase ($115-$145) |
| Unit Pricing | Pay-as-you-go | Luxe arrangements in 6-inch vase with premium blooms ($165-$275) |
| Unit Pricing | Pay-as-you-go | Vase arrangements and bouquets ($45-$250) |
| Subscription | Monthly | Floral Subscriptions starting at $95 per delivery |
| Unit Pricing | Pay-as-you-go | Wedding services ($40-$290) |
| One time/ perpetual license | Pay-as-you-go | Gift Cards from $50 |
| Unit Pricing | Pay-as-you-go | Sweets & Treats ($45-$95) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
H.BLOOM product offering
Product offeringCore offering
H.BLOOM designs and delivers luxury floral arrangements, bouquets, and plants to consumers and businesses across the U.S. through its e-commerce site and a vetted nationwide network of local florists who hand-deliver each order. It also runs residential and corporate flower subscriptions, custom corporate gifting campaigns with branded notes, wedding and event floral design, and commercial plant installations and holiday decor services.
Product overview
H.Bloom is a nationwide luxury e-commerce flower and plant delivery company. The core offering consists of fresh floral arrangements in three tiers (Signature, Grand, and Luxe) plus hand-crafted bouquets and shipped stem collections. The product portfolio spans curated sub-brands including the Summer Collection, Destination Collection (city-themed arrangements), Birthstone Collection (birthstone-inspired designs), The Garden Collection (garden-style arrangements), Luxe Collection (premium tier), Pride Collection (rainbow-themed), and The Coastal Collection. Add-on offerings include Sweets & Treats (macarons, cheesecakes, chocolate-covered strawberries), Gift Cards (digital, various occasions), Wedding Products (bouquets, boutonnieres), and Services (Residential Subscriptions starting at $95, Corporate Gifting, Plant Services/Installations, Holiday Decor). The platform operates nationwide via a network of local floral designers, offering same-day delivery and hand-delivery with personalized messages.
Differentiator
Problem solved
Functional benefit
Products and services
- Floral Arrangements
Companies that use H.BLOOM
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
H.BLOOM technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
H.BLOOM partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
H.BLOOM competitors and assessment
Company assessmentDirect peers
- UrbanStems: Online flower delivery brand targeting modern, design-conscious consumers with curated arrangements and corporate gifting. Directly comparable on audience, pricing, and DTC motion.
- Teleflora: Florist-network-based flower delivery service with hand-delivered arrangements across the U.S. Directly comparable delivery model and reliance on local florist partners.
- The Bouqs Co. Direct-to-consumer online florist delivering farm-sourced bouquets nationwide with subscription options. Closest comparable in e-commerce floral model and nationwide delivery positioning.
- Farmgirl Flowers: DTC floral brand known for signature burlap-wrapped bouquets and design-led marketing. Directly comparable target customer and curated-arrangement product strategy.
- 1-800-Flowers: Largest U.S. multi-brand floral and gifting e-commerce platform (1-800-Flowers, Harry & David, Shari's Berries). Directly competes across consumer floral and corporate gifting.
- BloomNation: Online marketplace connecting consumers to local florists for hand-delivered arrangements. Closely comparable on marketplace-style florist network and design-forward positioning.
- From You Flowers: Online floral and gift retailer offering broad assortment at accessible price points. Comparable on nationwide e-commerce floral delivery and gifting add-ons.
- FTD (Florists' Transworld Delivery): Long-standing florist network offering hand-delivered arrangements nationwide. Directly comparable on network-driven delivery model and consumer gifting occasions.
Broad incumbents
- Harry & David: Established premium gifting brand (fruit, gourmet foods, flowers) under 1-800-Flowers. Comparable on luxury gifting positioning, corporate gifting programs, and curated premium assortments.
Emerging players
- Olive & Cocoa: Premium gift basket and floral retailer focused on corporate gifting and luxury presentation. Comparable on luxury gifting positioning and corporate client use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
H.BLOOM social profiles
Digital presenceH.BLOOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
H.BLOOM leadership team
Management profileNumber of profiles
Profiles1 record
H.BLOOM funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H.BLOOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H.BLOOM
What does H.BLOOM do?
H.BLOOM designs and delivers luxury floral arrangements, bouquets, and plants to consumers and businesses across the U.S. through its e-commerce site and a vetted nationwide network of local florists who hand-deliver each order. It also runs residential and corporate flower subscriptions, custom corporate gifting campaigns with branded notes, wedding and event floral design, and commercial plant installations and holiday decor services.
Is H.BLOOM a public or private company?
H.BLOOM is a private company. It is classified as venture growth investor backed and is currently operating.
When was H.BLOOM founded?
H.BLOOM was founded in 2010. It employs 11 to 50 people.
Where is H.BLOOM based?
H.BLOOM is headquartered in New York, United States, in the North America region.
How does H.BLOOM make money?
Five revenue lines are on record. Direct Consumer Purchases are the primary driver. The others are floral Subscriptions, corporate Gifting Services, events and Weddings and gift Cards.
Who are H.BLOOM's main competitors?
Direct peers on record are UrbanStems, Teleflora, The Bouqs Co., Farmgirl Flowers, 1-800-Flowers, BloomNation, From You Flowers and FTD (Florists' Transworld Delivery). Harry & David is listed as a broad incumbent. Olive & Cocoa is listed as an emerging player.
Does H.BLOOM have an API?
No public API is recorded for H.BLOOM.
What industry is H.BLOOM in?
H.BLOOM's product category is Luxury Floral Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.