One You East Sussex

What One You East Sussex does

One You East Sussex is a publicly commissioned, free health and wellbeing service operating exclusively within East Sussex, United Kingdom, and delivered under contract by Thrive Tribe. The service targets adult residents of the county with six core lifestyle programmes: Stop Smoking (including free NRT and e-cigarettes), Lose Weight (delivered with partner gloji, reporting a >90% success rate), NHS Health Check (ages 40-74), Health & Wellbeing Coaching, Drink Less, and Move More. Complementary offerings include MAN v FAT football leagues in Eastbourne, Falmer, and Hastings for men with a BMI of 27.5+, access to The Other Room Gym virtual platform, and workplace health packages for employers such as Plastica Ltd. The service is geographically restricted to East Sussex residents and supplemented by training for healthcare professionals, including Making Every Contact Count (MECC) workshops and Stop Smoking Advisor refreshers.

The operational technology stack is modest and conventional: a Typeform-based online self-referral questionnaire, a virtual gym platform with tiered live and pre-recorded classes (Mobility, Progression, Sweat rooms), the East Sussex MECC mobile app for healthcare professional training and referrals, Strava for community fitness challenges, and a content-rich website (oneyoueastsussex.org.uk) covering nutrition, movement, mental wellbeing, sleep, and alcohol. There are no proprietary AI/ML systems, no disclosed patents, and no API platform; integrations are limited to third-party tools (Typeform, Strava, The Other Room Gym). Delivery is fully remote-capable via phone and video clinics, alongside in-person NHS Health Checks and on-site workplace visits.

Commercially, One You East Sussex does not sell to end users; all programmes are free at the point of use. The service is funded through a recurring public health commissioning arrangement with East Sussex County Council, routed operationally through parent company Thrive Tribe, which provides staff and infrastructure. The effective customer base is therefore a single institutional payer, with end users (residents) as service recipients rather than revenue sources. Marketing is multi-channel (website, social media on Facebook/Twitter/Instagram, community outreach, GP referrals, workplace partnerships) but serves engagement and uptake metrics rather than revenue generation.

Name

One You East Sussex

Legal name

Thrive Tribe

Website

https://oneyoueastsussex.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

One You East Sussex is a free, county-commissioned lifestyle service operated by Thrive Tribe that delivers stop smoking, weight loss, NHS Health Checks, coaching, alcohol reduction, and physical activity programmes to adult residents of East Sussex, UK, plus workplace health packages for local employers.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Public health services
• Lifestyle intervention programmes
• Smoking cessation support
• Weight management programmes
• Behavioural change coaching

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Health Commissioning: Fully funded lifestyle service commissioned by East Sussex County Council to improve health and wellbeing of county residents. Services are provided free to end users. Provided by Thrive Tribe as the service provider.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

One You East Sussex is a free, publicly funded integrated health and wellbeing service that delivers structured lifestyle intervention programmes to adult residents of East Sussex, covering stop smoking support, weight loss, NHS Health Checks, health and wellbeing coaching, alcohol reduction, and physical activity. The service is fully funded by East Sussex County Council, provided by Thrive Tribe, and delivered via telephone appointments, video clinics, in-person sessions, and on-site workplace visits. All programmes are evidence-based and use qualified behavioural change specialists, with free nicotine replacement therapy and e-cigarettes provided to stop smoking participants.

Product overview

One You East Sussex is a free, integrated healthy lifestyle service funded by East Sussex County Council and provided by Thrive Tribe. The service offers a portfolio of six core health programmes addressing stop smoking, weight loss (via gloji partnership), NHS Health Checks, Health & Wellbeing Coaching, Drink Less, and Move More. These are complemented by partner offerings including MAN v FAT Football leagues (for men with BMI 27.5+) and The Other Room Gym virtual fitness platform. For professionals, the service provides Making Every Contact Count (MECC) training, Stop Smoking Advisor refreshers, and Mental Health First Aid courses. Workplace health packages are also available for employers.

Differentiator

Problem solved

Functional benefit

Brands

• gloji: Wellbeing provider partnered with One You East Sussex offering weight loss programmes, online gym, and health coaching support.
• MAN v FAT Football
• The Other Room Gym

Products and services

• Stop Smoking Programme Quit smoking programme offering free quit aids including e-cigarettes, interactive videos, and support from qualified stop smoking mentors. Includes 12-week support with Nicotine Replacement Therapy (NRT) sent directly to participants' homes. Available free to East Sussex residents.
• Lose Weight Programme Weight loss programme with over 90% success rate among users. Offers digital support, group sessions, and a specialised plan for men. Delivered in partnership with gloji. Available free to East Sussex residents.
• NHS Health Check Health check-up for adults aged 40-74 to detect early signs of stroke, kidney disease, heart disease, and type 2 diabetes. Includes blood pressure, BMI, cholesterol and diabetes blood tests. Available in-person and at workplaces.
• Health & Wellbeing Coaching One-to-one health coaching sessions to improve physical health and mental wellbeing. Coaches help clients set goals, build confidence, and develop healthy habits using behavioural change techniques. Available free to East Sussex residents.
• Drink Less Programme Alcohol reduction programme offering tailored one-to-one support to cut down alcohol intake, change habits, or stop drinking entirely. Available free to East Sussex residents.
• Move More Programme Physical activity support programme helping clients improve health and wellbeing through tailored one-to-one support and guidance on becoming more active. Available free to East Sussex residents.
• MAN v FAT Football Football leagues for men with BMI of 27.5 or above, featuring weekly weigh-ins, 6-a-side matches, bonus points for weight loss, recipes, virtual gym access, and mental health support. Offered free in East Sussex with leagues in Eastbourne, Falmer, and Hastings.
• Making Every Contact Count (MECC) Training 3-hour interactive workshop providing skills and confidence to raise brief conversations about lifestyle choices. Includes Level 2 qualification and 6 CPD points. Available for groups of 8-24 or open individual dates. Targeted at healthcare professionals.
• Happy Baby Club Support initiative for pregnant women working in association with East Sussex NHS Trust. Helps mums give babies the best start in life through conversations about healthy lifestyle choices including smoking cessation during pregnancy.
• Workplace Health Services Bespoke workplace health packages including free stop smoking support, NHS Health Checks, weight management programmes, nutrition advice, and training tailored to business needs. Includes anonymous insight tool to assess employee health needs.

Quantifiable outcome

• Over 90% success rate for weight loss programme participants
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• glojicoreStrategic or Co-development PartnerWellbeing provider partner offering tools and support for stop smoking and weight loss programmes. Provides qualified mentors, interactive videos, online gym access, and support groups for programme participants.
• MAN v FATcoreStrategic or Co-development PartnerFootball-based weight loss programme partner with leagues in Eastbourne, Falmer, and Hastings. Targets men with BMI 27.5+ with 14-week seasons including weigh-ins, football sessions, recipes, virtual gym access, and mental health platform.
• East Sussex County CouncilcoreOthersFunder and commissioner of the One You East Sussex service. Provides funding to deliver free health and wellbeing programmes to county residents.
• Thrive TribecoreOthersParent company and service provider running One You East Sussex. Provides operational infrastructure, staff, and programme delivery.
• Active HastingsminorChannel Partner/ Reseller/ DistributorPartner programme for physical activity and movement, integrated with the Move More programme for Hastings area residents.
• Direct Supply Solutions LimitedminorChannel Partner/ Reseller/ DistributorPartner distributor for Nicotine Replacement Therapy direct supply to Stop Smoking clients. Contact information (name, address, email, telephone) shared with this partner for product delivery.
• Shooting Star Children's HospiceminorOthersCharity partner for One You East Sussex team fundraising and community support initiatives.
• Happy Baby Club / East Sussex NHS TrustminorStrategic or Co-development PartnerPartnership with NHS Trust's Infant Feeding Lead to support pregnant women to stop smoking through the Happy Baby Club initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Change4Life: Public Health England / Department of Health behaviour-change campaign promoting healthier eating, drinking, and movement for families. Overlaps with OYES on the nutrition, alcohol, and movement content categories, but operates as a national awareness campaign rather than a service.
• One You (national programme): Public Health England's national One You brand under which local services like One You East Sussex operate. Same brand family and programme taxonomy, but the national umbrella is broader and non-delivering, while OYES is the localised delivery vehicle.
• NHS Smokefree: National NHS smoking cessation service offering quit tools, support, and local stop smoking service signposting. OYES's Stop Smoking programme (with free NRT/e-cigarettes) is a localised, more intensive version of this national offering.
• Better Health (NHS): National NHS-backed lifestyle service offering free weight loss, smoking cessation, fitness, and mental wellbeing tools across England. Comparable as a publicly endorsed free lifestyle programme, but operates nationally and digitally rather than as a locally commissioned service.

Direct peers

• Slimming World: UK-based weight management programme with group sessions, digital tools, and a long-standing commissioned provider relationship with the NHS. Closely comparable to OYES's Lose Weight programme on programme structure and target audience.
• Wellbeing People: UK workplace wellness provider offering employee health checks, mental health training, and lifestyle programmes to employers. Comparable to OYES's Workplace Health Services line and the NHS Health Check delivered on-site.
• Vita Health Group: NHS-commissioned provider of integrated physical and mental health services across the UK, including lifestyle, talking therapies, and musculoskeletal programmes. Comparable as a similarly commissioned public-sector lifestyle/wellbeing service provider competing in adjacent tender markets.
• WW (Weight Watchers): Global weight management brand offering digital and in-person programmes, also historically commissioned by the NHS to deliver weight loss services in local areas. Directly comparable on the weight loss programme category and the public-private commissioning model.

Regional players

• Active Sussex: Active Partnership covering the same Sussex geography, commissioned to drive physical activity and movement across the county. Closely comparable on the Move More programme and on regional commissioned-coverage model.

Others

• Thrive Tribe: Parent company and service provider for One You East Sussex, delivering commissioned lifestyle services across multiple UK regions. Operationally intertwined with OYES and the most direct organisational peer, though it sits one level up as the contracting entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OneYouESussex
• Facebookfacebook.com/OneYouESussex
• Instagraminstagram.com/oneyou_eastsussex
• LinkedInlinkedin.com/company/one-you-east-sussex

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One You East Sussex