On My Feet - Creating Self Sufficiency for the Homeless

What On My Feet - Creating Self Sufficiency for the Homeless does

On My Feet is an Australian-registered non-profit charity founded in 2014 in Perth, Western Australia, that delivers movement-based mental health and wellbeing programs to adults experiencing homelessness and to young people at risk. The core delivery model consists of structured 8-week empowerment programs (separate Women's and Men's cohorts) and a 10-week Youth RISE program, complemented by a Business School Social Enterprise Program that connects corporate mentors with participants. Participant outcomes are measured against standardized clinical instruments (DASS-21 for depression/anxiety/stress, UCLA Loneliness Scale, PWI-5 Personal Wellbeing Index) and independently validated by social-impact evaluator Huber Social, with reported results including a 67% reduction in depression among Women's-program participants, 46% among Men's, 39% stress reduction, 28% loneliness reduction, and 31% wellbeing improvement. The organization states a per-participant delivery cost of $200 against an estimated $30,000 cost of crisis housing, positioning the model as a low-cost upstream intervention.

The organization operates across three countries — Australia (Perth, Fremantle, Melbourne), Singapore, and Cape Town, South Africa — with a delivery footprint built on a multi-stakeholder network of partner schools (Hale, Scotch, Iona, St Georges, Balga Senior High), shelter and referral agencies (St Patrick's, Salvation Army Beacon, Homeless Connect, St Bartholomew's), and corporate mentors (Macquarie, Westpac). Since inception it has served 1,000+ Australians while raising $1.25M cumulative with zero recurrent government funding.

Revenue is generated through a hybrid model combining philanthropic donations, corporate partnerships, and a social-enterprise direct-to-consumer sock product retailed at $14.99 per pair, supplemented by IP-adjacent assets such as founder Keegan Crage's published book "Homeless and Hopeful." The organization is ACNC-registered with DGR1 (tax-deductible donation) status, employs 27 paid staff alongside 57+ volunteers, and uses its independently validated outcome dataset as the primary fundraising and grant-application asset.

Name

On My Feet - Creating Self Sufficiency for the Homeless

Legal name

On My Feet Ltd

Website

https://onmyfeet.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian non-profit delivering movement-based mental health and wellbeing programs to adults experiencing homelessness and at-risk youth across Australia, Singapore, and South Africa, using independently validated clinical-outcome measurement and a hybrid donation plus social-enterprise funding model.

Ownership category

akta.pro rank

Product category

Homeless and Community Support Services

NAICS

Emergency and Other Relief Services (624230), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL), Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

Keywords

• Homeless support services
• Mental health programs
• Social enterprise
• Community wellbeing
• Youth resilience programs

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropy: One-time and monthly tax-deductible donations from individuals and organizations. No recurrent government funding. DGR1 status allows tax-deductible gifts in Australia.
2. Social Enterprise Sock Sales: Sale of branded socks (sports, business, casual styles) at $14.99 per pair. 100% of profits go directly to programs. Packed and shipped by program participants as part of employment pathway training.
3. Custom Sock Manufacturing: Custom branded sports socks manufactured for schools, sporting clubs and businesses. Partners include Hale School, Scotch College and Iona. Competitive pricing with slave labour-free supply chain.
4. Business School Social Enterprise Program: University students partnered with corporate mentors, given sock quotas, and tasked with writing and executing business plans to sell socks. Revenue generated while educating students about homelessness.
5. Corporate Partnerships: Corporate sponsorship arrangements with businesses. Mentors from Macquarie and Westpac support university program participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

On My Feet delivers 8-week empowerment programs combining physical activity, mental health support, and education for homeless adults and at-risk youth. The programs are funded primarily through donations and a social enterprise that sells branded OMF Socks to support ongoing operations.

Product overview

On My Feet is a mental health and wellbeing charity operating two main social programs: the Adult Empowerment Programs (Women's and Men's 8-week programs) for adults experiencing homelessness, and the Youth RISE Program (10-week prevention program) for Year 9 students in government schools. The organization also runs a social enterprise selling OMF-branded socks (100% profits to programs) and has published the Homeless and Hopeful book. The On My Feet Business School educates university students on social enterprise while fundraising. All programs use movement, education and community to build mental wellbeing and resilience, with outcomes measured using validated clinical tools (DASS-21, UCLA, PWI-5, SDQ, WEMWBS).

Differentiator

Problem solved

Functional benefit

Brands

• On My Feet Business School: Social Enterprise Program for undergraduate and postgraduate students partnered with corporate mentors from Macquarie or Westpac to sell OMF-branded exercise socks
• Youth RISE Program
• Women's Empowerment Program
• Men's Empowerment Program

Products and services

• Women's Empowerment Program An 8-week structured program combining physical activity, mental health support, and life-skills education for women experiencing homelessness. Designed to foster self-sufficiency, resilience, and pathways out of homelessness.
• Men's Empowerment Program An 8-week structured program combining physical activity, mental health support, and life-skills education for men experiencing homelessness. Aimed at building self-sufficiency, wellbeing, and long-term stability.
• Youth RISE Program A program targeting at-risk youth, delivered through school and youth organization partnerships, building resilience and wellbeing to prevent homelessness before it occurs.
• OMF Socks (Social Enterprise) A line of branded socks sold to the public, with proceeds supporting On My Feet's programs. Operates as a social enterprise to generate sustainable, unrestricted funding for the charity's mission.
• Homeless and Hopeful Book A published book supporting On My Feet's mission, raising awareness of homelessness and contributing proceeds to program delivery.
• On My Feet Business School An educational initiative providing business and entrepreneurship skills to program participants, supporting pathways to employment and self-sufficiency.

Quantifiable outcome

• 67% reduction in clinical depression (DASS-21) for Women's Program
• +9 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Balga Senior High SchoolcoreStrategic or Co-development Partner · 1 January 2026Confirmed pilot partner for RISE Youth Program - prevention-first 10-week mental wellbeing and resilience program for Year 9 young men. Piloting Term 4 2026 as the first government school cohort.
• Macquarie (Corporate Mentors)minorGTM or Marketing Partner · 1 January 2018Corporate mentors from Macquarie support university students in the Business School Social Enterprise Program, partnering with teams to execute sock sales business plans.
• Westpac (Corporate Mentors)minorGTM or Marketing Partner · 1 January 2018Corporate mentors from Westpac support university students in the Business School Social Enterprise Program, partnering with teams to execute sock sales business plans.
• St Patrick's Community CentrecoreStrategic or Co-development Partner · 1 November 2014Founding partnership since November 2014 in Fremantle. Over more than a decade, expanded to include walking groups, running sessions, and community initiatives including gifting St Pat's clients with OMF gift boxes containing uniforms to encourage improved physical and mental wellbeing. One of On My Feet's most valued and enduring community partners.
• Beacon (The Salvation Army)coreStrategic or Co-development PartnerWalking group program supporting The Salvation Army's Beacon program clients. Positive outcomes reported for mental health and motivation. Exercise described as a 'natural drug' helping clients feel energised and proactive.
• Homeless Connect PerthminorStrategic or Co-development PartnerPartnership supporting homeless and marginalised people in the Perth community through On My Feet programs based on respect, empowerment, compassion, inclusivity and non-judgement principles.
• St Bartholomew's HouseminorStrategic or Co-development PartnerWalking group activities at St Bartholomew's House helping clients get out of the building for fresh air, exercise, social interaction and community involvement. Participants receive runners, t-shirts and make friends.
• Hale SchoolminorChannel Partner/ Reseller/ DistributorCustom branded sports socks manufactured for Hale School. On My Feet including volunteer and participant visits the school to speak with students. Students undertake additional fundraising. Self-reinforcing loop where commercial activity funds programs, programs create stories, stories drive advocacy.
• Scotch CollegeminorChannel Partner/ Reseller/ DistributorCustom branded sports socks manufactured for Scotch College as part of school service learning and fundraising partnership.
• Iona Presentation SchoolminorChannel Partner/ Reseller/ DistributorCustom branded sports socks manufactured for Iona Presentation School as part of school partnership.
• St Georges Anglican GrammarminorChannel Partner/ Reseller/ DistributorCustom branded sports socks manufactured for St Georges Anglican Grammar as part of school partnership.
• Huber SocialcoreStrategic or Co-development PartnerIndependent Melbourne-based social impact measurement firm that assessed wellbeing outcomes over six months using validated tools across 44 factors. Approved under human research ethics committee guidelines. Concluded On My Feet is 'well-targeted and already achieving positive outcomes'.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mission Australia: One of Australia's largest homelessness, housing, and community services charities, operating emergency accommodation, youth services, and employment programs nationwide. Comparable as a fellow Australian homelessness/social-services nonprofit, though at vastly greater scale and with government contracts OMF does not yet hold.
• headspace (National Youth Mental Health Foundation): Australian government-funded youth mental health service with 100+ centres. Comparable for the RISE Youth Program's target population (adolescents), though headspace is a clinical model versus OMF's movement-based prevention model.
• The Salvation Army Australia: Operates major homelessness accommodation, Doorways emergency relief, and the Beacon program referenced in OMF's partnerships. Beacon is one of OMF's named referral partners, indicating functional overlap as a large incumbent social-services provider.
• Anglicare Australia: Federated network of Anglican social-services agencies delivering homelessness, mental health, and community programs across Australia. Comparable as a broad incumbent in the same client base (people experiencing disadvantage and homelessness) with a much larger footprint.
• St Vincent de Paul Society Australia: National Catholic charity providing homelessness accommodation, food assistance, and material aid. Comparable as a donation-funded, volunteer-driven social services competitor with deep community presence.

Direct peers

• Launch Housing: Melbourne-based specialist homelessness organization delivering housing, support, and education programs for people experiencing homelessness. Comparable scale and mission focus, including a geographic overlap in Victoria where OMF runs sessions.
• Kids Under Cover: Australian charity supporting young people at risk of homelessness through education, training, and respite housing. Comparable target segment (youth at risk) and prevention framing, but with a housing/product focus rather than movement-based mental health.
• Yfoundations: Australia's peak body for youth homelessness, advocating and supporting specialist youth homelessness services. Comparable target population (youth at risk) and prevention framing, positioning Yfoundations as adjacent rather than a substitute service provider.

Emerging players

• Rough Diamonds Foundation: Australian non-profit combining fitness and mentoring for at-risk youth, including running and strength-based programs. Closest direct analogue to OMF's movement-plus-mentorship intervention model for disadvantaged young people.
• Black Dog Institute: University-affiliated mental health research and clinical translation institute using validated tools (e.g., DASS-21). Comparable through shared measurement frameworks for depression/anxiety outcomes that underpin both organizations' claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@onmyfeet9222/videos
• Facebookfacebook.com/onmyfeetaustralia
• LinkedInlinkedin.com/company/on-my-feet
• Instagraminstagram.com/onmyfeetaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On My Feet - Creating Self Sufficiency for the Homeless