On My Mind - Digital Marketing

What On My Mind - Digital Marketing does

On My Mind - Digital Marketing is a privately held, Adelaide-based digital marketing agency founded in 2019 that provides Search Engine Marketing (SEM), Social Media Advertising, and Technical Assistance services to businesses ranging from local Adelaide companies to large multinational corporations. Its service portfolio covers paid search across Google Ads and Bing Ads, paid social on Meta and other major platforms, and implementation/configuration of analytics and tracking tools including Google Analytics, Google Search Console, Google My Business, conversion tracking, and remarketing setups. The company positions a Google-qualified team as its primary differentiator and offers a free initial consultation as the entry point into quote-based, monthly professional services engagements. Geographic reach is domestic Australia, with stated ambition to serve enterprise clients beyond Adelaide. There is no disclosed revenue, funding, ownership beyond founder/operator control, M&A activity, AI/ML capability, or proprietary technology stack. Operating status is active, with a public website, ongoing client relationships (including a featured testimonial from Adelaide Fringe citing substantial Meta-driven ticket sale revenue uplift), a maintained blog, and a Facebook brand presence. Headcount is stated at 7 employees and leadership includes Lauren Stevens, identified as a primary blog author and team leader.

Name

On My Mind - Digital Marketing

Legal name

On My Mind Digital Marketing

Website

https://onmymind.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

On My Mind - Digital Marketing is a privately held Adelaide-based digital marketing agency founded in 2019 offering SEM, social media advertising, and analytics setup services to Australian businesses from SMBs to multinational corporations.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Search engine marketing
• Social media advertising
• Digital marketing agency
• Paid search management
• Analytics setup services

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional digital marketing services including Search Engine Marketing campaigns, Social Media Advertising, and Technical Assistance. Services are tailored to client advertising goals with measurement and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

On My Mind - Digital Marketing is an Australian-based digital marketing agency that builds, measures, and optimises paid advertising campaigns for businesses. Its core offerings are Search Engine Marketing (Google Ads and Bing Ads), Social Media Advertising (Meta and other paid social channels), and Technical Assistance for analytics and tracking tool setup (Google Analytics, Search Console, Google My Business, conversion tracking, and remarketing).

Product overview

On My Mind - Digital Marketing is a service-based digital marketing agency offering a portfolio of three interconnected services. The core offerings are Search Engine Marketing (SEM) and Social Media Advertising, which are supported by Technical Assistance services for analytics setup and tracking configuration. The agency positions itself as specialists who build, measure, and optimize digital advertising campaigns across Google and social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Marketing (SEM)
• Social Media Advertising Paid social media advertising service focused on increasing business exposure across major social channels (including Meta/Facebook). Campaigns are scoped against defined reach, engagement, and conversion goals, with a mapped plan to achieve them.
• Technical Assistance Setup and configuration service for digital analytics and tracking tools, including Google Analytics, Google Search Console, Google My Business, Conversion Tracking, and Remarketing. Aimed at businesses that need the right measurement and optimisation tools in place to support paid campaigns.

Quantifiable outcome

• Sky-rocketed ticket sale revenue from Meta advertising for Adelaide Fringe

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• Bonfire:

Direct peers

• Supple Digital: Australian digital agency delivering search, social and performance marketing — directly comparable in services, geography and target client profile.
• Webprofits: Australian performance marketing agency focused on Google Ads, Meta, and conversion optimization for growth-stage and enterprise clients — overlapping core SEM/paid social offering with On My Mind.
• Reload Media: Australian digital performance marketing agency offering SEM, paid social and SEO services to mid-market and enterprise clients — directly comparable in service mix and customer profile to On My Mind.
• KWD (Kreate Web Design): Australian digital agency providing SEM, paid social and web design services — comparable in full-service digital marketing offering and Australian SMB/mid-market customer base.
• Emote Digital: Australian digital marketing agency offering paid search, social advertising and web strategy — comparable in service scope and SMB-to-mid-market client focus.
• Aamplify: Australia-based digital performance marketing firm specializing in paid search, paid social and analytics — closely comparable in channel mix and boutique agency positioning.
• In Marketing We Trust: Australian performance marketing agency offering SEM, SEO, paid social and analytics to enterprise clients — comparable in service portfolio and enterprise-tier targeting.

Broad incumbents

• Disruptive Advertising: Large US-based performance marketing agency offering SEM, paid social and lifecycle services — comparable in service model but operates at significantly greater scale across multiple geographies.
• KlientBoost: US-based performance marketing agency specializing in paid search, paid social and conversion rate optimization — broader incumbent with overlapping SEM/paid social capabilities and similar mid-market targeting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/onmyminddigital
• LinkedInlinkedin.com/company/on-my-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On My Mind - Digital Marketing