Emote Digital
Emote Digital is a Melbourne-based, full-service digital agency founded in 2001 and part of the Big Picture Group, providing digital marketing, eCommerce and website development, and digital transformation services to startups, SMEs, and large corporates across Australia and internationally.
- Company typePrivate
- Founded2001
- HeadquartersHawthorn, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Emote Digital does
Emote Digital is a Melbourne-headquartered, full-service digital agency founded in 2001 and operating as part of the Big Picture Group conglomerate. The firm delivers three core service pillars — digital marketing (SEO, paid search, paid social, social media management, email, content, CRO, landing pages), websites and eCommerce development (WooCommerce as Gold WooExpert Partner, BigCommerce, Shopify Plus, WordPress, with legacy Magento capability), and digital transformation consulting. Technical scope spans front-end frameworks (React, Vue.js, AngularJS), PHP frameworks (Laravel, CodeIgniter), and integration layers with CRM/marketing automation (Salesforce, HubSpot, Klaviyo, Mailchimp, Emarsys) and ERP systems (Xero, MYOB Exo, NetSuite, SAP Business One, Oracle, Microsoft Dynamics 365), plus cloud consulting on AWS, Azure, GCP, and DigitalOcean.
The business operates on professional services economics with a hybrid of project-based engagements and ongoing retainers across digital marketing, development, and support work. Pricing is quote-based and undisclosed publicly, with a fixed-pricing stance on advertising services, no commission taken on the $5M+ in client media spend managed annually, and explicit avoidance of long-term contract lock-ins. The company holds certified partnerships with major platforms — Google Partner, Microsoft Agency Partner, Meta Business Partner (Facebook Preferred Partner), WooCommerce Gold Partner, BigCommerce Partner, Salesforce Agency Partner, Amazon Ads Partner, Klaviyo, and Mailchimp — which provide preferred support and co-marketing leverage.
Emote Digital serves startups, SMEs, large corporates, and international brands across Australia and globally, with named enterprise clients including Bakers Delight, Brown Brothers, Suzuki Motorcycles, Erstwilder, and Salt & Pepper, alongside SMB clients such as Daily Orders. The team comprises 25 specialists across strategy, design, development, and performance, led by Director Boyd Roberts and a Digital Marketing Director. The company is privately held, has delivered 3,000+ projects over its 20+ year history, and has accumulated 30+ industry awards including Melbourne Design Awards and multiple Clutch top-agency rankings.
Emote Digital firmographics
Firmographics- Name
- Emote Digital
- Legal name
- Emote Digital
- Website
- https://emotedigital.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emote Digital is a Melbourne-based, full-service digital agency founded in 2001 and part of the Big Picture Group, providing digital marketing, eCommerce and website development, and digital transformation services to startups, SMEs, and large corporates across Australia and internationally.
- Ownership category
- akta.pro rank
Emote Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Emote Digital is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Emote Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Full suite of digital marketing services including SEO, search advertising, social advertising, social media management, platform advertising, email marketing, content writing, conversion rate optimization, and landing pages. Services are delivered as ongoing retainer arrangements or project-based engagements.
- Website & eCommerce Development: Custom website design, eCommerce platform development, and ongoing website maintenance and support services. Includes platform implementations on WooCommerce, BigCommerce, Shopify Plus.
- Digital Transformation: Digital discovery, strategy, creative, development and ongoing continuous improvement and support for enterprise clients.
- Media Spend Management: Manages over $5 million in media spend annually across social media, search engines and digital advertising platforms. Fixed pricing structure with transparent reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Emote Digital product offering
Product offeringCore offering
Emote Digital is a full-service digital agency that designs and builds custom websites and eCommerce platforms (WooCommerce, BigCommerce, Shopify Plus, Magento, WordPress) and delivers digital marketing services (SEO, search advertising, social advertising, social media management, email marketing, content writing, conversion rate optimisation) and end-to-end digital transformation engagements (discovery, strategy, creative, development, ongoing support) for B2B and B2C clients. The agency manages over $5 million in annual media spend and provides cloud, CRM, ERP and marketing automation integrations as part of its project and retainer offerings.
Product overview
Emote Digital is a full-service Melbourne-based digital agency founded in 2001, operating as a service-based consultancy rather than a software product company. The company offers three core service pillars: Digital Marketing (covering SEO, search advertising, social advertising, social media management, platform advertising, email marketing, content writing, and conversion optimisation), Websites & eCommerce (encompassing WooCommerce, BigCommerce, Shopify Plus, Magento, and WordPress development), and Digital Transformation (digital discovery, strategy, creative, and ongoing support). Additional specialised services include Salesforce integration, HubSpot marketing automation, Amazon marketing, cloud consulting (AWS, Azure, Google Cloud), and mobile app development. The agency positions itself as a strategic partner delivering end-to-end digital solutions with over 20 years of experience, 3,000+ projects delivered, and 30+ industry awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services
- Websites & eCommerce Development
- Digital Transformation
- Mobile App Development
- Media Spend Management
Quantifiable outcome
- 332% increase in website traffic for The No Breakfast Guy campaign
- +3 more outcomes
Companies that use Emote Digital
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Emote Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature4 records
Emote Digital partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- GooglecoreCertified Google Partner agency with proven high-level competence in Search Engine Advertising. Provides access to resources, seminars, workshops and priority support for managing client advertising campaigns.
- MicrosoftcoreMicrosoft Agency Partner providing expertise in Microsoft advertising platforms and related technologies.
- Meta (Facebook)coreMeta Business Partner with Facebook Preferred Partner badge. Has 24-hour access to Facebook support, exclusive resources, seminars and workshops. Manages 10,000+ social media campaigns.
- WooCommercecoreGold WooExpert Partner with extensive WooCommerce development expertise. Provides two-year warranty for WooCommerce websites built. Specializes in WooCommerce exclusively after dropping Magento.
- BigCommercecoreBigCommerce Partner agency with certified expertise in BigCommerce platform implementation and development.
- WP EnginecoreWP Engine Agency Partner providing WordPress hosting solutions, migration, troubleshooting and optimization services for WordPress websites.
- KlaviyocoreKlaviyo Partner with expertise in eCommerce email marketing automation, customer segmentation and campaign management.
- MailchimpcoreMailchimp Partner providing email marketing solutions, integration and campaign services.
- Amazon AdscoreAmazon Ads Partner agency with specialized skills in Amazon advertising platform, campaign optimization and product listing optimization.
- SalesforcecoreSalesforce Agency Partner certified in CRM implementation, customization, eCommerce integrations and marketing automation.
- Digital Agency NetworkminorVerified Agency badge holder in Digital Agency Network, providing industry recognition and networking opportunities.
- Big Picture GroupcoreParent company/part of the Big Picture Group providing strategic alignment and shared resources across group companies.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Emote Digital competitors and assessment
Company assessmentDirect peers
- StudioHawk: Melbourne-based specialist SEO agency working across technical SEO, content, and digital pr — overlapping heavily with Emote's SEO services and Australian client roster.
- King Kong: Melbourne and Sydney-based digital agency specialising in SEO, PPC, social media, and lead generation for SMB and enterprise clients — similar service mix and Australian enterprise/mid-market focus.
- Dilate Digital: Australian full-service digital agency covering web design, SEO, paid media, and eCommerce on platforms including Shopify and WooCommerce — directly comparable in services, size, and geography.
- Luminary: Australian digital agency focused on web development, eCommerce, and digital strategy with enterprise clients — directly comparable services and regional footprint.
- Megaphone Marketing: Brisbane-based digital marketing agency offering SEO, PPC, social ads, web design and content marketing — directly competing for similar Australian SMB and mid-market clients.
- Online Marketing Gurus: Australian digital marketing agency offering SEO, Google Ads, social advertising, web design, and eCommerce services — directly overlapping with Emote's full-service agency model and ANZ customer base.
- Disrupt Digital: Australian digital marketing agency providing SEO, PPC, social ads, and eCommerce solutions to enterprise and SME clients — directly comparable services and ANZ regional focus.
Broad incumbents
- Straight North: US-based full-service digital agency offering SEO, paid advertising, web design and email marketing — comparable integrated agency offering though operating in a different geography at greater scale.
- Wpromote: US-based digital marketing agency covering paid media, SEO, content, and analytics for enterprise and mid-market — operates in same broad service category but at much larger scale and North American focus.
- WebFX: Large US-based full-service digital marketing agency offering SEO, paid media, web design and eCommerce — overlapping service portfolio but operating at significantly greater scale and across a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Emote Digital social profiles
Digital presenceEmote Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emote Digital leadership team
Management profileNumber of profiles
Profiles8 records
Emote Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emote Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emote Digital
What does Emote Digital do?
Emote Digital is a full-service digital agency that designs and builds custom websites and eCommerce platforms (WooCommerce, BigCommerce, Shopify Plus, Magento, WordPress) and delivers digital marketing services (SEO, search advertising, social advertising, social media management, email marketing, content writing, conversion rate optimisation) and end-to-end digital transformation engagements (discovery, strategy, creative, development, ongoing support) for B2B and B2C clients. The agency manages over $5 million in annual media spend and provides cloud, CRM, ERP and marketing automation integrations as part of its project and retainer offerings.
Is Emote Digital a public or private company?
Emote Digital is a private company. It is classified as corporate owned and is currently operating.
When was Emote Digital founded?
Emote Digital was founded in 2001. It employs 11 to 50 people.
Where is Emote Digital based?
Emote Digital is headquartered in Hawthorn, Australia, in the Oceania region.
How does Emote Digital make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website & eCommerce Development, digital Transformation and media Spend Management.
Who are Emote Digital's main competitors?
Direct peers on record are StudioHawk, King Kong, Dilate Digital, Luminary, Megaphone Marketing, Online Marketing Gurus and Disrupt Digital. Broad incumbents are Straight North, Wpromote and WebFX.
Does Emote Digital have an API?
No public API is recorded for Emote Digital.
What industry is Emote Digital in?
Emote Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54181 and its SIC code is 7311.