On Notebooks & Smartphones

What On Notebooks & Smartphones does

ON Tecnologia, operating as "On Notebooks & Smartphones," is a privately held, single-location technology retail store founded in 2014 in Marechal Cândido Rondon, Paraná, Brazil. The company sells consumer electronics through six curated product categories — cellphones (including iPhones and Android devices), notebooks (primarily Asus with national warranty), computing peripherals and desktops, accessories, parts and upgrades (RAM, SSD, HD), and adapters/connectivity solutions. Its go-to-market combines a physical storefront at AV. Rio Grande do Sul, 924 - Centro with a WhatsApp-based direct sales and support channel, the latter functioning as the primary remote ordering and post-sale service mechanism; no online checkout, e-commerce platform, or self-service purchasing exists. The business model is straightforward transactional retail: one-time sales of physical hardware at retail price points, with no subscription, recurring, or service-revenue component. Customers are individual consumers and local professionals in Marechal Cândido Rondon and the surrounding region, served via in-store browsing, WhatsApp consultation with staff specialists, and regional delivery. The company is independently owned with no disclosed institutional investors, parent company, or subsidiaries, and operates with a 5-employee headcount that signals a small, owner-operated regional retailer rather than a scalable enterprise.

Name

On Notebooks & Smartphones

Legal name

ON Tecnologia

Website

https://onnotebooks.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

On Notebooks & Smartphones (ON Tecnologia) is a single-location technology retail store in Marechal Cândido Rondon, Paraná, Brazil, selling cellphones, notebooks, peripherals, accessories, and computer components to local consumers and professionals via in-store sales and WhatsApp-based remote ordering with regional delivery.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro industry

PRIMARYCRAGAHAC

Consumer Electronics & Mobile Store-in-Store

Consumer Products & Retail/General Merchandise & Department Stores/Department Store–Anchored Multi-Category Retail (Store-in-Store)

Keywords

• Consumer electronics retail
• Smartphone sales
• Notebook computers
• Computer peripherals store
• Tech accessories retail

Headquarters

HQ city

Marechal Cândido Randon

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware and Consumer Electronics Retail: One-time sale of physical technology products including smartphones, notebooks, desktops, peripherals, accessories, and computer components. Products are sold at retail price point with no subscription or recurring revenue component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

ON Tecnologia operates a physical retail technology store in Marechal Cândido Rondon, Paraná, Brazil, selling smartphones (iPhones and Android devices), notebooks (primarily Asus with national warranty), desktops, computer peripherals (mice, keyboards, monitors), accessories (headphones, chargers, cases, cables), upgrade parts (RAM, SSD, HD), and connectivity adapters. Sales occur in-store and via WhatsApp-based direct customer service, with curated product selection and personalized technical recommendations provided by store specialists, plus regional delivery.

Product overview

ON Tecnologia operates as a physical retail technology store with a curated product portfolio spanning six main categories: cellphones (iPhones and Android devices), notebooks (primarily Asus with national warranty), computers and peripherals (mice, keyboards, monitors, desktops), accessories (headphones, chargers, cases, cables), parts and upgrades (RAM, SSDs, HDs, components), and adapters and connectivity solutions (cables, hubs, adapters). The store offers a selection of featured products including JBL gaming headsets, Asus notebooks, Logitech keyboard/mouse combos, and Haylou smartwatches. Sales are conducted both in-store and via WhatsApp, with no online purchasing functionality—customers contact specialists for product recommendations and orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Celulares (Cellphones) Smartphone product line offering iPhones, Android devices and other mobile phones, presented with technical curation and specialized sales advice to help customers select the right model.
• Notebooks Laptop computer product line featuring models from Asus and other brands with national warranty coverage, selected with technical criteria.
• Informática (Computers & Peripherals) Computing equipment line including mice, keyboards, monitors, desktops and peripherals for various user needs.
• Acessórios (Accessories) Technology accessories including headphones, chargers, cases and cables for mobile devices and computers.
• Peças & Upgrades (Parts & Upgrades) Computer components and upgrade parts including RAM memory, SSDs, HDs and other hardware components for system upgrades.
• Adaptadores & Conectividade (Adapters & Connectivity) Connectivity solutions including cables, hubs and adapters for various device connections.
• JBL Headset Gamer Quantum Best-selling gaming headset from JBL highlighted as one of the most popular choices among customers.
• Notebook Asus Cost-benefit laptop from Asus featured as an excellent value proposition with national warranty.
• Kit Mouse Teclado Logitech MK540 Logitech keyboard and mouse combo featured as a popular input peripheral set for home and office use.
• Smartwatch Haylou Solar Ultra Affordable smartwatch with solar charging capability featured as a best-selling wearable accessory.

Quantifiable outcome

• 8,000+ customers served

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Fast Shop: Brazilian consumer electronics retail chain selling smartphones, notebooks, and home electronics. Comparable product mix and customer demographic to ON.
• Kabum!: Major Brazilian online electronics and computer retailer offering notebooks, smartphones, components, peripherals, and accessories. Closest direct comp given product mix overlap with ON, despite Kabum!'s online-only national scale.
• Terabyte: Brazilian computer and electronics retailer with a strong focus on notebooks, desktops, components, and peripherals, overlapping directly with ON's core categories.
• Pichau: Brazilian retailer focused on PCs, components, peripherals, and gaming hardware. Highly comparable assortment to ON's notebooks, parts/upgrades, and accessories categories.

Others

• Dell Brasil: Major PC OEM with direct-to-consumer sales in Brazil for notebooks and accessories. Relevant as a brand-direct channel that bypasses independent retailers like ON for the same end customer.

Broad incumbents

• Ponto (formerly Ponto Frio): Brazilian retail chain under the same parent as Casas Bahia, offering consumer electronics, mobile, and computing products. Overlapping assortment with ON at national scale.
• Magazine Luiza (Magalu): One of Brazil's largest omnichannel retailers with significant consumer electronics, mobile, and computer categories. Competes with ON across most product lines but operates at vastly greater national scale.
• Mercado Livre: Dominant Latin American marketplace where Brazilian consumers purchase smartphones, notebooks, and accessories. Represents the primary alternative channel competing for ON's customers.
• Casas Bahia: Major Brazilian mass-market retailer with broad consumer electronics assortment and installment financing. Competes with ON in smartphones, notebooks, and appliances at national scale.
• Amazon Brasil: Brazilian operations of Amazon, offering extensive electronics assortment with Prime delivery. Major competitor for any independent electronics retailer's pricing and convenience expectations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/on-notebooks-smartphones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Notebooks & Smartphones