On Par.
On Par Productions is a Cardiff-based, privately held video production studio providing end-to-end bespoke video services to UK government bodies, broadcasters (BBC, S4C, Channel 4), universities, advertising agencies and consumer brands.
- Company typePrivate
- Founded2013
- HeadquartersCardiff, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What On Par. does
On Par Productions is a privately held, Cardiff-based video production company that has been operating for approximately a decade. It provides bespoke, end-to-end video production services spanning concept development, production, and post-production including directing, producing, camera operation, editing and sound design. The company serves a diverse mix of UK clients across government and public sector (Welsh Government, NHS Wales, Business Wales, Shelter Cymru, Trade Union Congress), broadcasting (BBC, BBC Cymru Wales, S4C, Channel 4), education (University of South Wales), advertising agencies (M&C Saatchi, Golley Slater, SBW Advertising), and consumer brands (Domino Records, Hiut Denim, Clogau, Austin Cycles, Wales Millennium Centre, Green Man festival).
The company's technology stack is professional video production equipment used for film, TV, commercial, web and social content creation; no proprietary software, platform, AI tooling, or patents are disclosed. Its service model is structured around a small, multi-skilled in-house team (described as 'intimate') that handles all production stages, with the company emphasizing a handcrafted, non-factory approach and attention to detail as differentiators.
On Par Productions generates revenue through professional-services, project-based engagements priced on a quote basis (no public pricing). Distribution and sales are direct: inbound inquiries arrive via the company website and email, supplemented by long-term repeat relationships with government, education and broadcasting clients. The business is privately owned with no disclosed parent company, institutional investors, funding rounds, M&A activity, or leadership team information; management team data is not publicly available. Marketing is portfolio-led across the company website, LinkedIn, Instagram, X/Twitter and Vimeo, with client testimonials from notable Welsh and UK names supporting mid-funnel conversion.
On Par. firmographics
Firmographics- Name
- On Par.
- Legal name
- On Par Productions
- Website
- https://onparproductions.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On Par Productions is a Cardiff-based, privately held video production studio providing end-to-end bespoke video services to UK government bodies, broadcasters (BBC, S4C, Channel 4), universities, advertising agencies and consumer brands.
- Ownership category
- akta.pro rank
On Par. industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video Production & Post-Production (BPAFAIAB)
- akta.pro secondary industry
- Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where On Par. is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
On Par. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Video Production Services: Custom video production services from concept through delivery, serving government, broadcasting, education, nonprofit, and commercial sectors. Projects range from campaign videos to documentaries to event coverage.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
On Par. product offering
Product offeringCore offering
On Par Productions is an independent Cardiff-based video production studio that delivers bespoke, end-to-end video content from concept through delivery for clients across the UK. The studio's work spans commercial campaigns, web and social content, film, and television productions, using a multi-skilled in-house team covering directing, producing, camera operation, editing, and sound design. Client sectors include government, public health, broadcasters, higher education, nonprofit, music, fashion, advertising agencies, and cultural events.
Product overview
On Par Productions is a single-service video production company offering bespoke video content creation from concept to delivery. The company operates as a unified service rather than a platform-plus-modules architecture, providing end-to-end video production capabilities including directing, producing, camera operation, editing, and sound design. Their portfolio spans featured work categories including climate action, business, healthcare (NHS), education (universities), fashion, festivals, and broadcast content for clients such as BBC Cymru Wales, BBC, Channel 4, and S4C.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production Services Full-service, custom video production from concept through final delivery, covering directing, producing, camera operation, editing, and sound design. The service is offered to organisations in government, broadcasting, education, nonprofit, advertising, music, fashion, and events, producing campaign films, brand videos, documentaries, broadcast programmes, music content, and event highlights.
Companies that use On Par.
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles5 records
On Par. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Par. partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
On Par. competitors and assessment
Company assessmentBroad incumbents
- Envy Post Production: Major UK post-production facility serving broadcast and advertising clients. Adjacent rather than directly competitive, but represents the scaled London incumbent that On Par's broadcast work is benchmarked against.
- 750mph: Established UK post-production company offering editing, VFX, and finishing. Larger and more specialised than On Par but overlaps on the post-production element of On Par's full-service delivery.
Direct peers
- Clear Cut Pictures: UK video production company delivering brand films, commercials, and digital content for agencies and enterprises. Closely aligned to On Par's commercial/web & social offering.
- Smyle: UK creative content and event production company delivering video, live, and digital experiences for major brands. Comparable in cross-sector work for brands, festivals, and institutions.
- Fuel Films: Independent UK production company producing brand, commercial, and documentary content. Overlaps with On Par's branded documentary work for nonprofits and commercial clients.
- Agile Films: UK-based full-service video production company producing commercials, branded content, and digital campaigns for agencies and brands. Directly comparable to On Par's commercial/web & social offering and shared client base of advertising agencies.
- Tricky Motion: UK boutique video production studio producing brand films, commercials, and social content. Comparable bespoke, craft-led production model serving a similar mix of brands and agencies.
- Rumpus Animation: Boutique UK video and animation production house serving brands and broadcasters with creative campaigns. Comparable in scale and bespoke service model to On Par's Cardiff operation.
- Thomas Thomas Films: UK independent production company delivering broadcast, branded, and documentary content. Overlaps with On Par's film & TV work for broadcasters (BBC, S4C) and its branded documentary capabilities.
Regional players
- Drum Pixels: UK-based video production company serving brands and agencies with commercial and digital content. Operates in a similar market and service category without direct Cardiff/Wales overlap, making it a useful regional benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
On Par. social profiles
Digital presenceOn Par. financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Par. leadership team
Management profileNumber of profiles
On Par. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Par. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Par.
What does On Par. do?
On Par Productions is an independent Cardiff-based video production studio that delivers bespoke, end-to-end video content from concept through delivery for clients across the UK. The studio's work spans commercial campaigns, web and social content, film, and television productions, using a multi-skilled in-house team covering directing, producing, camera operation, editing, and sound design. Client sectors include government, public health, broadcasters, higher education, nonprofit, music, fashion, advertising agencies, and cultural events.
Is On Par. a public or private company?
On Par. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Par. founded?
On Par. was founded in 2013. It employs 11 to 50 people.
Where is On Par. based?
On Par. is headquartered in Cardiff, United Kingdom, in the Europe region.
How does On Par. make money?
One revenue line is on record: video Production Services.
Who are On Par.'s main competitors?
Broad incumbents on record are Envy Post Production and 750mph. Direct peers are Clear Cut Pictures, Smyle, Fuel Films, Agile Films, Tricky Motion, Rumpus Animation and Thomas Thomas Films. Drum Pixels is listed as a regional player.
Does On Par. have an API?
No public API is recorded for On Par..
What industry is On Par. in?
On Par.'s product category is Video Production Services. Its primary akta.pro industry code is BPAFAIAB, Video Production & Post-Production, with a secondary code of MPADADAK, Branded Documentary / Nonfiction (Corporate & NGO). Its NAICS code is 5121 and its SIC code is 7812.