On Side Hospitality LTD

What On Side Hospitality LTD does

On Side Hospitality LTD is a UK-based official hospitality agency, founded in 2018 by industry veterans Lex Frape and David Burns, that sells bespoke VIP hospitality packages at major sporting and music events to corporate clients and individual consumers. The company operates from London (Falcon Mews, Balham) with a team of approximately 21 people organised around named account directors, account managers, account executives, and a Head of Operations & Business Development. Its core commercial offer is the sale of official hospitality allocations — premium seating, fine dining, complimentary bars, and on-site staffing — secured through partnerships with marquee UK venues and rights-holders including Ascot, Silverstone, Allianz Stadium (Twickenham), Murrayfield, Principality Stadium, Goodwood, Doncaster Racecourse, Lancashire Cricket, and Yorkshire County Cricket Club.

The company's product surface spans more than a dozen event categories — horse racing, rugby, motorsports, tennis, cricket, football, golf, boxing, polo, sailing, team building, music, comedy, Chelsea Flower Show, and Henley Royal Regatta — packaged either as one-off venue deals or under the One22 Lounge, its proprietary branded suite positioned as an exclusive hospitality experience with guest speakers such as rugby legends Neil Back and Zinzan Brooke and jockey Daryl Jacob. International motorsport destinations (Italian, Dutch, Monaco, and Las Vegas Grand Prix) extend the footprint beyond the UK.

The business model is transaction-based commission: On Side purchases or secures allocations of official hospitality packages from event rights-holders and resells them to clients, with pricing bespoke and quote-based rather than publicly listed. Distribution is entirely direct — website enquiry forms, phone, and email route to a dedicated account manager per client — with no self-service e-commerce, marketplace, or reseller channel. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding rounds, no parent company, and no public reporting.

Name

On Side Hospitality LTD

Legal name

On Side Hospitality LTD

Website

https://onsidehospitality.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

On Side Hospitality LTD is a London-based, founder-owned official hospitality agency founded in 2018 that sells bespoke VIP hospitality packages at UK and international sporting and music events to hundreds of corporate clients and individual consumers, anchored by its proprietary One22 Lounge sub-brand.

Ownership category

akta.pro rank

Product category

Corporate Event Hospitality

NAICS

Tour Operators (561520), Food Services and Drinking Places (722)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)

akta.pro secondary industries

Luxury Hospitality & VIP Hosting (Tables, Bottle Service, Concierge Hosts) (HSACAMAH), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Premium / VIP Ticketing & Hospitality Packages (HSACALAL)

Keywords

• VIP hospitality packages
• Sports event hospitality
• Corporate client entertainment
• Music event hospitality
• Hospitality booking services

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Hospitality Package Sales: On Side Hospitality acts as an official hospitality agent, earning commission on packages sold at major sports and music events. The company purchases or secures allocations of official hospitality packages from event rights-holders and resells them to corporate clients. Revenue is generated on a per-transaction basis as clients book packages for events such as Royal Ascot, Wimbledon, F1 Grand Prix, and Gallagher Premiership Rugby Final.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

On Side Hospitality acts as an official hospitality agent, selling bespoke VIP packages for major UK sports and music events. Packages combine event access with premium seating, dining, bars, and event support; the company also operates the exclusive One22 Lounge and supports corporate and individual bookings.

Product overview

On Side Hospitality LTD is a hospitality agency offering official VIP hospitality packages at major sports and music events across the UK. The company's core product is the One22 Lounge, an exclusive suite providing VIP experiences at sporting and music events, complemented by a comprehensive portfolio of event-specific hospitality packages. Their offerings span multiple event categories including horse racing (at venues like Ascot, Goodwood, Cheltenham, Aintree, Epsom, Newmarket, Doncaster), rugby (Allianz Stadium, Murrayfield, Principality Stadium), motorsports (Formula 1, MotoGP, Goodwood), tennis (Wimbledon, Queen's Club), cricket, football, golf, boxing, polo, sailing, team building events, music concerts, and comedy shows. Each hospitality package includes premium seating, fine dining experiences, complimentary bars, and dedicated account management.

Differentiator

Problem solved

Functional benefit

Brands

• One22 Lounge: On Side Hospitality's exclusive suite offering VIP experiences at sporting and music events, providing premium views, fine dining, guest speakers, and dedicated events team

Products and services

• One22 Lounge On Side Hospitality's exclusive suite offering VIP experiences at sporting and music events around the UK, with premium views, gourmet food and drinks, guest speakers, and a dedicated events team.
• VIP Hospitality Packages Official VIP hospitality packages at major sports and music events across the UK, including premium seating, fine dining, complimentary bars, and dedicated account managers.
• Horse Racing Hospitality Hospitality packages at major UK racecourses including Ascot, Goodwood, Cheltenham, Aintree, Epsom, Newmarket, Doncaster, and Sandown Park, featuring private boxes, lounges, and premium enclosures.
• Rugby Hospitality VIP hospitality at rugby events including the Gallagher Premiership Final, Six Nations matches, and Nations Championship games at Allianz Stadium, Murrayfield, and Principality Stadium.
• Motorsports Hospitality VIP hospitality experiences at Formula 1 Grand Prix events, MotoGP, and Goodwood Revival and Festival of Speed events.
• Tennis Hospitality VIP packages for Wimbledon Championships, the Queen's Club Championships, and other major UK tennis events, with centre court access and hospitality suites.
• Team Building Events Corporate team-building activities including Rib Challenge Treasure Hunt, Raft Building, Clay Pigeon Shooting, Black Powder Shooting, and Land, Sea & Air adventures.
• Music Events Hospitality packages for concerts and music festivals including BST Hyde Park, Harry Styles, Ariana Grande, and Olivia Dean tours at major UK venues.
• Cricket Hospitality Official cricket hospitality at major UK venues and stadiums, including Kia Oval, Edgbaston, Old Trafford, Headingley, Trentbridge, and Utilita Bowl.
• Football Hospitality Hospitality packages for Premier League, Champions League, Europa League, international matches, FA Cup, and Carabao Cup events.
• Golf Hospitality VIP packages for The Open, BMW PGA Championship, British Masters, and Scottish Open at premier UK golf venues.
• Boxing Hospitality Premium seating, VIP lounges, and behind-the-scenes experiences at major boxing events.
• Polo Hospitality VIP experiences at Polo in the Park and other prestigious polo events, including access to One22 Lounge.
• Sailing Hospitality Hospitality packages for sailing events, including Henley Royal Regatta and related sailing experiences.
• Chelsea Flower Show Hospitality packages for the Chelsea Flower Show, listed among the company's event categories.
• Comedy Hospitality packages for comedy events.
• Henley Royal Regatta Hospitality packages for Henley Royal Regatta, listed among the company's event categories.

Quantifiable outcome

• Serves hundreds of companies across the UK
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Lancashire CricketminorStrategic or Co-development PartnerOn Side Hospitality is an official hospitality partner/supplier for Lancashire Cricket, providing hospitality packages at Lancashire's cricket venues.
• Gallagher Premiership RugbycoreStrategic or Co-development PartnerOn Side Hospitality provides official hospitality packages at Gallagher Premiership Rugby events, including the Final at Twickenham. The company hosts events in the One22 Lounge and has rugby legends as event hosts.
• Doncaster RacecourseminorStrategic or Co-development PartnerOfficial hospitality partner at Doncaster Racecourse, home of the St Leger Festival.
• One22 LoungecoreStrategic or Co-development PartnerOne22 Lounge is On Side Hospitality's proprietary/exclusive branded hospitality suite. It is marketed as the company's own exclusive suite offering VIP experiences at sporting and music events, notably at Ascot Racecourse and other venues.
• Chestertons PolominorStrategic or Co-development PartnerOn Side Hospitality collaborates with Chestertons Polo, providing hospitality at Polo in the Park events at the Hurlingham Club in London.
• Ascot RacecoursecoreStrategic or Co-development PartnerAscot Racecourse is a key venue partner. On Side Hospitality offers packages including the One22 Lounge at Ascot, covering events such as Royal Ascot, the Fireworks Spectacular, and Royal Ascot Trials Day.
• Principality Stadium (Welsh Rugby Union)coreStrategic or Co-development PartnerOn Side Hospitality is an official hospitality partner for the Principality Stadium in Cardiff, providing packages for Wales international rugby matches including Autumn Internationals and Six Nations fixtures.
• Scottish RugbycoreStrategic or Co-development PartnerOfficial hospitality partner for Murrayfield (BT Murrayfield Stadium), home of Scottish Rugby, providing packages for Autumn Internationals and Six Nations matches.
• Silverstone CircuitcoreStrategic or Co-development PartnerSilverstone is a key motorsport partner. On Side provides hospitality packages for the British Grand Prix and MotoGP at Silverstone, with packages including the Red Bull Pole Position, Torque Club, Fusion Lounge, and Racing Green.
• Yorkshire County Cricket ClubminorStrategic or Co-development PartnerOfficial hospitality supplier for Yorkshire County Cricket Club at Headingley.
• GoodwoodcoreStrategic or Co-development PartnerGoodwood is a key venue partner. On Side provides hospitality at the Goodwood Revival (Motorsports) and the Qatar Goodwood Festival (Horse Racing). Packages include the Salvadori, Officers' Club, and Kennels Dining Room at Goodwood Revival.
• Allianz Stadium (Twickenham)coreStrategic or Co-development PartnerOn Side Hospitality provides hospitality at the Allianz Stadium (the new name for Twickenham). Packages include the One22 Private Suites for events such as England vs Australia (Nations Championship) and England vs France (Six Nations).
• Neil Back (Rugby Legend)minorGTM or Marketing PartnerFormer England and British & Irish Lions rugby player Neil Back (key part of the 2003 World Cup winning side) serves as a host at One22 Lounge events, adding celebrity/entertainment value to hospitality experiences.
• Zinzan Brooke (Rugby Legend)minorGTM or Marketing PartnerFormer New Zealand rugby star and RugbyPass Hall of Fame inductee Zinzan Brooke appears as a host at One22 Lounge events.
• Daryl Jacob (Jockey)minorGTM or Marketing PartnerRetired Irish National Hunt jockey Daryl Jacob (won the 2012 Grand National on Neptune Collonges) serves as a host at One22 Lounge horse racing events.
• American Express (BST Hyde Park)minorGTM or Marketing PartnerWhile On Side sells BST Hyde Park hospitality packages, the company explicitly notes it is not the official hospitality partner of the event. They sell under the American Express presents BST Hyde Park brand.
• Cojo (Design Agency)minorOthersCojo is credited as the design agency for the On Side Hospitality website.
• Xander Creative (Web Build Agency)minorOthersXander Creative is credited as the web build agency for the On Side Hospitality website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eventmasters: UK corporate hospitality and events company providing VIP packages at sporting events, including rugby, horse racing, cricket, and football. Directly comparable in target market and offering to On Side Hospitality.
• Bywaters Events: Smaller UK corporate hospitality and event management firm offering VIP packages at major sporting events. Comparable in offering official hospitality to corporate clients, though with a broader corporate event management remit.
• Seat Unique: Official hospitality marketplace for sports and music events in the UK, with direct integrations to venues and rights-holders. Comparable to On Side in offering VIP packages at premier UK events, though with a more platform-driven model.
• Hospitality Finder: UK-based official hospitality provider selling VIP packages at sporting events including horse racing, rugby, football, and motorsports. Competes head-to-head with On Side for corporate client entertainment across the same UK venue portfolio.
• Keith Prowse: Long-standing UK official hospitality agent operating across major sports events including Wimbledon, Twickenham, Ascot and other premier venues. Most directly comparable to On Side Hospitality in business model, customer base, and event portfolio.
• Sportsworld Group: Established UK corporate hospitality and events specialist serving corporate clients with official packages across rugby, motorsport, horse racing, and other major sporting events. Closely aligned with On Side's sports-event focus and B2B sales model.
• Premium Sports Hospitality: UK-based official hospitality sales agency for premier events including F1, horse racing, tennis and football. Overlapping event portfolio and target customer base with On Side Hospitality.

Regional players

• Racemasters: Specialist F1 Grand Prix hospitality provider focused on European races (Monaco, Silverstone, Monza, Spa). Comparable offering at motorsport events though with a more specialized/regional focus versus On Side's broader event mix.

Broad incumbents

• American Express Experiences: Hospitality and ticket access program tied to American Express card membership, with UK event coverage including BST Hyde Park. Comparable VIP hospitality angle but operates within a payment/financial services parent rather than as a dedicated hospitality agency.

Emerging players

• QuintEvents: US-based official hospitality provider for major sporting events including the Olympics, Super Bowl, Kentucky Derby and Formula 1. Provides a comparable sales-led hospitality package model, though focused on North American and global events rather than UK-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/OnSideVIP
• Facebookfacebook.com/Onsidehospitality
• Instagraminstagram.com/onsidehospitality
• LinkedInlinkedin.com/company/on-side-hospitality-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Side Hospitality LTD