On Swann
On Swann is a privately held, single-location Contemporary American restaurant in Tampa's Hyde Park Village, serving upscale dine-in, weekend brunch, full bar, catering and pick-up, and group dining to local diners, tourists, and event customers.
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What On Swann does
On Swann is a privately held, single-location Contemporary American restaurant located at 1501 W Swann Ave in the Hyde Park Village district of Tampa, Florida. Founded on May 29, 2016 by five co-founders — John Cooper, Trudy Cooper, Chris Arreola, Chris Ponte, and Michelle Ponte — the restaurant operates a direct-to-consumer dining model targeting local diners, tourists, and group occasions. The dining room seats up to 160 guests in an open-kitchen layout, and service is offered across dinner nightly, weekend lunch, and weekend brunch, accompanied by a full-service rustic bar and lounge. Executive Chef and Partner Chris Ponte, a Johnson & Wales and Le Cordon Bleu Paris graduate who apprenticed at Taillevent in Paris, anchors the culinary identity.
The business generates revenue through multiple streams: dine-in food and beverage sales, bar service, off-premise catering and pick-up orders (placed online with 48-hour advance notice), electronic gift card sales, and large-party group dining packages for 14–20 guests. Reservations, group dining inquiries, and catering pre-orders are managed through the Tripleseat platform, while gift card fulfillment and online ordering run on SpotOn. Distribution is entirely domestic and concentrated in the Tampa Bay area, with the physical restaurant as the primary channel and ancillary pickup, catering, gift cards, and a Cazcanes Tequila bottling experience extending the offering.
The company does not have a parent entity, subsidiaries, institutional investors, or public listing. Management is led by Managing Partner Ron Carey, with day-to-day restaurant operations overseen by the co-founder group. There is no public disclosure of pricing, revenue, or growth metrics, and there are no AI/ML capabilities, patents, regulatory actions, or mergers and acquisitions documented in the source material. On Swann operates on third-party restaurant technology infrastructure (Tripleseat, SpotOn) without disclosed proprietary technology beyond the open-kitchen dining concept and chef-led brand positioning.
On Swann firmographics
Firmographics- Name
- On Swann
- Legal name
- Onswann Tampa
- Website
- https://onswann.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On Swann is a privately held, single-location Contemporary American restaurant in Tampa's Hyde Park Village, serving upscale dine-in, weekend brunch, full bar, catering and pick-up, and group dining to local diners, tourists, and event customers.
- Ownership category
- akta.pro rank
On Swann industry classification
Industry- Product category
- Full-Service Restaurant / Contemporary American Cuisine
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where On Swann is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
On Swann business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Service: Full-service restaurant offering Contemporary American cuisine with seasonal menu featuring local flair. Revenue from food and beverage sales during dinner, lunch, and brunch service periods.
- Bar & Lounge Service: Full service rustic bar accompanied by lounge seating, offering cocktails, wine, and beverages to complement dining experience.
- Catering & Pick-Up: Catering and off-premise food pickup service allowing customers to enjoy items from the Food & Wine menu at home. Orders placed online with 48-hour advance notice required.
- Gift Cards: Gift card sales providing prepaid dining experiences for recipients.
- Group Dining Events: Large party dining experiences for 14-16 or 17-20 guests with shareable family-style dining and set menu options.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
On Swann product offering
Product offeringCore offering
On Swann is a Contemporary American cuisine restaurant located in Hyde Park Village, Tampa FL that serves seasonal, locally-flavored dinner, lunch, and weekend brunch in an open-kitchen dining room seating up to 160 guests, accompanied by a full-service rustic bar with cocktails, wine, and spirits. The restaurant supplements dine-in service with off-premise catering and pick-up orders (placed online with 48-hour advance notice), electronic gift cards, group dining packages for 14-20 guests, and amenities including valet parking and a pet-friendly patio.
Product overview
On Swann is a single-location Contemporary American restaurant offering a unified dining experience centered on seasonal, locally-inspired cuisine. The core offering consists of dinner, lunch, and weekend brunch services in an open-kitchen dining room with full bar service. The restaurant supplements its dine-in experience with catering and pick-up services (powered by Tripleseat), gift card sales (via SpotOn), and group dining packages for 14-20 guests. Additional amenities include valet parking, pet-friendly patio seating, and private event hosting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service Evening dining experience featuring seasonal Contemporary American cuisine with local flair, served in an open-kitchen dining room with full bar service. Dinner service is offered Sunday-Thursday 5P-10P and Friday-Saturday 5P-11P.
- Lunch Service Midday dining menu offering Contemporary American fare with seasonal ingredients and local influence. Lunch service is offered daily 11A-2P.
- Brunch Service Weekend brunch offering available Saturday and Sunday from 11A-2P, featuring Contemporary American cuisine selections.
- Full-Service Bar Rustic bar with lounge seating featuring cocktails, wine, and spirits including Cazcanes Tequila, accompanied by attentive service to complement the dining experience.
- Catering & Pick-Up Off-premise dining service allowing customers to order items from the Food & Wine menu for pickup at the restaurant. Orders require 48 hours advance notice and are placed exclusively online through Tripleseat.
- Gift Cards Electronic gift cards available for purchase through the SpotOn platform, enabling customers to give and receive restaurant credits.
- Group Dining Large-party dining experience for groups of 14-20 guests featuring shareable family-style dining with set menu options and community seating, coordinated through the Tripleseat booking system.
Companies that use On Swann
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
On Swann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
On Swann partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TripleseatcoreThird-party reservation and booking platform used for managing restaurant reservations, group dining inquiries, and catering pre-orders. Enables online booking capabilities for customers.
- BATZ (Lindsey Batz)minorWebsite design services provider credited for site design. Professional creative/design partner.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
On Swann competitors and assessment
Company assessmentBroad incumbents
- Seasons 52: Darden-owned fresh seasonal grill and wine bar chain featuring contemporary American menus with rotating seasonal offerings. Directly comparable to On Swann on cuisine positioning (seasonal Contemporary American) and full-service casual-upscale service model, though operating at national multi-unit scale.
- Bern's Steak House: Iconic Tampa destination steakhouse known for its extensive wine program and special-occasion dining. Comparable to On Swann as a long-established Tampa destination restaurant that draws diners seeking an elevated, full-service experience.
- The Capital Grille: Darden-owned upscale steakhouse with a Tampa location and a comparable full-service, high-check Tampa dining audience. Comparable to On Swann in targeting Tampa's affluent diners and operating a polished full-service bar and dining program.
- True Food Kitchen: National casual-upscale restaurant chain featuring seasonal, ingredient-driven menus in a contemporary dining setting. Comparable to On Swann on its seasonally-rotating contemporary menu and casual-upscale full-service format.
- Cooper's Hawk Winery & Restaurants: Multi-unit chef-driven casual-upscale concept combining full-service dining, an extensive wine program, and retail. Comparable to On Swann on casual-upscale service model, contemporary American menu, and emphasis on beverage program as a differentiator.
- Eddie V's Prime Seafood: Darden-owned upscale-casual seafood and steak restaurant with a Tampa location. Comparable to On Swann in offering a full-service upscale-casual Tampa dining experience anchored by a robust cocktail/wine program and a refined contemporary menu.
Regional players
- Columbia Restaurant: Historic Tampa/Ybor City Spanish-Cuban restaurant and Florida's oldest continuously operating Spanish restaurant. Comparable to On Swann as a long-established Tampa destination restaurant leveraging heritage, full-service bar, and a strong local/regional draw.
- Ciccio Restaurant Group: Tampa-based multi-concept restaurant operator with several casual-upscale locations across the Tampa Bay area. Comparable to On Swann as a Tampa-centric operator competing for the same upscale-casual diner, though operating across multiple concepts and locations.
Direct peers
- Ulele: Tampa-based upscale casual dining restaurant featuring a diverse American menu with regional ingredients. Comparable to On Swann as a single-location, chef-influenced destination restaurant serving an upscale Tampa clientele in a heritage-inspired setting.
- Jackson's Bistro on Harbour: Tampa upscale contemporary American restaurant with waterfront views, full bar, and lunch/dinner service. Comparable to On Swann in cuisine style, service model, single-location Tampa positioning, and reliance on local discretionary dining demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
On Swann social profiles
Digital presenceOn Swann financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Swann leadership team
Management profileNumber of profiles
Profiles6 records
On Swann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Swann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Swann
What does On Swann do?
On Swann is a Contemporary American cuisine restaurant located in Hyde Park Village, Tampa FL that serves seasonal, locally-flavored dinner, lunch, and weekend brunch in an open-kitchen dining room seating up to 160 guests, accompanied by a full-service rustic bar with cocktails, wine, and spirits. The restaurant supplements dine-in service with off-premise catering and pick-up orders (placed online with 48-hour advance notice), electronic gift cards, group dining packages for 14-20 guests, and amenities including valet parking and a pet-friendly patio.
Is On Swann a public or private company?
On Swann is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On Swann founded?
On Swann was founded in 2016. It employs 11 to 50 people.
Where is On Swann based?
On Swann is headquartered in Tampa, United States, in the North America region.
How does On Swann make money?
Five revenue lines are on record. Dine-in Restaurant Service is the primary driver. The others are bar & Lounge Service, catering & Pick-Up, gift Cards and group Dining Events.
Who are On Swann's main competitors?
Broad incumbents on record are Seasons 52, Bern's Steak House, The Capital Grille, True Food Kitchen, Cooper's Hawk Winery & Restaurants and Eddie V's Prime Seafood. Regional players are Columbia Restaurant and Ciccio Restaurant Group. Direct peers are Ulele and Jackson's Bistro on Harbour.
Does On Swann have an API?
No public API is recorded for On Swann.
What industry is On Swann in?
On Swann's product category is Full-Service Restaurant / Contemporary American Cuisine. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.