ULELE, INC.
- Company typePrivate
- Founded2014
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
ULELE, INC. firmographics
Firmographics- Name
- ULELE, INC.
- Legal name
- Ulele, Inc.
- Website
- https://ulele.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ULELE, INC. industry classification
Industry- Product category
- Full-Service Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Malt Beverages (2082)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Ethnic & Regional Cuisine Restaurants (THAFACAD), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where ULELE, INC. is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ULELE, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Revenue: Revenue from serving native-inspired lunch and dinner meals, with dishes featuring ingredients from Florida waters and land, organic produce, and multicultural influences
- Craft Beer Sales: On-site brewery sales including regular tank-to-tap inventory and seasonal/specialty craft beers
- Private Events & Catering: Revenue from hosting private events (up to 400 people on lawn), group reservations, and special catering menus
- Gift Cards: Sale of Ulele gift cards through online, in-person, and phone channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-service restaurant dining |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ULELE, INC. product offering
Product offeringCore offering
Ulele operates a native-inspired full-service lunch and dinner restaurant on Tampa's Riverwalk featuring Florida-sourced ingredients and dishes prepared on a 10-foot diameter barbacoa grill, complemented by an on-site craft brewery (Ulele Spring Brewery) producing exclusive tank-to-tap beers. The restaurant also hosts private events for groups of 20+ with capacity for up to 400 guests and operates a satellite location at Tampa International Airport.
Product overview
Ulele is a Native-inspired restaurant and brewery operated by the Columbia Restaurant Group, offering lunch and dinner service on Tampa's Riverwalk. The company operates two core products: the Ulele Restaurant featuring native Florida cuisine prepared on a barbacoa grill, and the Ulele Spring Brewery producing craft beers on-site. Additional services include private event hosting with multiple venue spaces and gift cards available through the 1905 Family of Restaurants. The restaurant opened in August 2014 in a historic 1903 Water Works building and is part of a family restaurant group founded in 1905.
Differentiator
Problem solved
Functional benefit
Brands
- Ulele Spring Brewery: On-site craft brewery producing distinctive beers including Rusty Red, Water Works Pale, Hydration Station Lager, Ulele Light, Magbee's Honey Lager, and Wedding Beer. Brewmaster Tim Shackton leads operations.
Products and services
- Ulele Restaurant (Dine-in Lunch & Dinner) Full-service native-inspired restaurant serving lunch and dinner on Tampa's Riverwalk. Menu features ingredients from Florida waters and land, organic produce, and multicultural influences, with dishes prepared on a 10-foot diameter barbacoa grill. Targeted at individual diners, families, and event guests seeking an upscale-casual waterfront dining experience.
- Ulele Spring Brewery On-site craft brewery producing exclusive tank-to-tap beers (Rusty Red, Water Works Pale, Hydration Station Lager, Ulele Light, Magbee's Honey Lager, Wedding Beer) plus seasonal and specialty brews, available only at Ulele. Targeted at craft beer enthusiasts and Ulele diners.
- Private Event Hosting & Catering Event hosting service accommodating up to 400 guests on the lawn, with 240 indoor seats, 95 beer garden seats, and 50 rooftop terrace seats overlooking the Hillsborough River. Includes group reservations for parties of 20+ and dedicated catering menus. Targeted at corporate event organizers, wedding planners, and large group hosts.
- Gift Cards Pre-paid gift cards redeemable at Ulele and other 1905 Family of Restaurants locations, sold through online, in-person, and phone channels. Targeted at consumers seeking a dining gift for friends, family, or corporate gifting occasions.
Quantifiable outcome
- Named among country's top 100 restaurants
- +4 more outcomes
Companies that use ULELE, INC.
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
ULELE, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
ULELE, INC. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Ulele Spring BrewerycoreOn-site craft brewery operated by Brewmaster Tim Shackton, producing distinctive craft beers including Rusty Red, Water Works Pale, Hydration Station Lager, Ulele Light, Magbee's Honey Lager and Wedding Beer. Tank-to-tap brewing provides fresh craft beer exclusively at Ulele.
- Columbia Restaurant Group (1905 Family of Restaurants)coreUlele is part of The Columbia Restaurant Group, founded in 1905. The Columbia is the oldest restaurant in Florida, oldest Hispanic restaurant in the US, and largest Spanish restaurant in the world with seven locations. Parent company provides operational support, brand heritage, and culinary expertise.
- Water Works ParkmajorUlele sits adjacent to Water Works Park, transformed into a family-friendly park with Tampa Mayor and City Council support. The partnership has helped reenergize and build renewed pride in Tampa Heights.
- OpenTablemajorThird-party online reservation platform powering bookings for Ulele, enabling diners to reserve tables and contributing to recognition on OpenTable lists.
- Tampa International AirportmajorUlele operates a restaurant location at Tampa International Airport, which was named by Food Network among the Best Airport Restaurants in the U.S.
- Beck GroupminorArchitecture firm led by Mark House, Joe Harrington and Jeet Singh that worked on Ulele's design and development, respecting the history of the historic building.
- Visit Tampa BayminorTampa's official tourism marketing organization promoting Ulele as a destination restaurant on Tampa's Riverwalk.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
ULELE, INC. competitors and assessment
Company assessmentRegional players
- 4 Rivers Smokehouse: Florida-based BBQ concept with strong local brand and catering business. Comparable as a Florida-centric multi-unit full-service concept with a distinctive culinary identity and event/catering capabilities.
- Yummy House China Bistro: Highly rated Tampa-area full-service restaurant competing for local foodie and family dining demand. Comparable as a regional independent full-service concept in the same metro market.
- Eddie & Sam's NY Pizza: Tampa destination restaurant serving the local dining and tourist market. Comparable as a regional player competing for the same Tampa casual-elegance diners but in a different cuisine category.
Broad incumbents
- The Capital Grille: National upscale steakhouse chain with strong private event and group dining business. Comparable as a broad incumbent in special-occasion, event-hosting, and corporate-dining segments where Ulele also competes, with a wider footprint and standardized operations.
- Seasons 52: National fresh-focused casual-dining chain with seasonal menus and a bar program. Comparable as a broad incumbent in the healthier/multi-occasion casual-elegance segment with broader geographic reach.
Direct peers
- Bern's Steak House: Iconic Tampa fine-dining destination with national reputation, large wine program, and event-hosting capacity. Comparable as a destination Tampa restaurant competing for special-occasion diners and tourists in the same metro as Ulele.
- 1905 Family of Restaurants: Direct parent / brand portfolio that includes Ulele, Columbia, Goody Goody, and Casa Santo Stefano. Comparable as a multi-concept Florida restaurant group sharing gift card platform, procurement, and operational infrastructure with Ulele.
- Columbia Restaurant: Sister concept under the same Columbia Restaurant Group / 1905 Family of Restaurants; both are full-service, heritage-driven Florida restaurants operating under the Gonzmart family. Directly comparable on ownership, operational structure, and family branding, though Columbia is Spanish/Hispanic cuisine vs. Ulele's native-inspired concept.
- Mise en Place: Long-standing Tampa fine-dining destination known for chef-driven contemporary American cuisine. Comparable as a Tampa upscale destination restaurant competing for special-occasion covers and recognition-driven bookings.
Others
- Coppertail Brewing Co. Tampa craft brewery with taproom and food programming. Comparable through Ulele Spring Brewery's on-site craft brewing arm — both produce Tampa craft beer at scale and taproom/tap-service experiences, though Coppertail does not operate a full restaurant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ULELE, INC. social profiles
Digital presenceULELE, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ULELE, INC. leadership team
Management profileNumber of profiles
Profiles5 records
ULELE, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ULELE, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ULELE, INC.
What does ULELE, INC. do?
Ulele operates a native-inspired full-service lunch and dinner restaurant on Tampa's Riverwalk featuring Florida-sourced ingredients and dishes prepared on a 10-foot diameter barbacoa grill, complemented by an on-site craft brewery (Ulele Spring Brewery) producing exclusive tank-to-tap beers. The restaurant also hosts private events for groups of 20+ with capacity for up to 400 guests and operates a satellite location at Tampa International Airport.
Is ULELE, INC. a public or private company?
ULELE, INC. is a private company. It is classified as family owned and is currently operating.
When was ULELE, INC. founded?
ULELE, INC. was founded in 2014. It employs 51 to 100 people.
Where is ULELE, INC. based?
ULELE, INC. is headquartered in Tampa, United States, in the North America region.
How does ULELE, INC. make money?
Four revenue lines are on record. Dine-in Restaurant Revenue is the primary driver. The others are craft Beer Sales, private Events & Catering and gift Cards.
Who are ULELE, INC.'s main competitors?
Regional players on record are 4 Rivers Smokehouse, Yummy House China Bistro and Eddie & Sam's NY Pizza. Broad incumbents are The Capital Grille and Seasons 52. Direct peers are Bern's Steak House, 1905 Family of Restaurants, Columbia Restaurant and Mise en Place. Coppertail Brewing Co. is listed as an others.
Does ULELE, INC. have an API?
No public API is recorded for ULELE, INC..
What industry is ULELE, INC. in?
ULELE, INC.'s product category is Full-Service Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.