On the Margins
On the Margins is a Sonoma County–based community mental health organization delivering trauma-informed therapy, coaching, youth programs, consulting, and clinical training to BIPOC, Queer, Spanish-speaking, and immigrant communities across the Bay Area through a dual for-profit and 501C3 nonprofit structure.
- Company typePrivate
- Founded2019
- HeadquartersSonoma County, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What On the Margins does
On the Margins is a community mental health organization founded in 2019 by Dr. Daniela Domínguez and headquartered in Sonoma County, California, serving BIPOC, Queer, Spanish-speaking, immigrant, and otherwise marginalized communities across the Bay Area. The organization operates through a dual-entity structure: a for-profit professional corporation (On the Margins Family Therapy & Psychological Services, Inc.) that delivers fee-for-service clinical work, and a 501C3 nonprofit (On the Margins, Inc., established in 2023) that channels philanthropic and grant funding. Service offerings span trauma-informed therapy on an income-based sliding scale (with Medicare accepted), one-on-one coaching, clinical training and doctoral supervision, organizational consulting, CE-approved workshops, community-based participatory research and evaluation, strategic planning, and a youth programming portfolio comprising RISE, SER, HEAL, and ¡DALE!.
The underlying methodology stack is the company's primary technology — not software, but a proprietary framework combining liberation psychology, abolition feminism, healing justice, Asset-Based Community Development, Community-Based Participatory Research, participatory mapping, and freedom dreaming. Service delivery is conducted by bilingual, multicultural, identity-matched practitioners via in-person sessions across Sonoma County (Petaluma, Santa Rosa, Cloverdale, Sonoma Valley) and virtually through a HIPAA-compliant booking platform; youth programs are embedded in schools and partner sites such as the Hanna Center, Cloverdale Unified School District, and UC Santa Cruz CAPS.
The revenue model blends five streams: (1) sliding-scale and Medicare-reimbursed therapy fees, (2) coaching fees, (3) custom-priced organizational consulting and CE workshops, (4) government and foundation grants (notably Kaiser Permanente and William and Flora Hewlett Foundation), and (5) philanthropic donations through the 501C3. Go-to-market is hybrid: direct-to-consumer via website booking and intake, community-partner-driven referrals for youth and clinical services, and sales-led outreach for enterprise consulting. Key institutional partners include Healthcare Foundation of Northern Sonoma County, Hanna Center, Alliance Medical Center, Kimzin Creative, Positive Images, and UC Santa Cruz.
On the Margins firmographics
Firmographics- Name
- On the Margins
- Legal name
- On the Margins Family Therapy & Psychological Services, Inc.
- Website
- https://onthemargins.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On the Margins is a Sonoma County–based community mental health organization delivering trauma-informed therapy, coaching, youth programs, consulting, and clinical training to BIPOC, Queer, Spanish-speaking, and immigrant communities across the Bay Area through a dual for-profit and 501C3 nonprofit structure.
- Ownership category
- akta.pro rank
On the Margins industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Leadership, Character Education & Values Development (EDAMAIAG), Specialized Student Support (Foster/Homeless/Migrant/McKinney-Vento) (EDAJAIAJ), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
Keywords
Where On the Margins is headquartered
LocationHeadquarters
- HQ city
- Sonoma County
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
On the Margins business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Therapy and Counseling Services: Direct fee-for-service therapy for individuals, couples, families, and groups. Session costs are set on an income-based sliding scale. Medicare insurance is accepted.
- Coaching Services: Fee-based one-on-one virtual coaching sessions for personal, social, academic, or professional enhancement. 50-minute sessions at quoted rates.
- Consulting and Training Services: Custom-tailored consultation services to organizations for anti-racist, trauma-informed program implementation. Fees vary by service package. CE-approved workshops for mental health practitioners.
- Government and Foundation Grants: Funded programs including a $275,000 Kaiser Permanente grant for bicultural training program (2023), Elevate Youth California funding for HEAL program, and William and Flora Hewlett Foundation grants.
- Nonprofit Philanthropy: On the Margins, Inc. (501C3) established in 2023 as a philanthropic entity to deepen social impact through charitable donations and grantmaking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Income-based sliding scale therapy |
| Other | Pay-as-you-go | One-on-one virtual coaching sessions |
| Other | Multi-year contract | Consulting services |
| Other | Pay-as-you-go | HEAL program |
| Other | Pay-as-you-go | CE-approved workshops |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
On the Margins product offering
Product offeringCore offering
On the Margins is a community mental health organization that provides trauma-informed, culturally responsive therapy, coaching, clinical training, organizational consulting, CE-approved workshops, healing justice clinics, community-based participatory research, and strategic planning services. It also operates four youth development programs (RISE, HEAL, SER, ¡DALE!) for middle and high school students, primarily serving BIPOC, Queer, Spanish-speaking, and immigrant communities in the San Francisco Bay Area and Sonoma County.
Product overview
On the Margins is a community mental health organization offering a portfolio of ten integrated service offerings centered at the intersection of health and liberation. The core services include Therapy & Counseling, Mind-Body Medicine Groups, Healing Justice Clinics, Clinical Training & Supervision, and Consulting & Coaching. The youth programming portfolio includes four distinct programs: RISE (career counseling), HEAL (healing justice), SER (intergenerational healing), and ¡DALE! (educational justice). Additional offerings encompass Workshops and Education, Research and Evaluation, and Strategic Planning. All services are delivered through anti-racist, trauma-informed, and joy-focused frameworks, primarily serving BIPOC, Queer, Spanish-speaking, and other marginalized communities in the Bay Area and Sonoma County.
Differentiator
Problem solved
Functional benefit
Brands
- ¡DALE!: Youth leadership program empowering high school students to address educational and social justice within their schools, launched in 2021.
- SER (Sanando y Empoderando Relaciones)
- RISE (Radical Imagination Supported Through Exploration)
- HEAL (Healing, Empowerment, Advocacy, and Liberation)
Products and services
- Therapy & Counseling Trauma-informed and culturally responsive therapy for individuals, couples, families, and groups, provided in-person and online in English and Spanish by bilingual and multicultural practitioners using an income-based sliding scale fee structure with Medicare accepted. For BIPOC, Queer, Spanish-speaking, and other marginalized clients.
- Coaching
Quantifiable outcome
- 652 community members engaged in Community Wellness Windsor Project (2024) through surveys, listening sessions, interviews, and phone banking.
- +4 more outcomes
Companies that use On the Margins
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
On the Margins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
On the Margins partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Healthcare Foundation of Northern Sonoma CountycorePrimary research and programmatic partner that has commissioned multiple OTM research projects including Healdsburg Multicultural Center (2025), Community Wellness Windsor Project (2024), and Nuestra Comunidad Sana (2023). Foundation serves as a major funding and strategic partner for community health initiatives.
- Corazón HealdsburgcoreCommunity partner in the Healdsburg Multicultural Center research project, bringing local community voice and cultural expertise to the initiative.
- Goring & Straja ArchitectsminorArchitecture firm partner in the Healdsburg Multicultural Center project, collaborating on the design and development of the community space.
- Carducci AssociatesminorLandscape architecture and design partner in the Healdsburg Multicultural Center research and design process.
- Kimzin CreativecoreCo-facilitated the Art, Emergence, and Radical Love project with OTM for the Hewlett Foundation. Creative producer Nikko Kimzin serves as a community consultant and has been a long-term collaborative partner in community engagement and cultural programming.
- Hanna CentercoreKey partner in the HEAL (Healing, Empowerment, Advocacy, and Liberation) program for high school students. HEAL sessions are held at Hanna Center in Sonoma. Supported by Elevate Youth California.
- La Familia SanacoreCommunity partner collaborating on youth programs and part of 'The Collective' for Nuestra Comunidad Sana community wellness initiative in Cloverdale.
- Café PuenteminorPartner organization collaborating on youth program curriculum delivery.
- UC Santa Cruz Counseling and Psychological Services (CAPS)corePartnership providing virtual coaching services exclusively for UCSC students and staff. OTM coaches refer clients in need of clinical support to CAPS.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
On the Margins competitors and assessment
Company assessmentDirect peers
- Latinx Therapy: Culturally responsive therapy directory and content hub for the Latinx community; directly comparable linguistic and cultural access focus, including bilingual service delivery.
- The Loveland Foundation: Nonprofit that funds therapy sessions for Black women and girls; directly comparable mission of expanding culturally responsive, identity-matched mental health access via philanthropic and clinical mechanisms.
- Steve Fund: Organization dedicated to mental health and emotional well-being of students of color; overlapping K-12 and higher education youth population served via campus and program partnerships.
- National Queer and Trans Therapists of Color Network: Network advancing healing justice by building capacity of LGBTQ+ POC therapists; intersects OTM's Queer, Trans, and BIPOC clinician pipeline mission.
- Therapy for Black Girls: Culturally responsive mental health platform and directory serving Black women and girls; comparable identity-matched therapy positioning with a national digital footprint.
- Asian Mental Health Collective: Community-driven organization addressing mental health stigma and access in Asian American communities; peer-scale nonprofit with similar culturally responsive therapy delivery model.
- The Boris Lawrence Henson Foundation: Nonprofit focused on eradicating stigma around mental health in the Black community and expanding culturally competent clinician capacity; mirrors OTM's BIPOC mental health access and clinical training pipeline focus.
Broad incumbents
- The Trevor Project: Large-scale national LGBTQ+ youth crisis and mental health organization; broader scope and substantially larger scale than OTM but overlapping LGBTQ+ youth serving mission.
- Communities for Just Schools Fund: Grantmaking collaborative funding education justice organizing; comparable social-justice-in-schools and youth-led values orientation but operates as a funder rather than direct service provider.
Regional players
- Hanna Center: Sonoma Valley community organization partnering with OTM on the HEAL youth program; directly comparable in Sonoma County footprint and youth services delivery, though broader in scope than mental health alone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
On the Margins social profiles
Digital presenceOn the Margins financial estimates
Financial estimateRevenue estimate
Valuation estimate
On the Margins leadership team
Management profileNumber of profiles
Profiles5 records
On the Margins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On the Margins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On the Margins
What does On the Margins do?
On the Margins is a community mental health organization that provides trauma-informed, culturally responsive therapy, coaching, clinical training, organizational consulting, CE-approved workshops, healing justice clinics, community-based participatory research, and strategic planning services. It also operates four youth development programs (RISE, HEAL, SER, ¡DALE!) for middle and high school students, primarily serving BIPOC, Queer, Spanish-speaking, and immigrant communities in the San Francisco Bay Area and Sonoma County.
Is On the Margins a public or private company?
On the Margins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On the Margins founded?
On the Margins was founded in 2019. It employs 11 to 50 people.
Where is On the Margins based?
On the Margins is headquartered in Sonoma County, United States, in the North America region.
How does On the Margins make money?
Five revenue lines are on record. Therapy and Counseling Services are the primary driver. The others are coaching Services, consulting and Training Services, government and Foundation Grants and nonprofit Philanthropy.
Who are On the Margins's main competitors?
Direct peers on record are Latinx Therapy, The Loveland Foundation, Steve Fund, National Queer and Trans Therapists of Color Network, Therapy for Black Girls, Asian Mental Health Collective and The Boris Lawrence Henson Foundation. Broad incumbents are The Trevor Project and Communities for Just Schools Fund. Hanna Center is listed as a regional player.
Does On the Margins have an API?
No public API is recorded for On the Margins.
What industry is On the Margins in?
On the Margins's product category is Mental Health Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAJAIAC, Social-Emotional Learning (SEL) Programs & Supports. Its NAICS code is 624190 and its SIC code is 8300.