On Your Side
On Your Side was a UK-wide casework and advocacy service, operated by SEEAC, providing free one-to-one support, referrals, and resources to East and Southeast Asian victims of racism, hate crime, and discrimination. The service ran from August 2022 to March 2026.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What On Your Side does
On Your Side was a UK-wide support and reporting service for people who identify as East and Southeast Asian and have experienced racism, hate crime, discrimination, or harassment. The service provided one-to-one casework support, advocacy, guidance on rights and options, and referrals to specialist services including mental health and migrants' rights organizations. It was delivered by the Southeast and East Asian Centre (SEEAC), a registered Community Interest Company (company number 12396715) headquartered in London, in partnership with Protection Approaches and the Centre for Hate Studies, and connected to the London-wide CATCH hate crime partnership network. SEEAC also produced a suite of informational resources, including a Hate Crime Hub, downloadable infographics, an information pack on understanding and reporting hate crimes, a Mental Health Directory, and a Migrants Rights NGO Directory.
The On Your Side service operated from August 2022 to March 2026 and closed on 31 March 2026. SEEAC continues to offer support to East and Southeast Asian community members affected by hate crime, racism, discrimination, or other forms of harm, but the branded UK-wide programme has been wound down. The underlying technology is minimal: a Squarespace-hosted website with a Microsoft Forms intake link and distribution through email newsletter, Facebook, and Instagram. There are no proprietary software products, APIs, SDKs, or AI capabilities associated with the service.
SEEAC is a non-profit social enterprise with approximately 5 employees. Revenue is grant-funded rather than commercially generated, and the service is provided free of charge to end users. The business model is therefore that of a small, mission-driven UK charity/CIC rather than a commercial enterprise, with sustainability dependent on continued grant funding rather than customer revenue.
On Your Side firmographics
Firmographics- Name
- On Your Side
- Legal name
- Southeast and East Asian Centre
- Website
- https://onyoursideuk.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- On Your Side was a UK-wide casework and advocacy service, operated by SEEAC, providing free one-to-one support, referrals, and resources to East and Southeast Asian victims of racism, hate crime, and discrimination. The service ran from August 2022 to March 2026.
- Ownership category
- akta.pro rank
On Your Side industry classification
Industry- Product category
- Community Advocacy and Hate Crime Support Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)
- akta.pro secondary industries
- Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)
Keywords
Where On Your Side is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
On Your Side business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grant Funding / Charitable Support: SEEAC is a registered Community Interest Company that operates as a nonprofit support organization. The On Your Side service was a UK-wide support programme funded from August 2022 to March 2026. Revenue appears to come from grants and charitable funding rather than commercial revenue generation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
On Your Side product offering
Product offeringCore offering
On Your Side was a free, specialist casework and advocacy service operated by the Southeast and East Asian Centre (SEEAC) for East and Southeast Asian individuals in the UK who experienced hate crime, racism, or discrimination. The service delivered one-to-one support, practical guidance, and onward referrals to relevant agencies from August 2022 to March 2026, supplemented by educational resources such as the Hate Crime Hub, an information pack, downloadable infographics, and curated directories.
Product overview
On Your Side (operated by Southeast and East Asian Centre - SEEAC) is a community-focused service organization providing support and resources to East and Southeast Asian communities in the UK. The core offering is the On Your Side support and reporting service, which provides casework support, advocacy, and guidance to individuals who have experienced racism, hate crime, discrimination, or harassment. This is supplemented by a suite of educational resources including the Hate Crime Hub, downloadable infographics, and an information pack on understanding and reporting hate crimes. Additional resource directories include the Mental Health Directory and Migrants Rights NGO Directory, which connect community members with specialist support services.
Differentiator
Problem solved
Functional benefit
Products and services
- On Your Side Service Free one-to-one specialist casework, advocacy, and guidance service for East and Southeast Asian individuals in the UK who have experienced hate crime, racism, or discrimination. Provided by SEEAC from August 2022 to March 2026.
- Casework Support One-to-one casework providing advocacy, practical guidance, and onward referrals for East and Southeast Asian individuals facing hate crime, racism, or discrimination. For individual service users in the UK.
- Hate Crime Hub Educational resource hub hosted by SEEAC providing information about hate crimes affecting ESEA communities and guidance on seeking support. For ESEA community members and partner organisations in the UK.
- Downloadable Hate Crime Infographics Downloadable visual infographics about hate crime developed by SEEAC to raise awareness and inform ESEA community members and the wider public.
- Information Pack: Understanding and Reporting Hate Crimes and Hate Incidents Downloadable information pack produced by SEEAC that explains what hate crimes and hate incidents are and how to report them. For ESEA community members in the UK.
- Mental Health Directory Curated directory of mental health services compiled by SEEAC to support ESEA community members in need of specialist mental health support.
- Migrants Rights NGO Directory Curated directory of migrant rights NGOs compiled by SEEAC to support ESEA community members seeking immigration and migrant-rights advice.
Companies that use On Your Side
Customer profileSegments1 record
Ideal customer profiles1 record
On Your Side technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On Your Side partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Protection ApproachescorePartner in the On Your Side programme from August 2022 to March 2026. Worked alongside SEEAC and Centre for Hate Studies to improve access to support and better understand the experiences of East and Southeast Asian communities. Developed research highlighting the scale and impact of hate crime affecting ESEA communities in the UK.
- Centre for Hate StudiescorePartner in the On Your Side programme from August 2022 to March 2026. Collaborated with SEEAC and Protection Approaches to improve access to support and better understand the experiences of East and Southeast Asian communities in the UK.
- CATCH PartnershipcoreLondon-wide network providing support to victims of hate crime. SEEAC works with CATCH as an organizational partner across London to support East and Southeast Asian community members facing discrimination, racism, or hate.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
On Your Side competitors and assessment
Company assessmentDirect peers
- Tell MAMA: UK-based hate crime monitoring and support service for Muslim communities, operating a similar casework, reporting, and advocacy model to On Your Side but focused on a different minority cohort. Directly comparable as a community-specific hate crime response organisation.
- Stop Hate UK: National UK charity providing 24/7 hate crime reporting helplines and victim support across all protected characteristics. Comparable as a peer hate-crime support provider, though operating at broader demographic scope than SEEAC.
- Galop: UK charity specialising in hate crime, abuse, and violence support for LGBT+ communities. Mirrors On Your Side's specialised community-led casework and advocacy model for a different minority cohort.
- Chinese Community Wellbeing Society: UK-based charity supporting the health and wellbeing of Chinese and other East Asian communities, including culturally appropriate support services. Comparable as a community-led organisation serving overlapping ESEA demographics.
- Kanlungan Filipino Consortium: UK charity coalition providing advocacy and support for Filipino and other Southeast Asian migrants facing abuse, exploitation, and discrimination. Comparable as a Southeast Asian-focused community support and advocacy provider.
Emerging players
- Refuge: UK charity providing specialist support for women and children experiencing domestic violence, including GBV casework and advocacy. Relevant as an adjacent protection-services comparator in SEEAC's broader protection-services space.
- Albert Kennedy Trust (akt): UK charity supporting LGBT+ young people facing homelessness or hostile environments, including hate-crime-related cases. Comparable as a minority-community specialist support provider offering casework and advocacy.
- Protection Approaches: UK charity focused on preventing identity-based violence and hate crime, including through research and training. Direct former programme partner of On Your Side with overlapping mission in hate crime prevention and ESEA community work.
Broad incumbents
- Victim Support: Largest UK victim support charity, offering generalist casework across crime types including hate crime. Overlaps with On Your Side on advocacy and referral but operates as a broad incumbent rather than a community-specific specialist.
- Mind: Major UK mental health charity. SEEAC's Mental Health Directory curates culturally appropriate mental health support for ESEA communities, partially overlapping with Mind's remit as a broad mental health incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
On Your Side social profiles
Digital presenceOn Your Side compliance and trust
Trust signalCompliance1 record
On Your Side financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Your Side leadership team
Management profileNumber of profiles
On Your Side funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Your Side M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Your Side
What does On Your Side do?
On Your Side was a free, specialist casework and advocacy service operated by the Southeast and East Asian Centre (SEEAC) for East and Southeast Asian individuals in the UK who experienced hate crime, racism, or discrimination. The service delivered one-to-one support, practical guidance, and onward referrals to relevant agencies from August 2022 to March 2026, supplemented by educational resources such as the Hate Crime Hub, an information pack, downloadable infographics, and curated directories.
Is On Your Side a public or private company?
On Your Side is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was On Your Side founded?
On Your Side was founded in 2022. It employs 1 to 10 people.
Where is On Your Side based?
On Your Side is headquartered in London, United Kingdom, in the Europe region.
How does On Your Side make money?
One revenue line is on record: grant Funding / Charitable Support.
Who are On Your Side's main competitors?
Direct peers on record are Tell MAMA, Stop Hate UK, Galop, Chinese Community Wellbeing Society and Kanlungan Filipino Consortium. Emerging players are Refuge, Albert Kennedy Trust (akt) and Protection Approaches. Broad incumbents are Victim Support and Mind.
Does On Your Side have an API?
No public API is recorded for On Your Side.
What industry is On Your Side in?
On Your Side's product category is Community Advocacy and Hate Crime Support Services. Its primary akta.pro industry code is BPAGAAAG, Protection, Child Protection & Gender-Based Violence (GBV) Response, with a secondary code of BPADAHAF, Protection Services (GBV, Child Protection, Safeguarding). Its NAICS code is 6241 and its SIC code is 8300.