Treca Paris Store ***** Amsterdam
Treca Paris Store Amsterdam is a brand boutique within OOST Slaapcomfort, a family-owned Amsterdam bed specialist founded in 1935, offering luxury French, Swedish, and Dutch bed brands through a 5,000 m² showroom and e-commerce webshop serving Dutch retail consumers.
- Company typePrivate
- Founded1935
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Treca Paris Store ***** Amsterdam does
OOST Slaapcomfort is a family-owned Dutch bed specialist retailer founded in 1935 and headquartered in Amsterdam. The company operates a single 5,000 m² showroom at Zeeburgerpad 80–85 in Amsterdam Zeeburg, which functions as a multi-brand destination housing dedicated concept stores for Hästens, Vispring, Treca Paris, Pullman, Jensen, Eastborn, Ecolife, and other premium European bed manufacturers, alongside the main OOST Slaapcomfort store. Its product portfolio centers on three core categories: boxsprings and bed frames, mattresses and toppers, and bed textiles (pillows, duvets, linen), with curated adjacencies in luxury interior lighting, decorative objects, and home fragrance.
The business is a B2C retailer with sales-led go-to-market executed through walk-in showroom visits, personal consultation with trained sleep advisors, and trial-lying experiences, supplemented by a 24/7 e-commerce webshop delivering across the Netherlands. Pricing is unit-based at manufacturer suggested retail prices, with a secondary outlet channel clearing showroom models at 30–50% discounts; delivery is included free for regular-priced items, and custom-made products are non-returnable. Own in-house delivery, assembly, and service technicians provide last-mile control over the customer experience.
Revenue is generated through one-time retail sales across the price spectrum from mid-tier (Pullman, Avek, Eastborn) to ultra-luxury (Hästens, Vispring, Treca Paris, Roberto Cavalli bed linen). The company is a privately held family business with no disclosed external investors, funding rounds, or parent company. It carries no proprietary technology, APIs, or AI/ML systems, and its growth has historically been incremental through assortment expansion, brand portfolio curation, and consolidation of concept stores within the existing Amsterdam footprint rather than geographic or channel expansion.
Treca Paris Store ***** Amsterdam firmographics
Firmographics- Name
- Treca Paris Store ***** Amsterdam
- Legal name
- OOST Slaapcomfort
- Website
- https://oostslaapcomfort.nl
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treca Paris Store Amsterdam is a brand boutique within OOST Slaapcomfort, a family-owned Amsterdam bed specialist founded in 1935, offering luxury French, Swedish, and Dutch bed brands through a 5,000 m² showroom and e-commerce webshop serving Dutch retail consumers.
- Ownership category
- akta.pro rank
Treca Paris Store ***** Amsterdam industry classification
Industry- Product category
- Specialty Bedding & Mattress Retail
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Pillows & Pillow Systems Retail (CRAIABAC), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ)
Keywords
Where Treca Paris Store ***** Amsterdam is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Treca Paris Store ***** Amsterdam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time sales of beds, boxsprings, mattresses, toppers, bedding, and accessories. Products sourced from European manufacturers and sold through physical showrooms and e-commerce webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail products |
| Unit Pricing | Pay-as-you-go | Showroom/outlet models |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Treca Paris Store ***** Amsterdam product offering
Product offeringCore offering
Treca Paris Store ***** Amsterdam, operating as OOST Slaapcomfort Sinds 1935, is a long-established bed specialist retailer in Amsterdam selling premium beds, mattresses, and sleep-related products. The business operates from a 5000 m² showroom that hosts multiple branded concept stores, offering more than 12 European sleep and bedding brands under one roof for individual consumers seeking specialist advice and product selection.
Product overview
OOST Slaapcomfort operates as a multi-brand bed specialist retailer in Amsterdam, established in 1935. The store offers a unified retail platform combining physical showrooms with an online webshop. The product portfolio centers on three core categories: boxsprings and beds (foundational sleep systems), mattresses and topper mattresses (comfort and support layers), and bed textiles including pillows and duvets. The company carries approximately 12 European sleep brands including Treca Paris (luxury), Hästens (Swedish luxury), Pullman (inventor of boxspring), Avek (Dutch mattresses), Vispring (British luxury), Jensen (Norwegian ergonomic), and Eastborn (sustainable Dutch brand), among others. Products are available through dedicated brand-specific store locations in Amsterdam Zeeburg as well as through the 24/7 online webshop channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Treca Paris beds and mattresses
- Multi-brand bed and mattress collections
- Bedding accessories and sleep products
Companies that use Treca Paris Store ***** Amsterdam
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Treca Paris Store ***** Amsterdam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treca Paris Store ***** Amsterdam partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Treca PariscoreOOST Slaapcomfort operates a dedicated Treca Expert Store Amsterdam OOST, representing one of their premium luxury bed brands. Treca Paris is a French luxury mattress and bed manufacturer.
- HästenscoreSwedish luxury bed manufacturer. OOST Slaapcomfort operates a dedicated Hästens Store within their Amsterdam location.
- VispringcoreBritish luxury mattress maker. OOST Slaapcomfort operates a VISPRING Boutique within their Amsterdam showroom.
- PullmancoreDutch bed manufacturer known as the inventor of boxspring. OOST Slaapcomfort operates a Pullman Store within their location.
- JensencoreNorwegian sleep technology company. OOST Slaapcomfort operates a Jensen Experience Store within their Amsterdam showroom.
- EastborncoreDutch bed and mattress manufacturer. OOST Slaapcomfort operates an Eastborn Store within their location.
- AvekcoreDutch mattress manufacturer known for quality pocket spring mattresses.
- AupingcoreDutch adjustable bed and mattress manufacturer.
- EcolifecoreDutch sustainable bed manufacturer using natural materials. OOST Slaapcomfort operates an Ecolife Store within their location.
- Dorbien BedsminorBelgian bed manufacturer available at OOST Slaapcomfort.
- LattoflexminorBelgian mattress and bed manufacturer known for Geltex technology.
- Christian FischbacherminorSwiss luxury bedding and bed linen manufacturer.
- Bella DonnaminorDutch bedding manufacturer specializing in jersey products.
- TexelerminorDutch wool bedding manufacturer known for natural material products.
- BonnanotteminorDutch bedding brand specializing in fitted sheets and bed linen.
- Cereria Mollá 1899minorSpanish luxury candle manufacturer for interior fragrances.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Treca Paris Store ***** Amsterdam competitors and assessment
Company assessmentBroad incumbents
- Pullman: Dutch premium bed brand and inventor of the boxspring, with direct-to-consumer channels and independent retailers. Has a dedicated store within OOST's showroom while also selling through other channels nationwide.
- Eastborn: Dutch premium bed and mattress brand with its own retail channels. Operates a branded store within OOST's Amsterdam showroom while also selling direct, creating overlap on assortment and customer.
- Jensen Beds: Norwegian premium bed manufacturer with a European showroom network. Has a dedicated Experience Store within OOST's Amsterdam complex and also operates independent Jensen stores elsewhere.
- Vispring: British luxury mattress and bed manufacturer with its own boutique network. Operates a VISPRING Boutique within OOST's Amsterdam location but also opens standalone boutiques in other European cities that compete for the same affluent customer.
- Hästens: Swedish luxury bed manufacturer that operates its own branded flagship stores globally, including a dedicated store within OOST's Amsterdam showroom. Competes with OOST at the brand level and through independent Hästens boutiques across Europe.
Direct peers
- Swiss Sense: Major Dutch bed and mattress retail chain operating showrooms throughout the Netherlands. Direct competitor offering comparable premium brands and consultation services in the same geography.
- Auping: Dutch premium bed and mattress manufacturer with flagship retail stores across the Netherlands. Operates both own-brand manufacturing and retail showrooms, directly competing with OOST's premium bed retail model and is also sold through OOST's showroom.
- Beter Bed: Largest dedicated bed and sleep retailer in the Netherlands with a national chain of showrooms. Direct competitor in multi-brand bed retail with overlapping product categories and target customers.
Emerging players
- Emma Mattress: European direct-to-consumer mattress brand rapidly expanding across the Netherlands. Represents a structurally different competitive threat targeting price-conscious consumers who may otherwise shop at multi-brand retailers like OOST.
Regional players
- Droomparken / Bed & Breakfast wholesaler channels: Bedbank/hotel wholesaler and accommodation inventory distributors serving the Dutch hospitality and B&B market. Operates in adjacent sleep-products distribution channel relevant to OOST's product categories but in B2B rather than consumer retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Treca Paris Store ***** Amsterdam social profiles
Digital presenceTreca Paris Store ***** Amsterdam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treca Paris Store ***** Amsterdam leadership team
Management profileNumber of profiles
Treca Paris Store ***** Amsterdam subsidiaries and ownership
Company hierarchySubsidiaries7 records
Treca Paris Store ***** Amsterdam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treca Paris Store ***** Amsterdam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treca Paris Store ***** Amsterdam
What does Treca Paris Store ***** Amsterdam do?
Treca Paris Store ***** Amsterdam, operating as OOST Slaapcomfort Sinds 1935, is a long-established bed specialist retailer in Amsterdam selling premium beds, mattresses, and sleep-related products. The business operates from a 5000 m² showroom that hosts multiple branded concept stores, offering more than 12 European sleep and bedding brands under one roof for individual consumers seeking specialist advice and product selection.
Is Treca Paris Store ***** Amsterdam a public or private company?
Treca Paris Store ***** Amsterdam is a private company. It is classified as family owned and is currently operating.
When was Treca Paris Store ***** Amsterdam founded?
Treca Paris Store ***** Amsterdam was founded in 1935. It employs 1 to 10 people.
Where is Treca Paris Store ***** Amsterdam based?
Treca Paris Store ***** Amsterdam is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Treca Paris Store ***** Amsterdam make money?
One revenue line is on record: retail Product Sales.
Who are Treca Paris Store ***** Amsterdam's main competitors?
Broad incumbents on record are Pullman, Eastborn, Jensen Beds, Vispring and Hästens. Direct peers are Swiss Sense, Auping and Beter Bed. Emma Mattress is listed as an emerging player. Droomparken / Bed & Breakfast wholesaler channels is listed as a regional player.
Does Treca Paris Store ***** Amsterdam have an API?
No public API is recorded for Treca Paris Store ***** Amsterdam.
What industry is Treca Paris Store ***** Amsterdam in?
Treca Paris Store ***** Amsterdam's product category is Specialty Bedding & Mattress Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its SIC code is 5712.