Open Bar
Open Bar is a French national network of independent professional installers providing installation, maintenance, and repair services for draft beer systems and complementary bar equipment to breweries, distributors, CHR establishments, and event organizers across France.
- Company typePrivate
- Founded2015
- HeadquartersLyon, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Open Bar does
Open Bar is a French national network of independent professional installers specializing in draft beer dispensing systems (tirage pression) and complementary bar equipment, structured as a Groupement d'intérêt économique (GIE) and headquartered in Lyon. Founded in June 2015 on the initiative of Lenne Création, a manufacturer of beer dispensing equipment, the network federates 15+ regional expert depots across France under a shared quality charter, with no member tied to any specific distributor or brewer. This independence from brewery and distributor ownership is positioned as a core differentiator, allowing Open Bar to serve competing brands without conflict of interest.
The company's core service is installation, sanitation, and maintenance of draft beer systems for breweries, beverage distributors, and hospitality venues. Beyond draught systems, network members deliver installation and maintenance for coffee machines, water filtration, glasswashers and dishwashers, ice machines, back-bar refrigeration, bar furniture, and event equipment (mobile tap systems, tents, portable bars, refrigerators). The technical platform is fundamentally mechanical and field-service based, with members certified by equipment manufacturers (Lenne Création, Conti Expresso, Brita, Bariste) and bound by a service charter guaranteeing a 48-hour maximum response time for breakdowns and installation completion within one week of an accepted quote.
Open Bar generates revenue through three streams: professional installation services, ongoing maintenance and repair contracts (including spare parts supply), and one-time equipment sales. The go-to-market motion is channel-partner focused: regional independent experts deliver services directly to enterprise customers (breweries, CHR chains, event venues), with the central GIE providing brand, coordination, demand generation via the website and interactive map, and quality standardization. Customer segments include brewers and distributors (primary), cafés/hotels/restaurants and concepts (primary), and event organizers (secondary), with named enterprise clients including Duvel Moortgat, Ninkasi, Les Assembleurs, Berthom, Huttopia, and Purezza.
Open Bar firmographics
Firmographics- Name
- Open Bar
- Legal name
- OPEN BAR
- Website
- https://open-bar.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Open Bar is a French national network of independent professional installers providing installation, maintenance, and repair services for draft beer systems and complementary bar equipment to breweries, distributors, CHR establishments, and event organizers across France.
- Ownership category
- akta.pro rank
Open Bar industry classification
Industry- Product category
- Commercial Bar Equipment Installation and Maintenance Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Breweries (31212)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Wine Bars (THAFAEAF)
Keywords
Where Open Bar is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Open Bar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Installation Services: Installation of draft beer systems, coffee machines, refrigeration, bar equipment, and other related hardware. Services include conception and design of bar installations, with work performed according to technical specifications of breweries or franchises.
- Maintenance and Repair Services: Regular maintenance, sanitation, and rapid troubleshooting services for draft systems and related equipment. Includes parts supply and after-sales service.
- Equipment Sales: Sale of bar equipment including draft systems, coffee machines, ice machines, dishwashers, refrigeration units, and event equipment (tents, bars, refrigerators).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Open Bar product offering
Product offeringCore offering
Open Bar is a national network of independent professional installers providing installation, sanitation, maintenance, and repair services for draft beer dispensing systems (tirage pression), coffee machines, water filtration, washing equipment, ice machines, bar furniture, commercial refrigeration, and event bar equipment across France. The network also supplies and rents event equipment such as mobile tap systems, tents, bars, and refrigerators, supported by a 48-hour maximum response commitment.
Product overview
Open Bar is a national network of independent professional technicians providing installation and maintenance services for bar equipment, not a software product company. The core offering is draught beer tap installation and maintenance (Tirage Pression), supplemented by related services including coffee machines, water filtration, washing equipment, ice machines, bar equipment, refrigeration, and event equipment rental. Services are delivered through independent regional members operating under a shared quality charter, with coordination provided by parent company LENNE CRÉATION.
Differentiator
Problem solved
Functional benefit
Products and services
- Tirage Pression (Draft Beer Dispensing Installation & Maintenance) Installation and ongoing maintenance of pressure-draft dispensing systems for beer, wine, and microfiltered water, including fûts (kegs), bibs, tanks, and storage tanks. Covers simple to complex multi-tap installations, conception and realization of bespoke systems, sanitation, troubleshooting, and spare parts supply for breweries, CHR establishments, and event venues across France.
- Machine à Café (Coffee Machine Sales & Maintenance)
Quantifiable outcome
- 48-hour maximum response time for service requests
- +3 more outcomes
Companies that use Open Bar
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Open Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Open Bar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Lenne CréationcoreLenne Création, a manufacturer of draft beer equipment, initiated the creation of Open Bar in June 2015 by bringing together regional professional clients to form the national network. Lenne Création serves as a material partner for Open Bar, providing equipment for the network's installations.
- Conti ExpressominorEquipment partner logo displayed on website. Conti Expresso is a manufacturer of espresso and coffee equipment.
- BritaminorEquipment partner logo displayed on website. Brita provides water filtration solutions.
- BaristeminorEquipment partner logo displayed on website. Bariste is a coffee-related service provider.
- Agence En PlaceminorPartner logo displayed on website. Agence En Place is a hospitality industry service provider.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Open Bar competitors and assessment
Company assessmentDirect peers
- Micro Matic: Global leader in draft beer dispense equipment with installation and service operations across Europe and the US. Most direct peer because it sells, installs and services draft beer systems to breweries and CHR venues — the same customer base and use cases Open Bar serves, only at international scale.
Emerging players
- Lindr: Czech manufacturer of professional draft beer dispense equipment, with growing reach across European breweries and CHR venues. Comparable as a specialised equipment-and-service peer focused on draft systems, similar in profile to Lenne Création and competing for some of the same brewery rollouts Open Bar services.
- Lenne Création: French manufacturer of beer dispensing equipment that initiated the creation of Open Bar in 2015 and continues to act as a material equipment partner. Relevant as both a strategic supplier to Open Bar and a potential upstream competitor in draft dispense equipment for the same French customer base.
Broad incumbents
- Cornelius (Marmon Foodservice Technologies): Large global provider of beverage dispense solutions, including draft beer systems, with full installation and after-sales service. Comparable as a broad incumbent covering the same draft-beer-to-CSR value chain as Open Bar, but as part of a much wider foodservice equipment portfolio.
- Perlick: US-origin manufacturer of commercial bar equipment including back-bar refrigeration, underbar equipment and bar furniture. Adjacent to Open Bar's bar-equipment and refrigeration lines, addressing the same CHR specification and installation workflow but focused on premium US-style venues.
- Celli Group: Italian-headquartered manufacturer of beverage dispense equipment (beer, soft drinks, water) with associated installation and service capabilities across Europe. Closely comparable product offering for breweries and CHR, operating at a broader international scale than Open Bar.
- Ali Group: Italian-headquartered holding company for a large portfolio of commercial foodservice equipment brands (refrigeration, cooking, dispense). Comparable as a broad incumbent whose brands overlap with multiple Open Bar equipment categories — ice, refrigeration, washing, dispense — across the European CHR market.
- Beverage-Air: Manufacturer of commercial refrigeration and bar equipment widely used in CHR venues. Comparable on refrigeration and bar-furniture categories that Open Bar's network installs and services, though without a dedicated national service-network model.
- Hoshizaki: Global manufacturer of commercial ice machines and refrigeration equipment with strong presence in European CHR channels. Comparable because ice machines and refrigeration are core Open Bar service categories, and Hoshizaki serves the same French CHR customers through dealer and direct service networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Open Bar social profiles
Digital presenceOpen Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Bar leadership team
Management profileNumber of profiles
Profiles1 record
Open Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Bar
What does Open Bar do?
Open Bar is a national network of independent professional installers providing installation, sanitation, maintenance, and repair services for draft beer dispensing systems (tirage pression), coffee machines, water filtration, washing equipment, ice machines, bar furniture, commercial refrigeration, and event bar equipment across France. The network also supplies and rents event equipment such as mobile tap systems, tents, bars, and refrigerators, supported by a 48-hour maximum response commitment.
Is Open Bar a public or private company?
Open Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Open Bar founded?
Open Bar was founded in 2015. It employs 51 to 100 people.
Where is Open Bar based?
Open Bar is headquartered in Lyon, France, in the Europe region.
How does Open Bar make money?
Three revenue lines are on record. Installation Services are the primary driver. The others are maintenance and Repair Services and equipment Sales.
Who are Open Bar's main competitors?
Micro Matic is listed as a direct peer. Emerging players are Lindr and Lenne Création. Broad incumbents are Cornelius (Marmon Foodservice Technologies), Perlick, Celli Group, Ali Group, Beverage-Air and Hoshizaki.
Does Open Bar have an API?
No public API is recorded for Open Bar.
What industry is Open Bar in?
Open Bar's product category is Commercial Bar Equipment Installation and Maintenance Services. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 7224.