Open Beatz Festival

Name

Open Beatz Festival

Legal name

Open Beatz Festival GmbH

Website

https://openbeatz.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Open Beatz Festival GmbH operates an annual three-day EDM festival in Herzogenaurach near Nürnberg, Germany, drawing 35,000+ attendees to 8 stages with 200+ international artists, supported by cashless wristband payments, a mobile app, and a tiered camping product line including premium Lotus Belle tents up to €2,505.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Electronic music festivals
• EDM festival events
• Live music experiences
• Festival camping services
• Music event production

Headquarters

HQ city

Herzogenaurach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Festival Ticket Sales: The primary revenue driver. Tickets are sold in multiple categories (3-day passes, day tickets for Saturday, Sunday VIP) with tiered pricing. Four ticket categories were already sold out as of mid-2025. VIP Sunday tickets were nearly sold out at time of data collection.
2. Camping & Accommodation Add-ons: Pre-pitched tents, glamping options (Lotus Belle, Lodge tents), and camping equipment (air mattresses, chairs, pavilions, sleeping bags, tables) are rented through the festival's shop.
3. Food, Beverage & Merchandise: On-site food and beverage sales (including partner brands such as Grüner beer, Coca-Cola, Cointreau, Don Papa Rum, Finlandia Vodka) and merchandise (openbeatz-merch.de). The festival is cashless, with wristbands used for all transactions.
4. Sponsorship & Brand Partnerships: Brand partnerships and sponsorship packages from named sponsors including Grüner (main sponsor/beer partner), Feser Graf Cupra (mobility partner), PSD Nürnberg, and numerous beverage partners, with additional sponsors for technology, apparel, fitness, and lifestyle categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Open Beatz Festival GmbH operates an annual three-day EDM music festival held July 24-26, 2026 in Herzogenaurach near Nürnberg, Germany, featuring 200+ international artists across 8 genre-diverse stages and attracting 35,000+ attendees. The festival's commercial offering combines multi-day admission tickets (3-day passes, single-day tickets, VIP Sunday), an integrated camping experience with Easy Camp pre-pitched tents and Deluxe Camping Lodge/Lotus Belle tents, on-site food and beverage sales via a cashless wristband payment system, official merchandise, and a Loyalty Club rewards program for repeat attendees.

Product overview

Open Beatz Festival is a single unified event product (EDM music festival) held July 24-26, 2026 in Herzogenaurach near Nürnberg, Germany. The core offering is multi-day festival admission with 200+ artists across 8 stages. The product portfolio includes festival tickets (3-day, day, and VIP tickets), camping accommodations (Easy Camp with rental tents, Deluxe Camping with premium Lodge and Lotus Belle tents), official merchandise, and a loyalty club program. Camping add-ons include tent rentals (pre-set up or pickup), air mattresses, chairs, pavilions, sleeping bags, and tables available from Thursday to Monday.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Tickets (3-day, Saturday Day, Sunday VIP) Multi-day and single-day admission tickets to the Open Beatz Festival in categories including 3-day passes, Saturday day tickets, and VIP Sunday tickets, with tiered pricing (including early-bird pricing up to 14% off).
• Easy Tent Camping Add-ons (2-person and 4-person, with or without air mattresses) Pre-pitched Easy Camp tents (2-person at €94–€116, 4-person at €180–€224, with optional included air mattresses) in the Easy Camp area, available Thursday through Monday during the festival.
• Deluxe Camping — Lodge Tent and Lotus Belle Tents Premium glamping-style accommodation in the Deluxe Camping area: Lodge tent for 2 persons (€830) and Lotus Belle tents for 2, 4, or 6 persons (€999–€2,505), bundled with beds, bed linens, furnishings, and access to separate sanitary facilities.
• Camping Equipment Rentals (tent, air mattress, chair, pavilion, sleeping bag, table) Rental camping equipment available for pickup at the Niuway stand at Easy Camp, including tents (€44 + €50 deposit), air mattresses (€11 + €15 deposit), chairs (€11 + €15 deposit), pavilions (€100 + €50 deposit), sleeping bags (€15 + €15 deposit), and tables (€15 + €15 deposit).
• Official Open Beatz Festival Merchandise Official Open Beatz Festival branded clothing and accessories (t-shirts, hoodies) with designs including Line Up Skyline Edition, Butterfly Edition, and Zone 3 Edition, sold through openbeatz-merch.de and on-site at the festival.
• Open Beatz Loyalty Club Digital loyalty and rewards program for returning festival attendees, offering points per purchase, bonus point multipliers during promotional periods, and exclusive rewards such as backstage access, festival documentation, and VIP experiences.

Quantifiable outcome

• 35,000+ annual attendees
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Grüner (Grüner Brauhaus)coreGTM or Marketing PartnerMain sponsor (Hauptsponsor) and beverage partner. Grüner is the primary beer sponsor of the Open Beatz Festival, providing beer products throughout the festival grounds.
• Feser Graf CupracoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) and mobility partner. CUPRA vehicles provided by Feser Graf are used for VIP services including a shuttle giveaway (together with CUPRA Germany) for the festival.
• PSD NürnbergcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor). PSD Nürnberg is a cooperative bank/financial services partner supporting the festival.
• EDEKAminorGTM or Marketing PartnerPartnership providing 50% discount on ferris wheel rides via the EDEKA app at the festival.
• CUPRAcoreGTM or Marketing PartnerMobility partner. Together with Feser Graf, CUPRA Germany and Open Beatz ran a VIP shuttle giveaway — a CUPRA Raval shuttle service from winners' homes to the festival for up to 2 people including backstage access.
• Drills ApparelminorGTM or Marketing PartnerFitness apparel sponsor. Hosted a Community Run event around the lake beach (Schlossstrand) with exclusive Drills Apparel t-shirts for the first 50 participants and 100 discount codes.
• AlmdudlerminorGTM or Marketing PartnerBeverage partner. Austrian herbal liqueur brand featured as a drink partner at the festival.
• CointreauminorGTM or Marketing PartnerBeverage partner. Cointreau ran a Slushy Toss game activation at the festival with a Cointreau Terrace, offering cold drinks, cool goodies, and a social media giveaway of 5×2 free drinks.
• Don Papa RumcoreStrategic or Co-development PartnerStrategic partner transforming festival areas (Magical Forest, Goa Garden, Darkwoods) into 'Sugarlandia' — a magical themed experience world featuring decorations, walking acts, fortune teller, face painting, glitter tattoos, and Don Papa Rum cocktails.
• DKMSminorGTM or Marketing PartnerBlood stem cell registry. The entire Open Beatz team registered with DKMS, and DKMS was present at the festival for on-site registration/testing, promoting the World Blood Cancer Day cause.
• AsbachminorGTM or Marketing PartnerBeverage partner. German brandy brand listed as a drink partner.
• CarissimaminorGTM or Marketing PartnerBeverage partner. Italian liqueur brand listed as a drink partner. Also featured at the EDEKA ferris wheel with a chance to win a Carissima drink.
• Coca-ColaminorGTM or Marketing PartnerBeverage partner. Coca-Cola products available at the festival.
• Finlandia VodkaminorGTM or Marketing PartnerBeverage partner. Finnish vodka brand listed as a drink partner.
• FlügelminorGTM or Marketing PartnerBeverage partner. German spirit brand listed as a drink partner.
• GWF FrankenweinminorGTM or Marketing PartnerBeverage partner. Franconian wine partner. Ran a wine-related giveaway for World Wine Day together with Open Beatz.
• Jack Daniel'sminorGTM or Marketing PartnerBeverage partner. American whiskey brand listed as a drink partner.
• La SuminorGTM or Marketing PartnerBeverage partner. Energy drink or beverage brand listed as a drink partner.
• all inclusive FitnessminorGTM or Marketing PartnerFitness partner. Installed a free outdoor gym in the Fun Area of the camping site, open Thursday 15:00-19:30 and Friday-Sunday 10:00-17:30.
• Heroes FestivalminorGTM or Marketing PartnerCross-festival collaboration. Open Beatz performed a bar takeover at the Heroes Festival in South Thuringia, strengthening community ties between festival communities.
• Heidewitzka FestivalminorGTM or Marketing PartnerCross-festival collaboration. Open Beatz was a guest at Heidewitzka Festival, sharing the festival experience and community.
• eventjobs.teamminorChannel Partner/ Reseller/ DistributorPartner for recruiting bar staff (Thekenpersonal). Interested bar staff apply through eventjobs.team's platform for positions at Open Beatz.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nature One: One of Germany's largest annual EDM/techno festivals held in Hessen, drawing tens of thousands of attendees across multiple stages. Directly comparable to Open Beatz in format, EDM genre focus, German market, and roughly comparable scale.
• Heroes Festival: Electronic music festival held in South Thuringia, Germany. Directly comparable as a domestic German EDM/festival peer with which Open Beatz already partners on cross-festival collaborations.
• Heidewitzka Festival: Mid-sized German electronic/dance music festival that has collaborated with Open Beatz on cross-promotion. Comparable as a fellow German EDM festival targeting a similar attendee base.
• Time Warp: Long-running German electronic/techno brand running flagship Mannheim events plus international editions. Comparable as a Germany-based electronic music event producer with multi-stage programming and premium ticketing.
• Mayday: Veteran German electronic dance music event held annually in North Rhine-Westphalia. Comparable in being a heritage German dance-music brand with multi-stage programming and a strong repeat-attendee base.
• Airbeat One: Large annual electronic music festival held in Thuringia, Germany. Comparable in being a multi-stage EDM festival in Germany with camping, tiered tickets, and recurring brand sponsorships.
• Parookaville: Germany's largest electronic music festival, held annually in Weeze. Comparable in being an annual multi-stage EDM festival in Germany with camping, premium tickets, and large-scale sponsor activations.

Broad incumbents

• Sónar: Internationally renowned electronic music and creative technology festival held annually in Barcelona. Comparable as a multi-stage electronic music event with technology-driven audience experiences and global brand positioning.
• Tomorrowland: The global benchmark EDM festival held in Belgium with editions worldwide. Comparable as a multi-stage electronic music festival with camping, premium tiers, and global brand sponsorships, though at much greater scale and geographic reach.
• Southside / Hurricane Festival: Large German multi-genre festivals with camping run by FKP Scorpio. While not exclusively EDM, comparable as a large-scale German festival with camping, tiered ticketing, and established sponsor relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OpenBeatzFestival
• Facebookfacebook.com/OpenBeatz
• Instagraminstagram.com/openbeatz
• TikToktiktok.com/@openbeatzfestival
• LinkedInlinkedin.com/company/open-beatz-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Beatz Festival