Teréga Open Pau-Pyrénées

What Teréga Open Pau-Pyrénées does

Teréga Open Pau-Pyrénées is an annual professional tennis tournament held each February at the Palais des Sports de Pau in southwestern France, operated by the private French SAS company SAS CHARDY EVENTS (registered in Marseille, RCS 841842685). Founded in 2019 by former ATP player Jérémy Chardy, who continues as tournament director, the event is sanctioned as an ATP Challenger 125 — the second-highest tier of the ATP Challenger circuit — featuring a 32-player singles draw, a 16-team doubles draw, and a 24-player qualifying tournament. Total prize money is €203,900, awarding up to 125 ATP ranking points to the singles winner, and the field regularly includes players ranked within or near the ATP top 100.

The business model is event-driven and relies on three revenue streams: tiered sponsorship (title partner Teréga, major partners Crédit Agricole Pyrénées Gascogne and Bastide Medical, plus official, institutional, supplier, media, and hospitality partners totalling over 100), weekend ticket sales (free admission Sunday through Friday, paid Saturday–Sunday via Seetickets and on-site box office), and on-site food and beverage (two continuously operating buffets in the venue corridors). Supporting products include a free public Kids Day, the Défi Ici & Ensemble youth tennis challenge, an event programme with B2B roundtables and networking, and a volunteer/ball-retriever programme coordinated with the Pyrénées-Atlantiques Tennis Committee.

The customer base spans three primary segments: corporate partners and sponsors (B2B hospitality, brand visibility, regional networking), the general public and families (free and paid match attendance), and professional tennis players (ATP ranking points and prize money). The tournament draws on deep institutional ties with the Ville de Pau, Communauté d'Agglomération Pau Béarn Pyrénées, Région Nouvelle-Aquitaine, Conseil Départemental 64, the FFT, and the Ligue and Comité de tennis. Distribution is regional and domestic, focused on the Nouvelle-Aquitaine region, with the operational entity employing approximately 7 staff.

Name

Teréga Open Pau-Pyrénées

Legal name

SAS CHARDY EVENTS

Website

https://openpaupyrenees.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Teréga Open Pau-Pyrénées is an annual ATP Challenger 125 professional tennis tournament held in Pau, France, operated by SAS CHARDY EVENTS under founder-director Jérémy Chardy. It serves professional players, corporate sponsors, and the regional public through ATP-sanctioned competition, sponsorship, ticketing, and hospitality.

Ownership category

akta.pro rank

Product category

Professional Tennis Tournament / Live Sports Events

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Professional tennis tournament
• ATP Challenger event
• Sports event management
• Corporate hospitality events
• Tennis competition hosting

Headquarters

HQ city

Boeil-Bezing

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket sales: Weekend matches (Saturday-Sunday) are subject to paid ticketing through online platforms or on-site box office. Entry is free from Sunday through Friday to attract footfall.
2. Sponsorship and partnership: The tournament generates revenue through tiered sponsorship agreements with title partner Teréga, major partners (Crédit Agricole, Bastide Medical), official partners, institutional partners, official suppliers, media partners, and hospitality/accommodation partners.
3. Food and beverage: Two continuously operating buffets in the Palais des Sports coursives serve beverages, sandwiches, hot snacks, salads, charcuterie and cheese boards, sweets, and pastries throughout the tournament.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Teréga Open Pau-Pyrénées operates an annual ATP Challenger 125 professional tennis tournament held each February at the Palais des Sports de Pau in southwestern France. The event features a 32-player singles draw and 16-pair doubles draw with €203,900 in total prize money, complemented by free general admission through Friday, weekend ticketed matches, corporate hospitality, a youth tennis challenge, and a family-focused Kids Day.

Product overview

Teréga Open Pau-Pyrénées is an ATP Challenger 125 tennis tournament operated by SAS CHARDY EVENTS, held annually at the Palais des Sports de Pau in southwestern France. The event comprises the main singles draw (32 players), doubles competition (16 pairs), and a qualifying tournament (24 players) for 6 main draw spots, with total prize money of €203,900. Supporting offerings include Kids Day activities, the Défi Ici & Ensemble youth challenge, an event program with business networking and round tables, catering services, and ticketing (free entry until Friday). The 2026 edition runs February 8-15, marking the tournament's eighth iteration since its 2019 founding by former ATP player Jérémy Chardy.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered flagship, core and minor.

• TerégaflagshipStrategic or Co-development PartnerTitle partner and namesake of the tournament. Teréga is an energy infrastructure company headquartered in France, represented by PDG Carolle Foissaud. The partnership provides the primary naming rights and significant financial backing for the ATP Challenger event.
• Crédit Agricole Pyrénées GascognecoreStrategic or Co-development PartnerMajor partner and sponsor of the Défi Ici & Ensemble youth tennis challenge. The regional bank provides support for youth tennis development initiatives alongside the tournament.
• Bastide MedicalcoreStrategic or Co-development PartnerMajor partner providing medical equipment and health-related services to support tournament operations.
• Cave de JurançonminorStrategic or Co-development PartnerOfficial partner supplying regional wines from the Jurançon appellation for hospitality and dining experiences at the tournament.
• Oxygène IntérimminorStrategic or Co-development PartnerOfficial partner providing temporary staffing and recruitment services for tournament operations.
• Fédération Française de Tennis (FFT)coreStrategic or Co-development PartnerNational tennis federation providing institutional support, official recognition, and integration with French tennis structures. FFT President Gilles Moretton contributes editorial support to the tournament.
• Ville de PaucoreStrategic or Co-development PartnerHost city providing venue access, municipal support, and local government endorsement. Mayor François Bayrou contributes editorial support highlighting the city's sporting heritage.
• Communauté d'Agglomération Pau Béarn PyrénéescoreStrategic or Co-development PartnerRegional agglomeration community providing inter-municipal support and funding for the tournament as a major territorial sporting event.
• Région Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional council providing institutional funding and support. President Alain Rousset endorses the tournament as part of the region's sports policy benefiting 1.6 million licensed practitioners.
• Conseil Départemental 64coreStrategic or Co-development PartnerDepartmental council of Pyrénées-Atlantiques providing departmental-level institutional support. President Jean-Jacques Lasserre emphasizes sport as a vector for social cohesion and territorial development.
• Ligue Nouvelle-Aquitaine de TenniscoreStrategic or Co-development PartnerRegional tennis league providing organizational support and coordination with local clubs. President Alain Moreau highlights the tournament's excellence and professional organization.
• Comité des Pyrénées-Atlantiques de Tennis (Comité 64)coreStrategic or Co-development PartnerDepartmental tennis committee representing over 13,000 licensees and 60 clubs. President Nicolas Winograd oversees youth initiatives and volunteer coordination for the tournament.
• JomaminorOthersOfficial sportswear supplier providing athletic apparel and equipment for tournament staff and volunteers.
• IntersportminorOthersOfficial sports retailer providing tennis equipment and sporting goods for tournament operations and retail activations.
• TecnifibreminorOthersOfficial tennis equipment supplier providing strings, rackets, and accessories for tournament use.
• Roche BoboisminorOthersPremium furniture brand providing hospitality furniture for partner lounges and VIP areas.
• Eden AutominorOthersOfficial automotive partner providing vehicle fleet for tournament transportation needs.
• Mercure Pau Palais des SportsminorOthersOfficial hosting partner hotel adjacent to the tournament venue, providing accommodation for players, officials, and partners.
• Novotel Pau PyrénéesminorOthersOfficial hosting partner hotel providing accommodation services for the tournament ecosystem.
• Ibis Pau LescarminorOthersOfficial hosting partner hotel offering budget-friendly accommodation for tournament visitors.
• La République des PyrénéesminorGTM or Marketing PartnerRegional newspaper serving as official media partner, providing press coverage, articles, and event promotion.
• Radio InsideminorGTM or Marketing PartnerRadio partner hosting student evenings and providing broadcast coverage of tournament activities.
• ICI Béarn BigorreminorGTM or Marketing PartnerRegional France Bleu radio station providing broadcast coverage and event promotion across Béarn and Bigorre territories.
• AIC PatrimoineminorStrategic or Co-development PartnerFinancial services partner organizing the partner padel tournament during the event week.
• Casino de PauminorStrategic or Co-development PartnerHospitality partner hosting the decarbonation roundtable discussion on Tuesday 10 February.
• Tennis Club de PaucoreStrategic or Co-development PartnerLocal tennis club providing operational support, volunteer coordination, and venue facilities (TC Pau hosts Kids Day activities).
• Jean-Baptiste GrangeminorOthersPremium clothing brand supplying tournament merchandise and apparel.
• EuropcarminorOthersVehicle rental partner providing transportation services for the tournament.
• OGEUminorOthersRegional mineral water brand providing beverage supply for hospitality and dining services.
• Super UminorOthersRegional supermarket chain providing retail supply support for tournament operations.
• SlamcourtminorOthersTennis court surface specialist providing surface expertise for tournament courts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BNP Paribas Primrose (Bordeaux): French ATP Challenger tournament held in Bordeaux. Direct peer with similar regional sponsorship ecosystem, ATP Challenger tier, and target audience of local tennis fans and B2B partners.
• Open de Brest: French ATP Challenger tournament held in Brest. Direct peer competing in the same ATP Challenger tier and the same French tournament market for players, sponsors, and spectators.
• Open 13 Provence: ATP 250 tournament held in Marseille, France. Strong comparable: same country, same tennis format, but with a higher tier that illustrates Pau's potential upgrade path.
• Open d'Orléans: French ATP Challenger 125 tournament held annually in Orléans. Closest direct peer: same ATP tier, same domestic market, similar draw size, and similar sponsorship-driven business model.
• Open Sud de France: ATP 250 tournament held annually in Montpellier, France. Direct French-market peer serving the same ATP professional calendar and competing for sponsorship and spectator share.
• Cassis Open Provence: French ATP Challenger tournament held in Cassis. Direct peer in the same ATP Challenger tier and same French Mediterranean/Southwest tournament ecosystem.
• Aix Open Provence: French ATP Challenger tournament held in Aix-en-Provence. Direct peer in the same ATP Challenger tier and similar regional sponsorship ecosystem in southern France.

Regional players

• Grand Prix Hassan II: ATP 250 tournament held in Marrakech, Morocco. Comparable as a non-Grand-Slam North African ATP professional tennis event with similar sponsorship-driven economics, though serving a different geographic market.
• Millennium Estoril Open: ATP 250 tournament held in Estoril, Portugal. Regional peer operating the same ATP professional circuit model in southern Europe with similar private-sector sponsorship structure.

Broad incumbents

• ATP Tour: Governing body of men's professional tennis and organizer of the ATP Tour, Masters 1000, and Challenger circuit. Broad incumbent that defines the tournament calendar, sanctioning tier, and ranking points structure within which Teréga Open operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@teregaopenpau-pyrenees920
• Facebookfacebook.com/openpaupyrenees
• LinkedInlinkedin.com/company/terega-open
• Instagraminstagram.com/teregaopen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teréga Open Pau-Pyrénées