What Openpay Argentina does

Openpay Argentina S.A., branded as "Openpay by BBVA," is a payment-aggregation platform wholly owned by BBVA Argentina and headquartered in Buenos Aires. The company provides multi-channel payment acceptance for Argentine small and medium-sized businesses (PyMEs), Monotributistas (independent workers), professionals, and SMB e-commerce merchants, across physical point-of-sale, QR, payment links, and online checkout. The product portfolio comprises the Openpay Smart wireless Android POS terminal, the Openpay Mini contactless reader, QR code payments, shareable payment links (Link de Pago), a Checkout API, and native plugins for Tiendanube, WooCommerce, and Tienda Negocio. Funds from sales settle into a unified Cuenta Digital (CVU) managed through a web-based Control Panel that provides reporting, multi-branch and seller management, and automated reconciliation. Opencontrol provides fraud-prevention tooling across all channels.

Name

Openpay Argentina

Legal name

Openpay Argentina S.A.

Website

https://openpayargentina.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Openpay Argentina S.A. is a BBVA-owned payment aggregator in Buenos Aires offering POS terminals, QR payments, payment links, online checkout, and a CVU digital account to Argentine SMBs, Monotributistas, and e-commerce merchants.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (522220)

SIC

Finance Services (6199)

akta.pro primary industry

Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ)

akta.pro secondary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Payment processing
• Merchant services
• Point of sale
• Digital payments
• Payment gateway

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Transaction Commission - Credit Cards: Percentage-based commission on credit card sales with varying rates based on settlement timeline: 6.19% for immediate payment, 5.49% for 2 business days, 2.99% for 10 business days. Commissions exclude VAT.
2. Transaction Commission - Debit Cards: Percentage-based commission on debit card sales: 3.19% for immediate payment, 2.99% for 2 business days settlement.
3. QR Code and Transfer Commission: 0.8% commission on transfers received from third parties via QR code or account balance payments. Special promotional rates for new merchants during first 90 days.
4. Openpay Smart Device Activation: One-time activation fee of $24,999 + VAT for Openpay Smart wireless terminal device.
5. Openpay Smart Monthly Maintenance: Monthly maintenance fee of $14,999 + VAT for Openpay Smart device, with potential waiver for merchants exceeding $1,500,000 in monthly sales.
6. Installment Financing Interest: Interest charges applied to installment purchases (Cuotas MiPyME and other financing plans) with rates varying by installment count and card type, charged to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Openpay Argentina is a payment aggregation platform that enables merchants to accept card, QR, and digital wallet payments through multiple channels — physical POS terminals (Openpay Smart and Openpay Mini), in-person QR codes, shareable payment links, and online checkout via API or e-commerce plugins. Sales proceeds flow into a unified Cuenta Digital (CVU) virtual account, with management handled through a centralized web dashboard. The platform operates under the BBVA umbrella and targets small businesses, independent workers, and online retailers in Argentina.

Product overview

Openpay Argentina is a payment aggregation platform operated by Openpay Argentina S.A. under the BBVA umbrella, offering a multi-channel payments portfolio. The core offering consists of physical point-of-sale solutions (Openpay Smart terminal and Openpay Mini reader), QR code and Link de Pago (payment link) for in-person and remote collection, and online checkout via Checkout API and e-commerce platform plugins (WooCommerce, Tiendanube, Tienda Negocio). All sales proceeds flow into a unified Cuenta Digital (CVU) managed through a centralized Control Panel. Opencontrol provides fraud prevention across all channels. The platform differentiates through bundled BBVA benefits including Millas rewards, insurance products, and promotional financing programs (Cuotas MiPyME).

Differentiator

Problem solved

Functional benefit

Brands

• Openpay Smart: Wireless POS terminal accepting cards, QR codes, and contactless payments with features including Wi-Fi and 4G connectivity, touchscreen display, receipt printing, and Android OS.
• Openpay Mini
• QR Code Payments
• Link de Pago
• Cobros Online
• Cuenta Digital

Products and services

• Openpay Smart Wireless Android-based POS terminal for merchants that accepts chip, contactless, and magnetic stripe cards as well as QR codes and digital wallets. Features a touchscreen display, Wi-Fi and 4G connectivity, and receipt printing. Sold with a one-time activation fee plus optional monthly maintenance fee (waivable based on sales volume).
• Openpay Mini Compact wireless card reader paired with a merchant's smartphone to accept contactless (NFC), chip, and magnetic stripe card payments on the go. Carries no maintenance costs and is targeted at professionals, entrepreneurs, and independent workers.
• QR Code Payments Static and dynamic QR code payment service generated through the merchant app for in-person collection. Accepts payments from MODO, Mercado Pago, Cuenta DNI, BNA+, Uala, and other Argentine digital wallets and banking apps, with QR codes that can be printed for permanent display.
• Link de Pago (Payment Link) Shareable payment link generated from the merchant app or Control Panel that customers can open via WhatsApp, email, or social media to enter card details and complete remote purchases. Designed for sellers without their own website.
• Checkout API Server-side payment integration API for custom e-commerce websites enabling merchants to embed credit, debit, and prepaid card acceptance with fraud protection directly into their own checkout flow. Targeted at developers and mid-to-large online retailers.
• Cuenta Digital (CVU) Virtual payment account linked to a Clave Virtual Uniforme (CVU) where merchants receive sales proceeds. Supports transfers to and from bank accounts, aliases for receiving money, and centralized funds management from the Control Panel.

Quantifiable outcome

• 20% commission rebate for Monotributistas exceeding $300,000 in card sales
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• TiendanubecoreTechnology or IntegrationTiendanube is a leading Argentine e-commerce platform enabling online store creation. Integration allows Tiendanube merchants to accept Openpay payments seamlessly within their online stores.
• WooCommercecoreTechnology or IntegrationWooCommerce WordPress plugin integration enables Openpay payment acceptance for WooCommerce-powered online stores in Argentina.
• Tienda NegociocoreTechnology or IntegrationTienda Negocio is an Argentine e-commerce platform for creating online stores. Integration enables Tienda Negocio merchants to accept Openpay payments with promotional commission rebates.
• BBVA SeguroscoreGTM or Marketing PartnerBBVA Seguros insurance products are cross-promoted to Openpay merchants with exclusive discounts including 15% off on technology, home, and bicycle insurance, and 50% off pet insurance.
• Visa, Mastercard, American Express, Cabal, Naranja XcoreTechnology or IntegrationCard network partnerships enable acceptance of major credit, debit, and prepaid cards including Visa, Mastercard, AMEX, Cabal, and Naranja X through Openpay payment terminals and online gateway.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MODO: Bank-led consortium wallet in Argentina (including BBVA) enabling QR payments across participating banks. Competes head-on with Openpay's QR payments and is integrated with many of the same merchants.
• Naranja X: Argentine fintech offering cards, QR payments, and merchant services originating from Tarjeta Naranja. Direct competitor in SMB acquiring, QR, and card acceptance.
• Mercado Pago: Argentina's dominant payment aggregator and digital wallet, owned by Mercado Libre. Directly competes with Openpay across QR, POS, payment links, online checkout, and merchant accounts; materially larger scale and merchant base.
• Getnet (Santander): Payment processor subsidiary of Santander with strong Argentine SMB acquiring presence (POS, online). Closely comparable bank-affiliated acquirer model to Openpay's BBVA relationship.
• Ualá: Argentine fintech providing prepaid cards, account, and payment services targeting underbanked consumers and small merchants. Overlaps with Openpay on account/CVU and QR-based merchant acceptance.

Regional players

• Cuenta DNI: Provincial bank wallet backed by Banco Provincia. Used for QR payments and transfers in Argentina. Competes with Openpay's QR rails from a bank-backed position with strong consumer adoption.

Emerging players

• dLocal: Cross-border payment processor enabling merchants to accept payments in emerging markets including Argentina. Overlaps on Argentine payment processing and merchant cross-border flows.
• Stone (Brazil): Brazilian SMB-focused payment acquirer with strong SMB services portfolio. Comparable in business model (PLG, no fixed fees, SMB focus) but serving a different geography.

Broad incumbents

• Fiserv: Global payments and merchant acquiring giant (First Data, Clover) operating across Latin America. Competes on enterprise omnichannel acquiring and POS hardware, broader scale than Openpay.

Others

• Tiendanube Payments: E-commerce platform offering integrated payment acceptance to merchants in Argentina. Adjacent ecosystem partner/competitor - Openpay integrates with Tiendanube but Tiendanube also offers competing payments rails.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/openpay-argentina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openpay Argentina