SSO ACTIVE Open Swim Stars

What SSO ACTIVE Open Swim Stars does

OpenSwim is a France-based mobile application company that provides expert-designed swim training tools to individual swimmers globally. Founded in 2014 and headquartered in Bures-sur-Yvette, Île-de-France, the company operates with a lean team of 7 employees and is designated as the Official App of the French Swimming Federation (FFN). Its core product, the OpenSwim App, is a cross-platform mobile application (iOS and Android) offering 1,000+ expert-designed swimming workouts, 60+ structured training plans, monthly virtual challenges with social competition mechanics, and an AI-powered personalized training plan feature exclusive to iOS. The platform integrates with six major fitness ecosystems (Garmin, Polar, Strava, Coros, Suunto, and Apple Watch) to synchronize workout tracking across laps, splits, stroke count, and heart rate data. Beyond the app, OpenSwim organizes open water swimming events and swimming camps, creating a digital-to-physical funnel that connects app-based training to real-world swimming participation.

The business model is primarily consumer-facing and product-led. Revenue is generated through app marketplace transactions via the Apple App Store and Google Play Store, with an inferred freemium or subscription pricing model since specific pricing is not publicly disclosed. A secondary revenue stream comes from physical open water events and swimming camps. Distribution is entirely self-serve through global app stores, supported by content marketing (blog, newsletter), organic social media (Facebook, Instagram, LinkedIn, YouTube), and App Store Optimization. The company serves swimmers of all levels, from beginners returning to the pool to competitive athletes seeking structured performance improvement, with multi-language support in English and French.

From a strategic positioning standpoint, OpenSwim competes in the niche of swim-specific consumer fitness apps, a category where the swimmer persona has historically been underserved by general-purpose fitness platforms. Its defensibility is anchored in federation-level endorsement (FFN), a content library co-created with elite coaches, and broad device integration coverage. The company operates without disclosed external funding, suggesting a bootstrapped financial profile with growth paced by organic app store traction and adjacent service revenue.

Name

SSO ACTIVE Open Swim Stars

Legal name

OpenSwim

Website

https://openswimstars.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OpenSwim is a France-based mobile app company providing expert-designed swim training tools (workouts, training plans, virtual challenges) to individual swimmers globally, designated as the Official App of the French Swimming Federation.

Ownership category

akta.pro rank

Product category

Swimming Training Mobile App

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Swimming training app
• Swim workout library
• Swim training plans
• Open water swimming events
• Swim performance tracking

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Sales: Revenue generated from app downloads and premium features through iOS App Store and Google Play Store marketplace distribution

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

OpenSwim develops and distributes a mobile swim training application (iOS and Android) offering 1,000+ expert-designed workouts and 60+ structured training plans, AI-personalized training plans (iOS exclusive), virtual monthly challenges, and swim-specific performance analytics with synchronization to Garmin, Polar, Strava, Coros, Suunto, and Apple Watch. The company supplements the app with open water swimming events, swimming camps, and a network of elite coaches who author the workout content.

Product overview

OpenSwim is a unified swim training ecosystem comprising the OpenSwim App as the core product, supported by open water Events, Swimming Camps, and a Coaches Network. The app provides expert-designed workouts and training plans, while events transform training into real open water experiences. The company is the Official App partner of the French Swimming Federation (FFN).

Differentiator

Problem solved

Functional benefit

Products and services

• OpenSwim App Expert-designed swimming training mobile app for iOS and Android offering 1,000+ workouts, 60+ training plans, AI-personalized training plans (iOS), virtual monthly challenges with rewards, and swim-specific performance tracking (laps, splits, stroke count, heart rate) with sync to Garmin, Polar, Strava, Coros, Suunto, and Apple Watch. Official App of the French Swimming Federation (FFN).
• OpenSwim Events Open water swimming event organization service that enables swimmers to translate app-based training preparation into real open water race experiences.
• Swimming Camps Structured, in-person swimming training camps for swimmers of all skill levels delivered by OpenSwim-affiliated elite coaches.
• Coaches Network Network of elite swim coaches who author workouts tested in real swim environments, adapted for all skill levels from beginners to competitive swimmers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• French Swimming Federation (FFN)coreStrategic or Co-development PartnerOpenSwim is the Official App of the French Swimming Federation (FFN). The partnership was announced with endorsement from FFN President Gilles Sézionale, who stated that OpenSwim enables swimmers of all levels to improve their swimming and is thrilled to sponsor this intuitive and high-performing app.
• GarmincoreTechnology or IntegrationIntegration partnership allowing OpenSwim users to sync their Garmin watch data with the app for comprehensive workout tracking including laps, splits, stroke count, and heart rate data.
• PolarcoreTechnology or IntegrationIntegration partnership enabling OpenSwim users to connect their Polar watch devices for synchronized workout data and performance tracking.
• StravacoreTechnology or IntegrationIntegration partnership allowing users to sync swimming workouts bidirectionally with Strava for activity sharing and social features.
• Apple WatchcoreTechnology or IntegrationNative integration with Apple Watch for real-time workout tracking, with additional exclusive feature of personalized training plans available only for iOS users.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Strava: Strava is a leading social fitness platform with native swim tracking, segment features, and training content. While OpenSwim syncs bidirectionally with Strava, Strava's much larger user base and broader content capabilities make it a broad incumbent pressure on swim-only apps.
• Polar Flow: Polar Flow is Polar's native training platform offering workout tracking, training plans, and performance analytics including swimming. Comparable to OpenSwim on the device integration dimension and broadly overlaps on swim training guidance.
• TrainingPeaks: TrainingPeaks is an endurance-focused training platform serving triathletes, runners, and cyclists with structured swim, bike, and run plans. Competes with OpenSwim for serious swimmers and triathletes seeking structured training, though positioned as a coach-first tool rather than consumer app.
• Garmin Connect: Garmin Connect is the native fitness platform for Garmin watches, offering swim workout tracking, training plans, and challenges. OpenSwim integrates with it but Garmin could expand native swim training functionality that competes directly with OpenSwim's core offering.
• Suunto App: Suunto's companion app delivers native workout tracking and training insights for Suunto watches, including swim sessions. Comparable to OpenSwim through the watch-ecosystem integration layer and as a potential competitor for swim tracking users.

Direct peers

• FORM Athletica: FORM Swim offers smart swim goggles with a companion training app delivering real-time metrics, workouts, and open-water guidance. Overlaps directly with OpenSwim's swim-specific training and performance-tracking value proposition, though differentiated by its hardware anchor.
• TritonWear: TritonWear is a swim performance analytics platform providing coaches and swimmers with detailed stroke, split, and pace analytics. Comparable to OpenSwim's data-tracking functionality and swim-specific athlete focus.
• MySwimPro: MySwimPro is a direct competitor offering a mobile swim training app with personalized workouts, training plans, and coach-led video content for swimmers of all levels. Both target the same primary user (individual swimmers seeking structured training) with a subscription-based mobile app distribution model.
• Speedo Swim.com (Speedo): Swim.com is the official swim training app of Speedo and a direct competitor to OpenSwim, offering structured workouts, training plans, and performance tracking for swimmers. Backed by a major swim brand, it competes head-to-head for the same consumer user base and app store mindshare.

Emerging players

• FINIS (Swim.com predecessor ecosystem): FINIS is a swimming equipment brand that has expanded into digital training tools and apps. Overlaps with OpenSwim on swim-specific training content and target market, though still building its digital ecosystem relative to mature competitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@openswimapp
• Facebookfacebook.com/openswimapp
• LinkedInlinkedin.com/company/openswimstars
• Instagraminstagram.com/openswimapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSO ACTIVE Open Swim Stars