Open to All
- Company typePrivate
- Founded2017
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Open to All firmographics
Firmographics- Name
- Open to All
- Legal name
- Open to All
- Website
- https://opentoall.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Open to All industry classification
Industry- Product category
- Nonprofit DEI Coalition & Inclusion Advocacy Services
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)
Keywords
Where Open to All is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Open to All business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Corporate Membership Dues: Open to All generates revenue through tiered corporate membership fees. Leadership Circle members pay $25,000/year (tax-deductible), Corporate Sponsors (revenue >$750M) pay $10,000/year, and Corporate Supporters (revenue <$750M) pay $5,000/year. These membership fees are the primary revenue stream and fund the coalition's programming, resources, and staff operations.
- Small Business and Consumer Donations: Small businesses can optionally contribute $10 (tax-deductible) for a window cling. Consumers and supporters are encouraged to donate. While joining is free, these modest contributions help offset costs of printing, mailing, and operations.
- Movement Advancement Project (MAP) Support: Open to All is developed by and is a project of the Movement Advancement Project (MAP), an independent 501(c)(3) think tank. MAP provides organizational support, infrastructure, and likely operational funding. Donations to Open to All are processed through MAP (EIN# 47-3968535).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Leadership Circle — $25,000/year (invitation-only) |
| Subscription | Annual | Corporate Sponsor — $10,000/year (revenue >$750M) |
| Subscription | Annual | Corporate Supporter — $5,000/year (revenue <$750M) |
| Freemium | Pay-as-you-go | Small Business Pledge — Free (optional $10 for window cling) |
| Freemium | Pay-as-you-go | Consumer Membership — Free |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Open to All product offering
Product offeringCore offering
Open to All is a nonprofit coalition that recruits and unites businesses, nonprofit organizations, consumers, and elected officials around a shared pledge of nondiscrimination and belonging. Its core paid offering is a tiered corporate membership program (Leadership Circle, Corporate Sponsors, Corporate Supporters) that delivers peer collaboration, exclusive resources, e-learning trainings, and crisis support to corporate belonging and inclusion professionals. Free programs include small business pledges, consumer pledges, elected official memberships, and nonprofit coalition partnerships supported by toolkits, guides, and branded assets.
Product overview
Open to All is a nonprofit coalition campaign rather than a unified technology product. The organization operates a membership-based platform offering tiered corporate membership programs (Leadership Circle, Corporate Sponsors, Corporate Supporters), small business membership, consumer pledge programs, elected official membership, and community action resources. These core offerings are supplemented by an extensive library of toolkits and training modules including the Inclusive Retail Toolkit, Business Resource Toolkit, Employee Resource Group Guidebook, Inclusion and Belonging Playbook, and E-Learning Training Programs (Unconscious Bias Training, Allyship Training, Reduce Racial Bias Training). Additional products include the Mitigate Racial Bias in Retail Charter Collaboration, Safe For All campaign, Customer Action Center, Digital Toolkits, and window clings for participating businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Membership Program Tiered annual membership program for corporations that delivers peer collaboration, monthly expert briefings, confidential office hours, crisis technical support, and brand placement. Leadership Circle ($25,000/year, invitation-only), Corporate Sponsors ($10,000/year for revenue > $750M), and Corporate Supporters ($5,000/year for revenue < $750M). Designed for belonging, DEI, HR, legal, marketing, and C-suite leaders at large U.S. companies.
- Public Education Coalition (Nonprofit Membership) Free coalition program for over 200 nonprofit organizations spanning civil rights, racial justice, LGBTQ equality, disability advocacy, faith, labor, health, and allied causes. Members (e.g., ACLU, NAACP, GLAAD, Human Rights Watch, NWLC, AAPD) co-lead briefings, contribute subject-matter expertise, and lend credibility to corporate-facing programming.
- Small Business Pledge & Membership Free pledge program for nearly 800,000 U.S. small businesses committing to maintain welcoming, nondiscriminatory environments for customers and employees. Includes access to a Yelp 'Open to All' attribute and optional $10 tax-deductible window cling. Designed for owner-operators across retail, food service, and services.
- Consumer Pledge Program Free pledge program inviting individual consumers to commit to treating employees and other customers with dignity and respect, with access to allyship and implicit bias resources through the Customer Action Center.
- Elected Officials Membership Free program for local, state, and municipal elected officials that provides digital toolkits, proclamation language, press release templates, and outreach materials for engaging local businesses and constituents on nondiscrimination.
- Community Action Resources Free resources and toolkits for grassroots community groups (Civil Rights Commissions, local Pride chapters, volunteer groups, chambers of commerce) to engage local businesses, elected officials, and consumers around nondiscrimination.
- E-Learning Training Programs Standalone member-exclusive training courses including Unconscious Bias Training (with Ralph Lauren), Allyship and Advocacy Training (with Ralph Lauren), and Reduce Racial Bias in Retail Training (with Mattingly Solutions). Available to corporate members of Open to All.
- Window Clings Physical and digital storefront window clings featuring the registered Open to All logo (with optional Yelp co-branded version), sold for a $10 tax-deductible contribution per cling to small businesses that have signed the pledge.
Quantifiable outcome
- Nearly 800,000 businesses have pledged to be Open to All, spanning all 50 US states
- +5 more outcomes
Companies that use Open to All
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
Open to All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Open to All partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered major, supporting and core.
- Futures Without ViolencemajorOpen to All partnered with Futures Without Violence to launch SafeForAll, a poster campaign raising awareness about gender-based violence and harassment in workplaces. Available in English and Spanish for breakrooms and employee spaces.
- Asian Americans Advancing Justice – AAJCsupportingPartner presented at Open to All monthly briefing on combatting anti-AAPI hate. Contributes expertise on Asian American and Pacific Islander community issues to coalition programming.
- Anti-Defamation League (ADL)supportingPartner presented at Open to All monthly briefing on addressing the rise in anti-Semitic hate crimes. Contributes expertise on antisemitism and hate crime response.
- Muslim AdvocatessupportingPartner presented at Open to All monthly briefing on supporting Muslim employees and customers during Ramadan. Contributes expertise on Muslim community inclusion.
- Movement Advancement Project (MAP) – Policy TeamssupportingPartner presented at Open to All monthly briefing on legal analysis of the Supreme Court's decision on affirmative action and implications for corporations. Contributes legal expertise and policy analysis.
- American Association of People with Disabilities (AAPD)supportingPartner presented at Open to All monthly briefing on disability inclusion in the workplace. Contributes to Disability Inclusion Toolkit development and programming.
- Disability:INsupportingPartner co-presented with AAPD at Open to All monthly briefing on disability inclusion. Contributes expertise on disability workplace inclusion and accessibility best practices.
- Movement Advancement Project (MAP) – LGBTQ PolicysupportingPartner presented at Open to All monthly briefing on national and state-level attacks on LGBTQ people. Contributes policy expertise and tracking of LGBTQ-related legislation.
- Retail Industry Leaders Association (RILA)majorRILA partnered with Open to All, Right To Be, and the Leadership Conference on Civil and Human Rights to produce the Managing Crisis Toolkit addressing crisis communications, public safety, brand reputation, and protecting employees from harassment and violence.
- Right To BemajorRight To Be (formerly Hollaback!) partnered on the Managing Crisis Toolkit and provides bystander intervention training and conflict de-escalation resources. Their resources are featured in the Customer Action Center and Inclusive Retail Toolkit.
- SephoracoreSephora (Leadership Circle member) co-initiated the Mitigate Racial Bias in Retail and Customer Service Charter Collaboration. Sephora conducted the first-of-its-kind Racial Bias in Retail study (2021) with findings applicable across all retailers. Sephora is implementing action plans from the study.
- Ralph Lauren CorporationmajorRalph Lauren (Corporate Sponsor) partnered with Open to All to produce the Unconscious Bias Training video, Allyship and Advocacy Training video, and Respect and Inclusion Training for employees. Available exclusively to businesses that sign the Open to All pledge.
- Mattingly SolutionssupportingPartnered with Open to All to produce the 'Reduce Racial Bias in Retail Training' e-learning available to Open to All members.
- Capri Holdings / Michael KorsmajorCapri Holdings (Corporate Sponsor) partnered with Open to All and Seramount to publish the 100+ page Employee Resource Group Leadership Guidebook, addressing ERG programs including part-time retail associates, faith communities, intersecting identities, and global ERG management.
- VF CorporationmajorVF Corporation (Corporate Sponsor) collaborated with Open to All on the Limitless Learning Retail Apprenticeship Program Pilot Blueprint. This year-long program grants retail associates corporate development opportunities.
- SeramountmajorSeramount (formerly Working Mother Research Institute) partnered with Open to All and Michael Kors on the Employee Resource Group Guidebook. The guidebook is available to Open to All corporate members and Seramount partners through the members-only Circle community.
- Leadership Conference on Civil and Human RightscoreOpen to All is a member of the Leadership Conference on Civil and Human Rights, a coalition convened by the conference. The Leadership Conference provides access to civil rights expertise, briefings, and connection to the broader civil rights community.
- National LGBTQ Chamber of Commerce (NGLCC)supportingNGLCC is a coalition member representing LGBTQ business interests. Helps promote Open to All pledge to LGBT chamber network across the US.
- NAACPcoreNAACP is a member of the Public Education Coalition, contributing civil rights and racial justice expertise to the coalition. Helps amplify Open to All message to Black communities.
- American Civil Liberties Union (ACLU)coreACLU is a member of the Civil Rights & Racial Justice Organizations section of the Public Education Coalition. Contributes legal expertise on nondiscrimination and civil rights protections.
- GLAADcoreGLAAD is a National LGBT Organization member of the Public Education Coalition. Contributes LGBTQ media expertise and amplifies Open to All message.
- Human Rights WatchsupportingHuman Rights Watch is a Civil Rights & Racial Justice member of the Public Education Coalition. Contributes international human rights perspective and research.
- National Women's Law CentersupportingNWLC is an Allied Organization member of the Public Education Coalition. Contributes expertise on women's rights, pay equity, and gender discrimination issues.
- YelpcoreYelp provides the 'Open to All' attribute on business listings, enabling consumers to filter and discover inclusive businesses. This partnership drives consumer awareness and business recruitment. Yelp also collaborated on the Business Resource Toolkit.
- Movement Advancement Project (MAP)coreOpen to All was developed by and is a project of MAP, an independent 501(c)(3) think tank (EIN# 47-3968535) that provides research, insight, and analysis for equality. MAP provides organizational infrastructure, operational support, and likely funding for Open to All. The trademark is held by MAP.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Open to All competitors and assessment
Company assessmentDirect peers
- ACLU: A national civil liberties and rights organization and OTA coalition partner; comparable in providing civil rights expertise, advocacy, and resource content to both nonprofit and corporate audiences.
- Human Rights Campaign (HRC): The largest US LGBTQ civil rights advocacy organization, operating a corporate equality index and mobilizing a coalition of businesses and consumers around nondiscrimination — directly comparable in mission and stakeholder model to OTA.
- Catalyst: A global nonprofit focused on workplace equity and inclusion, supplying research, member services, and toolkits to corporate inclusion officers — directly comparable in serving the same 'belonging professional' persona OTA targets.
- Disability:IN: A nonprofit resource for disability inclusion in business, operating a corporate coalition and benchmarking tool (Disability Equality Index); comparable to OTA in coalition structure and corporate-facing DEI programming.
- GLAAD: A national LGBTQ media advocacy nonprofit and existing OTA coalition partner; comparable as a coalition-based nonprofit driving social change through member organizations and brand-facing campaigns.
- The Leadership Conference on Civil and Human Rights: A coalition convener of 200+ national civil rights organizations and the entity through which OTA engages the federal civil rights community; directly comparable in coalition-building across nonprofit and corporate actors.
- Anti-Defamation League (ADL): A leading civil rights and hate-crimes organization and OTA briefing partner; comparable in mission scope (antisemitism, hate, inclusion) and coalition-based education and advocacy.
- Right To Be: A nonprofit (formerly Hollaback!) providing bystander intervention training and inclusive workplace resources; a direct OTA programmatic partner on the Inclusive Retail Toolkit and crisis response.
- Out & Equal: A nonprofit dedicated to LGBTQ workplace equality, building corporate alliances and recognition programs — overlapping with OTA's workplace inclusion focus and corporate member model.
- NAACP: A leading US civil rights organization and existing OTA Public Education Coalition partner; directly comparable as a community-facing civil rights coalition spanning corporate and grassroots members.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Open to All social profiles
Digital presenceOpen to All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open to All leadership team
Management profileNumber of profiles
Profiles1 record
Open to All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open to All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open to All
What does Open to All do?
Open to All is a nonprofit coalition that recruits and unites businesses, nonprofit organizations, consumers, and elected officials around a shared pledge of nondiscrimination and belonging. Its core paid offering is a tiered corporate membership program (Leadership Circle, Corporate Sponsors, Corporate Supporters) that delivers peer collaboration, exclusive resources, e-learning trainings, and crisis support to corporate belonging and inclusion professionals. Free programs include small business pledges, consumer pledges, elected official memberships, and nonprofit coalition partnerships supported by toolkits, guides, and branded assets.
Is Open to All a public or private company?
Open to All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Open to All founded?
Open to All was founded in 2017. It employs 11 to 50 people.
Where is Open to All based?
Open to All is headquartered in Boulder, United States, in the North America region.
How does Open to All make money?
Three revenue lines are on record. Corporate Membership Dues are the primary driver. The others are small Business and Consumer Donations and movement Advancement Project (MAP) Support.
Who are Open to All's main competitors?
Direct peers on record are ACLU, Human Rights Campaign (HRC), Catalyst, Disability:IN, GLAAD, The Leadership Conference on Civil and Human Rights, Anti-Defamation League (ADL), Right To Be, Out & Equal and NAACP.
Does Open to All have an API?
No public API is recorded for Open to All.
What industry is Open to All in?
Open to All's product category is Nonprofit DEI Coalition & Inclusion Advocacy Services. Its primary akta.pro industry code is BPAGAKAN, Social Justice & Human Rights Grantmaking Foundations. Its NAICS code is 813311 and its SIC code is 8600.