OPTAGE

What OPTAGE does

Optage Home and Community Services is the home and community-based services division of Presbyterian Homes & Services (PHS), a 501(c)(3) nonprofit Christian ministry founded in 1971 and headquartered in Roseville, Minnesota. Established as a unified brand in 2012, Optage delivers three core service lines to older adults across the seven-county Twin Cities metro area and Wright County: Optage Meals (home-delivered nutrition with 60+ menu options, serving 3,000+ meals daily), Optage Home Health (Medicare-certified skilled nursing, physical therapy, occupational therapy, speech therapy, home health aide, and social worker services), and Optage Hospice (end-of-life care with bereavement support and complementary therapies). The organization has served more than 20,000 clients and families and operates on more than 35 years of direct service history within the PHS ecosystem.

Optage generates revenue through a hybrid model combining fee-for-service and insurance reimbursement. Meals are priced at $5.50 per entrée or $7.50 per complete meal, with unit pricing for private-pay customers and subscription-style coverage through state Medicaid waiver programs (Alternative Care, Elderly Waiver, CADI, Brain Injury Waiver, DD Waiver, Essential Community Support) and federally funded Older Americans Act Title III programs. Home Health and Hospice services are covered by Medicare, Medicaid, HMO, and private insurance. The organization also accepts charitable donations through the Presbyterian Homes Foundation, which can be designated to Optage generally or to specific service lines. No proprietary technology platform is disclosed; the underlying technology is a healthcare service delivery operation supported by a marketing website and Facebook presence.

The go-to-market is multi-channel: direct-to-consumer delivery for meals, healthcare provider referrals (doctors, hospitals, case managers) for home health and hospice, and community partnerships with waiver programs, the Minnesota Senior Linkage Line, and managed care organizations (Bridgeview, HealthPartners, Medica, UCare). In 2020, PHS divested Optage Primary Care into Genevive, a mobile geriatric primary care practice now co-owned with Allina Health and Cassia, serving 4,500+ patients in 100+ senior care communities. Optage is a We Honor Veterans Level One partner and operates active volunteer programs for both meal delivery and hospice services, with faith-based and Christian ministry positioning as a core brand differentiator.

Name

OPTAGE

Legal name

Optage Home and Community Services

Website

https://optage.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Optage Home and Community Services, a division of Presbyterian Homes & Services, provides home-delivered meals, Medicare-certified home health, and hospice care to older adults across the Twin Cities metro area and Wright County, Minnesota.

Ownership category

akta.pro rank

Product category

Home Health and Hospice Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Community Food Services (62421)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

Keywords

• Home health services
• Hospice care
• Home-delivered meals
• Senior home care
• Community based care

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Meal Services: Home-delivered meals sold directly to consumers at $5.50 per entrée or $7.50 for complete meal. Also covered through various waiver programs including Alternative Care, Brain Injury Waiver, Community Access for Disability Inclusion, Elderly Waiver, and federally funded Older Americans Act programs.
2. Home Health Services: Medicare-certified home health care services covered by Medicare, Medicaid, HMO, and private insurance. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, home health aide, and social worker services.
3. Hospice Services: Hospice care covered by Medicare hospice benefits, Medicaid, and most private health insurance plans. Provides end-of-life care including pain management, emotional support, and bereavement services.
4. Donations: Charitable donations accepted through Presbyterian Homes Foundation. Donors can designate gifts to Optage generally or specifically to Hospice, Meals, or Home Health.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Optage delivers home-delivered meals, Medicare-certified home health services, and hospice care to older adults across the Twin Cities metro area and Wright County, Minnesota. Operating as the home and community services division of Presbyterian Homes & Services (PHS), a nonprofit Christian ministry, Optage provides skilled nursing, physical therapy, occupational therapy, speech therapy, end-of-life comfort and bereavement care, and nutrition support directly in clients' homes or within PHS senior living communities.

Product overview

OPTAGE is the home and community services division of Presbyterian Homes & Services, offering a portfolio of three core service lines: Optage Meals (home-delivered nutrition with 60+ menu options), Optage Home Health (skilled nursing and rehabilitation services), and Optage Hospice (end-of-life care with complementary therapies). The organization also operates volunteer programs for both meals and hospice services. All services are focused on helping older adults live independently in their homes, serving the seven-county Twin Cities metro area and Wright County, Minnesota.

Differentiator

Problem solved

Functional benefit

Brands

• Optage Meals: Home-delivered meal service offering frozen or hot meal options with more than 60 menu choices including specialized diets
• Optage Home Health
• Optage Hospice

Products and services

• Optage Meals Home-delivered meal service offering more than 60 frozen or hot meal options including specialized diets (lower sodium, vegetarian, gluten-friendly, heart healthy, carb conscious, pureed); available to individuals in the seven-county Twin Cities metro area and Wright County, with coverage through Older Americans Act Title III and state Medicaid waiver programs (Elderly Waiver, CADI, BI, DD Waiver, Alternative Care, Essential Community Support) as well as private pay.
• Optage Home Health Medicare-certified skilled home health care including skilled nursing, physical therapy, occupational therapy, speech and language therapy, home health aide, and social worker support for homebound patients recovering from illness, injury, or surgery; services covered by Medicare, Medicaid, HMO, and private insurance.
• Optage Hospice Faith-based end-of-life hospice care providing comfort, pain management, emotional and spiritual support, complementary therapies (music, massage, pet therapy), 13 months of bereavement services, and grief support groups for individuals with life-limiting illness and their families; covered by Medicare hospice benefit, Medicaid, and most private health insurance plans; We Honor Veterans Level One partner.

Quantifiable outcome

• 3,000+ meals served daily
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• GenevivemajorStrategic or Co-development PartnerIn 2020, PHS purchased an ownership share in Genevive, the largest mobile geriatric primary care practice in Minnesota. Optage Primary Care merged into Genevive. Today Genevive serves more than 4,500 patients in 100+ senior care communities. PHS co-owns Genevive with Allina Health and Cassia.
• Minnesota Senior Linkage LinecoreGTM or Marketing PartnerResource partner for older Minnesotans providing information and referrals for senior services including Optage meals and home care.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerOptage Hospice is a Level One partner in the We Honor Veterans program, providing specialized care for veterans at end-of-life.
• Minnesota Home Care AssociationcoreGTM or Marketing PartnerProfessional association supporting agencies that help keep people in their homes. Optage is a member supporting home care industry standards.
• Minnesota Hospice FoundationcoreGTM or Marketing PartnerImproving knowledge, access, and care for hospice services. Optage partners for hospice care education and resources.
• Hospice FoundationminorGTM or Marketing PartnerNational hospice resources and education for patients and families.
• MN Funeral PlanningminorGTM or Marketing PartnerFuneral planning resources partner for end-of-life planning support.
• MinnesotaHelp.infominorGTM or Marketing PartnerNonprofit and public health and human service programs directory partner.
• TrellisminorGTM or Marketing PartnerServices, connections and innovations partner helping people thrive as they age.
• Allina Health (Courage Center)minorGTM or Marketing PartnerDriver assessment and training resources through Courage Center for senior mobility.
• Alzheimer's AssociationminorGTM or Marketing PartnerDementia information and resources partner for memory care support.
• Managed Care OrganizationscoreGTM or Marketing PartnerPartnership with Bridgeview, HealthPartners, Medica, and UCare for waiver program coverage.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Compassus: National hospice, palliative, and home health provider with a faith-based heritage similar to Optage's Christian ministry roots. Direct competitor in hospice and palliative care delivery.
• BrightSpring Health Services: Public provider of home and community health services including home health, hospice, and pharmacy. Comparable in multi-line home-based service model and in serving complex Medicaid and Medicare populations.
• Bayada Home Health Care: Large nonprofit home health, hospice, and personal care provider with a faith/mission-driven orientation similar to Optage. Comparable across adult home health, hospice, and personal care service lines for aging-in-place seniors.
• Help at Home: Personal care and home health provider focused on Medicaid waiver and dual-eligible populations — directly overlapping Optage's waiver program service lines (Elderly Waiver, CADI, BI Waiver) and home health aide delivery model.
• Addus HomeCare: Public home and community-based services provider focused on personal care, hospice, and home health, with significant Medicaid waiver and dual-eligible exposure. Closely comparable to Optage in payer mix, waiver program participation, and patient population.
• Meals on Wheels America: National nonprofit organization supporting home-delivered meal programs for seniors. Directly comparable to Optage Meals in mission, federal Older Americans Act Title III funding model, and homebound senior nutrition delivery.

Broad incumbents

• Encompass Health: National post-acute care provider operating both inpatient rehabilitation and a home health/hospice segment. Comparable to Optage Home Health on the Medicare-certified skilled nursing and therapy side.
• Amedisys (now UnitedHealth Group): One of the largest U.S. home health and hospice providers with national scale. Directly comparable to Optage Home Health and Optage Hospice in service lines, patient populations (Medicare-eligible seniors), and clinical delivery model, though at vastly greater geographic scale.
• LHC Group (now UnitedHealth Group): Large national home health, hospice, and home care provider serving Medicare-eligible patients. Operates the same Medicare-certified home health and hospice model Optage uses, with overlapping referral channels from hospitals and physicians.

Regional players

• Knute Nelson: Minnesota-based nonprofit senior services provider offering home health, hospice, and senior living. Direct regional competitor to Optage with overlapping service lines and Twin Cities / greater Minnesota footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/optagehomecare
• LinkedInlinkedin.com/company/optage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTAGE