ASDA Opticians and Pharmacy
- Company typePrivate
- Founded2000
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
ASDA Opticians and Pharmacy firmographics
Firmographics- Name
- ASDA Opticians and Pharmacy
- Legal name
- ASDA Stores Limited
- Website
- https://opticians.asda.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ASDA Opticians and Pharmacy industry classification
Industry- Product category
- Retail Optical Services
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical & Eyewear Store-in-Store (CRAGAHAF)
Keywords
Where ASDA Opticians and Pharmacy is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ASDA Opticians and Pharmacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Prescription Glasses Sales: Retail sales of prescription glasses including frames and lenses at various price points from £15 single vision to £130 luxury designer. Revenue from direct consumer purchases in-store.
- Contact Lens Sales: Sales of contact lenses online and in-store. Products from major manufacturers including Bausch & Lomb, CooperVision, Johnson & Johnson. Online ordering with home delivery and free delivery on orders over £35.
- Eye Tests: Private eye tests at £24 or free for NHS-eligible patients. Eye tests include comprehensive vision checks, eye health examinations, and can detect underlying conditions like glaucoma and diabetes.
- NHS Services: Free NHS eye tests for eligible groups (under 16s, over 60s, those with certain conditions). NHS vouchers towards glasses and contact lenses for eligible patients.
- Aftercare and Accessories: Free contact lens aftercare appointments within 12 months of purchase. Additional aftercares and accessories available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eye Test - £24 private or free under NHS |
| One time/ perpetual license | Pay-as-you-go | Lifestyle Glasses - £15 single vision, £45 varifocal |
| One time/ perpetual license | Pay-as-you-go | Designer Glasses - £80 per pair |
| One time/ perpetual license | Pay-as-you-go | Premium Designer Glasses - £100 per pair |
| One time/ perpetual license | Pay-as-you-go | Luxury Designer Glasses - £130 per pair |
| One time/ perpetual license | Pay-as-you-go | Children's Glasses - Free with NHS voucher |
| Transaction based/ take rate | Pay-as-you-go | Buy 2 Pairs & Save £40 |
| Unit Pricing | Pay-as-you-go | Contact Lenses - Starting from £12 |
| Unit Pricing | Pay-as-you-go | Transitions Lenses - Additional charge |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ASDA Opticians and Pharmacy product offering
Product offeringCore offering
ASDA Opticians is a retail optical care provider operating dedicated optical departments within ASDA supermarkets across the United Kingdom and Northern Ireland. It sells prescription glasses, contact lenses, and sunglasses, and provides professional eye examinations and myopia management services for individual consumers and families, leveraging NHS service entitlements and a transparent all-inclusive pricing model.
Product overview
ASDA Opticians operates as a retail optical care provider offering a comprehensive portfolio of eye care products and services across 157+ UK locations. The core offerings include prescription glasses (with complete pricing bundles from £15 single vision to £130 luxury designer), contact lenses (daily, two-weekly, and monthly options from major brands), sunglasses, and professional eye examinations. Supporting services include Transitions® photochromic lenses, myopia management programs for children using MiSight® and Stellest® technology, and advanced OCT imaging at select stores. The business model emphasizes transparent pricing with all-inclusive packages and NHS entitlements for eligible customers including free eye tests for under-16s and free glasses for children.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- OCT technology can help spot serious eye problems up to 4 years early
- +2 more outcomes
Companies that use ASDA Opticians and Pharmacy
Customer profileSegments3 records
Ideal customer profiles3 records
ASDA Opticians and Pharmacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ASDA Opticians and Pharmacy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Johnson & Johnson Vision (Acuvue)minorMajor contact lens brand available in ASDA Opticians stores and online. Acuvue is a leading daily disposable and reusable contact lens brand.
- Alcon (Air Optix)minorAir Optix brand contact lenses available for purchase. Alcon produces monthly and two-weekly silicone hydrogel contact lenses.
- CooperVision (Biofinity, Clariti)minorCooperVision provides Biofinity and Clariti contact lens ranges. Both daily disposable and monthly options available.
- Bausch & LombminorBausch & Lomb supplies multiple contact lens brands including Biotrue ONEday, PureVision, SofLens, and ULTRA product lines.
- Essilor (Stellest, Transitions)coreEssilor supplies Stellest spectacle lenses for myopia management and Transitions photochromic lens technology. These are premium lens technologies representing key differentiation for the business.
- CooperVision (MiSight)coreMiSight 1 day dual-focus contact lenses for myopia management in children. Clinically proven to slow myopia progression. Only available through authorized practitioners.
- Designer Eyewear Brands (Armani Exchange, Tommy Hilfiger, Ralph Lauren, etc.)minorPortfolio of designer eyewear brands including Armani Exchange, Tommy Hilfiger, Hugo Boss, Ralph Lauren, Love Moschino, Converse, and Stepper frames.
- Optom AcademyminorEducational partner for pre-registration optometrist training program. ASDA Opticians delivers its pre-registration program in partnership with Optom Academy.
- ABDO CollegeminorABDO College delivers Contact Lens Certificate and Dispensing Optician Apprenticeship programs for ASDA optical staff development.
- Locate A LocumminorThird-party locum booking platform for temporary optical staff. ASDA Opticians uses Locate A Locum for locum recruitment and shift booking.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ASDA Opticians and Pharmacy competitors and assessment
Company assessmentDirect peers
- Specsavers: The dominant UK and Ireland optical retail chain with several hundred stores offering eye tests, glasses, contact lenses, and hearing care at comparable mid- to value-price points; directly competes with ASDA Opticians for the same family and NHS-eligible customer segments.
- Vision Express: UK high-street optical chain offering eye tests, prescription glasses, and contact lenses with strong designer frame ranges; directly competes with ASDA Opticians for mid-market optical customers across the UK.
- Scrivens Opticians: UK family-owned optical chain with ~170 stores providing NHS and private eye tests, glasses, and hearing care; comparable in size, regional footprint, and NHS-service focus to ASDA Opticians.
- Boots Opticians: Optical chain operating within Boots pharmacies and standalone stores, offering eye tests, glasses, and contact lenses; directly comparable as a pharmacy-anchored UK optical retailer with similar NHS service participation.
- David Clulow Opticians: UK premium optical retailer specializing in designer eyewear from brands such as Ray-Ban, Oakley, and Tom Ford; competes for the same designer-frame and prescription-glasses customer that ASDA Opticians targets at its £80–£130 designer tier.
- Leightons Opticians: Independent UK optical chain offering NHS and private eye tests, advanced clinical services including OCT, and designer eyewear; comparable in clinical-service positioning to ASDA's OCT-equipped stores.
- Lenstore: UK online contact-lens retailer offering direct-to-consumer delivery of daily, two-weekly, and monthly lenses from the same manufacturer brands ASDA Opticians stocks; competes head-on with ASDA's online contact-lens subscription channel.
- Glasses Direct: Online UK prescription-glasses retailer positioned at low price points similar to ASDA Opticians' £15 complete-price tier; competes in the value online eyewear segment ASDA is expanding into.
Others
- Essilor (parent of Lenstore and Online Optical retailers): Lens manufacturer and optical-industry supplier that provides Essilor Stellest and Transitions lens technology to ASDA Opticians; included as a key ecosystem supplier/partner rather than a direct retail competitor.
Broad incumbents
- Costco Optical: Optical department within Costco wholesale clubs offering eye tests and competitively priced glasses and contact lenses; comparable as a membership-warehouse-anchored UK optical retailer targeting value-oriented families.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ASDA Opticians and Pharmacy social profiles
Digital presenceASDA Opticians and Pharmacy compliance and trust
Trust signalCompliance2 records
ASDA Opticians and Pharmacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASDA Opticians and Pharmacy leadership team
Management profileNumber of profiles
Profiles1 record
ASDA Opticians and Pharmacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASDA Opticians and Pharmacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASDA Opticians and Pharmacy
What does ASDA Opticians and Pharmacy do?
ASDA Opticians is a retail optical care provider operating dedicated optical departments within ASDA supermarkets across the United Kingdom and Northern Ireland. It sells prescription glasses, contact lenses, and sunglasses, and provides professional eye examinations and myopia management services for individual consumers and families, leveraging NHS service entitlements and a transparent all-inclusive pricing model.
Is ASDA Opticians and Pharmacy a public or private company?
ASDA Opticians and Pharmacy is a private company. It is classified as corporate owned and is currently operating.
When was ASDA Opticians and Pharmacy founded?
ASDA Opticians and Pharmacy was founded in 2000. It employs 51 to 100 people.
Where is ASDA Opticians and Pharmacy based?
ASDA Opticians and Pharmacy is headquartered in Leeds, United Kingdom, in the Europe region.
How does ASDA Opticians and Pharmacy make money?
Five revenue lines are on record. Prescription Glasses Sales are the primary driver. The others are contact Lens Sales, eye Tests, NHS Services and aftercare and Accessories.
Who are ASDA Opticians and Pharmacy's main competitors?
Direct peers on record are Specsavers, Vision Express, Scrivens Opticians, Boots Opticians, David Clulow Opticians, Leightons Opticians, Lenstore and Glasses Direct. Essilor (parent of Lenstore and Online Optical retailers) is listed as an others. Costco Optical is listed as a broad incumbent.
Does ASDA Opticians and Pharmacy have an API?
No public API is recorded for ASDA Opticians and Pharmacy.
What industry is ASDA Opticians and Pharmacy in?
ASDA Opticians and Pharmacy's product category is Retail Optical Services. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 45613 and its SIC code is 3851.