Optimal Care
Optimal Care is a clinician-owned, privately held Midwest healthcare provider delivering integrated Physician Services, Home Health, and Hospice Care across Michigan, Indiana, and Ohio through seven office locations, serving complex-care and Medicare patients via Medicare-billed, referral-driven services.
- Company typePrivate
- Founded2000
- HeadquartersJackson, Michigan, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Optimal Care does
Optimal Care is a clinician-owned, privately held healthcare services provider headquartered in Jackson, Michigan, delivering integrated care across three service lines — Physician Services (mobile primary care, chronic care management, behavioral health, population health, and palliative care), Home Health (skilled nursing, physical/occupational/speech therapy, medical social services, home health aides, and specialty wound and psychiatric nursing), and Hospice Care (skilled nursing, spiritual care, bereavement services for 13 months, and specialty programs including Pathways, Music Therapy, Massage Therapy, and Therapy for Dignity). The company operates seven office locations across Michigan, Indiana, and Ohio, serving patients with complex health needs who have difficulty accessing traditional office-based care, end-of-life patients, and Medicare beneficiaries enrolled in Chronic Care Management programs; its Optimal Care Foundation is a separately governed 501(c)(3) nonprofit supporting needs not covered by traditional insurance.
The underlying technology is operational rather than proprietary: a Patient Portal hosted at ethizo.com for care plan access and care-team communication, plus the third-party Krames Online patient education library. There are no disclosed AI/ML capabilities, no proprietary models, and no patented technology in the source data; the company's differentiation is grounded in CHAP-certified Age-Friendly Care delivery under the 4Ms Framework and in the clinician-owned operating model.
Optimal Care generates revenue by billing Physician Services, Home Health, and Hospice Care through Medicare, Medicaid, and private insurance, with same-day admissions and 24/7 phone availability supporting rapid intake. Go-to-market is sales-led and referral-driven: anyone can refer a patient via an online form or 24/7 phone line, and the company maintains referral relationships with physicians, hospitals, and senior living facilities across the Midwest. The company cites clinical outcomes (top 10% national hospice ranking, Medicare quality measure exceedance, reduced hospitalizations under CCM) as evidence of value to referrers and payers.
Optimal Care firmographics
Firmographics- Name
- Optimal Care
- Legal name
- Optimal Care
- Website
- https://optimal.care
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Optimal Care is a clinician-owned, privately held Midwest healthcare provider delivering integrated Physician Services, Home Health, and Hospice Care across Michigan, Indiana, and Ohio through seven office locations, serving complex-care and Medicare patients via Medicare-billed, referral-driven services.
- Ownership category
- akta.pro rank
Optimal Care industry classification
Industry- Product category
- Home Health and Hospice Care
- NAICS
- Home Health Care Services (62161), Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120), Ambulatory Health Care Services (621)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)
- akta.pro secondary industries
- Home Hospice Agencies (HLAFAEAC), Routine In-Home Hospice Care (HSABAFAA), Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management (HSABAFAJ), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)
Keywords
Where Optimal Care is headquartered
LocationHeadquarters
- HQ city
- Jackson, Michigan
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Optimal Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Physician Services Revenue: Revenue generated from providing integrated mobile primary care, chronic care management, behavioral health, population health, and palliative care services to patients, primarily billed through Medicare and other insurance programs.
- Home Health Services Revenue: Revenue from skilled nursing, physical/occupational/speech therapy, medical social services, home health aides, and specialty services including certified wound care and psychiatric nursing, billed through Medicare and insurance.
- Hospice Care Revenue: Revenue from hospice services including skilled nursing, medical social services, spiritual care, hospice aides, bereavement services, volunteers, and specialty services (pathways program, music therapy, massage therapy, therapy for dignity program).
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Optimal Care product offering
Product offeringCore offering
Optimal Care delivers integrated Physician Services, Home Health, and Hospice Care across the Midwest (Michigan, Indiana, Ohio), providing mobile primary care, chronic care management, behavioral health, population health, palliative care, skilled nursing, rehabilitative therapy, and end-of-life care to patients in their homes and care facilities. The company is clinician-owned and operates a 24/7 referral and admissions system serving Medicare beneficiaries and other insured patients.
Product overview
Optimal Care operates as a unified healthcare services platform delivering three integrated service lines across the Midwest: Physician Services (mobile primary care, chronic care management, behavioral health, population health, palliative care), Home Health (skilled nursing, therapy services PT/OT/Speech, medical social services, home health aides, specialty wound care and psychiatric nursing), and Hospice Care (skilled nursing, medical social services, spiritual care, hospice aides, bereavement, volunteers, and specialty programs including Pathways, Music Therapy, Massage Therapy, and Therapy for Dignity). The company also operates the Optimal Care Foundation as a separate 501(c)(3) non-profit. All three service lines are designed to work together across the care continuum, providing integrated, exceptional quality care to patients and families at every stage of their health journey.
Differentiator
Problem solved
Functional benefit
Brands
- Optimal Care Foundation: A 501(c)(3) nonprofit organization dedicated to supporting patients and families with unique needs not covered by traditional insurance benefits
Products and services
- Physician Services
- Home Health
- Hospice Care
- Optimal Care Foundation
Quantifiable outcome
- Chronic Care Management programs demonstrated to reduce hospitalization and ER visit rates for participating patients
- +3 more outcomes
Companies that use Optimal Care
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Optimal Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Optimal Care partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Optimal Care competitors and assessment
Company assessmentBroad incumbents
- LHC Group: Large home health and hospice provider operating across 37 states with strong joint-venture hospital partnerships. Highly comparable to Optimal Care's integrated post-acute services model, though at materially larger scale.
- BrightSpring Health Services: Diversified home and community-based health services platform including hospice, home health, and pharmacy services. Comparable service mix to Optimal Care with broader national footprint and public-market scale.
- Enhabit (formerly Encompass Health Home Health): Home health and hospice operator spun off from Encompass Health. Comparable to Optimal Care's home health and hospice service lines with national reach and similar Medicare reimbursement exposure.
- Amedisys: National home health and hospice operator with home health, hospice, and high-acuity care services. Comparable to Optimal Care's three service lines across physician services, home health, and hospice, but at far greater scale and geographic reach.
Direct peers
- Compassus: Provider of hospice, palliative, and home health services operating across more than 30 states. Closely comparable to Optimal Care's integrated hospice and palliative care program with similar interdisciplinary team structure.
- Elara Caring: National home health, hospice, and palliative care provider serving patients across 18 states. Highly comparable service mix to Optimal Care with hospice and home health as core offerings.
- Aveanna Healthcare: Provider of home health, hospice, and medical solutions including private duty nursing. Comparable to Optimal Care's home health and hospice lines, with similar pediatric and adult complex care orientation.
- The Pennant Group: Home health, hospice, and senior living operator with a decentralized operating model. Comparable to Optimal Care as a community-based provider of the same three service lines, including hospice.
- Gentiva: National hospice, palliative, and home health provider that was spun out from Kindred at Home. Direct competitor to Optimal Care's hospice and home health service lines with overlapping Medicare-based revenue model.
Emerging players
- Help at Home: Personal care and home care services provider focused on Medicaid populations across multiple states. Adjacent to Optimal Care's home health business with overlap in the home-based care delivery model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimal Care social profiles
Digital presenceOptimal Care compliance and trust
Trust signalCompliance2 records
Optimal Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimal Care leadership team
Management profileNumber of profiles
Profiles2 records
Optimal Care subsidiaries and ownership
Company hierarchySubsidiaries1 record
Optimal Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimal Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimal Care
What does Optimal Care do?
Optimal Care delivers integrated Physician Services, Home Health, and Hospice Care across the Midwest (Michigan, Indiana, Ohio), providing mobile primary care, chronic care management, behavioral health, population health, palliative care, skilled nursing, rehabilitative therapy, and end-of-life care to patients in their homes and care facilities. The company is clinician-owned and operates a 24/7 referral and admissions system serving Medicare beneficiaries and other insured patients.
Is Optimal Care a public or private company?
Optimal Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimal Care founded?
Optimal Care was founded in 2000. It employs 101 to 250 people.
Where is Optimal Care based?
Optimal Care is headquartered in Jackson, Michigan, United States, in the North America region.
How does Optimal Care make money?
Three revenue lines are on record. Physician Services Revenue is the primary driver. The others are home Health Services Revenue and hospice Care Revenue.
Who are Optimal Care's main competitors?
Broad incumbents on record are LHC Group, BrightSpring Health Services, Enhabit (formerly Encompass Health Home Health) and Amedisys. Direct peers are Compassus, Elara Caring, Aveanna Healthcare, The Pennant Group and Gentiva. Help at Home is listed as an emerging player.
Does Optimal Care have an API?
No public API is recorded for Optimal Care.
What industry is Optimal Care in?
Optimal Care's product category is Home Health and Hospice Care. Its primary akta.pro industry code is HLAFAEAL, Care Management & Care Coordination (Home & Community-Based), with a secondary code of HLAFAEAC, Home Hospice Agencies. Its NAICS code is 62161 and its SIC code is 8082.